Dr. Deepak Singh

My professional career spans over 23 years in academia, with a focus on Marketing, Consumer Behaviour, Sales Management and Strategic Management both in India and abroad. Before my academic career, I have spent 7 years in various leadership roles within Indian and French companies. My research interests lie at the intersection of consumer behaviour, strategic marketing and the evolving role of technology in business. I have publications in top-tier journals such as the British Food Journal, Emerald Emerging Markets Case Studies, Journal of International Consumer Marketing, Asia Pacific Journal of Marketing, Logistics and Journal of Retailing and Consumer Services, to name a few. I am also journal reviewer and have delivered Management and Faculty Development Programs for prominent organizations like the Ministry of Education (Bhutan), NIESBUD, Border Security Force, and the Indian Oil Corporation Ltd. As a "scholar-practitioner," I attempt to bridge academic theory with real-world business practice. I mentor students, consults with startups, and aligns management education with industry and societal needs.

Google Scholar | Orchid

PhD (Management)

Total Experience: 30 Years
Academic: 23 Years
Industry: 7 Years

Research Paper Published

Sharma, A., Singh, D., & Misra, R. (2024). Examining resistance of adoption to innovation in emerging markets: A study on electric cars in India. FIIB Business Review, Advance online publication. https://doi.org/10.1177/23197145231223058

Sharma, A., Singh, D., & Misra, R. (2023). The role of positive anticipated emotions in influencing purchase intentions of battery electric cars in emerging markets. Journal of International Consumer Marketing. https://doi.org/10.1080/08961530.2023.2215464

Shukla, M., Misra, R., & Singh, D. (2022). Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust, and purchase intentions in an Asian emerging market. Asia Pacific Journal of Marketing and Logistics, 35(2), 249–265. https://doi.org/10.1108/APJML-10-2021-0718

Sharma, D., Singhal, T. K., & Singh, D. (2022). Threat intelligence model to secure IoT based body area network and prosthetic sensors. ECS Transactions, 107(1), Article 15417. https://doi.org/10.1149/10701.15417ecst

Srivastava, S., & Singh, D. (2020). An integrated framework for millennial males' online cosmetic consumption pattern: Role of moderating variables. NMIMS Management Review, 38(3), 87–107. https://management-review.nmims.edu/wp-content/uploads/2020/08/MR-87-107.pdf

Achievements and Awards

Teaching Excellence Award 2022, 2023, 2024, 2025- Jaipuria Institute of Management, Noida campus.

Best Faculty Award 2024- Pan Jaipuria Institute of Management, (Presented by Jaipuria Institute of Management · May 2024).

Best Faculty Award 2023- Pan Jaipuria Institute of Management, (Presented by Jaipuria Institute of Management · May 2023).

Best Faculty Award 2022- Pan Jaipuria Institute of Management, (Presented by Jaipuria Institute of Management · May 2022).

Best Faculty Award 2020- Pan Jaipuria Institute of Management, (Presented by Jaipuria Institute of Management · May 2020).

Conference Presentations

Social Influences on Consumer Decision Making: Exploring the impact of Emotional Intelligence on Purchasing Intentions in Norm- Driven Environment. Presented at 5th International Conference on ‘Building global Competitiveness Through Innovation, integrity and Inclusion in Atmanirbhar Bharat’ on May 10-11, 2024.

Revenge Bedtime Procrastination amongst College Students: The Role of Mentoring, Self-Efficacy & Locus of Control in Navigating the Positive Outcomes. Presented at Sustainability Entrepreneurship Equity & Digital Strategies (SEEDS, 2023), on 08th Dec., 2023.

The Role of Generation Alpha Tourists in Promoting Sustainable Tourism: A Case in Odisha. Presented at the International Conference on the Business Management and Sustainable Development Goals: Responding to the New Normal on 4th March, 2022.

MIST-based Tuning of Cyber-Physical Systems Towards Holistic Healthcare Informatics. Presented at the 8th International Conference on Advanced Computing and Communication Systems (ICACCS, 2022) on 26th March, 2022.

Challenges of Online Teaching for Primary Level Educators: A Conceptual Framework for Mitigating in South Asian Countries. Presented at IMC-2022, FIIB, Delhi on 8th Jan, 2022.

Authored Books

Anand, A., Seejith, B., Singh, D., & Bali, S. (Eds.). (2024). Seeds for Innovation- Pioneering Sustainable Horizons. Bloomsbury.

Anand, A., Seejith, B., Singh, D., & Bali, S. (Eds.). (2024). Seeds of Progress-Designing Sustainable Futures. Bloomsbury.

Case Studies and Patents

Singh, D. and Qadir, A. (2023). Al-Chef Cafeteria: dilemma of market expansion post-pandemic, Vol. 13 No. 4, Emerald Emerging Markets Case Studies. https://doi.org/10.1108/EEMCS-09-2023-0321

Singh, D. & Qadir, A. (2020), “Al-Chef: Delivering Value through Glocal Cuisines”, registered with the Case Centre, UK (Reference 520-0077-1).

Patent as a Co-inventors on ""Artificial Intelligence Based System & Method for Management, Recommendation & Mapping of Skills, (Issued by Office of Controller General of Patents, Design & Trade Marks, Govt. of India,· Dec 2021).

Others

Has taken sessions in the MDPs/ FDPs for the following organizations:

ITEC, Ministry of External Affairs, Government of India

Indian Oil Corporation Ltd. (Panipat)

National Thermal Power Corporation (Noida),

Coromandal International Limited (Hyderabad),

Border Security Force (Bangalore),

Transport Corporation of India (Noida),

Commonwealth Youth Program (Chandigarh),

Central Public Works Department (Ghaziabad) Training Center,

NIESBUD (Noida),

Startup Incubation & Innovation Center, IIT-Kanpur, (Ministry of MSME, GoI)