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PGDM^{^}/MBA PROGRAM
2024-26 Enquiry

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Post Graduate Diploma in Management
(Retail Management)

Courses & Electives

PGDM (Retail Management)

Duration: Two-year full time

Recognition: AICTE Approved | NBA Accredited | AIU Recognized PGDM as Equivalent to MBA

PGDM (Retail Management) at Jaipuria Lucknow offers a specialized curriculum which immerses students in fundamental concepts and contemporary management techniques essential for the ever-changing Retail Industry. Over the years, the PGDM programme has evolved to encompass a strong connection with marketing strategies and contemporary e-tailing practices.

The pedagogy of the PGDM^/MBA in Retail Management includes real-world illustrations and case studies presented by experts from various industries, enabling students to connect theoretical concepts with practical work scenarios. This Retail Management programme equips students with the essential skills to either launch their careers in the retail industry or advance their existing positions.

Curriculum

Our MBA-equivalent PGDM (Retail Management) program offers a dynamic curriculum enriched by research and knowledge updates, including dual specialization options, preparing learners for the evolving retail landscape. Summer internships and live projects accelerate the learning experience. The PGDM/MBA programme in Retail Management enables students with knowledge and strategies for proficient retail management, spanning both traditional and e-commerce retail.

Courses & Electives

Core Courses

Core Courses

Innovative Workshop Courses

Electives

SALES & MARKETING

Advanced Research Techniques in Marketing
Advertising and Sales Promotion
Brand Management
Business to Business Marketing
Consumer Behaviour
Customer Relationship Management
Data Mining for Consumer Insights
Demand Forecasting
Digital Marketing
Distribution & Channel Management
E-Marketing
Innovations in Rural Markets
Integrated Marketing Communication
ITES in Rural Markets
Luxury Marketing
Managing Online Retail
Marketing Analytics
Marketing for Internet, New Media & Mobile
Marketing Innovation for Social Change
Marketing Innovation Management

Marketing of Financial Services
Marketing on Internet
Marketing Planning and Control
Marketing Research
Marketing Strategies
New Media and Mobile
Online Branding & Reputation Management
Product and Category Management
Rural Consumer Behavior
Rural Ecosystem
Rural Healthcare
Rural Marketing
Rural Research
Rural Selling and Distribution
Sales Management and Business Development
Sales Techniques & Documentation
Services Marketing
Shopper Behaviour
Strategic Marketing

RETAIL MANAGEMENT

Consumer Behaviour
Customer Relations Management
Demand Forecasting
Distribution & Channel Management
Excellence in Retailing
Franchising and Global Retailing
Luxury Marketing
Mall Management and Event Management
Merchandise and Category Management for Retailers
Merchandising
New Store Planning

Product and Category Management
Retail Buying
Retail Marketing
Retail Store Management
Rural Retailing
Store Designing and Visual Merchandising
Store Operation
Warehousing Design Management
Merchandise Buying
Retail Analytics
Managing Private Labels

FINANCE & FINANCIAL SERVICES

Actuarial Sciences
Advanced Corporate Finance
Advanced Financial Statement Analysis and Valuation
Applied Econometrics
Banking Operations
Banking Systems
Block chain & Machine Learning
Business Valuation
Corporate Banking
Corporate Restructuring
Corporate Tax Planning
Corporate Valuation
Credit Analysis
CRM in Banking and Financial Services
Equity Portfolio Management
Equity Research
Financial Derivatives & Risk Management
Financial Management
Financial Markets & Institutions
Financial Markets & Services
Financial Modeling & Analysis
Financial Planning
Financial Statement Analysis

Fixed Income Securities
Insurance Accounting
Investment Banking
Investment Management
Management of Banking & Financial Services
Market Micro structure
Micro Finance
Principle of Life Insurance
Principles of General Insurance
Private Equity & Venture Capital
Product and Service Costing
Project Finance
Retail Banking
Risk Management in Commercial Banks
Rural Banking
Treasury Management
Underwriting & Claim Management
Wealth Planning
Working Capital
International Finance
Behavioral Finance
Finance Econometrics using R

OPERATIONS MANAGEMENT

Business Forecasting
Cloud Computing for Business Management
Cloud computing for Retail
Dashboard Reporting Using Advanced Excel
Data Analytics Using Advanced Excel
Data Visualization
Database Management System
E-Commerce
Enterprise Resource Planning
Intelligent Interface for Managerial Decisions
IT Tools for Finance
Knowledge Management
Retail Analytics using Advanced Excel
Web Analytics and Social Media
Advance Operations Management

Advance Quantitative Techniques
Business Forecasting
Logistics Management
Managing Service Operations
Materials and Inventory Management
Operations Management
Operations Research
Operations Strategy
Optimization Techniques in Business Operations
Optimization Techniques in Retail Operations
Project Management
Service Operations Management
Supply Chain Management
Total Quality Management
Machine Learning

HUMAN RESOURCE MANAGEMENT

Advanced HRM
Compensation Management
Competency Mapping & Assessment
Cross Cultural Sensitivity
Employee Relation and Labour Law
Human Resource Information System
Industrial Relations & Labour Laws
Interpersonal Skills & Team Management
Leadership and Change Management
Learning & Development

Organisation Change & Development
Performance Management System
Talent Acquisition
Panchtantra and Management
Management Wisdom as in Indian Scripture
Developing Resillence Skills
Life Skills for Career Success
Psychological Communications
International Human Resource Management

BUSINESS ANALYTICS

Block Chain Analytics
Business Analytics for Managers
Data Mining
Data Visualization & Big Data
Financial Analytics
HR Analytics
Introduction to Business Analytics
Machine Learning & Artificial Intelligence
Optimisation Techniques for Business Analytics

Predictive Analytics
Spreadsheet Modelling
Supply Chain Analytics
Text Analytics
Applied Analytics Modelling
Programming for Business Analytics
Dashboard Reporting using Advance Excel
Operations Analytics
Big Data and NLP

LIBERAL ARTS

A Life of Happiness & Fulfillment
Classical Sociological Theory
Culture, Creativity and Market
Foundations of Positive Psychology
French Language
German Language
Indian Philosophy

Introduction to Philosophy
Modern History of India
Social Norms and Social Change
Society and Culture
Spanish Language
The Science of Well-being

*The pool of electives is indicative and may differ from campus to campus. The electives may subject to change as per academic and industry requirement.

Specialisation

Dual Specialisation

7 courses from Super Specialization Area
6 courses from Other Specialization
2 courses from Liberal Arts

Single Specialisation

Minimum 9 courses from Super Specialization
2 courses from Liberal Arts
4 courses from any domain except Liberal Arts

Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Family Business & Entrepreneurship

Note: The specialization and course structure may change as per industry requirements and AICTE guidelines.

Programme Educational Objectives

Programme Level Outcomes

Top 10 Reasons to Join PGDM Courses @ Jaipuria

One Jaipuria Edge

1

29 Years Of Excellence

2

AACSB Member Institute

3

Top Ranked Management Institutes - NIRF 2024

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

270+ Recruiters

8

15000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

One Jaipuria Edge

1

28 Years of Excellence

2

AACSB Member Institute

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+ Alumni

9

150+ Experienced Faculty with Extensive Research

10

Placement Highlights^*

*combined stats for all 4 campuses.

Know More About Placement

Students Experience

Top 10 Reasons to Join PGDM Courses @ Jaipuria

One Jaipuria Edge

1

28 Years Of Excellence

2

NAAC Accredited Institutes

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

One Jaipuria Edge

1

28 Years of Excellence

2

NAAC Accredited Institutes

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

Placement Highlights^*

Placements Recruiters at Jaipuria Institute of Management

Placements New Recruiters at Jaipuria Institute of Management

Highest Placements Package at Jaipuria

7 International Placements at Jaipuria

Average Placements Package at Jaipuria

*Combined stats for all 4 campuses.

Know More About Placement

Students Experience

Jaipuria-Graduation-Stream

Jaipuria Students Demographics

Gender Diversity @ Jaipuria Institute of Management

The hostel experience at Jaipuria Institute of Management was an unforgettable one

Jaipuria Institute of Management, is a place where you will learn the art of leadership.

The faculty is very helpful and supportive, the students are brilliant and friendly.

They make you believe in yourself and your abilities. And they do that by giving you the right kind of training, mentoring, and guidance.

The learning experience at Jaipuria is holistic; it encompasses all aspects of life like fun, academics and growth.

Jaipuria Institute of Management has been one of the best decisions I have made in my life. I have grown as a person and a professional.

28 Years Of Excellence

1

Highest Package 23 Lacs Per Annum

2

NAAC A+ Accredited Institute

3

Top Ranked Management Institute - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Individual Development Plan (IDP)

7

375+ Recruiters

8

9

150+ Experienced Faculty

10

Admissions

Eligibility

How to Apply

How to Finance

Admissions

Eligibility

How to Apply

How to Finance

Know more about the detailed programme
expenses, scholarships, other student
financial aids and loans.

Jaipuria Alumni

Abhishek Gupta

Lead, Supply Chain and Transport Industry
World Economic Forum, Geneva, Switzerland
Alumnus 2005

Ajaya Sharma

Senor Editor
Times Network
Alumnus 2005

Manish Bahadur

Vice President
HCL Technologies
Alumnus 2000

Praveer Singh

HR Manager
Adani Power
Alumnus 2004

Rosaline Biswal

DGM-HR
Odisha Power Transmission Corporation Limited
Alumnus 2000

SURABHI SINGH

Director & Head Monetization
Zepto
Alumnus 2004

Apoorva Awasthi

Senior Manager, HR Operations
Shopers Stop
Alumnus 2013

Manoj Pandey

Senior Director, Data & Analytics
Cisco, Washington, United States
Alumnus 1999

Somit Chitrey

Global Head Fraud Risk- Lending, Partnerships and Digital Assets for CPBB
Standard Chartered Bank
Alumnus 2004

Kushagra Saxena

Assistant Manager (SA2) - Digital Assurance & Transparency
PwC
Alumnus 2019

Jaipuria Alumni

Abhishek Gupta

Lead, Supply Chain and Transport Industry
World Economic Forum, Geneva, Switzerland
Alumnus 2005

Ajaya Sharma

Senor Editor - Anchor
ET Now
Alumnus 2005

Manish Bahadur

Vice President
HCL Technologies
Alumnus 2000

Praveer Singh

HR MANAGER
ADANI POWER
Alumnus 2004

Rosaline Biswal

DGM-HR
Odisha Power Transmission Corporation Limited
Alumnus 2000

SURABHI SINGH

Director & Head Monetization
Zepto
Alumnus 2004

Apoorva Awasthi

Senior Manager, HR Operations
Shopers Stop
Alumnus 2013

Somit Chitrey

Global Head Fraud Risk- Lending, Partnerships and Digital Assets for CPBB
Standard Chartered Bank
Alumnus 2004

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