Post Graduate Diploma in Management
(Marketing)

PGDM (Marketing)

Duration: Two-year full time

Recognition: AICTE Approved | NBA Accredited | AIU Recognized PGDM as Equivalent to MBA

The PGDM (Marketing) programme is structured to support fast-track career progression. It equips students with marketing, leadership, and strategic management skills, and provides you with an up-to-the-minute understanding of the ever-evolving modern business environment. Enroll with one of the best MBA colleges for marketing management and build a career in a range of roles in marketing and branding.

This PGDM in Marketing programme focuses on developing the knowledge of students in marketing strategy, problem-solving, and acting as a link between theory and real-world challenges.

Curriculum

Our PGDM (Marketing) programme equips students with fundamentals of marketing management skills and in-depth knowledge of new marketing functions. A large part of the learning is based on being at the marketplace and interacting with customers, working on live projects and internships.

The curriculum of the MBA equivalent PGDM programme in Marketing is dynamic & enriched by research with continuous up-gradation of knowledge. Our suite of management courses coupled with dual specialization in the second year stimulates and prepares learners for the long haul. Summer internships and live projects further accelerate your learning curve.

PGDM/MBA Course Structure in Jaipuria Institute of Management

Courses & Electives

Core Courses
Core Courses
PGDM/MBA in General Management

Accounting for Business

PGDM/MBA in Service Management

Managerial Economics

Statistics for Management

PGDM/MBA in Operations Management

Organisational Behaviour

Critical Reading and Writing

PGDM/MBA in Marketing Management

Marketing Management

GenAI for Managers

Corporate Finance

PGDM/MBA in Human Resource Management (HRM)

Managing Human Resources

Operations Management

Macroeconomics and Economic Environment of Business

Essentials of Business Analytics

Social/Rural Internship

PGDM/MBA in Finance

Business Research Methods

Management Accounting and Control

Sales Management and Business Development

Strategic Management

Innovative Workshop Courses

Design Thinking

Business Ethics and Sustainability

Public Speaking and Persuasion

Entrepreneurship

Emotional Intelligence

Electives

Our PGDM (Marketing) program offers a dual specialization option, allowing students to tailor their learning experience. To fulfill the program requirements, students must select six courses from Specialization-I, six from Specialization-II, along with one course from Liberal Arts and one Open Elective which can be choose from any domain listed below:

MARKETING
Specialisation I
  • Consumer Behaviour - Specialization Core
  • Business to Business Marketing
  • Brand Management
  • Customer Relationship Management
  • Digital Marketing
  • Distribution and Channel Management
  • Global Marketing
  • Tourism and Hospitality Marketing
  • Integrated Marketing Communication
  • Marketing Analytics
  • Marketing Research
  • Marketing with Artificial Intelligence for Non-Coders
  • Pricing Strategies
  • Product and Category Management
  • Retail Marketing
  • Rural Marketing
  • Services Marketing
  • Social Media Marketing
  • Strategic Marketing
  • Marketing on the Internet, New Media and Mobile
  • Online Branding and Reputation Management
  • Retail Analytics
  • Supply Chain Management
FINANCE & ACCOUNTING
Specialisation II
  • Advanced Corporate Finance - Specialization Core
  • Alternative Investments
  • Behavioural Finance
  • Corporate Restructuring
  • Corporate Valuation
  • Entrepreneurial and Startup Finance
  • Equity Analysis and Portfolio Management
  • Financial Derivatives and Risk Management
  • Financial Econometrics
  • Financial Institutions and Markets
  • Financial Modelling and Analysis
  • FinTech
  • Fixed Income Securities
  • Investment banking
  • Management of Banks
  • Multinational Financial Management
  • Project Finance
  • Risk Management in Commercial Banks
  • Tax Environment of Business
  • Treasury and Forex Management
  • Wealth Management
HUMAN RESOURCE AND ORGANIZATIONAL BEHAVIOUR
Specialisation II
  • Advanced Human Resource Management - Specialization Core
  • Compensation Management
  • Competency Mapping and Assessment Centers
  • Diversity, Equity and Inclusion
  • Human Resource Analytics
  • Human Resource Information System
  • Industrial Relations and Labour Laws
  • International Human Resource Management
  • Leadership and Team Building
  • Learning and Development
  • Organizational Change and Development
  • Performance Management System
  • Talent Acquisition
  • HR Analytics
OPERATIONS AND DECISION SCIENCES
Specialisation II
  • Operations Research - Specialization Core
  • Advanced Operations Management
  • Logistics Management
  • Managing Service Operations
  • Materials and Inventory Management
  • Operations Analytics
  • Project Management
  • Supply Chain Management
  • Sustainable Operations Management
  • TQM and Lean Six Sigma
  • Supply Chain Analytics
BUSINESS ANALYTICS
Specialisation II
  • Python for Business Analytics - Specialization Core
  • Advanced Machine Learning
  • Artificial Intelligence
  • Business Forecasting
  • Business Intelligence for Decision Making
  • Cloud Computing and Business Management
  • Data Visualization
  • Digital Transformation
  • Gen AI for Managers
  • Machine Learning
  • Retail Analytics
  • Supply Chain Analytics
  • Text Analytics and NLP
  • Marketing Analytics
  • HR Analytics
  • Operations Analytics
LIBERAL ARTS
  • French Language
  • Introduction to Philosophy
  • Positive Psychology and Happiness
  • Society and Culture
ECONOMICS & IB
  • ESG Reporting and Risk Analysis
 
GENERAL MANAGEMENT AND STRATEGY
  • Consulting for Managers
 

*The pool of electives is indicative and may differ from campus to campus. The electives may subject to change as per academic and industry requirement.

Specialisation

Dual Specialisation
  • 6 courses from Specialization-I
  • 6 courses from Specialization-II
  • 1 course from Liberal Arts
  • 1 elective which can be chosen from any domain

Single Specialisation

  • Minimum 9 courses from Super Specialization
  • 2 courses from Liberal Arts
  • 4 courses from any domain except Liberal Arts

Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Business Strategy and Economics

Note: The specialization and course structure may change as per industry requirements and AICTE guidelines.

Programme Educational Objectives

Programme Level Outcomes

Top 10 Reasons to Join PGDM Courses @ Jaipuria

One Jaipuria Edge

1

29 Years Of Excellence

2

AACSB Accredited Institute

3

Top Ranked Management Institutes - NIRF 2024

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 36 Lacs Per Annum

7

275+ Recruiters

8

15000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

One Jaipuria Edge

1

29 Years of Excellence

2

AACSB Accredited Institute

3

Top Ranked Management Institutes - NIRF 2024

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 36 Lacs Per Annum

7

275+ Recruiters

8

15000+ Alumni

9

150+ Experienced Faculty with Extensive Research

10

*combined stats for all 4 campuses.
Jaipuria-Graduation-Stream
Jaipuria Students Demographics
Gender Diversity @ Jaipuria Institute of Management

The Placement Cell at Jaipuria Institute of Management is one of the most robust and dynamic department.

The faculty at Jaipuria is dedicated to supporting, growing, guiding, mentoring, and coaching students.

Why Students From Diverse Backgrounds Choose To Do An MBA after their graduation.

Skills learnt during MBA, Experience, Culture, Internship, Campus Placement.

The hostel experience at Jaipuria Institute of Management was an unforgettable one.

Jaipuria Institute of Management, is a place where you will learn the art of leadership.

Know more about the detailed programme
expenses, scholarships, other student
financial aids and loans.

Abhishek Rungta

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Alumnus 2015

Girish Chaple

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Alumnus 2018

Abhay Kumar Kashyap

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Kush Kaushish

Senior Manager
Marsh McLennan
Alumnus 2012

Swapnil Tiwari

Co-Founder
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Alumnus 2010

Vineet Aurora

Group Business Manager
Ingram Micro
Alumnus 2008

Yateesh Wahaal

Director Finance & Corporate Affairs
M3M India Private Limited
Alumnus 2007

Urvashi Jain

AVP
Project Manager
Barclays
Alumna 2010

Amit Gandhi

Senior Manager
EY
Alumnus 2008

Riku Acharyya

Associate Vice President
Kotak Securities
Alumnus 2004
Abhishek Rungta
Senior Account Manager
Majid Al Futtaim, Dubai
Alumnus 2015
Girish Chaple
Resume & LinkedIn Profile Optimizer
Global Great Learning
Alumnus 2018
Abhay Kumar Kashyap
Associate Vice President
blackNgreen
Alumnus 2006
Kush Kaushish
Senior Manager
Marsh McLennan
Alumnus 2012
Swapnil Tiwari
Co-Founder
The Light Mission
Alumnus 2010
Vineet Aurora
Group Business Manager
Ingram Micro
Alumnus 2008
Yateesh Wahaal
Director Finance & Corporate Affairs
M3M India Private Limited
Alumnus 2007
Amit Gandhi
Senior Manager
EY
Alumnus 2008
Urvashi Jain
AVP
Project Manager
Alumna 2010
Riku Acharyya
Associate Vice President
Kotak Securities
Alumnus 2004
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