Post Graduate Diploma in Management
(Marketing)

PGDM (Marketing)

Duration: Two-year full time

Recognition: AICTE Approved | NBA Accredited | AIU Recognized PGDM as Equivalent to MBA

The PGDM (Marketing) programme is structured to support fast-track career progression. It equips students with marketing, leadership, and strategic management skills, and provides you with an up-to-the-minute understanding of the ever-evolving modern business environment. Enroll with one of the best MBA colleges for marketing management and build a career in a range of roles in marketing and branding.

This PGDM in Marketing programme focuses on developing the knowledge of students in marketing strategy, problem-solving, and acting as a link between theory and real-world challenges.

Curriculum

Our PGDM (Marketing) programme equips students with fundamentals of marketing management skills and in-depth knowledge of new marketing functions. A large part of the learning is based on being at the marketplace and interacting with customers, working on live projects and internships.

The curriculum of the MBA equivalent PGDM programme in Marketing is dynamic & enriched by research with continuous up-gradation of knowledge. Our suite of management courses coupled with dual specialization in the second year stimulates and prepares learners for the long haul. Summer internships and live projects further accelerate your learning curve.

PGDM/MBA Course Structure in Jaipuria Institute of Management
Core Courses for MBA/PGDM

Courses & Electives

Core Courses
Core Courses
PGDM/MBA in General Management

General Management

PGDM/MBA in Service Management

Service Management

PGDM/MBA in Marketing Management

Marketing Management

PGDM/MBA in Operations Management

Operations Management

PGDM/MBA in Strategy

Strategy

PGDM/MBA in Retail Management

Retail Management

PGDM/MBA in Finance

Finance

PGDM/MBA in Econimics

Economics & Intl Business

PGDM/MBA in Business Communications

Business Communication

PGDM/MBA in Human Resource Management (HRM)

Human Resource Management

Business Research Methods

Statistics for Management

Innovative Workshop Courses

Design Thinking

Entrepreneurship

Business Environmental & Social Sustainability

Professional Ethics

Business Simulations

Electives

SALES & MARKETING
  • Advanced Research Techniques in Marketing
  • Advertising and Sales Promotion
  • Brand Management
  • Business to Business Marketing
  • Consumer Behaviour
  • Customer Relationship Management
  • Data Mining for Consumer Insights
  • Demand Forecasting
  • Digital Marketing
  • Distribution & Channel Management
  • E-Marketing
  • Innovations in Rural Markets
  • Integrated Marketing Communication
  • ITES in Rural Markets
  • Luxury Marketing
  • Managing Online Retail
  • Marketing Analytics
  • Marketing for Internet, New Media & Mobile
  • Marketing Innovation for Social Change
  • Marketing Innovation Management
  • Marketing of Financial Services
  • Marketing on Internet
  • Marketing Planning and Control
  • Marketing Research
  • Marketing Strategies
  • New Media and Mobile
  • Online Branding & Reputation Management
  • Product and Category Management
  • Rural Consumer Behavior
  • Rural Ecosystem
  • Rural Healthcare
  • Rural Marketing
  • Rural Research
  • Rural Selling and Distribution
  • Sales Management and Business Development
  • Sales Techniques & Documentation
  • Services Marketing
  • Shopper Behaviour
  • Strategic Marketing
RETAIL MANAGEMENT
  • Consumer Behaviour
  • Customer Relations Management
  • Demand Forecasting
  • Distribution & Channel Management
  • Excellence in Retailing
  • Franchising and Global Retailing
  • Luxury Marketing
  • Mall Management and Event Management
  • Merchandise and Category Management for Retailers
  • Merchandising
  • New Store Planning
  • Product and Category Management
  • Retail Buying
  • Retail Marketing
  • Retail Store Management
  • Rural Retailing
  • Store Designing and Visual Merchandising
  • Store Operation
  • Warehousing Design Management
  • Merchandise Buying
  • Retail Analytics
  • Managing Private Labels
FINANCE & FINANCIAL SERVICES
  • Actuarial Sciences
  • Advanced Corporate Finance
  • Advanced Financial Statement Analysis and Valuation
  • Applied Econometrics
  • Banking Operations
  • Banking Systems
  • Block chain & Machine Learning
  • Business Valuation
  • Corporate Banking
  • Corporate Restructuring
  • Corporate Tax Planning
  • Corporate Valuation
  • Credit Analysis
  • CRM in Banking and Financial Services
  • Equity Portfolio Management
  • Equity Research
  • Financial Derivatives & Risk Management
  • Financial Management
  • Financial Markets & Institutions
  • Financial Markets & Services
  • Financial Modeling & Analysis
  • Financial Planning
  • Financial Statement Analysis
  • Fixed Income Securities
  • Insurance Accounting
  • Investment Banking
  • Investment Management
  • Management of Banking & Financial Services
  • Market Micro structure
  • Micro Finance
  • Principle of Life Insurance
  • Principles of General Insurance
  • Private Equity & Venture Capital
  • Product and Service Costing
  • Project Finance
  • Retail Banking
  • Risk Management in Commercial Banks
  • Rural Banking
  • Treasury Management
  • Underwriting & Claim Management
  • Wealth Planning
  • Working Capital
  • International Finance
  • Behavioral Finance
  • Finance Econometrics using R
OPERATIONS MANAGEMENT
  • Business Forecasting
  • Cloud Computing for Business Management
  • Cloud computing for Retail
  • Dashboard Reporting Using Advanced Excel
  • Data Analytics Using Advanced Excel
  • Data Visualization
  • Database Management System
  • E-Commerce
  • Enterprise Resource Planning
  • Intelligent Interface for Managerial Decisions
  • IT Tools for Finance
  • Knowledge Management
  • Retail Analytics using Advanced Excel
  • Web Analytics and Social Media
  • Advance Operations Management
  • Advance Quantitative Techniques
  • Business Forecasting
  • Logistics Management
  • Managing Service Operations
  • Materials and Inventory Management
  • Operations Management
  • Operations Research
  • Operations Strategy
  • Optimization Techniques in Business Operations
  • Optimization Techniques in Retail Operations
  • Project Management
  • Service Operations Management
  • Supply Chain Management
  • Total Quality Management
  • Machine Learning
HUMAN RESOURCE MANAGEMENT
  • Advanced HRM
  • Compensation Management
  • Competency Mapping & Assessment
  • Cross Cultural Sensitivity
  • Employee Relation and Labour Law
  • Human Resource Information System
  • Industrial Relations & Labour Laws
  • Interpersonal Skills & Team Management
  • Leadership and Change Management
  • Learning & Development
  • Organisation Change & Development
  • Performance Management System
  • Talent Acquisition
  • Panchtantra and Management
  • Management Wisdom as in Indian Scripture
  • Developing Resillence Skills
  • Life Skills for Career Success
  • Psychological Communications
  • International Human Resource Management
BUSINESS ANALYTICS
  • Block Chain Analytics
  • Business Analytics for Managers
  • Data Mining
  • Data Visualization & Big Data
  • Financial Analytics
  • HR Analytics
  • Introduction to Business Analytics
  • Machine Learning & Artificial Intelligence
  • Optimisation Techniques for Business Analytics
  • Predictive Analytics
  • Spreadsheet Modelling
  • Supply Chain Analytics
  • Text Analytics
  • Applied Analytics Modelling
  • Programming for Business Analytics
  • Dashboard Reporting using Advance Excel
  • Operations Analytics
  • Big Data and NLP
LIBERAL ARTS
  • A Life of Happiness & Fulfillment
  • Classical Sociological Theory
  • Culture, Creativity and Market
  • Foundations of Positive Psychology
  • French Language
  • German Language
  • Indian Philosophy
  • Introduction to Philosophy
  • Modern History of India
  • Social Norms and Social Change
  • Society and Culture
  • Spanish Language
  • The Science of Well-being

*The pool of electives is indicative and may differ from campus to campus. The electives may subject to change as per academic and industry requirement.

Specialisation

Dual Specialisation
  • 7 courses from Super Specialization Area
  • 6 courses from Other Specialization
  • 2 courses from Liberal Arts

Single Specialisation

  • Minimum 9 courses from Super Specialization
  • 2 courses from Liberal Arts
  • 4 courses from any domain except Liberal Arts

Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Family Business & Entrepreneurship

Note: The specialization and course structure may change as per industry requirements and AICTE guidelines.

Programme Educational Objectives

Programme Level Outcomes

Top 10 Reasons to Join PGDM Courses @ Jaipuria

One Jaipuria Edge

1

28 Years Of Excellence

2

AACSB Member Institute

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

One Jaipuria Edge

1

28 Years of Excellence

2

AACSB Member Institute

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+ Alumni

9

150+ Experienced Faculty with Extensive Research

10

*combined stats for all 4 campuses.
Jaipuria-Graduation-Stream
Jaipuria Students Demographics
Gender Diversity @ Jaipuria Institute of Management

Top 10 Reasons to Join PGDM Courses @ Jaipuria

One Jaipuria Edge

1

28 Years Of Excellence

2

NAAC Accredited Institutes

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

One Jaipuria Edge

1

28 Years of Excellence

2

NAAC Accredited Institutes

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

*Combined stats for all 4 campuses.
Jaipuria-Graduation-Stream
Jaipuria Students Demographics
Gender Diversity @ Jaipuria Institute of Management

The Placement Cell at Jaipuria Institute of Management is one of the most robust and dynamic department.

The faculty at Jaipuria is dedicated to supporting, growing, guiding, mentoring, and coaching students.

Why Students From Diverse Backgrounds Choose To Do An MBA after their graduation.

Skills learnt during MBA, Experience, Culture, Internship, Campus Placement.

The hostel experience at Jaipuria Institute of Management was an unforgettable one.

Jaipuria Institute of Management, is a place where you will learn the art of leadership.

Know more about the detailed programme
expenses, scholarships, other student
financial aids and loans.

Abhishek Rungta

Senior Account Manager
Majid Al Futtaim, Dubai
Alumnus 2015

Girish Chaple

Business Retail Analyst - GCC
GMG
Alumnus 2018

Abhay Kumar Kashyap

Director
blackNgreen
Alumnus 2006

Kush Kaushish

Senior Manager
Mercer
Alumnus 2012

Swapnil Tiwari

Co-Founder
The Light Mission
Alumnus 2010

Vineet Aurora

Group Business Manager
Ingram Micro
Alumnus 2008

Yateesh Wahal

Director Finance & Corporate Affairs
M3M India Private Limited.
Alumnus 2007

Urvashi Jain

AVP
Barclays
Alumnus 2010

Amit Gandhi

Manager - Business Consulting FSRM
EY
Alumnus 2008

Riku Acharyya

Associate Vice President
Kotak Securities
Alumnus 2004
Abhishek Rungta
Senior Account Manager
Majid Al Futtaim, Dubai
Alumnus 2015
Girish Chaple
Business Retail Analyst - GCC
GMG
Alumnus 2018
Abhay Kumar
Director
blackNgreen
Alumnus 2006
Kush Kaushish
Senior Manager
Mercer
Alumnus 2012
Swapnil Tiwari
Co-Founder
The Light Mission
Alumnus 2010
Vineet Aurora
Group Business Manager
Ingram Micro
Alumnus 2008
Yateesh Wahal
Director Finance & Corporate Affairs
M3M India Private Limited.
Alumnus 2007
Amit Gandhi
Manager - Business Consulting FSRM
EY
Alumnus 2008
Urvashi Jain
AVP
Barclays
Alumnus 2010
Riku Acharyya
Associate Vice President
Kotak Securities
Alumnus 2004
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