Post Graduate Diploma in Management
(Marketing)

PGDM (Marketing)

Duration: Two-year full time

Recognition: AICTE Approved | NBA Accredited | AIU Recognized PGDM as Equivalent to MBA

The PGDM (Marketing) programme is structured to support fast-track career progression. It equips students with marketing, leadership, and strategic management skills, and provides you with an up-to-the-minute understanding of the ever-evolving modern business environment. Enroll with one of the best MBA colleges for marketing management and build a career in a range of roles in marketing and branding.

This PGDM in Marketing programme focuses on developing the knowledge of students in marketing strategy, problem-solving, and acting as a link between theory and real-world challenges.

Curriculum

Our PGDM (Marketing) programme equips students with fundamentals of marketing management skills and in-depth knowledge of new marketing functions. A large part of the learning is based on being at the marketplace and interacting with customers, working on live projects and internships.

The curriculum of the MBA equivalent PGDM programme in Marketing is dynamic & enriched by research with continuous up-gradation of knowledge. Our suite of management courses coupled with dual specialization in the second year stimulates and prepares learners for the long haul. Summer internships and live projects further accelerate your learning curve.

PGDM/MBA Course Structure in Jaipuria Institute of Management
Core Courses for MBA/PGDM

Courses & Electives

Core Courses
Core Courses
PGDM/MBA in General Management

Accounting for Business

PGDM/MBA in Service Management

Managerial Economics

Statistics for Management

PGDM/MBA in Operations Management

Organisational Behaviour

Critical Reading and Writing

PGDM/MBA in Marketing Management

Marketing Management

Corporate Finance

PGDM/MBA in Human Resource Management (HRM)

Managing Human Resources

Operations Management

Macroeconomics and Economic

Essentials of Business Analytics

Entrepreneurship

Social and Rural Internship

PGDM/MBA in Finance

Business Research Methods

Management Accounting and Control

Sales Management and Business Development

Emotional Intelligence

Innovative Workshop Courses

Design Thinking

Business Ethics and Sustainability

Public Speaking and Persuasion

Electives

SALES & MARKETING
  • Consumer Behaviour (Specialization Core)
  • Distribution and Channel Management
  • Services Marketing
  • Digital Marketing
  • Marketing Analytics
  • B2B Marketing
  • Brand Management
  • Marketing with Artificial Intelligence for Non-Coders (PAC)
  • Retail Marketing
  • Customer Relationship Management
  • Social Media Marketing
  • Marketing Research
  • Integrated Marketing Communication
  • Pricing Strategies
  • Product and Category Management
  • Rural Marketing
  • Global Marketing
  • Strategic Marketing
  • Healthcare in Digital Age (PAC)
  • Hospitality and Tourism Marketing (PAC)
FINANCE & FINANCIAL SERVICES
  • Advanced Corporate Finance (Specialization Core)
  • Equity Analysis and Portfolio Management
  • Financial Derivatives and Risk Management
  • Corporate Valuation
  • Financial Institutions and Markets
  • Financial Modelling and Analysis
  • Financial Econometrics
  • Entrepreneurial and Startup Finance
  • Project Finance
  • Wealth Management
  • Multinational Financial Management
  • Fixed Income Securities
  • Treasury and Forex Management
  • Tax Environment of Business
  • Alternative Investments
  • Management of Banks
  • Corporate Restructuring
  • FinTech (PAC)
  • Behavioural Finance
  • Risk Management in Commercial Banks
  • Investment banking
HUMAN RESOURCE MANAGEMENT
  • Advanced Human Resource Management (Specialization Core)
  • Talent Acquisition
  • Industrial Relations and Labour Laws
  • Performance Management System
  • International Human Resource Management
  • Human Resource Information System
  • Compensation Management
  • HR Analytics
  • Learning and Development
  • Competency Mapping and Assessment Centers
  • Organizational Change and Development
  • Leadership and Team Building
  • Diversity and Inclusion at Workplace
OPERATIONS AND DECISION SCIENCES
  • Operations Research (Specialization Core)
  • Supply Chain Management
  • Managing Service Operations
  • Operations Analytics
  • Advanced Operations Management
  • Logistics Management
  • Materials and Inventory Management
  • TQM and Lean Six Sigma
  • Project Management
  • Sustainable Operations Management
BUSINESS ANALYTICS
  • Python for Business Analytics (Specialization Core)
  • Machine Learning
  • Business Intelligence and Decision Making
  • Data Visualization
  • Advanced Machine Learning
  • Artificial Intelligence
  • Retail Analytics
  • Cloud Computing and Business Management
  • Digital Transformation
  • Business Forecasting
  • Text Analytics and NLP
  • People Analytics
  • Supply Chain Analytics
  • Gen AI for Managers
LIBERAL ARTS
  • Positive Psychology and Happiness
  • Introduction to Philosophy
  • Society and Culture
  • French Language
ECONOMICS & IB
  • Economics of Strategy (Specialization Core)
  • ESG Reporting and Risk Analysis
  • Applied Econometrics
  • Behavioural Economics (Open)
  • International Business
GM AND STRATEGY
  • Economics of Strategy (Specialization Core)
  • Consulting for Mangers
  • Technology and Innovation Strategy
  • Mergers & Acquisitions and Strategic Alliance

*The pool of electives is indicative and may differ from campus to campus. The electives may subject to change as per academic and industry requirement.

Specialisation

Dual Specialisation
  • 7 courses from Super Specialization Area
  • 6 courses from Other Specialization
  • 2 courses from Liberal Arts

Single Specialisation

  • Minimum 9 courses from Super Specialization
  • 2 courses from Liberal Arts
  • 4 courses from any domain except Liberal Arts

Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Family Business & Entrepreneurship

Note: The specialization and course structure may change as per industry requirements and AICTE guidelines.

Programme Educational Objectives

Programme Level Outcomes

Top 10 Reasons to Join PGDM Courses @ Jaipuria

One Jaipuria Edge

1

29 Years Of Excellence

2

AACSB Member Institute

3

Top Ranked Management Institutes - NIRF 2024

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

270+ Recruiters

8

15000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

One Jaipuria Edge

1

28 Years of Excellence

2

AACSB Member Institute

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+ Alumni

9

150+ Experienced Faculty with Extensive Research

10

*combined stats for all 4 campuses.
Jaipuria-Graduation-Stream
Jaipuria Students Demographics
Gender Diversity @ Jaipuria Institute of Management

Top 10 Reasons to Join PGDM Courses @ Jaipuria

One Jaipuria Edge

1

28 Years Of Excellence

2

NAAC Accredited Institutes

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

One Jaipuria Edge

1

28 Years of Excellence

2

NAAC Accredited Institutes

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

*Combined stats for all 4 campuses.
Jaipuria-Graduation-Stream
Jaipuria Students Demographics
Gender Diversity @ Jaipuria Institute of Management

The Placement Cell at Jaipuria Institute of Management is one of the most robust and dynamic department.

The faculty at Jaipuria is dedicated to supporting, growing, guiding, mentoring, and coaching students.

Why Students From Diverse Backgrounds Choose To Do An MBA after their graduation.

Skills learnt during MBA, Experience, Culture, Internship, Campus Placement.

The hostel experience at Jaipuria Institute of Management was an unforgettable one.

Jaipuria Institute of Management, is a place where you will learn the art of leadership.

Know more about the detailed programme
expenses, scholarships, other student
financial aids and loans.

Abhishek Rungta

Senior Account Manager
Majid Al Futtaim, Dubai
Alumnus 2015

Girish Chaple

Resume & LinkedIn Profile Optimizer
Global Great Learning
Alumnus 2018

Abhay Kumar Kashyap

Abhay Kumar Kashyap
blackNgreen
Alumnus 2006

Kush Kaushish

Senior Manager
Marsh McLennan
Alumnus 2012

Swapnil Tiwari

Co-Founder
The Light Mission
Alumnus 2010

Vineet Aurora

Group Business Manager
Ingram Micro
Alumnus 2008

Yateesh Wahal

Director Finance & Corporate Affairs
M3M India Private Limited.
Alumnus 2007

Urvashi Jain

AVP
Barclays
Alumnus 2010

Amit Gandhi

Senior Manager
EY
Alumnus 2008

Riku Acharyya

Associate Vice President
Kotak Securities
Alumnus 2004
Abhishek Rungta
Senior Account Manager
Majid Al Futtaim, Dubai
Alumnus 2015
Girish Chaple
Resume & LinkedIn Profile Optimizer
Global Great Learning
Alumnus 2018
Abhay Kumar
Abhay Kumar Kashyap
blackNgreen
Alumnus 2006
Kush Kaushish
Senior Manager
Marsh McLennan
Alumnus 2012
Swapnil Tiwari
Co-Founder
The Light Mission
Alumnus 2010
Vineet Aurora
Group Business Manager
Ingram Micro
Alumnus 2008
Yateesh Wahal
Director Finance & Corporate Affairs
M3M India Private Limited.
Alumnus 2007
Amit Gandhi
Senior Manager
EY
Alumnus 2008
Urvashi Jain
AVP
Barclays
Alumnus 2010
Riku Acharyya
Associate Vice President
Kotak Securities
Alumnus 2004
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