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Research & Publications

At Jaipuria Institute of Management, research is ingrained in our DNA. Our 150+ faculty members are passionate researchers, and our institution fosters a vibrant culture of inquiry. We’ve nurtured a legacy of research excellence, where diverse fields of management are explored exhaustively. Our research goes beyond academia, impacting businesses and society. Collaboration is key, and we invite you to join us on this journey of knowledge creation that shapes the future of management and business.

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Latest Research

An overview of blockchain research and future agenda: Insights from structural topic modeling

Dr. Anuja Shukla, Dr. Anubhav Mishra

As a disruptive technology, blockchain has become a strategic priority for many businesses. A vast amount of research exists on blockchain's innovative nature and immense potential for multiple industries.

Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance

Dr. Nishtha Malik

Numerous enterprises employ Generative AI (GenAI) for a plethora of business operations, which can enhance organizational effectiveness. The adoption might be driven by multiple factors influencing the business landscape. Additionally, numerous ethical considerations could impact the deployment of GenAI.

Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes

Dr. Rekha Attri

The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioural.

A fuzzy approach to determining antecedents to green cosmetic consumption in India

Dr. Richa Srivastava, Dr. Sanjeev MA & Dr. Srikant Gupta

Heightened public concerns for the global environment due to human overexploitation have given rise to many green product initiatives by businesses. Green cosmetics (GC) are products developed and marketed based on ecological sustainability and have shown increasing consumer appeal worldwide.

How not who: Message strategies adopted by celebrities v/s social media influencers

Dr. Daneshwar Sharma

The popularity of social media platforms changed influencer marketing. Social media influencers also became opinion leaders. Brands can choose between traditional celebrities and social media influencers for their marketing campaigns. The present research compares the brand-related video content (n = 638) on YouTube of celebrities and social media influencers in the fashion and food industry.

Investigating stakeholder perceptions of graduate employability

Dr. Pragya Gupta & Dr. Renuka Mahajan

The study aims to ratify skills necessary to bridge the gap between the existing models and emerging needs of a technology-enabled workspace; especially in the Indian context. The findings based on the partial least squares (PLS) technique has been used to present a framework confirming the importance of digital competencies, business fundamentals and behavioral skills. In-depth discussions with specialists ratified the proposed framework and recommended potential changes in curriculum and pedagogy

Enemies to frenemies: competition between online and offline retailers amidst crises

Dr. Deepak Halan

This study explores coopetition opportunities between e-tailers and brick-and-mortar (BM) retailers and provides a conceptual framework. These opportunities may be triggered by events such as social distancing causing crises (SDCC).

List of Publications 2025

Scopus

ABDC

WOS

Scopus

Paper (APA Style)	Scopus Indexed
Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	Q1
Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344	Q1
Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643	Q1
Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024a). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, 3(4), 267-291. https://doi.org/10.1504/ijkmth.2024.140617	Q1
Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670	Q1
Bachwani, S., Mishra, A., & Maity, M. (2025). Influencers as strategic communication sources: impact of their characteristics on consumer purchase intentions – a meta-analytic structural equation model. Journal of Communication Management. https://doi.org/10.1108/jcom-09-2024-0167	Q1
Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425	Q1
Bhatia, M., Vishnani, S., & SIngh, N. (2025). Unveiling the connection: R&D expenditure and earnings management in Indian pharmaceutical sector. International Journal of Managerial and Financial Accounting, 18(1). https://doi.org/10.1504/ijmfa.2026.10068977	Q1
Bhatnagar, S., Gupta, A., C, P. G., Pandey, P. S., Manerkar, S. G. V., Vanteru, M. K., Yogi, K. S., Patibandla, R. S. M. L., & Khan, F. (2024). Efficient logistics solutions for E-Commerce using wireless sensor networks. IEEE Transactions on Consumer Electronics, 1. https://doi.org/10.1109/tce.2024.3375748	Q1
Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081	Q1
Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446	Q1
Chakraborty, D., Polisetty, A., Mishra, A., & Rana, N. P. (2023). A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions. Asia Pacific Journal of Tourism Research, 28(12), 1380-1398. https://doi.org/10.1080/10941665.2023.2293801	Q1
Chandani, A.(2023) ChatGPT -Boon or Bane: A Study from Students Perspective,2023 International Conference on Advancement in Computation & Computer Technologies (InCACCT) [5-6 May,2023]	Q1
Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308	Q1
Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850	Q1
Dewan,J. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	Q1
Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402	Q1
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	Q1
Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]	Q1
Husain, R., & Tripathi, S. N. (2024). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781	Q1
Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133	Q1
Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920	Q1
Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195	Q1
Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087	Q1
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	Q1
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	Q1
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	Q1
Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057	Q1
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	Q1
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	Q1
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	Q1
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	Q1
Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205	Q1
Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452	Q1
Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037	Q1
Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703	Q1
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	Q1
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025b). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	Q1
Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640	Q1
Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939	Q1
Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370	Q1
Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605	Q1
Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336	Q1
Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348-1373. https://doi.org/10.1108/jeim-07-2023-0397	Q1
Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84, 104191. https://doi.org/10.1016/j.jretconser.2024.104191	Q1
Srivastava, P. (2023).Religious overtourism: A tale of two cities, International Joint Conference on Hospitality and Tourism 2024 at Nha Trang, Vietnam (Vitual).[September 04 – 06, 2024]	Q1
Srivastava, R., Singh, D. K., & Rana, N. P. (2024). Analysis of barriers to investment and mining in cryptocurrency for traditional and tech-savvy investors: A fuzzy approach. Technology in Society, 77, 102546. https://doi.org/10.1016/j.techsoc.2024.102546	Q1
Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.3991	Q1
Syed, R. T., Tariq, U., Arnaut, M., & Agrawal, R. (2024). Entrepreneurship educator: a vital cog in the wheel of entrepreneurship education and development in universities. Journal of Innovation and Entrepreneurship, 13(1). https://doi.org/10.1186/s13731-024-00433-0	Q1
Tan, F., Li, X., Agarwal, R., Joshi, Y., & Yaqub, M. Z. (2024). Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments. Journal of Retailing and Consumer Services, 79, 103878. https://doi.org/10.1016/j.jretconser.2024.103878	Q1
Tiwari, A., Khan, S., Chandran, R., & Tewari, A. (2024). Investigating the primary factors of work happiness in gig workers. Employee Relations, 46(5), 1112-1140. https://doi.org/10.1108/er-07-2023-0369	Q1
Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82, 104085. https://doi.org/10.1016/j.jretconser.2024.104085	Q1
Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025b). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review. https://doi.org/10.1108/imr-04-2024-0110	Q1
Chandani, A., Wagholikar, S., Pathak, M., Ubarhande, P., & Bhatia, A. (2024). Factors affecting quality of education during pandemic: lessons learnt and way forward. Journal of International Education in Business, 17(3), 455-484. https://doi.org/10.1108/jieb-07-2023-0041	Q2
Gupta, H., & Chaudhary, R. (2024b). Revolutionizing Emerging market equity Investments: The role of smart Beta Strategies. Vision the Journal of Business Perspective. https://doi.org/10.1177/09722629241295451	Q2
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	Q2
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025b). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	Q2
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002	Q2
Misra,H.(2023).Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market ,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai.[ 15-16th March 2024]	Q2
Pandey, A. (2024). The role of public health expenditure in reducing infant mortality rate in India: insights from cointegration analysis. International Journal of Health Governance, 29(4), 397-411. https://doi.org/10.1108/ijhg-06-2024-0074	Q2
Parihar, S. S. (2025)Help Us Green: Challenges in Scaling an Upcycled Flowers Business,Ivey Publishing – Ivey Business School. (n.d.-c). https://www.iveypublishing.ca/s/product/help-us-green-challenges-in-scaling-an-upcycled-flowers-business/01tOF000007HqRCYA0	Q2
Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658	Q2
Seth, M. (2024).High-Performance HR Practices in the Age of AI: Empowering the Workforce for Success,International Management Perspective Conference (IMPeC) – 2025 at IIM Sambalpur. [30th January – 1st February 2025]	Q2
Singh, S. (2024). Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai. [15-16th March 2024]	Q2
Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review. https://doi.org/10.1177/23197145241291407	Q2
Vishnani, S. (2023). Sustainability Narratives in CEO Letters of Tourism & Hospitality Companies – An Impression Management Perspective,20th INTERNATIONAL at Faculty of Management Studies and Commerce,University of Sri Jayewardenepura, Sri Lanka. CONFERENCE ON BUSINESS MANAGEMENT – 202. [29th Feb,2024]	Q2
Zhou, Q., Shankar, A., Dixit, A., Bhatia, M., & Mehrotra, A. (2024). Current dynamics and future growth of online travel agencies. Journal of Global Information Management, 32(1), 1-28. https://doi.org/10.4018/jgim.341797	Q2
Agrawal, R., Raj, R., Jha, A., & Kumar, V. (2024). The assessment of filed bankruptcy of a retail giant store. International Journal of Procurement Management, 21(3), 401-418. https://doi.org/10.1504/ijpm.2024.142029	Q3
Bhatia, A., Chandani, A., Bhoyar, P. K., & Divekar, R. (2023). Factors influencing the adoption of robo Advisory Services: A Unified Theory of Acceptance and Use of Technology (UTAUT) model approach. In EAI/Springer Innovations in Communication and Computing (pp. 53-65). https://doi.org/10.1007/978-3-031-33826-7_5	Q3
Chintaluri, M. G., Kumar, S., Kotni, V. V. D. P., & Patra, S. K. (2024). Charting the brand love landscape: a comprehensive bibliometric analysis with biblioshiny and VOSviewer to evaluate present developments, and future research directions. International Journal of Services and Standards, 14(1). https://doi.org/10.1504/ijss.2024.10065037	Q3
Chintaluri, M. G., Patra, S. K., & Mandal, S. (2024). Key account management as a differentiator in trade-offs: the case of universal heater industries. Asian Journal of Management Cases. https://doi.org/10.1177/09728201241247099	Q3
Gupta, H.(2024). Dynamic Impact of BSE Indices on ESG Returns: Analyzing Asymmetry and Volatility Clustering,11th International Conference on Sustainability (SUSCON-XI) at IIM-Shillong.[November 21-23,2024]	Q3
Husain, R., & Tripathi, S. N. (2024b). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781	Q3
Irfan, M., Mahapatra, B., & Ojha, R. K. (2023). Energy efficiency and carbon emissions in developed and developing economies: Investigating the moderating role of Financial development. Journal of Quantitative Economics, 21(2), 437-455. https://doi.org/10.1007/s40953-023-00346-x	Q3
Kotni, V. V. D. P., Patra, S. K., & Kumar, S. (2024). Undertaking a bibliometric analysis to investigate the framework and dynamics of slow fashion in the context of sustainability. International Journal of Services and Standards, 14(2). https://doi.org/10.1504/ijss.2024.10065497	Q3
Mishra, A. (2024). Stay True to Our Roots or Extend the Brand?,Harvard Business Publishing Education (2024).https://hbsp.harvard.edu/product/8475-HTM-ENG	Q3
Mishra, A.(2024) Stay True to Our Roots or Extend the Brand?,Harvard Business Publishing. https://hbsp.harvard.edu/product/8475-HTM-ENG	Q3
Parihar, S. S., Mishra, D., & Srivastava, K. (2022). Determinants of online learning and the mediating role of facilitator. International Journal of Educational Reform, 33(2), 142-156. https://doi.org/10.1177/10567879221091793	Q3
Patra, S. K. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]	Q3
Shukla, U. N., Kushwaha, R., Mohan, H., & Medhavi, S. (2025b). ARIMA modelling of weighted average lending rates of Indian scheduled commercial banks and estimation of VaR: implications on asset-liability management. International Journal of Business Innovation and Research, 36(1), 19-41. https://doi.org/10.1504/ijbir.2025.143941	Q3
Singh,R. (2024) Digital Vidya Kendra: Tackling the Diversification Dilemma,IVEY Publisher	Q3
Vishnani, S., Deva, N., & Misra, D. (2023). Value Relevance of Comprehensive Income reported as per IFRS-converged Indian Accounting Standards. Asia-Pacific Financial Markets, 31(3), 453-472. https://doi.org/10.1007/s10690-023-09422-x	Q3
Chandani, A., & Bhatia, A. (2025). Are robo advisors robbing financial advisors A systematic literature review paper. International Journal of Business and Globalisation, 39(1), 22-43. https://doi.org/10.1504/ijbg.2025.143577	Q4
Chandani, A.(2023). A Qualitative Study to Improve Quality of Online Education: Futuristic Approach, Lecture Notes in Networks and Systems (Information and Communication Technology for Competitive Strategies (ICTCS 2022)ISBN: 978-981-19-9638-2)	Q4
Chandani, A.(2023). Behavioral Finance: A Bibliometric Analysis,Lecture Notes in Networks and Systems (Information and Communication Technology for Competitive Strategies (ICTCS 2022)ISBN: 978-981-19-9638-2)	Q4
Chandra, N. A. (2025b). Marketing strategies in the age of social media Harnessing digital platforms for customer engagement. Journal of Information Systems Engineering & Management, 10(13s), 569-579. https://doi.org/10.52783/jisem.v10i13s.2112	Q4
Mahmood, A., Seth, M., Srivastava, S., Jain, A., & Laaser, K. (2024). A study on abusive supervision – turnover intention relationship: a mediated moderated model of voice behavior and workplace friendship. Leadership & Organization Development Journal, 45(8), 1315-1334. https://doi.org/10.1108/lodj-10-2023-0596	Q4
Patra, S. K. (2025)An initiative to cater healthy Milk to the people in Bhubaneswar The Future of A2 Milk in Bhubaneswar En-route to Success,Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape	Q4
Predictive Analytics for Proactive Fault Detection In Internet Of Things (IoT) Sensors Using Machine Learning [202341081303] (2024)	Q4
Seth, M., Saxena, A., & Sethi, D. (2024). A comparative study of health workers motivation in government, private and charitable hospitals. International Journal of Business and Globalisation, 38(4), 558-571. https://doi.org/10.1504/ijbg.2024.142433	Q4
Shukla, U. N., Tandon, N., Tandon, D., & Gupta, H. (2022). Cointegration of “MIBOR” with rupee-dollar and rupee-yen exchange rates: estimating volatility spill-overs and asymmetry. Afro-Asian J of Finance and Accounting, 12(6), 691. https://doi.org/10.1504/aajfa.2022.127942	Q4
Singh, K., & Mahadevan, P. (2024). Examining the Role of Gender in the Social Dynamics of Migration. Educational Administration: Theory and Practice. https://doi.org/10.52783/eel.v14i1.1117	Q4
An evaluation through composite index and regression approach”The Journal of Indian Management & Strategy.(2024)10.5958/0973-9343.2024.00023.4
Bhatia, A., Chandani, A., & Divekar, R. (2024). Impact of Overconfidence Bias on Perceived Market Efficiency-The Mediating Role of Investment Decision-Making of Indian Individual Investors. In Routledge eBooks (pp. 98-105). https://doi.org/10.1201/9781003587200-7
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025b). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002
Gupta, O. J., Srivastava, M. K., Darda, P., Yadav, S., & Mishra, V. (2024). How consumer trust affects the adoption of e-healthcare products on mobile apps: an analysis of perceived usefulness, time, and price. International Journal of Pharmaceutical and Healthcare Marketing. https://doi.org/10.1108/ijphm-03-2023-0027
Ratna, V. V., & Ojha, R. K. (2022). Green brand management: nexus between brand attachment, satisfaction and loyalty of green products. International Journal of Green Economics, 16(2), 115. https://doi.org/10.1504/ijge.2022.127907
Srivastava, R., Sanjeev, M., & Gupta, S. (2024). A fuzzy approach to determining antecedents to green cosmetic consumption in India. International Journal of Retail & Distribution Management, 52(6), 671-688. https://doi.org/10.1108/ijrdm-09-2022-0340
A Block Chain Based Novel Machine Learning Approach For Smart Health Care Framework [202341080220] (2024)
A Study of Patient-Centered Communication in the Indian Healthcare System. (2024). European Economic Letters. https://doi.org/10.52783/eel.v14i3.2000
Agarwal R. (2024). Pulling Consumers: The Chatbot Way with Machine,The National Conference on Digital Technology:Approaches to Improve Business Outcomes by David Memorial Institute of Management at Secunderabad .[25th & 26th October, 2024]
Agrawal, R., & Yadav, M. (2024). Enablers for usage of the mobile Wallet by MSMES in Rural India: using the Interpretive Structural Modelling approach. Financial Internet Quarterly, 20(2), 26-40. https://doi.org/10.2478/fiqf-2024-0010
Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical study of the world’s oldest airline company who filed bankruptcy during COVID-19 pandemic. International Journal of Knowledge Management in Tourism and Hospitality, 3(3), 220-244. https://doi.org/10.1504/ijkmth.2024.136331
Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. (2024). European Economic Letters. https://doi.org/10.52783/eel.v14i3.1974
Ashok, J., Purushothaman, S., Pandey, P. S., Praveena, K., Pandey, C., & Muralidharan, J. (2023). Develop the ubiquitous computing wearable IOT devices using IOT- distributed framework. Measurement Sensors, 31, 100982. https://doi.org/10.1016/j.measen.2023.100982
Bakhshi, P., Agrawal, R. A., Mendon, S., Frank, D., Spulbar, C., Birau, R., & Filip, R. D. (2024). BARRIERS IN ADOPTION OF FINTECH BY STREET VENDORS AND HAWKERS IN INDIA USING INTERPRETIVE STRUCTURAL MODELING. Verslas Teorija Ir Praktika, 25(1), 231-240. https://doi.org/10.3846/btp.2024.19208
Bhatia, A., Chandani, A., & Rajiv, D. (2024). Modelling behavioural biases and perceived market efficiency of Indian individual investors. In Routledge eBooks (pp. 141-152). https://doi.org/10.4324/9781003450931-11
Bhatia, A., Chandani, A., Divekar, R., Pathak, M., Ubarhande, P., & Lenka, R. (2024). Role of financial literacy and trust in perceived usefulness of robo advisory services. In Lecture notes in networks and systems (pp. 321-332). https://doi.org/10.1007/978-981-97-1260-1_26
Chandani, A. (2024) Elon Musk and Twitter: A Saga of Tweets,Sage Business Cases (2024).https://doi.org/10.4135/9781071927014
Chandani, A.(2023). A Qualitative perspective on the relationship between Corporate Governance and Financial Performace,3rd Pritam Singh Memorial (PRISM) Conference 2023 at BIMTECH [17-19 Nov,2023]
Chandani, A.(2023). Innovative Programs in Higher Educational Institute : With Special reference to Data Science,International Conference on Interdisciplinary Research in Technology & Management (Virtual) [20-22 April,2023]
Chandani, A.(2023). The Takeover of Twitter by Elon Musk: Will Financial Landing Be Smooth?,13th International Conference on management cases at BIMTECH [30th Nov.- 2nd Dec., 2023]
Chandani, A.(2024)”Citizen’s Participation for the Cause of Cleanliness and Sustainability: A Case Study of Indore City”,”Management Dynamics and Sustainable Practices”.https://www.bloomsbury.com/in/management-dynamics-and-sustainable-practices-9789361311772/
Chatterjee, R., Mehrotra, M., Singh Parihar, S., & Gupta, O. J. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European Economic Letters. https://doi.org/10.52783/eel.v14i3.1974
Darda, P., Pandey, S., Gupta, O. J., Kaur, M., & Gaur, S. S. (2024). Clubhouse Unleashed. Artificial Intelligence‐Enabled Businesses: How to Develop Strategies for Innovation, 421-437. https://doi.org/10.1002/9781394234028.ch23
Dixit, A.(2024). Digital Platform Capabilities in Transforming FPOs: Mediating Role of Business Model Experimentation,XIX International Conference on Public Policy and Management,IIM-Bangalore [August 27- 29, 2024]
Gupta, H., & Chaudhary, R. (2024). Revolutionizing Emerging market equity Investments: The role of smart Beta Strategies. Vision the Journal of Business Perspective. https://doi.org/10.1177/09722629241295451
Jha, A. (2024). Future-Ready Logistics: Machine Learning Approaches for Predicting E-Commerce Delivery Time,International Conference on Emerging Trends in Business Analytics and Management Sciences 2024 (BAMS-ORSI 2024) at IIT-Mumbai [12-14 December 2024]
Jha, A., Mishra, H., Singh, S., & Dwivedi, A. (2022). A framework for comparing the sustainable practices in retail sector: Towards attaining SDGs. International Journal of Logistics Systems and Management, 1(1), 1. https://doi.org/10.1504/ijlsm.2022.10050351
Jha, A., Mishra, H., Singh, S., & Dwivedi, A. (2022b). A framework for comparing the sustainable practices in retail sector: Towards attaining SDGs. International Journal of Logistics Systems and Management, 1(1), 1. https://doi.org/10.1504/ijlsm.2022.10050351
Jha, R., Chandani, A., Wagholikar, S., & Wagholikar, O. (2024). Innovative programs in higher educational institute: with special reference to data science. In CRC Press eBooks (pp. 207-212). https://doi.org/10.1201/9781003430469-24
Kumar, S., Patra (2025) Help Us Green: Challenges in Scaling an Upcycled Flowers Business,Ivey Publishing – Ivey Business School. (n.d.-c). https://www.iveypublishing.ca/s/product/help-us-green-challenges-in-scaling-an-upcycled-flowers-business/01tOF000007HqRCYA0
Kumar, S., Patra, S. K., & Khan, A. (2024). Intellectual structure of salesforce control system research: mapping the domain using bibliometric tools. International Journal of Services and Standards, 1(1). https://doi.org/10.1504/ijss.2025.10066530
MA, S., Agrawal, R., Syed, R. T., Arumugam, T., & K, P. (2024). Impact of sustainability education on senior student attitudes and behaviors: evidence from India. International Journal of Sustainability in Higher Education. https://doi.org/10.1108/ijshe-01-2024-0024
Mishra, A.(2024) Analyzing Consumers Approach Towards Ethical,2nd International Conference On Sustainability, Entrepreneurship, Equity, & Digital Strategies Seeds 2024,Middlesex University Dubai (Virtual) [17-18 December 2024]
Misra,H.(2023). Innovation as a catalyst for Moonj artisans: a case of Rekhaakriti,EMERALD EMERGING MARKETS CASE STUDIES. 10.1108/EEMCS-08-2022-0266
Parihar, S. S. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]
Pathak, K., Prakash, G., Shukla, A., & Mishra, A. (2023). Probing Reluctance to green Consumerism in an Emerging Economy: an Empirical evidence. Gurukul Business Review, 19(1). https://doi.org/10.48205/gbr.v19.9
Patra, S. K. (2023).Catalyzing Future Entreprenures : Examining the impact of GITAM venture development centre (VDC) in shaping the university Entreprenurial Ecosystem ,9th Pan IIM World Management Conference – 2023 on Entreprenurial Innovation and Digital Governance for Inclusive and Sustainable Growth at IIM Sambalpur.[22-24 Jan,2024]
Patra, S. K. (2024)Analysing the impact of social media, political frame and soundbyteon voters behaviour with in the realm of political marketing.,International Conference on Multidisciplinary Concepts in Management (ICMCM-2025) on Sustainable Development and Global by GL Bajaj Institute of Technology and Management in collaboration with Jack H. Brown College, California State University, San Bernardino at Noida. [9-10 Jan,2025]
Paul, N. R. R., Shekhar, P. P., Singh, C., & Kumar, P. R. (2024). SAIF-Cnet: self-attention improved faster convolutional neural network for decentralized blockchain-based key management protocol. Wireless Networks, 30(5), 3211-3228. https://doi.org/10.1007/s11276-024-03728-y
Ratna, V. V. (2023). Improving Brand Relationship with Consumer: Anthropomorphism Role in Brand Communication over Social Media. https://harbinengineeringjournal.com/index.php/journal/article/view/1176
Sanghvi, M., Sharma, P., & Chandani, A. (2024). A study to explore the motives of investors to invest in derivative markets: A PLS-SEM approach. Financial Internet Quarterly, 20(3), 1-12. https://doi.org/10.2478/fiqf-2024-0015
Sangroya, D., Joshi, Y., Agarwal, R., & Alghafes, R. (2024b). Industrial Consumers Switching to Green Energy? An application of the Theory of Market Choice Behaviour and Business Strategy. Business Strategy and the Environment. https://doi.org/10.1002/bse.4093
Seth, M. (2024).HR 4.0 Technological disruptions: Are organizations prepared for the future of work? ,2nd International Conference on Latest Trends in Business Management: Innovation, Technology and Sustainability (ICLTBM-ITS 2024) at GITAM School of Business, GITAM (Deemed to be University), Bengaluru. [15-16th March 2024]
Seth, M., Saxena, A., & Sethi, D. (2024b). A comparative study of health workers motivation in government, private and charitable hospitals. International Journal of Business and Globalisation, 38(4), 558-571. https://doi.org/10.1504/ijbg.2024.142433
Sigala, M., Ooi, K., Tan, G. W., Aw, E. C., Cham, T., Dwivedi, Y. K., Kunz, W. H., Letheren, K., Mishra, A., Russell-Bennett, R., & Wirtz, J. (2024). ChatGPT and service: opportunities, challenges, and research directions. Journal of Service Theory and Practice, 34(5), 726-737. https://doi.org/10.1108/jstp-11-2023-0292
Singh Parihar, S. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European Economics Letters Groups. https://doi.org/10.52783/eel.v14i3.2000
Singh Parihar, S. (2024)Enhancing Customer Experience in Omnichannel Retailing using Online Reviews- Data driven Insights,Retail Innovations in Business Models by Sneha Rajput, Firdous Ahmad Malik, Samriti Mahajan, Amna Javed ISBN13: 9798369376201
Singh, C. (2024). An Efficient Randomized Response Model for Sensitive Attributes with Privacy Protection Using Poisson Distribution,International Conference on Innovative Trends in Statistics, Optimization, and Data Science (IC-ITSODS-2024) at Department of Statistics and Operational Research, Kurukshetra University, Kurukshetra [December 21-23, 2024]
Singh, V. L. (2024). “Does infrastructure determine socio-economic development in India? An evaluation through composite index and regression approach.” The Journal of Indian Management & Strategy, 29(4). https://www.jagannath.org/images/jims-8m-october-dec-24.pdf
Sithipolvanichgul, J., Dhir, A., Talwar, S., Srivastava, P., & Kaur, P. (2024). Knowledge arbitrage: what are the risks, and do they matter? Journal of Knowledge Management, 28(10), 2818-2842. https://doi.org/10.1108/jkm-05-2023-0411
Srivastava, P. (2024).Emerging Trends in Emotional AI: A Review of Online, 21st conference of the Italian Chapter of AIS (Association for Information Systems – www.aisnet.org) at Piacenza, Italy. [October 11th-12th, 2024]
Srivastava,K,H. (2024)”Does infrastructure determine socio-economic development in India?
Tripathi, S. N., Srivastava, S., Malik, N., & Kumar, A. (2024). Achieving Intention to Recommend with Consumer Arrogance as an Antecedent. https://jcsdcb.com/index.php/JCSDCB/article/view/966
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024b). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012
Vishnani, S. (2024).Shaping Perceptions: Comparative Analysis of Impression Management Tactics in Family vs. Non-family Firms in Emerging Markets,Sydney Annual Business Research Conference (SABRC) 2025 at Sydney University .[ 4-5 April,2025]
Wasan, P., Luthra, S., Mulchandani, K., & Vishnani, S. (2024). Interplay between financial markets, environmental stewardship, gender Diversity, and firm Size in Emission‐Intensive Sectors of Emerging Asian Economies: A Board‐Level Perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.4086
Yadav, S., Gupta, O. J., Darda, P., & Chaudhary, P. (2024). The role of big data in modern markets for personalizing and tailoring products and services. In Apple Academic Press eBooks (pp. 37-53). https://doi.org/10.1201/9781003538486-3

ABDC

Paper (APA Style)	ABDC Indexed
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	A*
Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82, 104085. https://doi.org/10.1016/j.jretconser.2024.104085	A*
Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643	A
Zhou, Q., Shankar, A., Dixit, A., Bhatia, M., & Mehrotra, A. (2024). Current dynamics and future growth of online travel agencies. Journal of Global Information Management, 32(1), 1-28. https://doi.org/10.4018/jgim.341797	A
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	A
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	A
Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.3991	A
Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195	A
Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081	A
Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84, 104191. https://doi.org/10.1016/j.jretconser.2024.104191	A
Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087	A
Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452	A
Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308	A
Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205	A
Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425	A
Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336	A
Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402	A
Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703	A
Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037	A
Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640	A
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	A
Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605	A
Chakraborty, D., Polisetty, A., Mishra, A., & Rana, N. P. (2023). A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions. Asia Pacific Journal of Tourism Research, 28(12), 1380-1398. https://doi.org/10.1080/10941665.2023.2293801	A
Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]	A
Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920	A
Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133	A
Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344	A
Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025b). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review. https://doi.org/10.1108/imr-04-2024-0110	A
Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670	A
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	A
Tan, F., Li, X., Agarwal, R., Joshi, Y., & Yaqub, M. Z. (2024). Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments. Journal of Retailing and Consumer Services, 79, 103878. https://doi.org/10.1016/j.jretconser.2024.103878	A
Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446	A
Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939	A
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	A
Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850	A
Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057	A
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	A
Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	A
Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370	A
Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658	A
Srivastava, R., Singh, D. K., & Rana, N. P. (2024). Analysis of barriers to investment and mining in cryptocurrency for traditional and tech-savvy investors: A fuzzy approach. Technology in Society, 77, 102546. https://doi.org/10.1016/j.techsoc.2024.102546	A
Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review. https://doi.org/10.1177/23197145241291407	A
Bhatia, M., Vishnani, S., & SIngh, N. (2025). Unveiling the connection: R&D expenditure and earnings management in Indian pharmaceutical sector. International Journal of Managerial and Financial Accounting, 18(1). https://doi.org/10.1504/ijmfa.2026.10068977	A
Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348-1373. https://doi.org/10.1108/jeim-07-2023-0397	A
Tiwari, A., Khan, S., Chandran, R., & Tewari, A. (2024). Investigating the primary factors of work happiness in gig workers. Employee Relations, 46(5), 1112-1140. https://doi.org/10.1108/er-07-2023-0369	B
Bachwani, S., Mishra, A., & Maity, M. (2025). Influencers as strategic communication sources: impact of their characteristics on consumer purchase intentions – a meta-analytic structural equation model. Journal of Communication Management. https://doi.org/10.1108/jcom-09-2024-0167	B
Dewan,J. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	B
Seth, M. (2024).High-Performance HR Practices in the Age of AI: Empowering the Workforce for Success,International Management Perspective Conference (IMPeC) – 2025 at IIM Sambalpur. [30th January – 1st February 2025]	B
Singh,R. (2024) Digital Vidya Kendra: Tackling the Diversification Dilemma,IVEY Publisher	B
Husain, R., & Tripathi, S. N. (2024b). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781	B
Parihar, S. S. (2025)Help Us Green: Challenges in Scaling an Upcycled Flowers Business,Ivey Publishing – Ivey Business School. (n.d.-c). https://www.iveypublishing.ca/s/product/help-us-green-challenges-in-scaling-an-upcycled-flowers-business/01tOF000007HqRCYA0	B
Patra, S. K. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]	B
Chandani, A., Wagholikar, S., Pathak, M., Ubarhande, P., & Bhatia, A. (2024). Factors affecting quality of education during pandemic: lessons learnt and way forward. Journal of International Education in Business, 17(3), 455-484. https://doi.org/10.1108/jieb-07-2023-0041	C
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	C
A Study of Patient-Centered Communication in the Indian Healthcare System. (2024). European Economic Letters. https://doi.org/10.52783/eel.v14i3.2000	C
Vishnani, S., Deva, N., & Misra, D. (2023). Value Relevance of Comprehensive Income reported as per IFRS-converged Indian Accounting Standards. Asia-Pacific Financial Markets, 31(3), 453-472. https://doi.org/10.1007/s10690-023-09422-x	C
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025b). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	C
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	C
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002	C
Darda, P., Pandey, S., Gupta, O. J., Kaur, M., & Gaur, S. S. (2024). Clubhouse Unleashed. Artificial Intelligence‐Enabled Businesses: How to Develop Strategies for Innovation, 421-437. https://doi.org/10.1002/9781394234028.ch23	C
Irfan, M., Mahapatra, B., & Ojha, R. K. (2023). Energy efficiency and carbon emissions in developed and developing economies: Investigating the moderating role of Financial development. Journal of Quantitative Economics, 21(2), 437-455. https://doi.org/10.1007/s40953-023-00346-x	C
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025b). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	C
Husain, R., & Tripathi, S. N. (2024). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781	C
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	C
Singh Parihar, S. (2024)Enhancing Customer Experience in Omnichannel Retailing using Online Reviews- Data driven Insights,Retail Innovations in Business Models by Sneha Rajput, Firdous Ahmad Malik, Samriti Mahajan, Amna Javed ISBN13: 9798369376201	C
Chatterjee, R., Mehrotra, M., Singh Parihar, S., & Gupta, O. J. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European Economic Letters. https://doi.org/10.52783/eel.v14i3.1974	C
Shukla, U. N., Kushwaha, R., Mohan, H., & Medhavi, S. (2025b). ARIMA modelling of weighted average lending rates of Indian scheduled commercial banks and estimation of VaR: implications on asset-liability management. International Journal of Business Innovation and Research, 36(1), 19-41. https://doi.org/10.1504/ijbir.2025.143941	C
Dixit, A.(2024). Digital Platform Capabilities in Transforming FPOs: Mediating Role of Business Model Experimentation,XIX International Conference on Public Policy and Management,IIM-Bangalore [August 27- 29, 2024]
Agrawal, R., Raj, R., Jha, A., & Kumar, V. (2024). The assessment of filed bankruptcy of a retail giant store. International Journal of Procurement Management, 21(3), 401-418. https://doi.org/10.1504/ijpm.2024.142029
Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical study of the world’s oldest airline company who filed bankruptcy during COVID-19 pandemic. International Journal of Knowledge Management in Tourism and Hospitality, 3(3), 220-244. https://doi.org/10.1504/ijkmth.2024.136331
Jha, A. (2024). Future-Ready Logistics: Machine Learning Approaches for Predicting E-Commerce Delivery Time,International Conference on Emerging Trends in Business Analytics and Management Sciences 2024 (BAMS-ORSI 2024) at IIT-Mumbai [12-14 December 2024]
Sigala, M., Ooi, K., Tan, G. W., Aw, E. C., Cham, T., Dwivedi, Y. K., Kunz, W. H., Letheren, K., Mishra, A., Russell-Bennett, R., & Wirtz, J. (2024). ChatGPT and service: opportunities, challenges, and research directions. Journal of Service Theory and Practice, 34(5), 726-737. https://doi.org/10.1108/jstp-11-2023-0292
Mishra, A. (2024). Stay True to Our Roots or Extend the Brand?,Harvard Business Publishing Education (2024).https://hbsp.harvard.edu/product/8475-HTM-ENG
Mishra, A.(2024) Stay True to Our Roots or Extend the Brand?,Harvard Business Publishing. https://hbsp.harvard.edu/product/8475-HTM-ENG
Mishra, A.(2024) Analyzing Consumers Approach Towards Ethical,2nd International Conference On Sustainability, Entrepreneurship, Equity, & Digital Strategies Seeds 2024,Middlesex University Dubai (Virtual) [17-18 December 2024]
Seth, M., Saxena, A., & Sethi, D. (2024). A comparative study of health workers motivation in government, private and charitable hospitals. International Journal of Business and Globalisation, 38(4), 558-571. https://doi.org/10.1504/ijbg.2024.142433
Chandani, A., & Bhatia, A. (2025). Are robo advisors robbing financial advisors A systematic literature review paper. International Journal of Business and Globalisation, 39(1), 22-43. https://doi.org/10.1504/ijbg.2025.143577
Chandani, A. (2024) Elon Musk and Twitter: A Saga of Tweets,Sage Business Cases (2024).https://doi.org/10.4135/9781071927014
Bhatia, A., Chandani, A., & Rajiv, D. (2024). Modelling behavioural biases and perceived market efficiency of Indian individual investors. In Routledge eBooks (pp. 141-152). https://doi.org/10.4324/9781003450931-11
Bhatia, A., Chandani, A., Divekar, R., Pathak, M., Ubarhande, P., & Lenka, R. (2024). Role of financial literacy and trust in perceived usefulness of robo advisory services. In Lecture notes in networks and systems (pp. 321-332). https://doi.org/10.1007/978-981-97-1260-1_26
Jha, R., Chandani, A., Wagholikar, S., & Wagholikar, O. (2024). Innovative programs in higher educational institute: with special reference to data science. In CRC Press eBooks (pp. 207-212). https://doi.org/10.1201/9781003430469-24
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012
Sanghvi, M., Sharma, P., & Chandani, A. (2024). A study to explore the motives of investors to invest in derivative markets: A PLS-SEM approach. Financial Internet Quarterly, 20(3), 1-12. https://doi.org/10.2478/fiqf-2024-0015
Chandani, A.(2024)”Citizen’s Participation for the Cause of Cleanliness and Sustainability: A Case Study of Indore City”,”Management Dynamics and Sustainable Practices”.https://www.bloomsbury.com/in/management-dynamics-and-sustainable-practices-9789361311772/
Bhatia, A., Chandani, A., & Divekar, R. (2024). Impact of Overconfidence Bias on Perceived Market Efficiency-The Mediating Role of Investment Decision-Making of Indian Individual Investors. In Routledge eBooks (pp. 98-105). https://doi.org/10.1201/9781003587200-7
Pathak, K., Prakash, G., Shukla, A., & Mishra, A. (2023). Probing Reluctance to green Consumerism in an Emerging Economy: an Empirical evidence. Gurukul Business Review, 19(1). https://doi.org/10.48205/gbr.v19.9
Bhatia, A., Chandani, A., Bhoyar, P. K., & Divekar, R. (2023). Factors influencing the adoption of robo Advisory Services: A Unified Theory of Acceptance and Use of Technology (UTAUT) model approach. In EAI/Springer Innovations in Communication and Computing (pp. 53-65). https://doi.org/10.1007/978-3-031-33826-7_5
Chandani, A.(2023). Innovative Programs in Higher Educational Institute : With Special reference to Data Science,International Conference on Interdisciplinary Research in Technology & Management (Virtual) [20-22 April,2023]
Chandani, A.(2023) ChatGPT -Boon or Bane: A Study from Students Perspective,2023 International Conference on Advancement in Computation & Computer Technologies (InCACCT) [5-6 May,2023]
Chandani, A.(2023). The Takeover of Twitter by Elon Musk: Will Financial Landing Be Smooth?,13th International Conference on management cases at BIMTECH [30th Nov.- 2nd Dec., 2023]
Chandani, A.(2023). A Qualitative perspective on the relationship between Corporate Governance and Financial Performace,3rd Pritam Singh Memorial (PRISM) Conference 2023 at BIMTECH [17-19 Nov,2023]
Chandani, A.(2023). A Qualitative Study to Improve Quality of Online Education: Futuristic Approach, Lecture Notes in Networks and Systems (Information and Communication Technology for Competitive Strategies (ICTCS 2022)ISBN: 978-981-19-9638-2)
Chandani, A.(2023). Behavioral Finance: A Bibliometric Analysis,Lecture Notes in Networks and Systems (Information and Communication Technology for Competitive Strategies (ICTCS 2022)ISBN: 978-981-19-9638-2)
Pandey, A. (2024). The role of public health expenditure in reducing infant mortality rate in India: insights from cointegration analysis. International Journal of Health Governance, 29(4), 397-411. https://doi.org/10.1108/ijhg-06-2024-0074
Chandra, N. A. (2025b). Marketing strategies in the age of social media Harnessing digital platforms for customer engagement. Journal of Information Systems Engineering & Management, 10(13s), 569-579. https://doi.org/10.52783/jisem.v10i13s.2112
Singh, K., & Mahadevan, P. (2024). Examining the Role of Gender in the Social Dynamics of Migration. Educational Administration: Theory and Practice. https://doi.org/10.52783/eel.v14i1.1117
Singh, C. (2024). An Efficient Randomized Response Model for Sensitive Attributes with Privacy Protection Using Poisson Distribution,International Conference on Innovative Trends in Statistics, Optimization, and Data Science (IC-ITSODS-2024) at Department of Statistics and Operational Research, Kurukshetra University, Kurukshetra [December 21-23, 2024]
Parihar, S. S., Mishra, D., & Srivastava, K. (2022). Determinants of online learning and the mediating role of facilitator. International Journal of Educational Reform, 33(2), 142-156. https://doi.org/10.1177/10567879221091793
Srivastava,K,H. (2024)”Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach”The Journal of Indian Management & Strategy.(2024)10.5958/0973-9343.2024.00023.4
Gupta, H., & Chaudhary, R. (2024). Revolutionizing Emerging market equity Investments: The role of smart Beta Strategies. Vision the Journal of Business Perspective. https://doi.org/10.1177/09722629241295451
Gupta, H.(2024). Dynamic Impact of BSE Indices on ESG Returns: Analyzing Asymmetry and Volatility Clustering,11th International Conference on Sustainability (SUSCON-XI) at IIM-Shillong.[November 21-23,2024]
Misra,H.(2023). Innovation as a catalyst for Moonj artisans: a case of Rekhaakriti,EMERALD EMERGING MARKETS CASE STUDIES. 10.1108/EEMCS-08-2022-0266
Misra,H.(2023).Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market ,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai.[ 15-16th March 2024]
Jha, A., Mishra, H., Singh, S., & Dwivedi, A. (2022). A framework for comparing the sustainable practices in retail sector: Towards attaining SDGs. International Journal of Logistics Systems and Management, 1(1), 1. https://doi.org/10.1504/ijlsm.2022.10050351
Mahmood, A., Seth, M., Srivastava, S., Jain, A., & Laaser, K. (2024). A study on abusive supervision – turnover intention relationship: a mediated moderated model of voice behavior and workplace friendship. Leadership & Organization Development Journal, 45(8), 1315-1334. https://doi.org/10.1108/lodj-10-2023-0596
Seth, M., Saxena, A., & Sethi, D. (2024b). A comparative study of health workers motivation in government, private and charitable hospitals. International Journal of Business and Globalisation, 38(4), 558-571. https://doi.org/10.1504/ijbg.2024.142433
Seth, M. (2024).HR 4.0 Technological disruptions: Are organizations prepared for the future of work? ,2nd International Conference on Latest Trends in Business Management: Innovation, Technology and Sustainability (ICLTBM-ITS 2024) at GITAM School of Business, GITAM (Deemed to be University), Bengaluru. [15-16th March 2024]
Gupta, O. J., Srivastava, M. K., Darda, P., Yadav, S., & Mishra, V. (2024). How consumer trust affects the adoption of e-healthcare products on mobile apps: an analysis of perceived usefulness, time, and price. International Journal of Pharmaceutical and Healthcare Marketing. https://doi.org/10.1108/ijphm-03-2023-0027
Yadav, S., Gupta, O. J., Darda, P., & Chaudhary, P. (2024). The role of big data in modern markets for personalizing and tailoring products and services. In Apple Academic Press eBooks (pp. 37-53). https://doi.org/10.1201/9781003538486-3
Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. (2024). European Economic Letters. https://doi.org/10.52783/eel.v14i3.1974
Sithipolvanichgul, J., Dhir, A., Talwar, S., Srivastava, P., & Kaur, P. (2024). Knowledge arbitrage: what are the risks, and do they matter? Journal of Knowledge Management, 28(10), 2818-2842. https://doi.org/10.1108/jkm-05-2023-0411
Srivastava, P. (2024).Emerging Trends in Emotional AI: A Review of Online, 21st conference of the Italian Chapter of AIS (Association for Information Systems – www.aisnet.org) at Piacenza, Italy. [October 11th-12th, 2024]
Srivastava, P. (2023).Religious overtourism: A tale of two cities, International Joint Conference on Hospitality and Tourism 2024 at Nha Trang, Vietnam (Vitual).[September 04 – 06, 2024]
Bhatnagar, S., Gupta, A., C, P. G., Pandey, P. S., Manerkar, S. G. V., Vanteru, M. K., Yogi, K. S., Patibandla, R. S. M. L., & Khan, F. (2024). Efficient logistics solutions for E-Commerce using wireless sensor networks. IEEE Transactions on Consumer Electronics, 1. https://doi.org/10.1109/tce.2024.3375748
Paul, N. R. R., Shekhar, P. P., Singh, C., & Kumar, P. R. (2024). SAIF-Cnet: self-attention improved faster convolutional neural network for decentralized blockchain-based key management protocol. Wireless Networks, 30(5), 3211-3228. https://doi.org/10.1007/s11276-024-03728-y
A Block Chain Based Novel Machine Learning Approach For Smart Health Care Framework [202341080220] (2024)
Predictive Analytics for Proactive Fault Detection In Internet Of Things (IoT) Sensors Using Machine Learning [202341081303] (2024)
Ashok, J., Purushothaman, S., Pandey, P. S., Praveena, K., Pandey, C., & Muralidharan, J. (2023). Develop the ubiquitous computing wearable IOT devices using IOT- distributed framework. Measurement Sensors, 31, 100982. https://doi.org/10.1016/j.measen.2023.100982
Ratna, V. V., & Ojha, R. K. (2022). Green brand management: nexus between brand attachment, satisfaction and loyalty of green products. International Journal of Green Economics, 16(2), 115. https://doi.org/10.1504/ijge.2022.127907
Gupta, H., & Chaudhary, R. (2024b). Revolutionizing Emerging market equity Investments: The role of smart Beta Strategies. Vision the Journal of Business Perspective. https://doi.org/10.1177/09722629241295451
Bakhshi, P., Agrawal, R. A., Mendon, S., Frank, D., Spulbar, C., Birau, R., & Filip, R. D. (2024). BARRIERS IN ADOPTION OF FINTECH BY STREET VENDORS AND HAWKERS IN INDIA USING INTERPRETIVE STRUCTURAL MODELING. Verslas Teorija Ir Praktika, 25(1), 231-240. https://doi.org/10.3846/btp.2024.19208
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024b). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012
Agrawal, R., & Yadav, M. (2024). Enablers for usage of the mobile Wallet by MSMES in Rural India: using the Interpretive Structural Modelling approach. Financial Internet Quarterly, 20(2), 26-40. https://doi.org/10.2478/fiqf-2024-0010
Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024a). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, 3(4), 267-291. https://doi.org/10.1504/ijkmth.2024.140617
Syed, R. T., Tariq, U., Arnaut, M., & Agrawal, R. (2024). Entrepreneurship educator: a vital cog in the wheel of entrepreneurship education and development in universities. Journal of Innovation and Entrepreneurship, 13(1). https://doi.org/10.1186/s13731-024-00433-0
MA, S., Agrawal, R., Syed, R. T., Arumugam, T., & K, P. (2024). Impact of sustainability education on senior student attitudes and behaviors: evidence from India. International Journal of Sustainability in Higher Education. https://doi.org/10.1108/ijshe-01-2024-0024
Sangroya, D., Joshi, Y., Agarwal, R., & Alghafes, R. (2024b). Industrial Consumers Switching to Green Energy? An application of the Theory of Market Choice Behaviour and Business Strategy. Business Strategy and the Environment. https://doi.org/10.1002/bse.4093
Agarwal R. (2024). Pulling Consumers: The Chatbot Way with Machine,The National Conference on Digital Technology:Approaches to Improve Business Outcomes by David Memorial Institute of Management at Secunderabad .[25th & 26th October, 2024]
Srivastava, R., Sanjeev, M., & Gupta, S. (2024). A fuzzy approach to determining antecedents to green cosmetic consumption in India. International Journal of Retail & Distribution Management, 52(6), 671-688. https://doi.org/10.1108/ijrdm-09-2022-0340
Tripathi, S. N., Srivastava, S., Malik, N., & Kumar, A. (2024). Achieving Intention to Recommend with Consumer Arrogance as an Antecedent. https://jcsdcb.com/index.php/JCSDCB/article/view/966
Singh, S. (2024). Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai. [15-16th March 2024]
Jha, A., Mishra, H., Singh, S., & Dwivedi, A. (2022b). A framework for comparing the sustainable practices in retail sector: Towards attaining SDGs. International Journal of Logistics Systems and Management, 1(1), 1. https://doi.org/10.1504/ijlsm.2022.10050351
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025b). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002
Singh Parihar, S. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European Economics Letters Groups. https://doi.org/10.52783/eel.v14i3.2000
Parihar, S. S. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]
Kumar, S., Patra (2025) Help Us Green: Challenges in Scaling an Upcycled Flowers Business,Ivey Publishing – Ivey Business School. (n.d.-c). https://www.iveypublishing.ca/s/product/help-us-green-challenges-in-scaling-an-upcycled-flowers-business/01tOF000007HqRCYA0
Patra, S. K. (2025)An initiative to cater healthy Milk to the people in Bhubaneswar The Future of A2 Milk in Bhubaneswar En-route to Success,Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape
Chintaluri, M. G., Patra, S. K., & Mandal, S. (2024). Key account management as a differentiator in trade-offs: the case of universal heater industries. Asian Journal of Management Cases. https://doi.org/10.1177/09728201241247099
Chintaluri, M. G., Kumar, S., Kotni, V. V. D. P., & Patra, S. K. (2024). Charting the brand love landscape: a comprehensive bibliometric analysis with biblioshiny and VOSviewer to evaluate present developments, and future research directions. International Journal of Services and Standards, 14(1). https://doi.org/10.1504/ijss.2024.10065037
Kotni, V. V. D. P., Patra, S. K., & Kumar, S. (2024). Undertaking a bibliometric analysis to investigate the framework and dynamics of slow fashion in the context of sustainability. International Journal of Services and Standards, 14(2). https://doi.org/10.1504/ijss.2024.10065497
Kumar, S., Patra, S. K., & Khan, A. (2024). Intellectual structure of salesforce control system research: mapping the domain using bibliometric tools. International Journal of Services and Standards, 1(1). https://doi.org/10.1504/ijss.2025.10066530
Patra, S. K. (2024)Analysing the impact of social media, political frame and soundbyteon voters behaviour with in the realm of political marketing.,International Conference on Multidisciplinary Concepts in Management (ICMCM-2025) on Sustainable Development and Global by GL Bajaj Institute of Technology and Management in collaboration with Jack H. Brown College, California State University, San Bernardino at Noida. [9-10 Jan,2025]
Patra, S. K. (2023).Catalyzing Future Entreprenures : Examining the impact of GITAM venture development centre (VDC) in shaping the university Entreprenurial Ecosystem ,9th Pan IIM World Management Conference – 2023 on Entreprenurial Innovation and Digital Governance for Inclusive and Sustainable Growth at IIM Sambalpur.[22-24 Jan,2024]
Wasan, P., Luthra, S., Mulchandani, K., & Vishnani, S. (2024). Interplay between financial markets, environmental stewardship, gender Diversity, and firm Size in Emission‐Intensive Sectors of Emerging Asian Economies: A Board‐Level Perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.4086
Vishnani, S. (2024).Shaping Perceptions: Comparative Analysis of Impression Management Tactics in Family vs. Non-family Firms in Emerging Markets,Sydney Annual Business Research Conference (SABRC) 2025 at Sydney University .[ 4-5 April,2025]
Vishnani, S. (2023). Sustainability Narratives in CEO Letters of Tourism & Hospitality Companies – An Impression Management Perspective,20th INTERNATIONAL at Faculty of Management Studies and Commerce,University of Sri Jayewardenepura, Sri Lanka. CONFERENCE ON BUSINESS MANAGEMENT – 202. [29th Feb,2024]
Shukla, U. N., Tandon, N., Tandon, D., & Gupta, H. (2022). Cointegration of “MIBOR” with rupee-dollar and rupee-yen exchange rates: estimating volatility spill-overs and asymmetry. Afro-Asian J of Finance and Accounting, 12(6), 691. https://doi.org/10.1504/aajfa.2022.127942
Ratna, V. V. (2023). Improving Brand Relationship with Consumer: Anthropomorphism Role in Brand Communication over Social Media. https://harbinengineeringjournal.com/index.php/journal/article/view/1176
Singh, V. L. (2024). “Does infrastructure determine socio-economic development in India? An evaluation through composite index and regression approach.” The Journal of Indian Management & Strategy, 29(4). https://www.jagannath.org/images/jims-8m-october-dec-24.pdf

WOS

Paper (APA Style)	WOS Indexed
Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	WoS
Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344	WoS
Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643	WoS
Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670	WoS
Bakhshi, P., Agrawal, R. A., Mendon, S., Frank, D., Spulbar, C., Birau, R., & Filip, R. D. (2024). BARRIERS IN ADOPTION OF FINTECH BY STREET VENDORS AND HAWKERS IN INDIA USING INTERPRETIVE STRUCTURAL MODELING. Verslas Teorija Ir Praktika, 25(1), 231-240. https://doi.org/10.3846/btp.2024.19208	WoS
Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425	WoS
Bhatia, M., Vishnani, S., & SIngh, N. (2025). Unveiling the connection: R&D expenditure and earnings management in Indian pharmaceutical sector. International Journal of Managerial and Financial Accounting, 18(1). https://doi.org/10.1504/ijmfa.2026.10068977	WoS
Bhatnagar, S., Gupta, A., C, P. G., Pandey, P. S., Manerkar, S. G. V., Vanteru, M. K., Yogi, K. S., Patibandla, R. S. M. L., & Khan, F. (2024). Efficient logistics solutions for E-Commerce using wireless sensor networks. IEEE Transactions on Consumer Electronics, 1. https://doi.org/10.1109/tce.2024.3375748	WoS
Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081	WoS
Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446	WoS
Chandani, A., Wagholikar, S., Pathak, M., Ubarhande, P., & Bhatia, A. (2024). Factors affecting quality of education during pandemic: lessons learnt and way forward. Journal of International Education in Business, 17(3), 455-484. https://doi.org/10.1108/jieb-07-2023-0041	WoS
Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308	WoS
Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850	WoS
Dewan,J. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	WoS
Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402	WoS
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	WoS
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	WoS
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025b). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	WoS
Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]	WoS
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002	WoS
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025b). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002	WoS
Husain, R., & Tripathi, S. N. (2024). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781	Wos
Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133	WoS
Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920	WoS
Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195	WoS
Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087	WoS
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	WoS
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	WoS
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	WoS
Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057	WoS
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	WoS
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	WoS
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	WoS
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	WoS
Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205	WoS
Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452	WoS
Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037	WoS
Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703	WoS
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	WoS
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025b). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	WoS
Pathak, K., Prakash, G., Shukla, A., & Mishra, A. (2023). Probing Reluctance to green Consumerism in an Emerging Economy: an Empirical evidence. Gurukul Business Review, 19(1). https://doi.org/10.48205/gbr.v19.9	WoS
Patra, S. K. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]	WoS
Patra, S. K. (2025)An initiative to cater healthy Milk to the people in Bhubaneswar The Future of A2 Milk in Bhubaneswar En-route to Success,Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape	WoS
Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640	WoS
Ratna, V. V. (2023). Improving Brand Relationship with Consumer: Anthropomorphism Role in Brand Communication over Social Media. https://harbinengineeringjournal.com/index.php/journal/article/view/1176	WoS
Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658	WoS
Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939	WoS
Sanghvi, M., Sharma, P., & Chandani, A. (2024). A study to explore the motives of investors to invest in derivative markets: A PLS-SEM approach. Financial Internet Quarterly, 20(3), 1-12. https://doi.org/10.2478/fiqf-2024-0015	WoS
Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370	WoS
Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605	WoS
Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336	WoS
Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348-1373. https://doi.org/10.1108/jeim-07-2023-0397	WoS
Singh,R. (2024) Digital Vidya Kendra: Tackling the Diversification Dilemma,IVEY Publisher	WoS
Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84, 104191. https://doi.org/10.1016/j.jretconser.2024.104191	WoS
Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review. https://doi.org/10.1177/23197145241291407	WoS
Srivastava, P. (2023).Religious overtourism: A tale of two cities, International Joint Conference on Hospitality and Tourism 2024 at Nha Trang, Vietnam (Vitual).[September 04 – 06, 2024]	WoS
Srivastava, R., Singh, D. K., & Rana, N. P. (2024). Analysis of barriers to investment and mining in cryptocurrency for traditional and tech-savvy investors: A fuzzy approach. Technology in Society, 77, 102546. https://doi.org/10.1016/j.techsoc.2024.102546	WoS
Srivastava,K,H. (2024)”Does infrastructure determine socio-economic development in India?	WoS
Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.3991	WoS
Syed, R. T., Tariq, U., Arnaut, M., & Agrawal, R. (2024). Entrepreneurship educator: a vital cog in the wheel of entrepreneurship education and development in universities. Journal of Innovation and Entrepreneurship, 13(1). https://doi.org/10.1186/s13731-024-00433-0	WoS
Tan, F., Li, X., Agarwal, R., Joshi, Y., & Yaqub, M. Z. (2024). Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments. Journal of Retailing and Consumer Services, 79, 103878. https://doi.org/10.1016/j.jretconser.2024.103878	WoS
Tiwari, A., Khan, S., Chandran, R., & Tewari, A. (2024). Investigating the primary factors of work happiness in gig workers. Employee Relations, 46(5), 1112-1140. https://doi.org/10.1108/er-07-2023-0369	WoS
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012	WoS
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024b). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012	WoS
Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82, 104085. https://doi.org/10.1016/j.jretconser.2024.104085	WoS
Vishnani, S., Deva, N., & Misra, D. (2023). Value Relevance of Comprehensive Income reported as per IFRS-converged Indian Accounting Standards. Asia-Pacific Financial Markets, 31(3), 453-472. https://doi.org/10.1007/s10690-023-09422-x	WoS
Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025b). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review. https://doi.org/10.1108/imr-04-2024-0110	WoS
Zhou, Q., Shankar, A., Dixit, A., Bhatia, M., & Mehrotra, A. (2024). Current dynamics and future growth of online travel agencies. Journal of Global Information Management, 32(1), 1-28. https://doi.org/10.4018/jgim.341797	WoS

Our Research & Publication

GENERAL MANAGEMENT

"Exploring patient's intention towards e-health consultation using an extended UTAUT model", Journal of Enabling Technologies, Vol. ahead-of-print No. ahead-of-print. Dr. Ajitabh Dash, Jaipuria Indore (2022), https://doi.org/10.1108/JET-08-2021-0042. (Scopus Indexed, ABDC-C category)
"Moderating effect of gender on the adoption of digital health consultation: a patient perspective study", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 15 No. 4, pp. 598-616. Dr. Ajitabh Dash, Jaipuria Indore (2021), https://doi.org/10.1108/IJPHM-01-2021-0012. (Scopus Indexed, ABDC-C category)
"Physician’s perception of E-consultation adoption amid of COVID-19 pandemic", VINE Journal of Information and Knowledge Management Systems, Vol. ahead-of-print No. ahead-of-print. Dr. Ajitabh Dash, Jaipuria Indore (2021), https://doi.org/10.1108/VJIKMS-06-2021-0103. (Scopus Indexed, ABDC-B category)
"Assessment of Patient Satisfaction with Generic Medication in Emerging Economy Using the Treatment Satisfaction Questionnaire for Medication", Journal of Patient experience, Vol. ahead-of-print No. ahead-of-print. (Scopus Indexed), Dr. Ajitabh Dash, Jaipuria Indore, (2021).
“Entrepreneurial Education: Pedagogical Tools for Developing Nations” | International Journal of Management & IT, OORJA, Apr- 2015, Vol. 13, Issue 1, pp: 107-122 | Dr. Sheenu Jain, Jaipuria Jaipur
“B-School Education at Crossroads : Rethinking and Reinventing Relevance” | Indian Management – A Journal of AIMA, Apr-2013, Vol. 51, Issue 3, pp: 56-58 | Dr. Swati Soni, Jaipuria Jaipur
“Re-inventing B-School Education” | Indian Management – A Journal of AIMA, Mar-2012, Vol. 51, Issue 3, pp: 42-46 | Dr. Swati Soni, Jaipuria Jaipur
“MAT – Crack it & Soar High” | Indian Management – A Journal of AIMA, Jan-2012, Vol. 51, Issue 3, pp: 50-58 | Dr. Swati Soni, Jaipuria Jaipur
“Social Transformation : A journey of Successful Entrepreneurship” | International Journal of Management& IT (OORJA), Vol. 10, Issue 02, pp: 80-86, Aug- 2012 | Dr. Sheenu Jain, Jaipuria Jaipur

BANKING & FINANCE

“Are values driving Indian consumers to support firms’ CSR initiatives?”, Vol. 42, Issue 4, April – June 2016; pp: 379-3913 | Prof. Nidhi, Jaipuria Noida, Co-Author: Prof. Teena and JRE
“A Study on Mobile Banking and Its Impact on Customer’s Banking transactions” | Comparative analysis of Public and Private sector banks in India, Vol. 5, Issue 2, April – June 2016 | Prof. Nidhi, Jaipuria Noida, Co-Author: Prof. Neena Sinha
“Understanding the Impact of Locus of Control and Tolerance of Ambiguity on Job Satisfaction” | An Empirical Study on Private Sector Managers, Vol. 5, Issue 2, April – June 2016 | Prof. Nidhi, Jaipuria Noida, Co-Author: Prof. Shalini, Prof Richa
“Ultra Small Branches Step Towards Finical Inclusion” | Global Case submit IIM, Raipur, Jun. 2016 | Dr.Pooja Kushwaha, Jaipuria Indore
“Idiosyncratic Volatility and Cross-section of Stock Returns: Evidences from India” | Asian Journal of Finance & AccA study of Trend aounting, Vol. 8, Issue 1, June 2016 | Dr. Prashant Sharma, Jaipuria Jaipur, Co-Author: Dr. Brajesh Kumar
“Relating the Related: A Management Game” | The Case Centre, UK (previously ECCH), 2016 | Prof. Athar S Mahmood, Co-Author: Dr Moid Uddin Ahmad – Jaipuria Lucknow
“Choice or Necessity: Entrepreneurship and self employment in the developing India” | Journal of Management Engineering and Information Technology, Vol. 2, Issue 3, June 2015, pp: 33-36 | Dr. Bhupendra Singh Hada
“Choice or Necessity: Entrepreneurship and self employment in the developing India” | Journal of Management Engineering and Information Technology, Vol. 2, Issue 3, June 2015, pp: 33-36 | Dr. Bhupendra Singh Hada
“Workforce Planning Process” | International Journal of research in Computer Application & Management, Vol. 2, Issue 2, Mar 2015 | Dr. Bhupendra Singh Hada
“Blessing in Disguise: a case study on insulated Indian Economy” | ICIEDPP 2014| Dr. Priti Bakhshi, Jaipuria Indore
“Opportunities and Challenges of E Recruitment” | International Journal of research in Computer Application & Management, Vol. 2, Issue 2, Mar 2015 | Dr. Bhupendra Singh Hada
“A Study to Examine India’s Trade Dynamics & International Trade” | Journal of Business development and research, Vol. 2, Issue 2, Jun. 2013 | Dr. Priti Bakhshi, Jaipuria Indore
“Study of global recession on investment patterns of households” | IMS Manthan – The Journal of Innovation, pp: 97-100, Vol. IV, Issue 1, Jun. 2012 | Dr. Shubha Johri, Jaipuria Jaipur
“Ex-Ante and Ex-Post Global Economic Recession and Role of FII’s in Indian Equity Market: Dynamic Time Series Analysis” | NIFM Journal of Public Financial Management, Vol. 4, Issue 1, Jan-June 2012 | Dr. Prashant Sharma, Jaipuria Jaipur
“A study on innovation in Indian financial sector: the insider’s perceptions and feelings” | International Journal of Innovation & learning (Inderscience Journal), 2011 | Prof. Athar S Mahmood, Jaipuria Lucknow
“Zakat fund-concept and perspective” | Journal of Monetary Economics and Finance (Inderscience Journal), Vol. 2, Issue 3/4, 2009, pp: 197-205. | Prof. Athar S Mahmood, Jaipuria Lucknow
“Management education and technology” | Al Barkaat Journal of Finance & Management, Vol. 1, Issue 2, Jul. 2009. | Prof. Athar S Mahmood, Jaipuria Lucknow
“Behavioural finance – As investment concept” | The Chartered Accountant, pp: 2147-2153, Jun. 2009 | Dr. Sushma Vishnani, Jaipuria Lucknow
“Regulatory aspects of venture capital in India” | Legislative Service of India, Aug. 2010.| Dr. Maneesh Yadav, Jaipuria Lucknow
“Economic determinants of beta” | The Empirical Economics Letters, 10 (5), May. 2011, ISSN 1681 8997 | Dr. Sushma Vishnani, Jaipuria Lucknow
“Impact of corporate governance regulation on market risk” | Vikalpa, Vol. 36, Issue 2, Jun. 2012 | Dr. Sushma Vishnani, Jaipuria Lucknow
“Innovate or die: New mantra of modern day banking” | Management Dynamics, Vol. 10, Nov. 2, 2010 | Prof. Shyamji Mehrotra, Jaipuria Lucknow
“Islamic finance: The capital structure and profitability perspective from MIDCAP companies” | International Journal of Economics & Business Research (IJEBR), Jan. 2012 | Prof. Moid Uddin Ahmad, Jaipuria Noida
“Has privatisation of general insurance in India served the purpose” | Asian Economic Review, Sept. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
“Networking: The case of a microenterprise” | Vision, Apr. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
“A comparative study of stock indices with a focus on Shariah Indices” | Asia Pacific Business Review, Sept. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
“A study on innovation in indian financial sector: The insider’s perceptions & feelings” | International Journal of Innovation and Learning, Vol. 11, Issue 4, pp: 339-351, Mar. 2012 | Prof. Moid Uddin Ahmad, Jaipuria Noida
“An analysis of performance of RRBs in India” | Journal of Management and Information Technology, Vol. 2, Issue 1, pp: 52-62, Dec. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
“An empirical study of performance of Indian and USA capital market with a focus on ADRs” | KHOJ, Vol. 1, Issue 2, Jul. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
“Arbitrage pricing theory: A review of literature” | Samiksha, Vol. 2, Issue 1, Feb. 2011 | Prof. Moid Uddin Ahmad, Jaipuria Noida
“E-comfortability and digital divide amongst retail investors: the India scenario” | Information Technology [IT] in the Indian Economy, 2008 | Dr. Pratibha Wasan, Jaipuria Noida
“Impact of electronification of trading on market efficiency, liquidity and volatility: A case of India” | Al-Barkaat Journal of Financial Studies,Vol. 2, pp: 1-14 | Dr. Pratibha Wasan, Jaipuria Noida
“Conceptual framework for online stock trading phenomenon in India” | Journal of Statistics and Management Systems, Vol. 15, Issue 1, pp: 93-106 | Dr. Pratibha Wasan, Jaipuria Noida
“A study on the long-run performance of initial public offerings in india” | Journal of Managerial Finance and Research, Vol.6, Issue 2, July-Dec. 2010 | Prof. Shikha Bhatia, Jaipuria Noida
“The post-issue operating performance of indian IPO firms” | Business Analyst, Vol.4, Issue 1, April-Sept 2009 | Prof. Shikha Bhatia, Jaipuria Noida
“Determinants of initial and long-run performance of IPOs in Indian stock market” | Asia Pacific Business Review, Vol. IV, Issue 4, Oct-Dec. 2008 | Prof. Shikha Bhatia, Jaipuria Noida
“The initial and after market performance of Indian IPOs” | ICFAI Journal of Applied Finance, Vol.13, Issue 11, Nov. 2007 | Prof. Shikha Bhatia, Jaipuria Noida
“Corporate disclosure practices – An empirical study” | ICFAI Journal of Accounting Research, Vol. V, Issue 2, Apr. 2006 | Prof. Shikha Bhatia, Jaipuria Noida
“Growth & development perspectives for India during global economic meltdown” | Transforming Present Economic Challenges into Global Prosperity, ISBN: 978-8174468242 | Prof. Priti Bakshi, Jaipuria Indore
“Impact of micro credit in empowering women” | Micro Finance in India – Issues & Challenges. ISBN: 978-81-86307-34-2 | Prof. Priti Bakshi, Jaipuria Indore
“A study on renewable energy options and green financing” | IJMSR, Vol. 1 , Issue I, Apr. 2011. ISSN 2231-6388 | Prof. Priti Bakshi, Jaipuria Indore
“Qualitative analysis of proposed India – EU FTA: A study with special reference to clean & sustainable development” |IJBEMR, Vol. II, Issue 8, Aug. 2011. ISSN 2229-4848 | Prof. Priti Bakshi, Jaipuria Indore
“Role of educational institutions in contributing towards the solution of environmental issues” | Voyage into Environmental Issues, SIES, Mumbai | Prof. Priti Bakshi, Jaipuria Indore

BUSINESS COMMUNICATION

“Cross Cultural Business Communication in Global Market – A Case Study of China” | Cross-Cultural Management: Practice and Research , 2015 | Dr. Sheenu Jain, Jaipuria Jaipur
“The Flipside of Flexibility in Organizations” | Organizational Flexibility and Competitiveness, pp: 135-152, 2014 | Dr. Shalini Verma, Co-Author: Ms. Sneh Anand – Jaipuria Noida
“Employee’s Extended Hours in the Organizations: An Ethical Perspective” | International Journal of Society for Human Transformation & Research, Vol. 13, Issue.1, pp: 67-79, 2012 |Dr. Shalini Verma, Co-Author: Ms. Sneh Anand – Jaipuria Noida
“Comparative study of Employees and Employers of Teaching sector and Insurance sector on the Psychological Contract and Employment Relationship” | International Conference on Positivism: Path to Success, Satisfaction & Bliss, 2011 | Dr. Priya Sharma – Jaipuria Jaipur
“Positive Psychology & Mental Health” | International Conference on Positive Psychology: A New Approach to Mental health, 2010 | Dr. Priya Sharma – Jaipuria Jaipur
“SWOT Analysis For Career Planning” | Artha Journal of Social Sciences, Vol. 6, Issue.2, pp: 67-79, 2007 |Dr. Shalini Verma – Jaipuria Noida
“Use of irony in Jhumpa Lahiri’s: A temporary matter” | The Expression Journal | Prof. Abha R. Dixit, Jaipuria Lucknow
“Use of TV and newspaper as ELT tools” | Journal by State Council of Educational Research and Training; Uttarakhand | Prof. Abha R. Dixit, Jaipuria Lucknow
“From dissonance to harmony: Jhumpa Lahiri’s: A temporary matter” | The Expression Journal | Prof. Abha R. Dixit, Jaipuria Lucknow
“Cross cultural evaluation of industrial relation in India” | IFIM Business Journal, Jan. 2012 | Dr. Abhijit Nair, Jaipuria Noida
“A corporate culture and its audit! What does it do for you in the age of innovation?” | International PESIT Journal, Oct. 2011 | Prof. Abhijit Nair, Jaipuria Noida
“Windows of my soul” | Lulu Press USA, Mar. 2007 | Dr. Abhijit Nair, Jaipuria Noida
“Business communication: The future of english communication in the latin world” | The Latin world; Arte N Columbia / Art Nexus Columbia, Oct. 2006 | Dr. Abhijit Nair, Jaipuria Noida
“Illusions of balance and control in communication” | Continuum- Journal of Media and Cultural Studies, UK – Issue 3, 2006 | Dr. Abhijit Nair – Jaipuria Noida

DECISION SCIENCE & OPERATIONS

“Mutivariate Extension of Generalized Linear Model for Polytomous Data: A Bayes Study” | Aligarh Journal of Statistics, Vol (36), 93-116. | Srivastava, R., Upadhyay, S. K. and Shukla, V. K. (2016).
“Cost Optimization by Process Mapping in Supply Chain Management at an Indian Carpet Making Unit” | ITSEC International Journal of Engineering Sciences, Vol. 1, Issue 2, 2015, pp: 21-26 | Dr. Lokesh Vijayvargy Jaipuria Jaipur
“Optimization of Resources in Supply Chain by Linear Programming: A case of India MSME” | The IUP Journal of Supply Chain Management, Vol. 12, Issue 4, 2015 | Dr. Lokesh Vijayvargy Jaipuria Jaipur
“Ways to Wealth” | Shree Cement| Prof. Jagdish Bhagwat, Jaipuria Indore
“Strategic Evaluation of Distributed Power Generation Technology: A Sustainable Approach” | International Journal of Sustainable Development & World Policy, Vol. 3, Issue 2, 2014, pp: 31-44 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Dr. Prerna Jain, Jaipuria Jaipur
“Empirical Investigation of Green Supply Management Practices and their Impact on Organizational performance” | The IUP Journal of Supply Chain Management, Vol. 11, Issue 4, 2014, pp: 26-43 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
“The Impact of Small, Medium, and Large Organization Size in Implantation of Green Supply Chain Management in India” | Creating A Sustainable Business: Managerial Implications and Challenges | 2013, Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Rajiv. R Thakur, Prerna Jain
“A Comparative Study of Green Supply Chain Management Practices in Indian Japanese and Chinese Companies” | The IUP Journal of Supply Chain Management, Vol. 10, Issue 3, 2013, pp: 07-18 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
“Growth of Private Label Brands in India” | Achieving Business Excellence through Out of Box Thinking, Excel Publishers,New Delhi, 2013, pp: 180-187 | Dr. Prashant Gupta Jaipuria Jaipur
“Effective Vendor Selection through Goal Programming using Changing Goal Priorities in Supply Chain” | International Journal of Management & IT, Vol. 10, Issue 3, 2013, pp: 64-74 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
“A Comparative Study of Green Supply Chain Management Practices in Indian Japanese and Chinese Companies” | The IUP Journal of Supply Chain Management, Vol. 10, Issue 3, 2013, pp: 07-18 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
“HR Perspectives in Mergers- A Comparative Study of Mergers of HDFC Bank-Times Bank and ICICI Bank-Bank of Rajasthan” | National Conference organized by Amrut Mody School of Management, Ahmedabad University, Ahmedabad (Gujarat), 2012, pp: 9-23 | Dr. Prashant Gupta Jaipuria Jaipur, Co-Author: Prof Swati Gupta
“Decision Framework for Supplier Selection through MultiCriteria Evaluation Models in Supply Chain” | International Journal of Management and Innovation, Vol. 4, Issue 2, 2012, pp: 16-28 | Dr. Lokesh Vijayvargy Jaipuria Jaipur
“Growth through mergers and acquisitions in ICICI Bank- A Case Study” | International Conference organized by Sanghvi Institute of Management & Science, Indore (M.P.), 2011, pp: 21-29 | Dr. Prashant Gupta Jaipuria Jaipur, Co-Author: Prof Swati Gupta
“Performance Appraisal Practices in Indian B-Schools” | International Conference organized by AIMS at IIM, Ahmedabad, 2011 | Dr. Prashant Gupta Jaipuria Jaipur, Co-Author: Dr. Rishu Roy
“Aiming to be the de facto business and management open access journal!” | International Journal of Business Science & Applied Management (IJBSAM), Vol. 5, Issue 2, 2009 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
“Effectiveness of mobile advertising: The Indian scenario” | Journal of IIM-Ahmedabad, Vol. 33, Issue 4, 2008, pp: 47-59. | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
“Performance evaluation of various tourist centers using data envelopment analysis” | ASCI Journal of Management, Vol. 40, Issue 1, 2010, pp: 31-51 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
“Productivity assessment of tourism sector: An analytical approach” | Managing Global Services: Emerging Trends, Eds. B.A. Metri, J.N.D. Gupta & B. S. Sahay, Excel Books, 2010, pp: 393-405. | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
“Designing shopping mall servicescapes: A problem structuring methods (PSMs) approach” | Changing Ideas in Strategy, Ed. Arun P. Sinha, Narosa Publishing Pvt Ltd, New Delhi, 2010, pp: 176-193 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
“Incorporating group decision making in public systems domain: A case of Indian railways” | Global Interdependence and Decision Sciences, Eds. M. Chandrashekhar & N. Bagchi, Macmillan Advanced Research Series, 2009, pp: 340-346. | Dr. Masood H. Siddiqui, Jaipuria Lucknow
“Analyzing customer satisfaction with service quality in life insurance services” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 3/4, 2010, pp: 221-238. | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Prof. T. G. Sharma
“An empirical investigation of customer preferences in mobile services” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 1, 2010, pp: 49-63 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
“Application of soft operations research for enhancing the servicescape as a facilitator” | Vikalpa: Journal of IIM-Ahmedabad, Vol. 36, Issue 1, 2011, pp: 19-35 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
“Productivity assessment of tourism sector: An analytical approach” | Managing Global Services : Emerging Trends, Eds, B.A. Metri, J.N.D. Gupta & B.S. Sahay Excel Books, 2010, pp: 393-405 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
“Understanding perceived service quality and customer satisfaction in life insurance industry” | Managing Global Services Managing Global Services: Emerging Trands, Eds. B.A. Metri, J.N.D. Gupta & B.S. Sahay, Excel Books, 2010, pp: 183-202 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
“Proposing a hierarchical utility package with reference to mobile advertising” | International Journal of E-Business Research (IJEBR), Vol. 7, issue 1, 2011, pp: 71-92 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
“An analytical study of complaining attitudes: With reference to the banking sector” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 2, 2010, pp: 119-137 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
“Development of effective urban road traffic management using workflow techniques for upcoming metro cities like Lucknow (India)” | International journal of security and its Applications, Vol. 2, Issue 2, 2008 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
“Analysing the variability of queuing models to predict the capacity of a road network using heuristic approach” | Journal of Advanced Research in Computer Engineering 2(1) Jan-June. 2008, pp: 9-16 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
“Empirical analysis of urban traffic system of Lucknow using data modeling and capturing technique” | Serbian Journal of Management 3(2) (2008), pp: 145-156 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
“Formal verification of urban traffic system using the concept of fuzzy workflow simulation” | Journal of International Technology and Information Management, Vol. 18, Issue 1, 2009 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
“Resolving traffic management crisis through behavioral issues in the upcoming Metro-cities like Lucknow (India) “ | Journal of Asian Business Management, Vol. 1, Issue 2, Jul-Dec. 2009, pp: 271-279 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
“Modeling of intangibles: An application in supplier selection in supply chain: A case study of multinational coffee industry” | African Journal of Business Management, Vol. 5, Issue 28, pp: 11505-11520 | Prof. Lokesh Vijayvargy, Jaipuria Jaipur, Co-Author: Gopal Agarwal
“Enhancing market presence in Jaipur: A case of Indian chocolates” | Journal of Marketing & Communication, Vol. 6, Issue 3, pp: 4-13, 2011 | Prof. Lokesh Vijayvargy, Jaipuria Jaipur, Co-Author: Gopal Agarwal
“On some integral operators for certain classes of p-valent function” | International Journal of Mathematics and Mathematical Sciences, Hindawi Publishing Corporation, 2011. | Prof. Lokesh Vijayvargy, Jaipuria Jaipur, Co-Author: Pranay Goswami, Bushra Malik, 2011

ECONOMICS

“Sustaining Health and Well-Being: A Hedonic Wage Approach” | Creating A Sustainable Business: Managerial Implications and Challenges, 2013 | Dr. Prerna Jain, Jaipuria Jaipur, Co-Author: Rajiv. R Thakur, Prerna Jain, and Lokesh Vijayvargy
“Sustainability assessment Index: A Strong Sustainability approach to measure sustainable human developmen” | International Journal of Sustainable Development & World Ecology, Vol. 20, Issue 2, pp: 116-122, Jan. 2013 | Dr. Prerna Jain, Jaipuria Jaipur, Co-Author: Pragati Jain
“Economic determinants of beta” | The Empirical Economics Letters, 10(5): (May 2011), ISSN 1681 8997 | Dr. Dheeraj Misra, Jaipuria Lucknow
“Free trade and sustainable development “ | The Debate and the Compromise,Socio Legal Journal, Vol. 1, Issue 1, 2011, ISSN 2231-1556 | Dr. Mahima Sharma, Jaipuria Lucknow
“Impact of strategic alliances on globalisation, foreign direct investment & economic growth: An insurance perspective” | ISBN : 978-81-908387-4-0, Vol. I & II, pp: 144-149 | Prof. Vinod Kumar Chib, Jaipuria Lucknow
“Operations strategy / Managing productivity in oil & gas sector” | ISBN : 978-93-80043-90-6, pp: 159-169, Excel India Publishers | Prof. Vinod Kumar Chib, Jaipuria Lucknow
“Optimal condition of happiness: Application of taguchi robust parameter design on evidences from India” | Gross national happiness: practice and measurement, ed. Karma Ura and Dorji Penjore, Centre for Bhutan Studies, Thimphu, pp.582-609, 2009. | Prof. Prabhat K. Pankaj, Jaipuria Jaipur, Co-Author: R. Mitra
“Socio economic conditions of adolescent girls in india” | Deep and Deep, 2009. | Prof. Prof. Prabhat K. Pankaj, Jaipuria Jaipur, Co-Author: A. K. SInha
“Alternative approaches to liberalization in Bhutan: Domestic economic impact and social costs of adjustmen” | Perspectives from the ESCAP regions after the fifth WTO ministerial Meeting: Ideas and Actions following Cancun, Studies in Trade and Investment 53, UNESCAP, Bangkok. 2004 | Prof. Prabhat K. Pankaj, Jaipuria Jaipur
“Impact of FDI flow on country’s economy: Comparative study of India and China” | Pacific Business Review, Vol. II, Issue 3, pp: 117-129, 2010 | Dr. Anvay Bhargava, Jaipuria Jaipur
“Contract farming: A case of agri-reforms in India” | Cases in management – Indian and International Perspectives, pp: 133-144, Jun. 2009 | Dr. Prerna Jain, Jaipuria Jaipur
“Impact and assessment of educational development with special reference to Rajasthan” | Rajasthan Economic Journal, Vol. 33, Issue 1-2, pp: 65-73, Jan. 2009 | Dr. Prerna Jain, Jaipuria Jaipur
“Determinants of R&D intensity: A study of the Indian automobile industry” | Asian Economic Review, April 2006 | Dr. Dheeraj Misra, Jaipuria Lucknow
“Tax incentives – A critical appraisal” | Asia Pacific Tax Bulletin | Oct. 1999, pp: 335-338 | Prof. Mahima Sharma, Jaipuria Lucknow
“Deregulation, liberalisation and evolution of monetary policy in India” | Management Dynamics, Vol 11, No. 1, 2011, pp: 80-92 | Prof. Mahima Sharma, Jaipuria Lucknow
“Chinese direction to international trade with reference to special economic zones” | Journal of LNCT LNCT – MER, Prabandhan and Taqniki, 2007 | Dr. Megha Jain, Jaipuria Indore
“Indian rural markets, opportunities and challenge”, Journal of LNCT – MER, Prabandhan and Taqniki, 2007 | Dr. Megha Jain, Jaipuria Indore

HR & OB

“Srivastava Shalini, (2016) “M-education in India: an effort to improve educational outcomes with a special emphasis on Ananya Bihar” | On the Horizon, Vol. 24, 2016, | Dr. Shalini Srivastava, Jaipuria Noida, (Emerald) Co-Author
“Managing Mind (Manomaykosha): Pathway to developing integrated personality” | Jan 2016 | Dr. Manisha Shukla, Jaipuria Indore
“An Exploratory Study of Managerial Perception of High Performance HR Practices” | Excel India Publishers, 2016 | Dr. Manisha Seth & Sharma Sheetal, Jaipuria Lucknow, Co-Author: Sharma Sheetal
“An Information Technology venture by First generation entrepreneurs” | The Case Centre, UK (previously ECCH), 2016 | Prof. Athar Mahmood, Jaipuria Lucknow, Co-Author: Dr Moid Uddin Ahmad
“Relationship between Emotional Intelligence and Demographic Variables among Working Professionals” | Amity Global HRM Review, Vol. 5, Sep. 2015, pp: 32-37, | Mr. L Yadav & Mahmood A, Jaipuria Lucknow, Co-Author: Mr. L Yadav
“The Managerial Dilemma: Managing Time for Management Students” | AAYAM, AKGIM Journal of Management, Vol. 5, Issue 2, 2015, pp: 32-37, | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
“Ethical Leadership: The role model way” | Pragyaa Journal of Management, Vol. 5, Issue 1, Jun 2014, pp: 35-42 | Dr. Anvay Bhargava, Jaipuria Jaipur
“Rural Entrepreneurship: A win-win situation for both corporate & society” | Shrinathji Journal of Business and Research, Vol. 4, July-Dec 2013, | Dr. Dr. Shiv P. Joshi, Jaipuria Jaipur
“Human resource accounting: An effective modern management technique” | Journal of IPM, Meerut, Vol. 9, Issue 2, Jul-Dec. 2008 | Prof. Athar Mahmood, Jaipuria Lucknow, Co-Author: Moid U. Ahmad
“Social security measures for the unorganized sector in India: A critical analysis” | Management of Labour Studies Journal | Prof. Atar Mahmood, Jaipuria Lucknow
“An analytical study of stress mangement on executives in Lucknow city & New perspectives for understanding stress in organisational context” | LEX et Scientia, University of Bucharest, Romania, NRXV, Vol. 1, 2008. | Prof. Atar Mahmood, Jaipuria Lucknow, Co-Author: Moid U. Ahmad
“A study on perception of trainers regarding effectiveness of training programmes in banking sector” | Asia Pacific Review Journal, Vol. 7, Issue 1, Jan-Mar. 2011 | Prof. Atar Mahmood, Jaipuria Lucknow, Co-Author: Ritu Narang
“Role of computer self-efficacy in the prediction of technostress of student computer users” | The book – Computing, Business Applications and Legal Issues edited by Rashmi Agarwal, Reena Qurana, Narain C Devnath, Excel Books, 2011 | Dr. Manisha Seth, Jaipuria Lucknow
“Talent management published in a book titled” | Dynamic Management in a Global Economy” Edited by K.N.S. Kang, New Century Publications, New Delhi | Dr. Manisha Seth, Jaipuria Lucknow
“Role of HR department during times of turbulence” | Anvesha, a Journal of IES Management College and Research Centre, Vol. 2, Issue 1, Jan-Jun. 2009, pp: 43-54, ISSN 0974-5467 | Dr. Manisha Seth, Jaipuria Lucknow
“Interpersonal communication: Lifeblood of an Organisation” | The Icfai University Journal of Soft Skills, Vol. III, Issue 3-4, Sep-Dec. 2009, pp: 32-40. | Dr. Manisha Seth, Jaipuria Lucknow
“Human resource outsourcing: Analysis based on literature review” | International Journal of Innovation, Management and Technology (IJIMT),Vol. 2, Issue 2, Apr. 2011 | Dr. Manisha Seth, Jaipuria Lucknow
“Prisoner’s human right in India: An overview” | SLT, Journal Section December (2008) Edition | Prof. Maneesh Yadav, Jaipuria Lucknow
“Minority shareholders: Are their legal rights protected in public interest” | Legal Era, Apr. 2010, Vol. 1, Issue 2 | Prof. Maneesh Yadav, Jaipuria Lucknow
“Indian securities market: An overview” | SLT, Delhi Law Times, Journal Section, 15 Jun. 2009, Vol. IV | Prof. Maneesh Yadav, Jaipuria Lucknow
“Brilliant leader” | MDI’s Vision, Vol. 14, Issue 1-2, pp: 114-116, Jan-Jun. 2010 | Prof. Abdul Qadir, Jaipuria Noida
“High attrition rate: A big challenge for BPO firms” | An article on Attrition published in TOI’s Ascent & CSR, Oct. 2005. | Prof. Abdul Qadir, Jaipuria Noida
“The art of feedback: An interpersonal transaction” | NSB Management Review, Vol. 2, Issue 2, pp: 80-92 | Prof. Abdul Qadir, Jaipuria Noida
“Enhancing the quality of core work force through employee engagement: An empirical study on managers with respect to gender & sectoral difference” | AIMA Journal of Management and Research, Vol. 6, May 2012 | Dr. Shalini Srivastava, Jaipuria Noida
“Assessing the relationship between personality variable and managerial effectiveness: An empirical study on B-school students” | Management and Labour Studies, XLRI, Vol. 36, Issue 4, pp: 319-333, Nov. 2011 | Dr. Shalini Srivastava, Jaipuria Noida
“Effect of organisational role stress in private sector: An empirical study on female” | Aayam, RKGIMT, Vol. 1, Issue 2 | Dr. Shalini Srivastava, Jaipuria Noida
“Moderating effect of personality variable on stress-effectiveness relationship: An empirical study on b-school students” | Vision-Journal of Business Perspective-MDI, Vol. 15 , Issue 1, pp: 21-30 | Dr. Shalini Srivastava, Jaipuria Noida
“Analysing the impact of organisational commitment on workplace deviant behaviour-managerial effectiveness relationship: An empirical study” | Asia Pacific Business Review, Oct-Dec. 2011, Vol. VII, Issue 4, pp: 170-179, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
“Moderating effect of leadership on culture-intrapreneurship relationship” | Journal of Business Studies, Delhi University, Vol. 4, pp: 87-96, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
“Job burnout and managerial effectiveness relationship: Moderating effects of locus of control and organisational support” | An empirical study on Indian managers, Asian Journal of Management Research, Vol. 2, Issue 1, pp: 329-347, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
“Variables affecting personal effectiveness: An empirical study on b-school students” | Drishtikon – A management Journal- SCMHRD, Vol. 2, Issue 1, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
“Effect of tolerance of ambiguity and locus of control on job satisfaction” | Journal of IPEM, Vol. 5, Issue 2, pp: 47-53, Dec. 2011 | Dr. Shalini Srivastava, Jaipuria Noida
“Stress-managerial effectiveness relationship: Impact of moderating variable” | Journal of management research in emerging economies , FMS, Vol. 1, pp: 38-59, Dec. 2011 | Dr. Shalini Srivastava, Jaipuria Noida
“Assessing the impact of gender on work and family conflict” | LBS Journal of Management & Research, Vol. 8, Issue 2, pp: 77-85, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
“Culture-intrapreneur relationship: Reward as a moderator” | Management and labour studies, Vol. 35, Issue 2, pp: 249-263, May 2010 | Dr. Shalini Srivastava, Jaipuria Noida
“Effect of demographic variables on organisational role stress and job satisfaction relationship” | Drishtikon,Vol. 1, Issue 2, 2010 | Dr. Shalini Srivastava, Jaipuria Noida
“Moderating role of emotional intelligence on stress: Effectiveness relationship” | The Journal of Innovation, Vol. V, Issue 1, pp: 89-98, Jun. 2010 | Dr. Shalini Srivastava, Jaipuria Noida
“Gender specific study of the relationship between stress tolerance, role stress and well-being” | Journal of IPEM, Vol. 4, Issue 2, pp: 47-53, Jul-Dec. 2010 | Dr. Shalini Srivastava, Jaipuria Noida
“Hiring and retaining the best talent In organisations: Comparative study” | Journal Of global information and business strategy, J-GIBS, Jan-Dec. 2010 | Dr. Shalini Srivastava, Jaipuria Noida
“Locus of control as a moderator for relationship between organizational role stress and managerial effectiveness” | Vision-Journal of Business Perspective-MDI, Vol. 13 Issue 4, pp: 49-61, Oct-Dec. 2009 | Dr. Shalini Srivastava, Jaipuria Noida
“Effect of type a personality on stress-strain relationship: A study on private sector managers” | Management and Labour Studies, Vol. 34, Issue 4, pp: 582-595, Oct-Dec. 2009 | Dr. Shalini Srivastava, Jaipuria Noida
“Organisational variable and job stress: effect of moderating variable” | Management and Change,Vol. 13, Issue 2 , pp: 169-182, 2009 | Dr. Shalini Srivastava: Jaipuria Noida
“Analytical Study on commitment, motivation and morale at siemens BPO Pvt.Ltd” | Amity Strategic Management Review | Dr. Shalini Srivastava: Jaipuria Noida
“Training need identification at IOCL” | Prabandhiki, Vol. 2, Issue 2, pp: 44-57, 2008 | Dr. Shalini Srivastava, Jaipuria Noida
“Organisational role stress among women in private sector” | Management and Labour Studies, Vol. 33, Issue 2, pp: 206-227, May 2008 | Dr. Shalini Srivastava, Jaipuria Noida
“HR challenges in BPO” | Journal of Review of Professional Management, Vol. 5, Issue 2, Jan. 2008 | Dr. Shalini Srivastava, Jaipuria Noida
“New opportunities in education in India” | Journal of Management Practices,Vol. 2, Issue 2, Dec. 2008 | Dr. Shalini Srivastava, Jaipuria Noida
“Women in workforce: Work and family conflict” | Management and Labour Studies, Vol. 32, Issue 4, pp: 411- 421, Nov. 2007 | Dr. Shalini Srivastava, Jaipuria Noida
“Tolerance of ambiguity and locus of control as moderators for work stress among private sector managers” | ABBHIGYAN, Vol. 25, Issue 2, pp: 48-53, Sept. 2007 | Dr. Shalini Srivastava, Jaipuria Noida
“HR framework for winning in economic upswing: content analysis” | International Journal of Indian Culture and Business management, Vol. 5, Issue 5, pp: 489-505, Feb. 2012 | Dr. Swati Agrawal, Jaipuria Noida
“Influence of transformational leadership on idea fluency of engineers working in automobile sector” | International journal of management research and technology, Vol. IV, Issue 2, pp: 495-500. | Dr. Anvay Bhargava, Jaipuria Jaipur, Co-Author: S.K Pathak

INFORMATION TECHNOLOGY

“Social Commerce: Catalyst for E-commerce” | UNNAYAN, Jan. 2016, Vol. 4 | Dr.Pooja Kushwaha, Jaipuria Indore
“Web Traffic Trend Analysis and Management with Social Media Analytics for Global Online Business Exposure of B-School” | Academia : An International Multidisciplinary Research Journal, Jan. 2016, Vol. 6, Issue 1 | Dr. Sunil Kumar, Jaipuria Jaipur
“Cloud Computing based Integrated Virtual Learning Framework for Academic Institutions” | International Journal of Management Research and Social Science, Jan. 2016, Vol. 3, Issue 1 | Dr. Sunil Kumar, Jaipuria Jaipur
“Understanding Linkage between Data Mining and Statistics” | International Journal of Engineering Technology, Management and Applied Sciences, Sept. 2015, Vol. 3, Issue 10 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow, Co-Author: Ms Jaya Srivastava.
“Optimal Model Design of Artificial Neural Networks for Time series forecasting using Evolutionary Computational Techniques” | 33 International Symposia on forecasting, KAIST College of Business, SEOUL South Korea, June, 2013 | Dr. Nitin Merh, Jaipuria Indore“Digital libraries – A cyber reading room: Its perception and usage among management faculty” | ICFAI University Journal of Information Technology, Sept. 2008, Vol. 4, Issue 3, pp: 57-71 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra.
“Use of ICT – Ensuring total tax payment” | Abhigyan – Journal of FORE School of Management, Vol. XXV, Issue 5 | Prof. Sanchita Ghatak, Jaipuria Lucknow
“Growing popularity of e-tailing amongst Indian customers: Perception and realities” | Amity Business Review, Vol. 8-2, pp: 75-82 | Prof. Sanchita Ghatak, Jaipuria Lucknow
“How smartly the Indians take digital selling-empirical study” | PCTE Journal of Computer Science, Vol. 5, Issue 2, Jul-Dec. 2008 | Prof. Sanchita Ghatak, Jaipuria Lucknow
“Artificial intelligence as a tool for decision in a proposed model” | Journal of Sherwood College of Management, Vol. 8, Issue 1, Feb. 2008, ISSN No. 0973-5550 | Prof. Sanchita Ghatak, Jaipuria Lucknow
“Is the electronic cord ready to give a shock to the sentiment industry: A study of traditional modes of communication vs. e-mode” | Nirma University of Science and Technology, Ahmedabad, 2008 | Prof. Sanchita Ghatak, Jaipuria Lucknow
“An analysis of VoIP market in Indian context” | Journal of Sherwood College of Management, Vol. 8, Issue 2, Aug. 2008, ISSN No. 0973-5550 | Prof. Sanchita Ghatak, Jaipuria Lucknow
“Acceptance of e-learning: A case study of Insurance Sector” | Excel Publication, Hindustan Institute of Management and Computer Sciences, Agra, 2008 | Prof. Sanchita Ghatak, Jaipuria Lucknow
“Role of IT sector in generating employment opportunities” | A Special Focus on Indian Scenario, IMR-Management Speak, Journal of Dr. Gaur Hari Singhania Institute of Management and Research, Vol. 2, Issue 1 | Prof. Sanchita Ghatak, Jaipuria Lucknow, Co-Author: Satyendra Kumar
“Reinventing education through effective use of technology – A case study od Intel’s study on Intel’s initiative in Uttar Pradesh “ | IMR-Management Speak, Journal of Dr. Gaur Hari Singhania Institute of Management and Research, Vol. 2, Issue 2, 2009 | Prof. Sanchita Ghatak, Jaipuria Lucknow
“Measuring citizen’s perception and acceptance of e-suvidha in relation to TAM: An empirical study “ | ACM Digital Library | Prof. Sanchita Ghatak, Jaipuria Lucknow
“Inculcation of knowledge discovery towards effective CRM” | Karnatak Law Society’s Institute of Management Education and Research, Jan. 2010 | Prof. Sanchita Ghatak, Jaipuria Lucknow, Co-Author: Satyendra Kumar
“Impact of FDI on the growth of ICT sector” | Abhigyan-Journal of FORE school of management,Vol. XXV, Issue 3 | Prof. Sanchita Ghatak, Jaipuria Lucknow
“Digital libraries: A cyber reading room: Its perception and usage among management faculty “ | ICFAI University Journal of Information Technology, Sept. 2008, Vol. 4, Issue 3, pp: 57-71 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
“IT-enabled logistics & SCM: A tool for optimising operational efficiency” | ICFAI University Journal of Information Technology, Jun. 2008, Vol. 4, Issue 2, pp: 25-39 | Dr. Ankit Mehrotra, Jaipuria Lucknow
“Private label brands and their perception among Indian youth” | AIMA Journal of Management & Research (AJMR), Nov. 2009, Vol. 3, Issue 4 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
“Implementing IT in SCM: Understanding the challenges” | Global Business Review (GBR), Jun. 2010, Vol. 11, Issue 2, pp: 167-184 | Dr. Ankit Mehrotra, Jaipuria Lucknow
“Customers’ perspectives regarding e-banking in an emerging economy” | Journal of Retailing and Consumer Services (JRCS), Sept. 2009, Vol. 16, Issue 5, pp: 340-351 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal and Sanjay Rastogi
“Classifying customers on the basis of their attitudes towards telemarketing” | Journal of Targeting, Measurement and Analysis for Marketing (JTMAM), Sept. 2009, Vol. 17, Issue 3, pp: 171-193 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
“Understanding customers’ perception and evaluation of branded vs. unbranded apparels” | AIMA Journal of Management & Research (AJMR), May 2009, Vol. 3, Issue 4 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
“Telemarketing a bane or a boon for companies? – An assessment of customer attitude and perception towards telemarketing” | Journal of Customer Behaviour (JCB), Autumn 2009, Vol. 8, Issue 3, pp: 257-291 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
“Developing global competitiveness by assessing organised retail productivity using data envelopment analysis” | International Journal of Business Science & Applied Management (IJBSAM), 2009, Vol. 4, Issue 2, pp: 1-16 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
“M-health an integration of wireless technology with health care, an overview of various M-health application” | IFRSA Business Review, Vol. 1, Jul. 2011 | Prof. Richa Misra, Jaipuria Noida
“Fostering cross selling in financial service industry : An overview of tools and techniques” | Abhigyan, Management Journal of FORE, School of Management, Vol. 27, Issue 2 | Prof. Richa Misra, Jaipuria Noida
“Compression: An approach for energy conservation in wireless networks” | Global Journal of Enterprise Information System, Vol. 3, Issue 2, pp: 76-83, Apr-Jun. 2011 | Prof. Durgansh Sharma, Jaipuria Noida
“Retooling the HR professionals” | ITS Journal of I. T, Vol. 8, Issue 2 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Suchi Priya
“Performance measurement and comparison of lossless compression algorithms” | Global Journal of Enterprise Information System, Vol. 3, Issue 4, Oct-Dec. 2011 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Sudhansh Sharma, Neetu Sharma.
“Interoperability maneuver the enterprise’s dimensions with ERP system” | Global Journal of Enterprise Information System, Vol. I, Issue I, Jan-Jul. 2009 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Subodh Kesharwani, Naveen Kumar & Sudhansh Sharma.
“Analytical tools to enhance HR performance” | VSBM Journal – WISDOM, Jan. 2010 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Subodh Kesharwani, Naveen Kumar & Sudhansh Sharma.
“Software testing: And effective tool for software quality management” | VSBM Journal – WISDOM, pp: 79-86, Vol. I, Issue I, Mar. 2009 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Sudhansh Sharma

MARKETING

“Supply chain challenges in E-commerce firms” | Excel India Publishers, 2016 | Shubhendra Singh Parihar & Deepak Singh, Jaipuria Lucknow, Co-Author: Mr. Deepak Singh
“IGCL: A social initiative unified with cricket and entertainment-A case study” | Excel India Publishers, 2015 | Shubhendra Singh Parihar, Jaipuria Lucknow,
“Supply Chain Challenges of Online Furniture Market in India” | Excel India Publishers| Shubhendra Singh Parihar & Nitin Gupta, Jaipuria Lucknow, Co-Author: Mr. Nitin Gupta
“Marketing Management, An Indian Perspective’ Second Edition published by Biztantra, New Delhi and distributed by Wiley International” | Textbook for Marketing in many B-Schools including IIM Ranchi, | Vijay Prakash Anand, Jaipuria Lucknow
“Achieving Growth through Rural Prosperity” | Global Summit for Management Cases (GSMC), IIM, Raipur , 2014 | Prof. Aditi Naidu, Jaipuria Indore
“Private label brands and their perception among Indian youth” | Journal of Management & Research (AJMR), Vol. 3, Nov. 2009 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra
“Classifying customers on the basis of their attitudes towards telemarketing” | Journal of Targeting, Measurement and Analysis for Marketing, 2009, 17, 171–193. doi: 10.1057/jt. 2009. 14; published online, 17 Aug. 2009 | Dr. Reeti Agarwal: Jaipuria Lucknow: Co-Author: Ankit Mehrotra
“Understanding customers perception and evaluation of branded vs. unbranded apparels” | AIMA Journal of Management & Research (AJMR), May 2009, Vol. 3, Issue 4 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra
“Tele marketing a bane or a boon for companies?: An assessment of customer attitude and perception towards tele marketing” | Journal of Customer Behaviour (JCB), Autumn 2009, Vol. 8, Issue 3, pp: 257-291 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra
“Customers perspectives regarding e-banking in an emerging economy” | Journal of Retailing and Consumer Services (JRCS), Vol. 16, Issue 5, pp: 340-351, Sept. 2009 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Sanjay Rastogi and Ankit Mehrotra
“Developing global competitiveness by assessing organised retail productivity using data envelopment analysis” | International Journal of Business Science & Applied Management (IJBSAM), Vol. 4, Issue 2, pp: 1-16, 2009 | Dr. Reeti Agarwal, Jaipuria Lucknow
“Rural markets: The only option” | Convergence Asia, Vol. III, Issue 3, Jul-Sept. 2005 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: V Sharma
“Servicescape of shopping mall: A hierarchical framework” | AIMS International Journal of Management, Vol. 2, Issue 3, 2008, pp: 215-235 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
“Effectiveness of mobile advertising: The Indian scenario” | Vikalpa: Journal of IIM-Ahmedabad, Vol. 33, Issue 4, pp: 47-59, 2008 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
“Servicescape of shopping mall: A hierarchical framework” | AIMS International Journal of Management, Vol. 2, Issue 3, 2008, pp: 215-23 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
“An analysis of customer: Pull factors and the process of store loyalty” | Journal of IMT Ghaziabad, Vol. 13, Issue 1, Jan-Jun. 2010 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow
“Designing tourism packages incorporating tourists’ perspectives: A conjoint analysis approach” | Global Interdependence and Decision Sciences, Eds. M. Chandrashekhar & N. Bagchi, Macmillan Advanced Research Series, 2009, pp: 334-339 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow
“An empirical investigation of customer preferences in mobile services” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 1, 2010, pp: 49-63 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
“Application of soft operations research for enhancing the servicescape as a facilitator” | Journal of IIM-Ahmedabad, Vol. 36, Issue 1, 2011, pp: 19-35 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
“Performance evaluation of various tourist centers using data envelopment analysis” | ASCI Journal of Management, Vol. 40, Issue 1, 2010, pp: 31-51 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
“Designing shopping mall servicescapes: A problem structuring methods (PSMs) approach” | Hanging Ideas in Strategy, Ed. Arun P. Sinha, Narosa Publishing Pvt Ltd, New Delhi, 2010, pp: 176-193 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
“Productivity assessment of tourism sector: An analytical approach” | Managing Global Services, Emerging Trends, Eds. B.A. Metri, J.N.D. Gupta & B. S. Sahay, Excel Books, 2010, pp: 393-405 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
“Proposing a hierarchical utility package with reference to mobile advertising” | , International Journal of E-Business Research (IJEBR), Vol. 7, Issue 1, 2011, pp: 71-92 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
“Study of teenage girls shopping motivations for malls in Lucknow” | Contemporary Management- Journal of LBSIMDS, Vol. 1, Issue 2, 2008 | Dr. Shalini Singh, Jaipuria Lucknow
“Rewarding career in pharmaceutical management” | Adomania, Jun. 2011 | Dr. S.S Parihar, Jaipuria Lucknow
“Determinants of customers’ churn in emerging telecom markets: A study of Indian cellular subscribers” | Journal of Korean Academy of Marketing Science, Vol. 17, Issue 4, 2007 | Dr. Kavita Pathak, Jaipuria Lucknow, Co-Author: Sanjay Rastogi
“Influence of pharmaceutical marketing promotion on physicians prescription behaviour in Tier-III & Tier-IV towns” | Asia Pacific Marketing Review, ISSN: 2277-2057, 2012 | Dr. S.S Parihar, Jaipuria Lucknow
“A study of physicians behavior & preference towards marketing services offered by pharmaceutical industry to influence prescription behavior of physicians” | Indian Journal of Marketing, Vol. 10, Issue 9 | Dr. S.S Parihar, Jaipuria Lucknow
“Aravind eye hospital: McDonalds of cataract surgery. In G.D Sardana, & T. Thatchenkery, Building competencies for sustainability and organisational excellence” | Management cases, pp: 84-91, Macmillan Publishers India Limited, 2011 | Dr. Poonam Sharma, Jaipuria Noida
“Destination branding strategy: A case study of Madhya Pradesh. In H.P Gupta & T. Thatchenkery, Leveraging global competitiveness for organisationa” | Excellence: Management Cases, pp: 501-509, New Delhi, Macmillan Publishers India Limited, 2011 | Dr. Poonam Sharma, Jaipuria Noida
“Shopper’s stop: Rebranding as “New”. In G.D Sardana, & T. Thatchenkery, Enhancing organisational performance through strategic initiatives” | Handbook of management cases, pp: 226-233, New Delhi, Macmillan Publishers, 2010 | Dr. Poonam Sharma, Jaipuria Noida
“Wal-mart: Ebranding as green. In B.S Sahay, T. Thatchenkery, & G.D Sardana, Handbook on Management cases” | pp: 82-88, New Delhi, Allied Publishers Private Limited, 2008 | Dr. Poonam Sharma, Jaipuria Noida
“Assessing the level of awareness and attitudes towards green tourism practices in medical tourism sector: A study in the national capital region of India” | Sustainable Tourism, Issues and Challenges, pp: 273-283 | Dr. Banasree Dey, Jaipuria Noida, Co-Author: Deepak SIngh
“Information source usage among motive-based segments of travelers to newly emerging tourist destinations” | Tourism Management, Vol. 31, pp: 341-344 | Dr. Banasree Dey, Jaipuria Noida
“A multidimensional segmentation of leisure travelers to northeast India” | The ICFAI Journal of Marketing Management, Vol. 6, Issue 4, pp: 35-50, 2010 | Dr. Banasree Dey, Jaipuria Noida, Co-Author: MK. Sharma
“In search of market segments for green products” | Green Marketing: Emerging Issues in Sustainable Development, pp: 293- 303, 2006 | Dr. Sheenu Jain, Jaipuria Jaipur
“Cidade de Goa – beach resort: Block booking of capacity during peak period” | Case Study Handbook, Biztantra Publications | Dr. Sheenu Jain, Jaipuria Jaipur
“The inseparability of modern knowledge management and computer-based technology” | Global Business Review, Vol. 10, Issue 2, Dec. 2009 | Dr. Sheenu Jain, Jaipuria Jaipur
“Case study: Incredible India” | Bhavishya, Journal of Future Business School, 2010 | Dr. Sheenu Jain, Jaipuria Jaipur
“The determinants of consumer willingness to search for environmental-friendly products: A survey” | International Journal of Management, Jun-2012, Vol. 29, Issue 2, Part. 2, pp: 696-711 | Dr. Swati Soni, Jaipuria Jaipur, Co-Author: Dr. Pradeep Kautish
“Advertising and sales promotion management, an indian perspective” | Sultan Chand & Sons, ISBN-81-8054-111-8 | Dr. Vir Ved Ratna, Jaipuria Lucknow
“Preventing brand commoditisation-revitalising brands” | Journal of RSMT, Vol. 1, Issue 1, ISSN 0972-1398, Sept. 2004 | Dr. Vir Ved Ratna, Jaipuria Lucknow
“Globalisation vs Glocalisation: Wal-Mart’s dilemma” | Indian Retail Review,Vol 2 (1), 2008 | Dr. Rajesh Sharma , Jaipuria Noida
“Bancassurance : Can Banks be Effective Channels to Sell Insurance Products in India? “ | Journal of Risk & Insurance Management; Volume VI , Issue 12 , June 2008 | Dr. Rajesh Sharma , Jaipuria Noida
“Factors influencing Sales force motivation in Indian Life Insurance sector : An Exploratory factor Analysis “ | Journal of Risk & Insurance Management; Volume VII , Issue 13 , Dec 2008 | Dr. Rajesh Sharma , Jaipuria Noida
“Impact of Intra-industry Spillovers: A case of FDI in Indian Pharmaceutical Industry” | Vol 1, Issue 2, June 2008; IMS Manthan, 2008 | Dr. Rajesh Sharma , Jaipuria Noida
“Creating Brand Equity in Indian Luxury Market: Strategic Implications for Brand Managers “ | Galgotia Journal of Management, 2008 | Dr. Rajesh Sharma , Jaipuria Noida
“Book Review, Category Killers- The retail revolution & its impact on Consumer Culture by Robert Spector “ | Indian Retail Review, Dec. 2007 | Dr. Rajesh Sharma , Jaipuria Noida
“Marketing creates a Conglomerate- A case study of R Com “ | Gyanpratha, 1 (1) , Jan 2009 | Dr. Rajesh Sharma , Jaipuria Noida
“Unique Issues In Rural Marketing & Their Implications” | Gyanpratha, June 2009 | Dr. Rajesh Sharma , Jaipuria Noida
“Understanding Indian Consumer Attitudes towards Celebrity Based Television Advertising” | ML & S , July 2009 | Dr. Rajesh Sharma , Jaipuria Noida
“Product Recalls: Factors Influencing Product Judgement And Behavioral Intentions In Indian AutomobileIndustry” | South Asian Business Review | Dr. Rajesh Sharma , Jaipuria Noida