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At Jaipuria Institute of Management, research is ingrained in our DNA. Our 150+ faculty members are passionate researchers, and our institution fosters a vibrant culture of inquiry. We’ve nurtured a legacy of research excellence, where diverse fields of management are explored exhaustively. Our research goes beyond academia, impacting businesses and society. Collaboration is key, and we invite you to join us on this journey of knowledge creation that shapes the future of management and business.
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Latest Research

List of Publications 2025

Our Research & Publication

GENERAL MANAGEMENT
  • "Exploring patient's intention towards e-health consultation using an extended UTAUT model", Journal of Enabling Technologies, Vol. ahead-of-print No. ahead-of-print. Dr. Ajitabh Dash, Jaipuria Indore (2022), https://doi.org/10.1108/JET-08-2021-0042. (Scopus Indexed, ABDC-C category)

  • "Moderating effect of gender on the adoption of digital health consultation: a patient perspective study", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 15 No. 4, pp. 598-616. Dr. Ajitabh Dash, Jaipuria Indore (2021), https://doi.org/10.1108/IJPHM-01-2021-0012. (Scopus Indexed, ABDC-C category)

  • "Physician’s perception of E-consultation adoption amid of COVID-19 pandemic", VINE Journal of Information and Knowledge Management Systems, Vol. ahead-of-print No. ahead-of-print. Dr. Ajitabh Dash, Jaipuria Indore (2021),  https://doi.org/10.1108/VJIKMS-06-2021-0103. (Scopus Indexed, ABDC-B category)

  • "Assessment of Patient Satisfaction with Generic Medication in Emerging Economy Using the Treatment Satisfaction Questionnaire for Medication", Journal of Patient experience, Vol. ahead-of-print No. ahead-of-print.  (Scopus Indexed), Dr. Ajitabh Dash, Jaipuria Indore, (2021).

  • “Entrepreneurial Education: Pedagogical Tools for Developing Nations” | International Journal of Management & IT, OORJA, Apr- 2015, Vol. 13, Issue 1, pp: 107-122 | Dr. Sheenu Jain, Jaipuria Jaipur

  • “B-School Education at Crossroads : Rethinking and Reinventing Relevance” | Indian Management – A Journal of AIMA, Apr-2013, Vol. 51, Issue 3, pp: 56-58 | Dr. Swati Soni, Jaipuria Jaipur
  • “Re-inventing B-School Education” | Indian Management – A Journal of AIMA, Mar-2012, Vol. 51, Issue 3, pp: 42-46 | Dr. Swati Soni, Jaipuria Jaipur
  • “MAT – Crack it & Soar High” | Indian Management – A Journal of AIMA, Jan-2012, Vol. 51, Issue 3, pp: 50-58 | Dr. Swati Soni, Jaipuria Jaipur
  • “Social Transformation : A journey of Successful Entrepreneurship” | International Journal of Management& IT (OORJA), Vol. 10, Issue 02, pp: 80-86, Aug- 2012 | Dr. Sheenu Jain, Jaipuria Jaipur
BANKING & FINANCE
  • “Are values driving Indian consumers to support firms’ CSR initiatives?”, Vol. 42, Issue 4, April – June 2016; pp: 379-3913 | Prof. Nidhi, Jaipuria Noida, Co-Author: Prof. Teena and JRE
  • “A Study on Mobile Banking and Its Impact on Customer’s Banking transactions” | Comparative analysis of Public and Private sector banks in India, Vol. 5, Issue 2, April – June 2016 | Prof. Nidhi, Jaipuria Noida, Co-Author: Prof. Neena Sinha
  • “Understanding the Impact of Locus of Control and Tolerance of Ambiguity on Job Satisfaction” | An Empirical Study on Private Sector Managers, Vol. 5, Issue 2, April – June 2016 | Prof. Nidhi, Jaipuria Noida, Co-Author: Prof. Shalini, Prof Richa
  • “Ultra Small Branches Step Towards Finical Inclusion” | Global Case submit IIM, Raipur, Jun. 2016 | Dr.Pooja Kushwaha, Jaipuria Indore
  • “Idiosyncratic Volatility and Cross-section of Stock Returns: Evidences from India” | Asian Journal of Finance & AccA study of Trend aounting, Vol. 8, Issue 1, June 2016 | Dr. Prashant Sharma, Jaipuria Jaipur, Co-Author: Dr. Brajesh Kumar
  • “Relating the Related: A Management Game” | The Case Centre, UK (previously ECCH), 2016 | Prof. Athar S Mahmood, Co-Author: Dr Moid Uddin Ahmad – Jaipuria Lucknow
  • “Choice or Necessity: Entrepreneurship and self employment in the developing India” | Journal of Management Engineering and Information Technology, Vol. 2, Issue 3, June 2015, pp: 33-36 | Dr. Bhupendra Singh Hada
  • “Choice or Necessity: Entrepreneurship and self employment in the developing India” | Journal of Management Engineering and Information Technology, Vol. 2, Issue 3, June 2015, pp: 33-36 | Dr. Bhupendra Singh Hada
  • “Workforce Planning Process” | International Journal of research in Computer Application & Management, Vol. 2, Issue 2, Mar 2015 | Dr. Bhupendra Singh Hada
  • “Blessing in Disguise: a case study on insulated Indian Economy” | ICIEDPP 2014| Dr. Priti Bakhshi, Jaipuria Indore
    “Opportunities and Challenges of E Recruitment” | International Journal of research in Computer Application & Management, Vol. 2, Issue 2, Mar 2015 | Dr. Bhupendra Singh Hada
  • “A Study to Examine India’s Trade Dynamics & International Trade” | Journal of Business development and research, Vol. 2, Issue 2, Jun. 2013 | Dr. Priti Bakhshi, Jaipuria Indore
  • “Study of global recession on investment patterns of households” | IMS Manthan – The Journal of Innovation, pp: 97-100, Vol. IV, Issue 1, Jun. 2012 | Dr. Shubha Johri, Jaipuria Jaipur
  • “Ex-Ante and Ex-Post Global Economic Recession and Role of FII’s in Indian Equity Market: Dynamic Time Series Analysis” | NIFM Journal of Public Financial Management, Vol. 4, Issue 1, Jan-June 2012 | Dr. Prashant Sharma, Jaipuria Jaipur
  • “A study on innovation in Indian financial sector: the insider’s perceptions and feelings” | International Journal of Innovation & learning (Inderscience Journal), 2011 | Prof. Athar S Mahmood, Jaipuria Lucknow
  • “Zakat fund-concept and perspective” | Journal of Monetary Economics and Finance (Inderscience Journal), Vol. 2, Issue 3/4, 2009, pp: 197-205. | Prof. Athar S Mahmood, Jaipuria Lucknow
  • “Management education and technology” | Al Barkaat Journal of Finance & Management, Vol. 1, Issue 2, Jul. 2009. | Prof. Athar S Mahmood, Jaipuria Lucknow
  • “Behavioural finance – As investment concept” | The Chartered Accountant, pp: 2147-2153, Jun. 2009 | Dr. Sushma Vishnani, Jaipuria Lucknow
  • “Regulatory aspects of venture capital in India” | Legislative Service of India, Aug. 2010.| Dr. Maneesh Yadav, Jaipuria Lucknow
  • “Economic determinants of beta” | The Empirical Economics Letters, 10 (5), May. 2011, ISSN 1681 8997 | Dr. Sushma Vishnani, Jaipuria Lucknow
  • “Impact of corporate governance regulation on market risk” | Vikalpa, Vol. 36, Issue 2, Jun. 2012 | Dr. Sushma Vishnani, Jaipuria Lucknow
  • “Innovate or die: New mantra of modern day banking” | Management Dynamics, Vol. 10, Nov. 2, 2010 | Prof. Shyamji Mehrotra, Jaipuria Lucknow
  • “Islamic finance: The capital structure and profitability perspective from MIDCAP companies” | International Journal of Economics & Business Research (IJEBR), Jan. 2012 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “Has privatisation of general insurance in India served the purpose” | Asian Economic Review, Sept. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “Networking: The case of a microenterprise” | Vision, Apr. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “A comparative study of stock indices with a focus on Shariah Indices” | Asia Pacific Business Review, Sept. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “A study on innovation in indian financial sector: The insider’s perceptions & feelings” | International Journal of Innovation and Learning, Vol. 11, Issue 4, pp: 339-351, Mar. 2012 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “An analysis of performance of RRBs in India” | Journal of Management and Information Technology, Vol. 2, Issue 1, pp: 52-62, Dec. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “An empirical study of performance of Indian and USA capital market with a focus on ADRs” | KHOJ, Vol. 1, Issue 2, Jul. 2010 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “Arbitrage pricing theory: A review of literature” | Samiksha, Vol. 2, Issue 1, Feb. 2011 | Prof. Moid Uddin Ahmad, Jaipuria Noida
  • “E-comfortability and digital divide amongst retail investors: the India scenario” | Information Technology [IT] in the Indian Economy, 2008 | Dr. Pratibha Wasan, Jaipuria Noida
  • “Impact of electronification of trading on market efficiency, liquidity and volatility: A case of India” | Al-Barkaat Journal of Financial Studies,Vol. 2, pp: 1-14 | Dr. Pratibha Wasan, Jaipuria Noida
  • “Conceptual framework for online stock trading phenomenon in India” | Journal of Statistics and Management Systems, Vol. 15, Issue 1, pp: 93-106 | Dr. Pratibha Wasan, Jaipuria Noida
  • “A study on the long-run performance of initial public offerings in india” | Journal of Managerial Finance and Research, Vol.6, Issue 2, July-Dec. 2010 | Prof. Shikha Bhatia, Jaipuria Noida
  • “The post-issue operating performance of indian IPO firms” | Business Analyst, Vol.4, Issue 1, April-Sept 2009 | Prof. Shikha Bhatia, Jaipuria Noida
  • “Determinants of initial and long-run performance of IPOs in Indian stock market” | Asia Pacific Business Review, Vol. IV, Issue 4, Oct-Dec. 2008 | Prof. Shikha Bhatia, Jaipuria Noida
  • “The initial and after market performance of Indian IPOs” | ICFAI Journal of Applied Finance, Vol.13, Issue 11, Nov. 2007 | Prof. Shikha Bhatia, Jaipuria Noida
  • “Corporate disclosure practices – An empirical study” | ICFAI Journal of Accounting Research, Vol. V, Issue 2, Apr. 2006 | Prof. Shikha Bhatia, Jaipuria Noida
  • “Growth & development perspectives for India during global economic meltdown” | Transforming Present Economic Challenges into Global Prosperity, ISBN: 978-8174468242 | Prof. Priti Bakshi, Jaipuria Indore
  • “Impact of micro credit in empowering women” | Micro Finance in India – Issues & Challenges. ISBN: 978-81-86307-34-2 | Prof. Priti Bakshi, Jaipuria Indore
  • “A study on renewable energy options and green financing” | IJMSR, Vol. 1 , Issue I, Apr. 2011. ISSN 2231-6388 | Prof. Priti Bakshi, Jaipuria Indore
  • “Qualitative analysis of proposed India – EU FTA: A study with special reference to clean & sustainable development” |IJBEMR, Vol. II, Issue 8, Aug. 2011. ISSN 2229-4848 | Prof. Priti Bakshi, Jaipuria Indore
  • “Role of educational institutions in contributing towards the solution of environmental issues” | Voyage into Environmental Issues, SIES, Mumbai | Prof. Priti Bakshi, Jaipuria Indore
BUSINESS COMMUNICATION
  • “Cross Cultural Business Communication in Global Market – A Case Study of China” | Cross-Cultural Management: Practice and Research , 2015 | Dr. Sheenu Jain, Jaipuria Jaipur
  • “The Flipside of Flexibility in Organizations” | Organizational Flexibility and Competitiveness, pp: 135-152, 2014 | Dr. Shalini Verma, Co-Author: Ms. Sneh Anand – Jaipuria Noida
  • “Employee’s Extended Hours in the Organizations: An Ethical Perspective” | International Journal of Society for Human Transformation & Research, Vol. 13, Issue.1, pp: 67-79, 2012 |Dr. Shalini Verma, Co-Author: Ms. Sneh Anand – Jaipuria Noida
  • “Comparative study of Employees and Employers of Teaching sector and Insurance sector on the Psychological Contract and Employment Relationship” | International Conference on Positivism: Path to Success, Satisfaction & Bliss, 2011 | Dr. Priya Sharma – Jaipuria Jaipur
  • “Positive Psychology & Mental Health” | International Conference on Positive Psychology: A New Approach to Mental health, 2010 | Dr. Priya Sharma – Jaipuria Jaipur
  • “SWOT Analysis For Career Planning” | Artha Journal of Social Sciences, Vol. 6, Issue.2, pp: 67-79, 2007 |Dr. Shalini Verma – Jaipuria Noida
  • “Use of irony in Jhumpa Lahiri’s: A temporary matter” | The Expression Journal | Prof. Abha R. Dixit, Jaipuria Lucknow
  • “Use of TV and newspaper as ELT tools” | Journal by State Council of Educational Research and Training; Uttarakhand | Prof. Abha R. Dixit, Jaipuria Lucknow
  • “From dissonance to harmony: Jhumpa Lahiri’s: A temporary matter” | The Expression Journal | Prof. Abha R. Dixit, Jaipuria Lucknow
  • “Cross cultural evaluation of industrial relation in India” | IFIM Business Journal, Jan. 2012 | Dr. Abhijit Nair, Jaipuria Noida
  • “A corporate culture and its audit! What does it do for you in the age of innovation?” | International PESIT Journal, Oct. 2011 | Prof. Abhijit Nair, Jaipuria Noida
  • “Windows of my soul” | Lulu Press USA, Mar. 2007 | Dr. Abhijit Nair, Jaipuria Noida
  • “Business communication: The future of english communication in the latin world” | The Latin world; Arte N Columbia / Art Nexus Columbia, Oct. 2006 | Dr. Abhijit Nair, Jaipuria Noida
  • “Illusions of balance and control in communication” | Continuum- Journal of Media and Cultural Studies, UK – Issue 3, 2006 | Dr. Abhijit Nair – Jaipuria Noida
DECISION SCIENCE & OPERATIONS
  • “Mutivariate Extension of Generalized Linear Model for Polytomous Data: A Bayes Study” | Aligarh Journal of Statistics, Vol (36), 93-116. | Srivastava, R., Upadhyay, S. K. and Shukla, V. K. (2016).
  • “Cost Optimization by Process Mapping in Supply Chain Management at an Indian Carpet Making Unit” | ITSEC International Journal of Engineering Sciences, Vol. 1, Issue 2, 2015, pp: 21-26 | Dr. Lokesh Vijayvargy Jaipuria Jaipur
  • “Optimization of Resources in Supply Chain by Linear Programming: A case of India MSME” | The IUP Journal of Supply Chain Management, Vol. 12, Issue 4, 2015 | Dr. Lokesh Vijayvargy Jaipuria Jaipur
  • “Ways to Wealth” | Shree Cement| Prof. Jagdish Bhagwat, Jaipuria Indore
  • “Strategic Evaluation of Distributed Power Generation Technology: A Sustainable Approach” | International Journal of Sustainable Development & World Policy, Vol. 3, Issue 2, 2014, pp: 31-44 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Dr. Prerna Jain, Jaipuria Jaipur
  • “Empirical Investigation of Green Supply Management Practices and their Impact on Organizational performance” | The IUP Journal of Supply Chain Management, Vol. 11, Issue 4, 2014, pp: 26-43 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
  • “The Impact of Small, Medium, and Large Organization Size in Implantation of Green Supply Chain Management in India” | Creating A Sustainable Business: Managerial Implications and Challenges | 2013, Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Rajiv. R Thakur, Prerna Jain
  • “A Comparative Study of Green Supply Chain Management Practices in Indian Japanese and Chinese Companies” | The IUP Journal of Supply Chain Management, Vol. 10, Issue 3, 2013, pp: 07-18 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
  • “Growth of Private Label Brands in India” | Achieving Business Excellence through Out of Box Thinking, Excel Publishers,New Delhi, 2013, pp: 180-187 | Dr. Prashant Gupta Jaipuria Jaipur
  • “Effective Vendor Selection through Goal Programming using Changing Goal Priorities in Supply Chain” | International Journal of Management & IT, Vol. 10, Issue 3, 2013, pp: 64-74 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
  • “A Comparative Study of Green Supply Chain Management Practices in Indian Japanese and Chinese Companies” | The IUP Journal of Supply Chain Management, Vol. 10, Issue 3, 2013, pp: 07-18 | Dr. Lokesh Vijayvargy Jaipuria Jaipur, Co-Author: Prof. Gapal Agarwal, MNIT, Jaipur
  • “HR Perspectives in Mergers- A Comparative Study of Mergers of HDFC Bank-Times Bank and ICICI Bank-Bank of Rajasthan” | National Conference organized by Amrut Mody School of Management, Ahmedabad University, Ahmedabad (Gujarat), 2012, pp: 9-23 | Dr. Prashant Gupta Jaipuria Jaipur, Co-Author: Prof Swati Gupta
  • “Decision Framework for Supplier Selection through MultiCriteria Evaluation Models in Supply Chain” | International Journal of Management and Innovation, Vol. 4, Issue 2, 2012, pp: 16-28 | Dr. Lokesh Vijayvargy Jaipuria Jaipur
  • “Growth through mergers and acquisitions in ICICI Bank- A Case Study” | International Conference organized by Sanghvi Institute of Management & Science, Indore (M.P.), 2011, pp: 21-29 | Dr. Prashant Gupta Jaipuria Jaipur, Co-Author: Prof Swati Gupta
  • “Performance Appraisal Practices in Indian B-Schools” | International Conference organized by AIMS at IIM, Ahmedabad, 2011 | Dr. Prashant Gupta Jaipuria Jaipur, Co-Author: Dr. Rishu Roy
  • “Aiming to be the de facto business and management open access journal!” | International Journal of Business Science & Applied Management (IJBSAM), Vol. 5, Issue 2, 2009 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Effectiveness of mobile advertising: The Indian scenario” | Journal of IIM-Ahmedabad, Vol. 33, Issue 4, 2008, pp: 47-59. | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Performance evaluation of various tourist centers using data envelopment analysis” | ASCI Journal of Management, Vol. 40, Issue 1, 2010, pp: 31-51 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Productivity assessment of tourism sector: An analytical approach” | Managing Global Services: Emerging Trends, Eds. B.A. Metri, J.N.D. Gupta & B. S. Sahay, Excel Books, 2010, pp: 393-405. | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Designing shopping mall servicescapes: A problem structuring methods (PSMs) approach” | Changing Ideas in Strategy, Ed. Arun P. Sinha, Narosa Publishing Pvt Ltd, New Delhi, 2010, pp: 176-193 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “Incorporating group decision making in public systems domain: A case of Indian railways” | Global Interdependence and Decision Sciences, Eds. M. Chandrashekhar & N. Bagchi, Macmillan Advanced Research Series, 2009, pp: 340-346. | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “Analyzing customer satisfaction with service quality in life insurance services” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 3/4, 2010, pp: 221-238. | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Prof. T. G. Sharma
  • “An empirical investigation of customer preferences in mobile services” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 1, 2010, pp: 49-63 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Application of soft operations research for enhancing the servicescape as a facilitator” | Vikalpa: Journal of IIM-Ahmedabad, Vol. 36, Issue 1, 2011, pp: 19-35 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Productivity assessment of tourism sector: An analytical approach” | Managing Global Services : Emerging Trends, Eds, B.A. Metri, J.N.D. Gupta & B.S. Sahay Excel Books, 2010, pp: 393-405 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “Understanding perceived service quality and customer satisfaction in life insurance industry” | Managing Global Services Managing Global Services: Emerging Trands, Eds. B.A. Metri, J.N.D. Gupta & B.S. Sahay, Excel Books, 2010, pp: 183-202 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “Proposing a hierarchical utility package with reference to mobile advertising” | International Journal of E-Business Research (IJEBR), Vol. 7, issue 1, 2011, pp: 71-92 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “An analytical study of complaining attitudes: With reference to the banking sector” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 2, 2010, pp: 119-137 | Dr. Masood H. Siddiqui, Jaipuria Lucknow
  • “Development of effective urban road traffic management using workflow techniques for upcoming metro cities like Lucknow (India)” | International journal of security and its Applications, Vol. 2, Issue 2, 2008 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Analysing the variability of queuing models to predict the capacity of a road network using heuristic approach” | Journal of Advanced Research in Computer Engineering 2(1) Jan-June. 2008, pp: 9-16 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Empirical analysis of urban traffic system of Lucknow using data modeling and capturing technique” | Serbian Journal of Management 3(2) (2008), pp: 145-156 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Formal verification of urban traffic system using the concept of fuzzy workflow simulation” | Journal of International Technology and Information Management, Vol. 18, Issue 1, 2009 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Resolving traffic management crisis through behavioral issues in the upcoming Metro-cities like Lucknow (India) “ | Journal of Asian Business Management, Vol. 1, Issue 2, Jul-Dec. 2009, pp: 271-279 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Modeling of intangibles: An application in supplier selection in supply chain: A case study of multinational coffee industry” | African Journal of Business Management, Vol. 5, Issue 28, pp: 11505-11520 | Prof. Lokesh Vijayvargy, Jaipuria Jaipur, Co-Author: Gopal Agarwal
  • “Enhancing market presence in Jaipur: A case of Indian chocolates” | Journal of Marketing & Communication, Vol. 6, Issue 3, pp: 4-13, 2011 | Prof. Lokesh Vijayvargy, Jaipuria Jaipur, Co-Author: Gopal Agarwal
  • “On some integral operators for certain classes of p-valent function” | International Journal of Mathematics and Mathematical Sciences, Hindawi Publishing Corporation, 2011. | Prof. Lokesh Vijayvargy, Jaipuria Jaipur, Co-Author: Pranay Goswami, Bushra Malik, 2011
ECONOMICS
  • “Sustaining Health and Well-Being: A Hedonic Wage Approach” | Creating A Sustainable Business: Managerial Implications and Challenges, 2013 | Dr. Prerna Jain, Jaipuria Jaipur, Co-Author: Rajiv. R Thakur, Prerna Jain, and Lokesh Vijayvargy
  • “Sustainability assessment Index: A Strong Sustainability approach to measure sustainable human developmen” | International Journal of Sustainable Development & World Ecology, Vol. 20, Issue 2, pp: 116-122, Jan. 2013 | Dr. Prerna Jain, Jaipuria Jaipur, Co-Author: Pragati Jain
  • “Economic determinants of beta” | The Empirical Economics Letters, 10(5): (May 2011), ISSN 1681 8997 | Dr. Dheeraj Misra, Jaipuria Lucknow
  • “Free trade and sustainable development “ | The Debate and the Compromise,Socio Legal Journal, Vol. 1, Issue 1, 2011, ISSN 2231-1556 | Dr. Mahima Sharma, Jaipuria Lucknow
  • “Impact of strategic alliances on globalisation, foreign direct investment & economic growth: An insurance perspective” | ISBN : 978-81-908387-4-0, Vol. I & II, pp: 144-149 | Prof. Vinod Kumar Chib, Jaipuria Lucknow
  • “Operations strategy / Managing productivity in oil & gas sector” | ISBN : 978-93-80043-90-6, pp: 159-169, Excel India Publishers | Prof. Vinod Kumar Chib, Jaipuria Lucknow
  • “Optimal condition of happiness: Application of taguchi robust parameter design on evidences from India” | Gross national happiness: practice and measurement, ed. Karma Ura and Dorji Penjore, Centre for Bhutan Studies, Thimphu, pp.582-609, 2009. | Prof. Prabhat K. Pankaj, Jaipuria Jaipur, Co-Author: R. Mitra
  • “Socio economic conditions of adolescent girls in india” | Deep and Deep, 2009. | Prof. Prof. Prabhat K. Pankaj, Jaipuria Jaipur, Co-Author: A. K. SInha
  • “Alternative approaches to liberalization in Bhutan: Domestic economic impact and social costs of adjustmen” | Perspectives from the ESCAP regions after the fifth WTO ministerial Meeting: Ideas and Actions following Cancun, Studies in Trade and Investment 53, UNESCAP, Bangkok. 2004 | Prof. Prabhat K. Pankaj, Jaipuria Jaipur
  • “Impact of FDI flow on country’s economy: Comparative study of India and China” | Pacific Business Review, Vol. II, Issue 3, pp: 117-129, 2010 | Dr. Anvay Bhargava, Jaipuria Jaipur
  • “Contract farming: A case of agri-reforms in India” | Cases in management – Indian and International Perspectives, pp: 133-144, Jun. 2009 | Dr. Prerna Jain, Jaipuria Jaipur
  • “Impact and assessment of educational development with special reference to Rajasthan” | Rajasthan Economic Journal, Vol. 33, Issue 1-2, pp: 65-73, Jan. 2009 | Dr. Prerna Jain, Jaipuria Jaipur
  • “Determinants of R&D intensity: A study of the Indian automobile industry” | Asian Economic Review, April 2006 | Dr. Dheeraj Misra, Jaipuria Lucknow
  • “Tax incentives – A critical appraisal” | Asia Pacific Tax Bulletin | Oct. 1999, pp: 335-338 | Prof. Mahima Sharma, Jaipuria Lucknow
  • “Deregulation, liberalisation and evolution of monetary policy in India” | Management Dynamics, Vol 11, No. 1, 2011, pp: 80-92 | Prof. Mahima Sharma, Jaipuria Lucknow
  • “Chinese direction to international trade with reference to special economic zones” | Journal of LNCT LNCT – MER, Prabandhan and Taqniki, 2007 | Dr. Megha Jain, Jaipuria Indore
  • “Indian rural markets, opportunities and challenge”, Journal of LNCT – MER, Prabandhan and Taqniki, 2007 | Dr. Megha Jain, Jaipuria Indore
HR & OB
  • “Srivastava Shalini, (2016) “M-education in India: an effort to improve educational outcomes with a special emphasis on Ananya Bihar” | On the Horizon, Vol. 24, 2016, | Dr. Shalini Srivastava, Jaipuria Noida, (Emerald) Co-Author
  • “Managing Mind (Manomaykosha): Pathway to developing integrated personality” | Jan 2016 | Dr. Manisha Shukla, Jaipuria Indore
  • “An Exploratory Study of Managerial Perception of High Performance HR Practices” | Excel India Publishers, 2016 | Dr. Manisha Seth & Sharma Sheetal, Jaipuria Lucknow, Co-Author: Sharma Sheetal
  • “An Information Technology venture by First generation entrepreneurs” | The Case Centre, UK (previously ECCH), 2016 | Prof. Athar Mahmood, Jaipuria Lucknow, Co-Author: Dr Moid Uddin Ahmad
  • “Relationship between Emotional Intelligence and Demographic Variables among Working Professionals” | Amity Global HRM Review, Vol. 5, Sep. 2015, pp: 32-37, | Mr. L Yadav & Mahmood A, Jaipuria Lucknow, Co-Author: Mr. L Yadav
  • “The Managerial Dilemma: Managing Time for Management Students” | AAYAM, AKGIM Journal of Management, Vol. 5, Issue 2, 2015, pp: 32-37, | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow
  • “Ethical Leadership: The role model way” | Pragyaa Journal of Management, Vol. 5, Issue 1, Jun 2014, pp: 35-42 | Dr. Anvay Bhargava, Jaipuria Jaipur
  • “Rural Entrepreneurship: A win-win situation for both corporate & society” | Shrinathji Journal of Business and Research, Vol. 4, July-Dec 2013, | Dr. Dr. Shiv P. Joshi, Jaipuria Jaipur
  • “Human resource accounting: An effective modern management technique” | Journal of IPM, Meerut, Vol. 9, Issue 2, Jul-Dec. 2008 | Prof. Athar Mahmood, Jaipuria Lucknow, Co-Author: Moid U. Ahmad
  • “Social security measures for the unorganized sector in India: A critical analysis” | Management of Labour Studies Journal | Prof. Atar Mahmood, Jaipuria Lucknow
  • “An analytical study of stress mangement on executives in Lucknow city & New perspectives for understanding stress in organisational context” | LEX et Scientia, University of Bucharest, Romania, NRXV, Vol. 1, 2008. | Prof. Atar Mahmood, Jaipuria Lucknow, Co-Author: Moid U. Ahmad
  • “A study on perception of trainers regarding effectiveness of training programmes in banking sector” | Asia Pacific Review Journal, Vol. 7, Issue 1, Jan-Mar. 2011 | Prof. Atar Mahmood, Jaipuria Lucknow, Co-Author: Ritu Narang
  • “Role of computer self-efficacy in the prediction of technostress of student computer users” | The book – Computing, Business Applications and Legal Issues edited by Rashmi Agarwal, Reena Qurana, Narain C Devnath, Excel Books, 2011 | Dr. Manisha Seth, Jaipuria Lucknow
  • “Talent management published in a book titled” | Dynamic Management in a Global Economy” Edited by K.N.S. Kang, New Century Publications, New Delhi | Dr. Manisha Seth, Jaipuria Lucknow
  • “Role of HR department during times of turbulence” | Anvesha, a Journal of IES Management College and Research Centre, Vol. 2, Issue 1, Jan-Jun. 2009, pp: 43-54, ISSN 0974-5467 | Dr. Manisha Seth, Jaipuria Lucknow
  • “Interpersonal communication: Lifeblood of an Organisation” | The Icfai University Journal of Soft Skills, Vol. III, Issue 3-4, Sep-Dec. 2009, pp: 32-40. | Dr. Manisha Seth, Jaipuria Lucknow
  • “Human resource outsourcing: Analysis based on literature review” | International Journal of Innovation, Management and Technology (IJIMT),Vol. 2, Issue 2, Apr. 2011 | Dr. Manisha Seth, Jaipuria Lucknow
  • “Prisoner’s human right in India: An overview” | SLT, Journal Section December (2008) Edition | Prof. Maneesh Yadav, Jaipuria Lucknow
  • “Minority shareholders: Are their legal rights protected in public interest” | Legal Era, Apr. 2010, Vol. 1, Issue 2 | Prof. Maneesh Yadav, Jaipuria Lucknow
  • “Indian securities market: An overview” | SLT, Delhi Law Times, Journal Section, 15 Jun. 2009, Vol. IV | Prof. Maneesh Yadav, Jaipuria Lucknow
  • “Brilliant leader” | MDI’s Vision, Vol. 14, Issue 1-2, pp: 114-116, Jan-Jun. 2010 | Prof. Abdul Qadir, Jaipuria Noida
  • “High attrition rate: A big challenge for BPO firms” | An article on Attrition published in TOI’s Ascent & CSR, Oct. 2005. | Prof. Abdul Qadir, Jaipuria Noida
  • “The art of feedback: An interpersonal transaction” | NSB Management Review, Vol. 2, Issue 2, pp: 80-92 | Prof. Abdul Qadir, Jaipuria Noida
  • “Enhancing the quality of core work force through employee engagement: An empirical study on managers with respect to gender & sectoral difference” | AIMA Journal of Management and Research, Vol. 6, May 2012 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Assessing the relationship between personality variable and managerial effectiveness: An empirical study on B-school students” | Management and Labour Studies, XLRI, Vol. 36, Issue 4, pp: 319-333, Nov. 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Effect of organisational role stress in private sector: An empirical study on female” | Aayam, RKGIMT, Vol. 1, Issue 2 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Moderating effect of personality variable on stress-effectiveness relationship: An empirical study on b-school students” | Vision-Journal of Business Perspective-MDI, Vol. 15 , Issue 1, pp: 21-30 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Analysing the impact of organisational commitment on workplace deviant behaviour-managerial effectiveness relationship: An empirical study” | Asia Pacific Business Review, Oct-Dec. 2011, Vol. VII, Issue 4, pp: 170-179, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Moderating effect of leadership on culture-intrapreneurship relationship” | Journal of Business Studies, Delhi University, Vol. 4, pp: 87-96, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Job burnout and managerial effectiveness relationship: Moderating effects of locus of control and organisational support” | An empirical study on Indian managers, Asian Journal of Management Research, Vol. 2, Issue 1, pp: 329-347, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Variables affecting personal effectiveness: An empirical study on b-school students” | Drishtikon – A management Journal- SCMHRD, Vol. 2, Issue 1, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Effect of tolerance of ambiguity and locus of control on job satisfaction” | Journal of IPEM, Vol. 5, Issue 2, pp: 47-53, Dec. 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Stress-managerial effectiveness relationship: Impact of moderating variable” | Journal of management research in emerging economies , FMS, Vol. 1, pp: 38-59, Dec. 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Assessing the impact of gender on work and family conflict” | LBS Journal of Management & Research, Vol. 8, Issue 2, pp: 77-85, 2011 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Culture-intrapreneur relationship: Reward as a moderator” | Management and labour studies, Vol. 35, Issue 2, pp: 249-263, May 2010 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Effect of demographic variables on organisational role stress and job satisfaction relationship” | Drishtikon,Vol. 1, Issue 2, 2010 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Moderating role of emotional intelligence on stress: Effectiveness relationship” | The Journal of Innovation, Vol. V, Issue 1, pp: 89-98, Jun. 2010 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Gender specific study of the relationship between stress tolerance, role stress and well-being” | Journal of IPEM, Vol. 4, Issue 2, pp: 47-53, Jul-Dec. 2010 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Hiring and retaining the best talent In organisations: Comparative study” | Journal Of global information and business strategy, J-GIBS, Jan-Dec. 2010 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Locus of control as a moderator for relationship between organizational role stress and managerial effectiveness” | Vision-Journal of Business Perspective-MDI, Vol. 13 Issue 4, pp: 49-61, Oct-Dec. 2009 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Effect of type a personality on stress-strain relationship: A study on private sector managers” | Management and Labour Studies, Vol. 34, Issue 4, pp: 582-595, Oct-Dec. 2009 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Organisational variable and job stress: effect of moderating variable” | Management and Change,Vol. 13, Issue 2 , pp: 169-182, 2009 | Dr. Shalini Srivastava: Jaipuria Noida
  • “Analytical Study on commitment, motivation and morale at siemens BPO Pvt.Ltd” | Amity Strategic Management Review | Dr. Shalini Srivastava: Jaipuria Noida
  • “Training need identification at IOCL” | Prabandhiki, Vol. 2, Issue 2, pp: 44-57, 2008 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Organisational role stress among women in private sector” | Management and Labour Studies, Vol. 33, Issue 2, pp: 206-227, May 2008 | Dr. Shalini Srivastava, Jaipuria Noida
  • “HR challenges in BPO” | Journal of Review of Professional Management, Vol. 5, Issue 2, Jan. 2008 | Dr. Shalini Srivastava, Jaipuria Noida
  • “New opportunities in education in India” | Journal of Management Practices,Vol. 2, Issue 2, Dec. 2008 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Women in workforce: Work and family conflict” | Management and Labour Studies, Vol. 32, Issue 4, pp: 411- 421, Nov. 2007 | Dr. Shalini Srivastava, Jaipuria Noida
  • “Tolerance of ambiguity and locus of control as moderators for work stress among private sector managers” | ABBHIGYAN, Vol. 25, Issue 2, pp: 48-53, Sept. 2007 | Dr. Shalini Srivastava, Jaipuria Noida
  • “HR framework for winning in economic upswing: content analysis” | International Journal of Indian Culture and Business management, Vol. 5, Issue 5, pp: 489-505, Feb. 2012 | Dr. Swati Agrawal, Jaipuria Noida
  • “Influence of transformational leadership on idea fluency of engineers working in automobile sector” | International journal of management research and technology, Vol. IV, Issue 2, pp: 495-500. | Dr. Anvay Bhargava, Jaipuria Jaipur, Co-Author: S.K Pathak
INFORMATION TECHNOLOGY
  • “Social Commerce: Catalyst for E-commerce” | UNNAYAN, Jan. 2016, Vol. 4 | Dr.Pooja Kushwaha, Jaipuria Indore
  • “Web Traffic Trend Analysis and Management with Social Media Analytics for Global Online Business Exposure of B-School” | Academia : An International Multidisciplinary Research Journal, Jan. 2016, Vol. 6, Issue 1 | Dr. Sunil Kumar, Jaipuria Jaipur
  • “Cloud Computing based Integrated Virtual Learning Framework for Academic Institutions” | International Journal of Management Research and Social Science, Jan. 2016, Vol. 3, Issue 1 | Dr. Sunil Kumar, Jaipuria Jaipur
  • “Understanding Linkage between Data Mining and Statistics” | International Journal of Engineering Technology, Management and Applied Sciences, Sept. 2015, Vol. 3, Issue 10 | Dr. Abhay Kumar Srivastava, Jaipuria Lucknow, Co-Author: Ms Jaya Srivastava.
  • “Optimal Model Design of Artificial Neural Networks for Time series forecasting using Evolutionary Computational Techniques” | 33 International Symposia on forecasting, KAIST College of Business, SEOUL South Korea, June, 2013 | Dr. Nitin Merh, Jaipuria Indore“Digital libraries – A cyber reading room: Its perception and usage among management faculty” | ICFAI University Journal of Information Technology, Sept. 2008, Vol. 4, Issue 3, pp: 57-71 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra.
  • “Use of ICT – Ensuring total tax payment” | Abhigyan – Journal of FORE School of Management, Vol. XXV, Issue 5 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Growing popularity of e-tailing amongst Indian customers: Perception and realities” | Amity Business Review, Vol. 8-2, pp: 75-82 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “How smartly the Indians take digital selling-empirical study” | PCTE Journal of Computer Science, Vol. 5, Issue 2, Jul-Dec. 2008 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Artificial intelligence as a tool for decision in a proposed model” | Journal of Sherwood College of Management, Vol. 8, Issue 1, Feb. 2008, ISSN No. 0973-5550 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Is the electronic cord ready to give a shock to the sentiment industry: A study of traditional modes of communication vs. e-mode” | Nirma University of Science and Technology, Ahmedabad, 2008 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “An analysis of VoIP market in Indian context” | Journal of Sherwood College of Management, Vol. 8, Issue 2, Aug. 2008, ISSN No. 0973-5550 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Acceptance of e-learning: A case study of Insurance Sector” | Excel Publication, Hindustan Institute of Management and Computer Sciences, Agra, 2008 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Role of IT sector in generating employment opportunities” | A Special Focus on Indian Scenario, IMR-Management Speak, Journal of Dr. Gaur Hari Singhania Institute of Management and Research, Vol. 2, Issue 1 | Prof. Sanchita Ghatak, Jaipuria Lucknow, Co-Author: Satyendra Kumar
  • “Reinventing education through effective use of technology – A case study od Intel’s study on Intel’s initiative in Uttar Pradesh “ | IMR-Management Speak, Journal of Dr. Gaur Hari Singhania Institute of Management and Research, Vol. 2, Issue 2, 2009 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Measuring citizen’s perception and acceptance of e-suvidha in relation to TAM: An empirical study “ | ACM Digital Library | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Inculcation of knowledge discovery towards effective CRM” | Karnatak Law Society’s Institute of Management Education and Research, Jan. 2010 | Prof. Sanchita Ghatak, Jaipuria Lucknow, Co-Author: Satyendra Kumar
  • “Impact of FDI on the growth of ICT sector” | Abhigyan-Journal of FORE school of management,Vol. XXV, Issue 3 | Prof. Sanchita Ghatak, Jaipuria Lucknow
  • “Digital libraries: A cyber reading room: Its perception and usage among management faculty “ | ICFAI University Journal of Information Technology, Sept. 2008, Vol. 4, Issue 3, pp: 57-71 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “IT-enabled logistics & SCM: A tool for optimising operational efficiency” | ICFAI University Journal of Information Technology, Jun. 2008, Vol. 4, Issue 2, pp: 25-39 | Dr. Ankit Mehrotra, Jaipuria Lucknow
  • “Private label brands and their perception among Indian youth” | AIMA Journal of Management & Research (AJMR), Nov. 2009, Vol. 3, Issue 4 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “Implementing IT in SCM: Understanding the challenges” | Global Business Review (GBR), Jun. 2010, Vol. 11, Issue 2, pp: 167-184 | Dr. Ankit Mehrotra, Jaipuria Lucknow
  • “Customers’ perspectives regarding e-banking in an emerging economy” | Journal of Retailing and Consumer Services (JRCS), Sept. 2009, Vol. 16, Issue 5, pp: 340-351 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal and Sanjay Rastogi
  • “Classifying customers on the basis of their attitudes towards telemarketing” | Journal of Targeting, Measurement and Analysis for Marketing (JTMAM), Sept. 2009, Vol. 17, Issue 3, pp: 171-193 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “Understanding customers’ perception and evaluation of branded vs. unbranded apparels” | AIMA Journal of Management & Research (AJMR), May 2009, Vol. 3, Issue 4 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “Telemarketing a bane or a boon for companies? – An assessment of customer attitude and perception towards telemarketing” | Journal of Customer Behaviour (JCB), Autumn 2009, Vol. 8, Issue 3, pp: 257-291 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “Developing global competitiveness by assessing organised retail productivity using data envelopment analysis” | International Journal of Business Science & Applied Management (IJBSAM), 2009, Vol. 4, Issue 2, pp: 1-16 | Dr. Ankit Mehrotra, Jaipuria Lucknow, Co-Author: Reeti Agarwal
  • “M-health an integration of wireless technology with health care, an overview of various M-health application” | IFRSA Business Review, Vol. 1, Jul. 2011 | Prof. Richa Misra, Jaipuria Noida
  • “Fostering cross selling in financial service industry : An overview of tools and techniques” | Abhigyan, Management Journal of FORE, School of Management, Vol. 27, Issue 2 | Prof. Richa Misra, Jaipuria Noida
  • “Compression: An approach for energy conservation in wireless networks” | Global Journal of Enterprise Information System, Vol. 3, Issue 2, pp: 76-83, Apr-Jun. 2011 | Prof. Durgansh Sharma, Jaipuria Noida
  • “Retooling the HR professionals” | ITS Journal of I. T, Vol. 8, Issue 2 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Suchi Priya
  • “Performance measurement and comparison of lossless compression algorithms” | Global Journal of Enterprise Information System, Vol. 3, Issue 4, Oct-Dec. 2011 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Sudhansh Sharma, Neetu Sharma.
  • “Interoperability maneuver the enterprise’s dimensions with ERP system” | Global Journal of Enterprise Information System, Vol. I, Issue I, Jan-Jul. 2009 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Subodh Kesharwani, Naveen Kumar & Sudhansh Sharma.
  • “Analytical tools to enhance HR performance” | VSBM Journal – WISDOM, Jan. 2010 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Subodh Kesharwani, Naveen Kumar & Sudhansh Sharma.
  • “Software testing: And effective tool for software quality management” | VSBM Journal – WISDOM, pp: 79-86, Vol. I, Issue I, Mar. 2009 | Prof. Durgansh Sharma, Jaipuria Noida, Co-Author: Sudhansh Sharma
MARKETING
  • “Supply chain challenges in E-commerce firms” | Excel India Publishers, 2016 | Shubhendra Singh Parihar & Deepak Singh, Jaipuria Lucknow, Co-Author: Mr. Deepak Singh
  • “IGCL: A social initiative unified with cricket and entertainment-A case study” | Excel India Publishers, 2015 | Shubhendra Singh Parihar, Jaipuria Lucknow,
  • “Supply Chain Challenges of Online Furniture Market in India” | Excel India Publishers| Shubhendra Singh Parihar & Nitin Gupta, Jaipuria Lucknow, Co-Author: Mr. Nitin Gupta
  • “Marketing Management, An Indian Perspective’ Second Edition published by Biztantra, New Delhi and distributed by Wiley International” | Textbook for Marketing in many B-Schools including IIM Ranchi, | Vijay Prakash Anand, Jaipuria Lucknow
  • “Achieving Growth through Rural Prosperity” | Global Summit for Management Cases (GSMC), IIM, Raipur , 2014 | Prof. Aditi Naidu, Jaipuria Indore
  • “Private label brands and their perception among Indian youth” | Journal of Management & Research (AJMR), Vol. 3, Nov. 2009 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra
  • “Classifying customers on the basis of their attitudes towards telemarketing” | Journal of Targeting, Measurement and Analysis for Marketing, 2009, 17, 171–193. doi: 10.1057/jt. 2009. 14; published online, 17 Aug. 2009 | Dr. Reeti Agarwal: Jaipuria Lucknow: Co-Author: Ankit Mehrotra
  • “Understanding customers perception and evaluation of branded vs. unbranded apparels” | AIMA Journal of Management & Research (AJMR), May 2009, Vol. 3, Issue 4 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra
  • “Tele marketing a bane or a boon for companies?: An assessment of customer attitude and perception towards tele marketing” | Journal of Customer Behaviour (JCB), Autumn 2009, Vol. 8, Issue 3, pp: 257-291 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Ankit Mehrotra
  • “Customers perspectives regarding e-banking in an emerging economy” | Journal of Retailing and Consumer Services (JRCS), Vol. 16, Issue 5, pp: 340-351, Sept. 2009 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: Sanjay Rastogi and Ankit Mehrotra
  • “Developing global competitiveness by assessing organised retail productivity using data envelopment analysis” | International Journal of Business Science & Applied Management (IJBSAM), Vol. 4, Issue 2, pp: 1-16, 2009 | Dr. Reeti Agarwal, Jaipuria Lucknow
  • “Rural markets: The only option” | Convergence Asia, Vol. III, Issue 3, Jul-Sept. 2005 | Dr. Reeti Agarwal, Jaipuria Lucknow, Co-Author: V Sharma
  • “Servicescape of shopping mall: A hierarchical framework” | AIMS International Journal of Management, Vol. 2, Issue 3, 2008, pp: 215-235 | Dr. Masood H. Siddiqui, Jaipuria Lucknow, Co-Author: Dr. Shalini N. Tripathi
  • “Effectiveness of mobile advertising: The Indian scenario” | Vikalpa: Journal of IIM-Ahmedabad, Vol. 33, Issue 4, pp: 47-59, 2008 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Servicescape of shopping mall: A hierarchical framework” | AIMS International Journal of Management, Vol. 2, Issue 3, 2008, pp: 215-23 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “An analysis of customer: Pull factors and the process of store loyalty” | Journal of IMT Ghaziabad, Vol. 13, Issue 1, Jan-Jun. 2010 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow
  • “Designing tourism packages incorporating tourists’ perspectives: A conjoint analysis approach” | Global Interdependence and Decision Sciences, Eds. M. Chandrashekhar & N. Bagchi, Macmillan Advanced Research Series, 2009, pp: 334-339 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow
  • “An empirical investigation of customer preferences in mobile services” | Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, Issue 1, 2010, pp: 49-63 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Application of soft operations research for enhancing the servicescape as a facilitator” | Journal of IIM-Ahmedabad, Vol. 36, Issue 1, 2011, pp: 19-35 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Performance evaluation of various tourist centers using data envelopment analysis” | ASCI Journal of Management, Vol. 40, Issue 1, 2010, pp: 31-51 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Designing shopping mall servicescapes: A problem structuring methods (PSMs) approach” | Hanging Ideas in Strategy, Ed. Arun P. Sinha, Narosa Publishing Pvt Ltd, New Delhi, 2010, pp: 176-193 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Productivity assessment of tourism sector: An analytical approach” | Managing Global Services, Emerging Trends, Eds. B.A. Metri, J.N.D. Gupta & B. S. Sahay, Excel Books, 2010, pp: 393-405 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Proposing a hierarchical utility package with reference to mobile advertising” | , International Journal of E-Business Research (IJEBR), Vol. 7, Issue 1, 2011, pp: 71-92 | Dr. Shalini Nath Tripathi, Jaipuria Lucknow, Co-Author: Dr. Masood H. Siddiqui
  • “Study of teenage girls shopping motivations for malls in Lucknow” | Contemporary Management- Journal of LBSIMDS, Vol. 1, Issue 2, 2008 | Dr. Shalini Singh, Jaipuria Lucknow
  • “Rewarding career in pharmaceutical management” | Adomania, Jun. 2011 | Dr. S.S Parihar, Jaipuria Lucknow
  • “Determinants of customers’ churn in emerging telecom markets: A study of Indian cellular subscribers” | Journal of Korean Academy of Marketing Science, Vol. 17, Issue 4, 2007 | Dr. Kavita Pathak, Jaipuria Lucknow, Co-Author: Sanjay Rastogi
  • “Influence of pharmaceutical marketing promotion on physicians prescription behaviour in Tier-III & Tier-IV towns” | Asia Pacific Marketing Review, ISSN: 2277-2057, 2012 | Dr. S.S Parihar, Jaipuria Lucknow
  • “A study of physicians behavior & preference towards marketing services offered by pharmaceutical industry to influence prescription behavior of physicians” | Indian Journal of Marketing, Vol. 10, Issue 9 | Dr. S.S Parihar, Jaipuria Lucknow
  • “Aravind eye hospital: McDonalds of cataract surgery. In G.D Sardana, & T. Thatchenkery, Building competencies for sustainability and organisational excellence” | Management cases, pp: 84-91, Macmillan Publishers India Limited, 2011 | Dr. Poonam Sharma, Jaipuria Noida
  • “Destination branding strategy: A case study of Madhya Pradesh. In H.P Gupta & T. Thatchenkery, Leveraging global competitiveness for organisationa” | Excellence: Management Cases, pp: 501-509, New Delhi, Macmillan Publishers India Limited, 2011 | Dr. Poonam Sharma, Jaipuria Noida
  • “Shopper’s stop: Rebranding as “New”. In G.D Sardana, & T. Thatchenkery, Enhancing organisational performance through strategic initiatives” | Handbook of management cases, pp: 226-233, New Delhi, Macmillan Publishers, 2010 | Dr. Poonam Sharma, Jaipuria Noida
  • “Wal-mart: Ebranding as green. In B.S Sahay, T. Thatchenkery, & G.D Sardana, Handbook on Management cases” | pp: 82-88, New Delhi, Allied Publishers Private Limited, 2008 | Dr. Poonam Sharma, Jaipuria Noida
  • “Assessing the level of awareness and attitudes towards green tourism practices in medical tourism sector: A study in the national capital region of India” | Sustainable Tourism, Issues and Challenges, pp: 273-283 | Dr. Banasree Dey, Jaipuria Noida, Co-Author: Deepak SIngh
  • “Information source usage among motive-based segments of travelers to newly emerging tourist destinations” | Tourism Management, Vol. 31, pp: 341-344 | Dr. Banasree Dey, Jaipuria Noida
  • “A multidimensional segmentation of leisure travelers to northeast India” | The ICFAI Journal of Marketing Management, Vol. 6, Issue 4, pp: 35-50, 2010 | Dr. Banasree Dey, Jaipuria Noida, Co-Author: MK. Sharma
  • “In search of market segments for green products” | Green Marketing: Emerging Issues in Sustainable Development, pp: 293- 303, 2006 | Dr. Sheenu Jain, Jaipuria Jaipur
  • “Cidade de Goa – beach resort: Block booking of capacity during peak period” | Case Study Handbook, Biztantra Publications | Dr. Sheenu Jain, Jaipuria Jaipur
  • “The inseparability of modern knowledge management and computer-based technology” | Global Business Review, Vol. 10, Issue 2, Dec. 2009 | Dr. Sheenu Jain, Jaipuria Jaipur
  • “Case study: Incredible India” | Bhavishya, Journal of Future Business School, 2010 | Dr. Sheenu Jain, Jaipuria Jaipur
  • “The determinants of consumer willingness to search for environmental-friendly products: A survey” | International Journal of Management, Jun-2012, Vol. 29, Issue 2, Part. 2, pp: 696-711 | Dr. Swati Soni, Jaipuria Jaipur, Co-Author: Dr. Pradeep Kautish
  • “Advertising and sales promotion management, an indian perspective” | Sultan Chand & Sons, ISBN-81-8054-111-8 | Dr. Vir Ved Ratna, Jaipuria Lucknow
  • “Preventing brand commoditisation-revitalising brands” | Journal of RSMT, Vol. 1, Issue 1, ISSN 0972-1398, Sept. 2004 | Dr. Vir Ved Ratna, Jaipuria Lucknow
  • “Globalisation vs Glocalisation: Wal-Mart’s dilemma” | Indian Retail Review,Vol 2 (1), 2008 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Bancassurance : Can Banks be Effective Channels to Sell Insurance Products in India? “ | Journal of Risk & Insurance Management; Volume VI , Issue 12 , June 2008 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Factors influencing Sales force motivation in Indian Life Insurance sector : An Exploratory factor Analysis “ | Journal of Risk & Insurance Management; Volume VII , Issue 13 , Dec 2008 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Impact of Intra-industry Spillovers: A case of FDI in Indian Pharmaceutical Industry” | Vol 1, Issue 2, June 2008; IMS Manthan, 2008 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Creating Brand Equity in Indian Luxury Market: Strategic Implications for Brand Managers “ | Galgotia Journal of Management, 2008 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Book Review, Category Killers- The retail revolution & its impact on Consumer Culture by Robert Spector “ | Indian Retail Review, Dec. 2007 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Marketing creates a Conglomerate- A case study of R Com “ | Gyanpratha, 1 (1) , Jan 2009 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Unique Issues In Rural Marketing & Their Implications” | Gyanpratha, June 2009 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Understanding Indian Consumer Attitudes towards Celebrity Based Television Advertising” | ML & S , July 2009 | Dr. Rajesh Sharma , Jaipuria Noida
  • “Product Recalls: Factors Influencing Product Judgement And Behavioral Intentions In Indian AutomobileIndustry” | South Asian Business Review | Dr. Rajesh Sharma , Jaipuria Noida
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