PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Professor
Dean Academics
CONTACT
Email: sushma.vishnani@jaipuria.ac.in
Location: Jaipuria Lucknow
RESEARCH AREAS
Quality of financial reporting, corporate governance, asset pricing, accounting conservatism.
TEACHING AREAS
Corporate Finance, Corporate Valuation, Financial Accounting
Dr. Sushma Vishnani is an academician, consultant, researcher, and trainer with more than 13 years of experience in the field of Finance and Accounting. At present, she is working with India's best MBA College in Lucknow named Jaipuria Institute of Management, as a Professor of Finance & Accounting. She is a member of the Editorial Advisory Board of the Journal of Research Innovation and Management Science (JRIM).
Her research papers have been extensively published in reputed refereed journals like Global Business Review (IMI), Afro-Asian Journal of Finance & Accounting (Inderscience), The Chartered Accountant (ICAI), International Research Journal of Finance and Economics (FRDN), The Empirical Economics Letters (EEL), Vikalpa (IIM-Ahmedabad), BVIMR Management Edge, INMANTEC’s Pranjana, The Journal of Management Awareness to name a few.
She has participated and presented papers in various national and international conferences.
Articles written on accounting standards, published in Newsletter of ICAI, Kanpur. Participated in various seminars, conferences, and workshops conducted by ICAI, Lucknow, and Kanpur offices as a speaker.
She has been engaged as Guest Faculty in Banking Institute of Rural Development, Lucknow. (BIRD) and conducted training sessions on various aspects relating to basics of accountancy, GAAPs, Bank Balance Sheets, their finalization, financial management aspects of NGOs, etc.
She has conducted training programs on financial and accounting-related matters for the employees of ICICI Pru and various other world-bank-aided projects.
https://scholar.google.co.in/citations?user=N-yInFAAAAAJ&hl=en
Ph.D, CA, M.Com
Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)
Vishnani, S., Singh, N., & Srivastava, A. (2024). Understanding mutual fund investors’ behaviour using an extended model of goal-directed behaviour. Global Business Review, 0(0). https://doi.org/10.1177/09721509241224020
Vishnani, S., Deva, N. & Misra, D. (2023). Value relevance of comprehensive income reported as per IFRS-converged Indian accounting standards. Asia-Pac Financial Markets (2023). https://doi.org/10.1007/s10690-023-09422-x
Mulchandani,K, Mulchandani,K. & Vishnani, S. (2023) Impact of ESG reporting on earnings quality: evidence from India and influence of COVID-19, Macroeconomics and Finance in Emerging Market Economies, DOI: 10.1080/17520843.2023.228445
Tripathi, S.N., Malik, N., Rana, N.P., Vishnani, S. & Srivastava, S. (2022). Validating the antecedents of customer M-payment loyalty: An empirical investigation. Internet Research, Vol. ahead-of-print. https://doi.org/10.1108/INTR-06-2021-0417
Tripathi, S. N., Srivastava, S., & Vishnani, S. (2022). Mobile wallets: Achieving intention to recommend by brick and mortar retailers. Journal of Marketing Theory and Practice, 30 (2), 240-256. https://doi.org/10.1080/10696679.2021.1925920
Vishnani, S., Tripathi, S. N., & Srivastava, S. (2022). Achieving recommendation intention in mobile banking: A serial mediation approach. International Journal of E-Services and Mobile Applications (IJESMA), 14(1), 1-21. https://doi.org/10.4018/IJESMA.296580
Vishnani, S, Gupta, S & Gupta, S. (2021). Convergence of Indian accounting standards to IFRS: Impact on quality of financial reporting of Indian standards. International Journal of Managerial and Financial Accounting, 13(1), 1-24.DOI: 10.1504/IJMFA.2021.116205
Srivastava, S., & Vishnani, S. (2021). Determinants of mobile bank usage among the bank users in North India. Journal of Financial Services Marketing, 26 (1), 34–51. https://doi.org/10.1057/s41264-020-00083-9
Vishnani, S. (2020). Earnings management and accounting conservatism: Evidence from the Indian banking industry. Accountancy Business and Public Interest, 37, 37-51. https://www.academia.edu/70107345/Earnings_Management_and_Accounting_Conservatism_Evidence_from_Indian_Banking_Industry
Vishnani, S., & Bhatia, M. (2019). Accounting conservatism and corporate governance: Evidence from the Indian banking sector. International Journal of Indian Culture and Business Management, 19(3), 303-318. https://doi.org/10.1504/IJICBM.2019.102003
Misra, D., Vishnani, S., & Mehrotra, A. (2019). Four-moment CAPM model: Evidence from the Indian stock market. Journal of Emerging Market Finance (JEMF), 8(1), 137-166. DOI: 10.1177/0972652719831564
Vishnani, S., Agarwal, S., R. A., & Gupta, S. (2019). Earnings management, capital management and signalling behaviour of Indian banks. Asia-Pacific Financial Markets, 26(1), 1-11. https://doi.org/10.1007/s10690-018-09265-x
Case Studies
Vishnani, S. (2019). Equity valuation: Bharat forge limited. The Case Centre, Reference no. 118-0085-1-1. https://www.thecasecentre.org/products/view?id=158514
Conference Papers
Vishnani, S. (2022). Value relevance of other comprehensive income reported as per IFRS-converged Indian accounting standards. International Conference on Financial Markets & Corporate Finance, Shailesh J. Mehta School of Management (SJMSOM) IIT Bombay [7-9 July 22]
Vishnani, S. (2021). Impact of ESG reporting on earnings quality: Evidence from India. International Conference on Sustainable Finance, Economics & Accounting in the Pre- and Post- Pandemic Era, IIM Jammu [30-31 July 2021]
Vishnani, S. (2021). A study on impact of anxiety and lifestyle compatibility on adopting digital payment mode during the pandemic. International Management Conference on Post Covid Management Strategies: Recovery, Resilience & Adaptation, IIM Bodh Gaya, Bihar (Virtual presentation) [23-24 April 2021]
