Post Graduate Diploma in Management
(Service Management)

PGDM (Service Management)

Duration: Two-year full time

Recognition: AICTE Approved | NBA^ Accredited | AIU^ Recognized PGDM as Equivalent to MBA

^Excluding PGDM(SM) at Jaipur

In the ever-changing world of business, evolving management theories and practices create and shape upcoming trends. The innovative teaching approach for PGDM^/MBA in Service Management programme offers a highly immersive learning experience which gives a career boost to students in the service industry. It equips students with the skills they need to work their way up to senior management roles in business by giving them exposure to all business functions.

Jaipuria’s MBA equivalent PGDM programme in Service Management exposes students to theories and practices of various functional areas of management in the context of service. The PGDM/MBA programme focuses on creating and nurturing service-mindedness, service blueprint, and service operations. It further enables our students to take on any role in the Service Industry.

Curriculum

The Post Graduate Diploma in Management (PGDM – Service Management) prepares you with theories and practices of various functional areas of service management. It enables you to take any role in consulting, analytics, and other service domains.

The curriculum of PGDM (Service Management) offers the flexibility of pursuing a dual specialisation in the sector of your choice. You get to choose from 15 electives and specialise in the industry. Dual specialisation in any other functional area of management by choosing any electives of your choice, such as Marketing, HR, Information systems, Finance Services, Consulting, Banking, Operations, and Retail Management.

Jaipuria’s curriculum of the MBA Equivalent PGDM programme in Service Management is dynamic and enhanced through research, with a constant focus on updating knowledge. Comprising a comprehensive set of courses, along with the option for dual specialization in the second year, this program effectively stimulates and readies learners for the long-term journey. The inclusion of summer internships and live projects also expedites the learning curve for participants.

PGDM/MBA Course Structure in Jaipuria Institute of Management
Core Courses for MBA/PGDM

Courses & Electives

Core Courses
Core Courses
PGDM/MBA in General Management

General Management

PGDM/MBA in Service Management

Service Management

PGDM/MBA in Marketing Management

Marketing Management

PGDM/MBA in Operations Management

Operations Management

PGDM/MBA in Strategy

Strategy

PGDM/MBA in Retail Management

Retail Management

PGDM/MBA in Finance

Finance

PGDM/MBA in Econimics

Economics & Intl Business

PGDM/MBA in Business Communications

Business Communication

PGDM/MBA in Human Resource Management (HRM)

Human Resource Management

Business Research Methods

Statistics for Management

Innovative Workshop Courses

Design Thinking

Entrepreneurship

Business Environmental & Social Sustainability

Professional Ethics

Business Simulations

CORE COURSES
  • General Management
  • Service Management
  • Finance
  • Marketing Management
  • Operations Management
  • Strategy
  • Retail Management
  • Business Research Methods
  • Economics & International Business
  • Business Communications
  • Human Resource Management
  • Statistics for Management
GENERAL MANAGEMENT

General Management (Courses that are listed as GM Courses)

  • Strategic Management
  • Simulation in Strategy
  • Professional Ethics
  • Design Thinking
  • Business & Social Sustainability
  • Entrepreneurship
  • Industry Analysis
  • Jai Care – The Social Immersion Program

Economics (Sub-area)

  • Managerial Economics
  • Business & Economic Environment

Business Communication (Sub- area)

  • Business Text Analysis
  • Professional Spoken Communication
  • Applied Managerial Communication

*The pool of electives is indicative and may differ from campus to campus. The electives may subject to change as per academic and industry requirement.

WORK SHOP COURSES
  • Design Thinking
  • Entrepreneurship
  • Simulation in Strategy
  • Professional Ethics
  • Business Environmental and Social Sustainability

*The pool of electives is indicative and may differ from campus to campus. The electives may subject to change as per academic and industry requirement.

Electives

SALES & MARKETING
  • Advanced Research Techniques in Marketing
  • Advertising and Sales Promotion
  • Brand Management
  • Business to Business Marketing
  • Consumer Behaviour
  • Customer Relationship Management
  • Data Mining for Consumer Insights
  • Demand Forecasting
  • Digital Marketing
  • Distribution & Channel Management
  • E-Marketing
  • Innovations in Rural Markets
  • Integrated Marketing Communication
  • ITES in Rural Markets
  • Luxury Marketing
  • Managing Online Retail
  • Marketing Analytics
  • Marketing for Internet, New Media & Mobile
  • Marketing Innovation for Social Change
  • Marketing Innovation Management
  • Marketing of Financial Services
  • Marketing on Internet
  • Marketing Planning and Control
  • Marketing Research
  • Marketing Strategies
  • New Media and Mobile
  • Online Branding & Reputation Management
  • Product and Category Management
  • Rural Consumer Behavior
  • Rural Ecosystem
  • Rural Healthcare
  • Rural Marketing
  • Rural Research
  • Rural Selling and Distribution
  • Sales Management and Business Development
  • Sales Techniques & Documentation
  • Services Marketing
  • Shopper Behaviour
  • Strategic Marketing
RETAIL MANAGEMENT
  • Consumer Behaviour
  • Customer Relations Management
  • Demand Forecasting
  • Distribution & Channel Management
  • Excellence in Retailing
  • Franchising and Global Retailing
  • Luxury Marketing
  • Mall Management and Event Management
  • Merchandise and Category Management for Retailers
  • Merchandising
  • New Store Planning
  • Product and Category Management
  • Retail Buying
  • Retail Marketing
  • Retail Store Management
  • Rural Retailing
  • Store Designing and Visual Merchandising
  • Store Operation
  • Warehousing Design Management
  • Merchandise Buying
  • Retail Analytics
  • Managing Private Labels
FINANCE & FINANCIAL SERVICES
  • Actuarial Sciences
  • Advanced Corporate Finance
  • Advanced Financial Statement Analysis and Valuation
  • Applied Econometrics
  • Banking Operations
  • Banking Systems
  • Block chain & Machine Learning
  • Business Valuation
  • Corporate Banking
  • Corporate Restructuring
  • Corporate Tax Planning
  • Corporate Valuation
  • Credit Analysis
  • CRM in Banking and Financial Services
  • Equity Portfolio Management
  • Equity Research
  • Financial Derivatives & Risk Management
  • Financial Management
  • Financial Markets & Institutions
  • Financial Markets & Services
  • Financial Modeling & Analysis
  • Financial Planning
  • Financial Statement Analysis
  • Fixed Income Securities
  • Insurance Accounting
  • Investment Banking
  • Investment Management
  • Management of Banking & Financial Services
  • Market Micro structure
  • Micro Finance
  • Principle of Life Insurance
  • Principles of General Insurance
  • Private Equity & Venture Capital
  • Product and Service Costing
  • Project Finance
  • Retail Banking
  • Risk Management in Commercial Banks
  • Rural Banking
  • Treasury Management
  • Underwriting & Claim Management
  • Wealth Planning
  • Working Capital
  • International Finance
  • Behavioral Finance
  • Finance Econometrics using R
OPERATIONS MANAGEMENT
  • Business Forecasting
  • Cloud Computing for Business Management
  • Cloud computing for Retail
  • Dashboard Reporting Using Advanced Excel
  • Data Analytics Using Advanced Excel
  • Data Visualization
  • Database Management System
  • E-Commerce
  • Enterprise Resource Planning
  • Intelligent Interface for Managerial Decisions
  • IT Tools for Finance
  • Knowledge Management
  • Retail Analytics using Advanced Excel
  • Web Analytics and Social Media
  • Advance Operations Management
  • Advance Quantitative Techniques
  • Business Forecasting
  • Logistics Management
  • Managing Service Operations
  • Materials and Inventory Management
  • Operations Management
  • Operations Research
  • Operations Strategy
  • Optimization Techniques in Business Operations
  • Optimization Techniques in Retail Operations
  • Project Management
  • Service Operations Management
  • Supply Chain Management
  • Total Quality Management
  • Machine Learning
HUMAN RESOURCE MANAGEMENT
  • Advanced HRM
  • Compensation Management
  • Competency Mapping & Assessment
  • Cross Cultural Sensitivity
  • Employee Relation and Labour Law
  • Human Resource Information System
  • Industrial Relations & Labour Laws
  • Interpersonal Skills & Team Management
  • Leadership and Change Management
  • Learning & Development
  • Organisation Change & Development
  • Performance Management System
  • Talent Acquisition
  • Panchtantra and Management
  • Management Wisdom as in Indian Scripture
  • Developing Resillence Skills
  • Life Skills for Career Success
  • Psychological Communications
  • International Human Resource Management
BUSINESS ANALYTICS
  • Block Chain Analytics
  • Business Analytics for Managers
  • Data Mining
  • Data Visualization & Big Data
  • Financial Analytics
  • HR Analytics
  • Introduction to Business Analytics
  • Machine Learning & Artificial Intelligence
  • Optimisation Techniques for Business Analytics
  • Predictive Analytics
  • Spreadsheet Modelling
  • Supply Chain Analytics
  • Text Analytics
  • Applied Analytics Modelling
  • Programming for Business Analytics
  • Dashboard Reporting using Advance Excel
  • Operations Analytics
  • Big Data and NLP
LIBERAL ARTS
  • A Life of Happiness & Fulfillment
  • Classical Sociological Theory
  • Culture, Creativity and Market
  • Foundations of Positive Psychology
  • French Language
  • German Language
  • Indian Philosophy
  • Introduction to Philosophy
  • Modern History of India
  • Social Norms and Social Change
  • Society and Culture
  • Spanish Language
  • The Science of Well-being

*The pool of electives is indicative and may differ from campus to campus. The electives may subject to change as per academic and industry requirement.

Specialisation

Dual Specialisation
  • 7 courses from Super Specialization Area
  • 6 courses from Other Specialization
  • 2 courses from Liberal Arts

Single Specialisation

  • Minimum 9 courses from Super Specialization
  • 2 courses from Liberal Arts
  • 4 courses from any domain except Liberal Arts

Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Family Business & Entrepreneurship

Note: The specialization and course structure may change as per industry requirements and AICTE guidelines.

Programme Educational Objectives

Programme Level Outcomes

Top 10 Reasons to Join PGDM Courses @ Jaipuria

One Jaipuria Edge

1

28 Years Of Excellence

2

AACSB Member Institute

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

One Jaipuria Edge

1

28 Years of Excellence

2

AACSB Member Institute

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+ Alumni

9

150+ Experienced Faculty with Extensive Research

10

*combined stats for all 4 campuses.
Jaipuria-Graduation-Stream
Jaipuria Students Demographics
Gender Diversity @ Jaipuria Institute of Management

Top 10 Reasons to Join PGDM Courses @ Jaipuria

One Jaipuria Edge

1

28 Years Of Excellence

2

NAAC Accredited Institutes

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

One Jaipuria Edge

1

28 Years of Excellence

2

NAAC Accredited Institutes

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

*Combined stats for all 4 campuses.
Jaipuria-Graduation-Stream
Jaipuria Students Demographics
Gender Diversity @ Jaipuria Institute of Management

The placement process at Jaipuria institute of Management is designed to help students find the right fit for careers.

Jaipuria Institute of Management is an excellent place to study, with a lot of support, growth, guidance & mentorship.

The faculty is very helpful and supportive, the students are brilliant and friendly.

They make you believe in yourself and your abilities. And they do that by giving you the right kind of training, mentoring, and guidance.

My MBA College Interview Experience 2022

Let the inner child be your awakening voice' says Saanchi Kathuria

Know more about the detailed programme
expenses, scholarships, other student
financial aids and loans.

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Tarun Kushwah

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Alumnus 2018

Amit Jha

Branch Manager
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Alumnus 2011

Avinash Dubey

Assistant General Manager
Havells India Ltd.
Alumnus 2009

Aneesh Kumar Srivastava

Deputy Manager
Paytm
Alumnus 2014
Aastha Ahlawat
Account Relationship Manager
HDFC Bank
Alumnus 2018

ANURAG SHARMA
Acquisition Manager Business Banking
AU Small Finance Bank
Alumnus 2021
Gaurav Triphati
Head of Human Resources Operations
BN Group
Alumnus 2009

Bhusan Patnaik
Area Business Manager
Mahindra Finance
Alumnus 2014

Deep Arora
Management Consultant
Accenture
Alumnus 2015

Nidhi Goyal
Executive Manager
Paytm
Alumnus 2014
Tarun Kushwah
RCO Manager II
Amazon
Alumnus 2018

Amit Jha
Branch Manager
RBL Bank
Alumnus 2011
Avinash Dubey
Assistant General Manager
Havells India Ltd.
Alumnus 2009
Aneesh Kumar Srivastava
Deputy Manager
Paytm
Alumnus 2014
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