Post Graduate Diploma in Management
(Service Management)

PGDM (Service Management)

Duration: Two-year full time

Recognition: AICTE Approved | NBA^ Accredited | AIU^ Recognized PGDM as Equivalent to MBA

^Excluding PGDM(SM) at Jaipur

In the ever-changing world of business, evolving management theories and practices create and shape upcoming trends. The innovative teaching approach for PGDM^/MBA in Service Management programme offers a highly immersive learning experience which gives a career boost to students in the service industry. It equips students with the skills they need to work their way up to senior management roles in business by giving them exposure to all business functions.

Jaipuria’s MBA equivalent PGDM programme in Service Management exposes students to theories and practices of various functional areas of management in the context of service. The PGDM/MBA programme focuses on creating and nurturing service-mindedness, service blueprint, and service operations. It further enables our students to take on any role in the Service Industry.

Curriculum

The Post Graduate Diploma in Management (PGDM – Service Management) prepares you with theories and practices of various functional areas of service management. It enables you to take any role in consulting, analytics, and other service domains.

The curriculum of PGDM (Service Management) offers the flexibility of pursuing a dual specialisation in the sector of your choice. You get to choose from 15 electives and specialise in the industry. Dual specialisation in any other functional area of management by choosing any electives of your choice, such as Marketing, HR, Information systems, Finance Services, Consulting, Banking, Operations, and Retail Management.

Jaipuria’s curriculum of the MBA Equivalent PGDM programme in Service Management is dynamic and enhanced through research, with a constant focus on updating knowledge. Comprising a comprehensive set of courses, along with the option for dual specialization in the second year, this program effectively stimulates and readies learners for the long-term journey. The inclusion of summer internships and live projects also expedites the learning curve for participants.

PGDM/MBA Course Structure in Jaipuria Institute of Management
Core Courses for MBA/PGDM

Courses & Electives

Core Courses
Core Courses
PGDM/MBA in General Management

Accounting for Business

PGDM/MBA in Service Management

Managerial Economics

Statistics for Management

PGDM/MBA in Operations Management

Organisational Behaviour

Critical Reading and Writing

PGDM/MBA in Marketing Management

Marketing Management

Corporate Finance

PGDM/MBA in Human Resource Management (HRM)

Managing Human Resources

Operations Management

Macroeconomics and Economic

Essentials of Business Analytics

Entrepreneurship

Social and Rural Internship

PGDM/MBA in Finance

Business Research Methods

Management Accounting and Control

Sales Management and Business Development

Emotional Intelligence

Innovative Workshop Courses

Design Thinking

Business Ethics and Sustainability

Public Speaking and Persuasion

Electives

SALES & MARKETING
  • Consumer Behaviour (Specialization Core)
  • Distribution and Channel Management
  • Services Marketing
  • Digital Marketing
  • Marketing Analytics
  • B2B Marketing
  • Brand Management
  • Marketing with Artificial Intelligence for Non-Coders (PAC)
  • Retail Marketing
  • Customer Relationship Management
  • Social Media Marketing
  • Marketing Research
  • Integrated Marketing Communication
  • Pricing Strategies
  • Product and Category Management
  • Rural Marketing
  • Global Marketing
  • Strategic Marketing
  • Healthcare in Digital Age (PAC)
  • Hospitality and Tourism Marketing (PAC)
FINANCE & FINANCIAL SERVICES
  • Advanced Corporate Finance (Specialization Core)
  • Equity Analysis and Portfolio Management
  • Financial Derivatives and Risk Management
  • Corporate Valuation
  • Financial Institutions and Markets
  • Financial Modelling and Analysis
  • Financial Econometrics
  • Entrepreneurial and Startup Finance
  • Project Finance
  • Wealth Management
  • Multinational Financial Management
  • Fixed Income Securities
  • Treasury and Forex Management
  • Tax Environment of Business
  • Alternative Investments
  • Management of Banks
  • Corporate Restructuring
  • FinTech (PAC)
  • Behavioural Finance
  • Risk Management in Commercial Banks
  • Investment banking
HUMAN RESOURCE MANAGEMENT
  • Advanced Human Resource Management (Specialization Core)
  • Talent Acquisition
  • Industrial Relations and Labour Laws
  • Performance Management System
  • International Human Resource Management
  • Human Resource Information System
  • Compensation Management
  • HR Analytics
  • Learning and Development
  • Competency Mapping and Assessment Centers
  • Organizational Change and Development
  • Leadership and Team Building
  • Diversity and Inclusion at Workplace
OPERATIONS AND DECISION SCIENCES
  • Operations Research (Specialization Core)
  • Supply Chain Management
  • Managing Service Operations
  • Operations Analytics
  • Advanced Operations Management
  • Logistics Management
  • Materials and Inventory Management
  • TQM and Lean Six Sigma
  • Project Management
  • Sustainable Operations Management
BUSINESS ANALYTICS
  • Python for Business Analytics (Specialization Core)
  • Machine Learning
  • Business Intelligence and Decision Making
  • Data Visualization
  • Advanced Machine Learning
  • Artificial Intelligence
  • Retail Analytics
  • Cloud Computing and Business Management
  • Digital Transformation
  • Business Forecasting
  • Text Analytics and NLP
  • People Analytics
  • Supply Chain Analytics
  • Gen AI for Managers
LIBERAL ARTS
  • Positive Psychology and Happiness
  • Introduction to Philosophy
  • Society and Culture
  • French Language
ECONOMICS & IB
  • Economics of Strategy (Specialization Core)
  • ESG Reporting and Risk Analysis
  • Applied Econometrics
  • Behavioural Economics (Open)
  • International Business
GM AND STRATEGY
  • Economics of Strategy (Specialization Core)
  • Consulting for Mangers
  • Technology and Innovation Strategy
  • Mergers & Acquisitions and Strategic Alliance

*The pool of electives is indicative and may differ from campus to campus. The electives may subject to change as per academic and industry requirement.

Specialisation

Dual Specialisation
  • 7 courses from Super Specialization Area
  • 6 courses from Other Specialization
  • 2 courses from Liberal Arts

Single Specialisation

  • Minimum 9 courses from Super Specialization
  • 2 courses from Liberal Arts
  • 4 courses from any domain except Liberal Arts

Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Family Business & Entrepreneurship

Note: The specialization and course structure may change as per industry requirements and AICTE guidelines.

Programme Educational Objectives

Programme Level Outcomes

Top 10 Reasons to Join PGDM Courses @ Jaipuria

One Jaipuria Edge

1

29 Years Of Excellence

2

AACSB Member Institute

3

Top Ranked Management Institutes - NIRF 2024

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

270+ Recruiters

8

15000+
Alumni

9

150+ Experienced Faculty with Extensive Research

10

One Jaipuria Edge

1

28 Years of Excellence

2

AACSB Member Institute

3

Top Ranked Management Institutes - NIRF 2023

4

NBA Accredited & AIU Recognised

5

Graded Autonomy By AICTE

6

Highest Package 22 Lacs Per Annum

7

375+ Recruiters

8

14000+ Alumni

9

150+ Experienced Faculty with Extensive Research

10

*combined stats for all 4 campuses.
Jaipuria-Graduation-Stream
Jaipuria Students Demographics
Gender Diversity @ Jaipuria Institute of Management
*Combined stats for all 4 campuses.

The placement process at Jaipuria institute of Management is designed to help students find the right fit for careers.

Jaipuria Institute of Management is an excellent place to study, with a lot of support, growth, guidance & mentorship.

The faculty is very helpful and supportive, the students are brilliant and friendly.

They make you believe in yourself and your abilities. And they do that by giving you the right kind of training, mentoring, and guidance.

My MBA College Interview Experience 2022

Let the inner child be your awakening voice' says Saanchi Kathuria

Know more about the detailed programme
expenses, scholarships, other student
financial aids and loans.

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Deep Arora

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Alumnus 2015

Nidhi Goyal

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Alumnus 2014

Tarun Kushwah

RCO Manager II
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Alumnus 2018

Amit Jha

Branch Manager
RBL Bank
Alumnus 2011

Avinash Dubey

Assistant General Manager
Havells India Ltd.
Alumnus 2009

Aneesh Kumar Srivastava

Deputy Manager
Paytm
Alumnus 2014
Aastha Ahlawat
Account Relationship Manager
HDFC Bank
Alumnus 2018

ANURAG SHARMA
Acquisition Manager Business Banking
AU Small Finance Bank
Alumnus 2021
Gaurav Triphati
Head of Human Resources Operations
BN Group
Alumnus 2009

Bhusan Patnaik
Area Business Manager
Mahindra Finance
Alumnus 2014

Deep Arora
Management Consultant
Accenture
Alumnus 2015

Nidhi Goyal
Executive Manager
Paytm
Alumnus 2014
Tarun Kushwah
RCO Manager II
Amazon
Alumnus 2018

Amit Jha
Branch Manager
RBL Bank
Alumnus 2011
Avinash Dubey
Assistant General Manager
Havells India Ltd.
Alumnus 2009
Aneesh Kumar Srivastava
Deputy Manager
Paytm
Alumnus 2014
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