Dr. Smita Singh is currently a freelancer with over 27 years of experience spanning industry and academia. Starting her career in the area of Human Resources, she was instrumental in laying the foundation and shaping the HR functions at JHU-KGMU Collaborative Projects, the predecessor to the Community Empowerment Lab.

She began her foray into academics as an Assistant Professor with the Institute of Management Sciences, University of Lucknow. Here, along with academics, she was actively involved in various administrative duties, namely: member – Course Restructuring Committee, Assistant DSW, Coordinator – LUIMS Placement Cell, Convener – Moderation Committee, Member – SFC Evaluation Committee and Assistant Superintendent – Examinations. As the Founder-Editor of IMS Newsletter and President of the Debating Society under Sanskritiki (the Cultural Club of University of Lucknow), she contributed to the literary and cultural activities of the University.

Over the years, Dr. Singh has been invited as a resource person to different organizations and institutes in Lucknow, such as Direct Taxes Regional Training Institute, Jagjivan Ram Railway Protection Force Academy, Institute of Chartered Accountants of India, Institute of Management Research and Technology, Navyug Girls’ PG College and Modern Girls College of Professional Studies.

A holder of the National Talent Search Examination Scholarship (NTSE) and the Ministry of HRD scholarship, Dr. Singh stood first in order of merit in the B.A. examinations of the University of Lucknow. She has also earned accolades and Certificates of Appreciation for her exemplary work at the University of Lucknow.

Dr. Singh has authored books in diverse fields, spanning self-development, poetry, and management. Additionally, she has several research papers and articles to her credit.

PhD, MA(anthropology), PGDBA, B.MUS.

Total:  27 years
Academics: 19 years
Industry: 8 years

Publications – Books

Singh, S.: NOSTALGIA: JOURNEY DOWN THE MEMORY LANE, BookLeaf Publication; 1/e (2026) ISBN: 9789375431831

Singh, S. & Jain, S.: CORPORATE WISDOM FROM KABER DAS, BlueRose Publication; 1/e (2022) ISBN: 978-93-5628-922-2; Copyright Registration No. L-123053/2023

Singh, S: VANQUISHING CANCER: THE SURVIVOR’S SAGA, Notion Press; 1/e (2020) ISBN: 978-1-64899-750-1; Copyright Registration No. L-93805/2020

Khan, M.S. & Singh, S.: HUMAN RESOURCE DEVELOPMENT, Himalaya Publication; 1/e (2011) ISBN: 978-93-5024-479-1

SELECTED PUBLICATIONS – PAPERS/ARTICLES

Seth, M., Singh, S., Kumar, V., Jha, A., & Mahmood, A. (2025). Exploring the Link between Organizational Commitment, Person–Organization Fit, and Work-Life Conflict. Asian Journal of Interdisciplinary Research, 8(2), 89-104. (DOI:10.54392/ajir2525)

Jain, S., & Singh, S. (2017). Prerna: engendering empowerment through girl education. International Journal of Educational Management, 31(4), 518-529. (DOI: 10.1108/IJEM-03-2016-0061)

Singh, S. (2014). Measuring work-life balance in India. International Journal, 2(5), 35-45.

Singh, S. (2013). Demystifying the millennials' perception of retail store attributes. Management Dynamics, 13(1), 16-25.

Selected Book Chapters

Singh, S. (2018). Exploring the Relationship Between Organizational Culture and WLB. In Management Techniques for a Diverse and Cross-Cultural Workforce (pp. 280-296). IGI Global Scientific Publishing. (DOI: 10.4018/978-1-5225-4933-8.ch016; pg. 280-296)

Narang, R., & Singh, S. (2014). Quality of Work/Life and Service Quality. In Innovations in Services Marketing and Management: Strategies for Emerging Economies (pp. 265-290). IGI Global Scientific Publishing.

Singh, S., & Verma, S. A Study of Moderators Influencing Impact of Store Image on Repurchase Intention. RESEARCH AND SUSTAINABLE BUSINESS, 623.

CASE STUDY

‘Sanatkada – Giving Wings to Dreams’ An ISB-Ivey co-branded case. (Indian School of Business-ISB, Hyderabad, India and Richard Ivey School of Business, The University of Western Ontario, USA). Ivey ID: 9B12M074;https://www.iveypublishing.ca/s/product/sanatkada-giving-wings-to-dreams/01t5c00000CwiUuAAJ

SELECTED CONFERENCES ATTENDED

Singh, S. and Jain, S. (2017, December 15-17). Sisters in Solidarity: Where Business Empowers. [Paper Presented]. 2nd Asia-Pacific Conference: Managing Business Sustainability organised by Jaipuria Institute of Management, Lucknow

Singh, S. and Seth, M. (2017, December 15-17). ‘Exploring the Link between Organisational Commitment, Person Organisation Fit and Work-Life Conflict’. [Paper Presented]. 2nd Asia-Pacific Conference: Managing Business Sustainability organised by Jaipuria Institute of Management, Lucknow

Narang, R and Singh, S. (2013, May 09-12). Balancing Work and Life: Do Demographics have a Role? [Paper Presented]. International Conference on Excellence in Research and Education organized by IIM, Indore and Tun Abdul Razak University of Malaysia.

Singh, S and Nagar, N. (2013, May 09-12). Impact of Store Branding on Perceived Quality, Loyalty, Satisfaction [Paper Presented]. International Conference on Excellence in Research and Education organized by IIM, Indore and Tun Abdul Razak University of Malaysia.

Singh, S. and Sharma, A. (2012, December 04-05). Exploring the Ethics of Piracy and Consumer Behaviour. [Paper Presented]. International Conference on Marketing Paradigms in Emerging Economies (ICOM-2012) organised by Faculty of Management Studies, BHU, Varanasi.

Narang, R., and Singh, S. (2011, December 11-14). Is There Any Relationship between Organizational Culture and Work-Life Balance in a Developing Nation? [Paper presentation] 15th Cross Cultural Research Conference, Kona, Hawaii.

Narang, R and Singh, S. (2008, April 03-05). Empowering farmers through creation of a rural hub: A case study on Hariyali Kisaan Bazaar. [Paper presentation] National Conference on Marketing to Rural Consumers organised by Indian Institute of Management, Kozhikode.

Best Paper Award

Singh, S. (2017, January 21-22). Impact of Organisational Culture on Worklife Balance and Work Outcomes [Paper Presented]. CIRW 2017: Conference on Communication and Interpersonal Relationship at Work, Jaipuria Institute of Management, Lucknow.

Singh, S. (2008, August 01-02). E-volution: Technology as a driver of Rural Retail in India – A case of ITC’s foray into the rural market. [Paper presented] National Conference on Technology to Common Man - Emerging Trends and Practices in Management of Technology. Indian Business Academy, Greater Noida.