Vinod Sharma is Professor of Business Analytics at Jaipuria Institute of Management, Jaipur, with nearly 25 years of combined industry and academic experience. His teaching and research expertise spans business analytics, marketing analytics, consumer behavior, artificial intelligence, and digital transformation.

Dr. Sharma has published over 100 research articles in leading Scopus and Web of Science-indexed journals, including numerous ABDC-ranked publications. His scholarly contributions also include teaching cases, edited books, book chapters, patents, and copyrights. His research focuses on technology change, human–technology interaction, artificial intelligence, business analytics, sustainability, and data-driven decision-making. He has received the prestigious Erasmus+ Jean Monnet Module Grant and actively collaborates with researchers from leading institutions in India and abroad. His work integrates advanced analytical techniques, including machine learning and structural equation modelling, to address contemporary business and societal challenges.

In addition to his research, Dr. Sharma has held several academic leadership roles, contributing to research strategy, accreditation, faculty development, and institutional governance. He is committed to fostering a strong research culture and mentoring faculty and doctoral scholars. An enthusiastic educator, Dr. Sharma employs experiential learning, case-based teaching, simulations, and AI-enabled tools to bridge theory and practice, preparing students to become data-driven leaders in an increasingly digital business environment.

PhD

Research Work

Research paper titled, ‘Collaborative Service Robots and Employee Career Sustainability: A Mixed-Methods Study of Trust and Innovativeness as Moderator,’  published in the International Journal of Conflict Management, (Print Ahead).  https://doi.org/10.1108/IJCMA-05-2025-0157

Research paper titled, ‘Clicks, Carts, and Second Chances: What Drives Repurchase in Quick-Commerce Boom’  published in Services Marketing Quarterly.  https://doi.org/10.1080/15332969.2026.2701868

Research paper titled,  ‘Understanding Digital-Native Satisfaction in Q-Commerce–Enabled Fashion Retail: A Mixed-Methods Study,’ published in the Electronic Commerce Research and Applications. Vol 78.  https://doi.org/10.1016/j.elerap.2026.101614

Research paper titled,  ‘Rethinking Fashion Loyalty: Exploring Brand Agnosticism Among Young Consumers,’ published in the Research Journal of Textile and Apparel, (Print Ahead).  https://doi.org/10.1108/RJTA-11-2025-0264

Research paper titled,  ‘An Examination of User Intention to Continue Usage of Health and Fitness Apps’ published in the International Journal of Electronic Business, Vol 22(1).  https://doi.org/10.1504/IJEB.2025.10074927

Research paper titled, ‘Learning in the shadow of the avatar: organizational knowledge, AI digital personas, and the ethics of employee learning identity,’  published in the Development and Learning in Organizations: An International Journal, (Print Ahead).  https://doi.org/10.1108/DLO-02-2026-0099

Research paper titled,  ‘Enhancing Faculty Engagement through Servant Leadership: Evidence from Indian Higher Education Institutions,’  published in the Journal of Applied Research in Higher Education (Print Ahead).  https://doi.org/10.1108/JARHE-06-2025-0499

Research paper titled, ‘Sustainable Concrete Mix Optimization Using Machine Learning: A Comprehensive Study on Strength Prediction,’  published in Discover Sustainability.  https://doi.org/10.1007/s43621-026-03227-4

Research paper titled, ‘ Driving Purchase Intentions Through Visual Storytelling: A Study of Social Media Platform Reels Sponsored Advertising,’ published in Cogent Business and Management. Vol 13(1).  https://doi.org/10.1080/23311975.2026.2639685

Research paper titled,  ‘Impact of ESG & SDG-9 Innovations on firm value and profitability in the Indian market: Market Insights from 2019 to 2023.’  published in the Investment Management and Financial Innovations, 23(1): 1-20.  http://dx.doi.org/10.21511/imfi.23(1).2026.17

Research paper titled, ‘Does Gender Matter? Exploring the Brand Personality–Loyalty Relationship in the Indian FMCG Market.’  Published in the Cogent Business & Management, Vol 13(1).  https://doi.org/10.1080/23311975.2026.2619661

Research paper titled,  ‘Perceived CSR and Its Ripple Effects: Understanding Organisational Legitimacy and Stakeholder Engagement,’  published in the Social Responsibility Journal. Vol. 22 (2): 371–391.  https://doi.org/10.1108/SRJ-06-2025-0632 .

Research paper titled, ‘MOOC Continuance: Investigating the Factors that Keep Learners Engaged using PLS-SEM,’  published in the International Journal of Information and Learning Technology. Vol. Ahead-of-print.  https://doi.org/10.1108/IJILT-02-2025-0041 .

Research paper titled,  ‘Unveiling the Thematic Landscape of Generative AI: A Bibliometric Analysis of Emerging Research Trends,’  published in the Information Discovery and Delivery. Vol. Ahead-of-print.  https://doi.org/10.1108/IDD-05-2025-0111 .

Research paper titled, ‘From Productivity to Pressure: Understanding the Negative Impact of HPWS on Employee Happiness and Commitment’,  published in the International Journal of Organizational Analysis. Vol. Ahead-of-print.  https://doi.org/10.1108/IJOA-01-2025-5134

Research paper titled, ‘Reaching the Unreached: Does Advertising Content Really Matter for Rural Consumers?’ , published in Innovative Marketing, 21(3), 117-127.  http://dx.doi.org/10.21511/im.21(3).2025.09 .

Research paper titled, ‘Role of Selected Social Antecedents on Psychological Safety of Women Working in Software Development Organisations,’  published in the International Journal of Organizational Analysis (1934-8835). Vol. Ahead of print.  https://doi.org/10.1108/IJOA-11-2024-4982

Research paper titled, ‘Harnessing Machine Learning Models and Explainable AI to Understand MOOC Continuance Intention,’  published in Information Discovery and Delivery. Vol. Ahead-of-print.  https://doi.org/10.1108/IDD-09-2024-0133

Research paper titled, ‘Data-Driven Sustainability: Revolutionizing Hospital Supply Chains through Big Data Analytics,’  published in Operations Research Forum, Vol. 6: 1- https://doi.org/10.1007/s43069-025-00425-0 .

Few Case Studies

Case Study titled, ‘Navigating the Storm: The Axis Mutual Fund Front Running scam’, published in Sage Business Cases.  https://doi.org/10.4135/9798348835620

Case Study titled, ‘HOW TO MAKE INDIANS HAPPY? Using Explainable AI to Identify Happiness Indicators,’ published in Sage Business Cases. https://doi.org/10.4135/9798348854270 .

Case Study titled, ‘Beyond the Pink Slip: Mental Health Challenges Among Displaced IT Workers in India,’ published in the Journal of Organizational Behavior Education (1649-7627). 18(1). https://www.neilsonjournals.com/JOBE/JOBEpromos/PinkSlip18p.pdf

Case Study titled, ‘Rethinking Work-from-Office Policies at Tech Solutions: A Data Analytic Approach to Human Resource Management’ published in SAGE Business Cases. https://doi.org/10.4135/9781071981283

Case Study titled, ‘Diffusing Responsible Innovation – Seeding sustainability through Subhash Palekar Krushi’ published in SAGE Business Cases. https://doi.org/10.4135/9781071980286

Case Study titled, ‘Teaming up the right people – Selecting a Winning Football Team’ published in SAGE Business Cases. https://doi.org/10.4135/9781036200015

Case Study titled, ‘Data-Driven Dominance: Empowering 'Indian Strikers' with Sports Analytics in Football’ published in SAGE Business Cases. https://doi.org/10.4135/9781071959947

Case Study titled, ‘Prioritizing the Essentials: The MBA Aspirants Dilemma’ published in SAGE Business Cases. https://doi.org/10.4135/9781071970249

Case Study titled, ‘HOW TO MAKE INDIANS HAPPY? Using Explainable AI to Identify Happiness Indicators’ published in the Journal of Organizational Behavior Education (1649-7627). (A peer-reviewed ABDC and Scopus-indexed journal). https://www.neilsonjournals.com/JOBE/JOBEpromos/WHR17p.pdf

Case Study titled, ‘Using Academic Performance Indicator to Evaluate the Cost to the Company (CTC) of Management Graduates' published in SAGE Business Cases. https://doi.org/10.4135/9781071932582 .