Shashank Singh Pawar is a Fellow of Management from the Goa Institute of Management, Goa. Prior to joining Jaipuria Institute of Management, Jaipur, he served at Amrita School of Business, Amrita Vishwa Vidyapeetham, Kerala. His research interests lie in the application of artificial intelligence in marketing, with a particular focus on consumer experiences and the design of consumer interactions with AI-enabled technologies. His work employs both qualitative and experimental research approaches to understand emerging consumer behaviors in technology-mediated environments. His teaching interests include Research Methodology, Consumer Behavior, Retail Management, and AI in Marketing.

Fellow Program in Management

Research Work

Shashank Singh Pawar. From efficiency to immersion: understanding generational differences in avatar interactions. Computers in Human Behavior, Elsevier BV, 2025.https://doi.org/10.1016/j.chb.2025.108732 (With AA Mishra)