Dr. Yog Mishra

Dr. Yog Mishra serves as an Assistant Professor of Marketing with a decade long experience in academic and corporates. He brings extensive experience from leading academic institutions such as UPES and Amity University. He has served in companies such as Sbi Life Insurance and Dainik Bhaskar. He has contributed to curriculum delivery, student development, and academic governance. His professional background in sales and management complements his teaching expertise, supporting his commitment to high-quality academic engagement and institutional advancement.

1. PhD from Institute of Management Studies, Banaras Hindu University
2. MBA (Marketing Management) from Institute of Management Studies, DAVV, Indore.
3. Graduation in Psychology (B.A. Hons.) from Faculty of Social Science, Banaras Hindu University

Research Work

Dr. Yog Mishra’s research explores e-word of mouth, social media communication, social currency, and marketing analytics, with publications in Scopus and ABDC-indexed journals and several book chapters. He has presented his work at national and international conferences, including conferences hosted by IIM Ahmedabad, IIM Ranchi, IIM Bodh Gaya, and IIT Roorkee.