Dr. Poonam Sharma

Dr. Poonam Sharma is a seasoned academic and professional, currently serving as Faculty in the area of Marketing and Chair International Relations at Jaipuria Institute of Management. With over 29 years of experience across industry and academia, she brings a rich blend of practical insight and scholarly depth to her work. Her teaching and research interests lie in Marketing Strategy, Branding, Consumer Behavior, and Digital Marketing, and she has presented and published her research at several prestigious national and international platforms.

Dr. Sharma participated in a faculty exchange program at Whitireia and WelTec, Auckland, New Zealand, in 2018, where she taught Marketing Strategy, further enriching her global academic experience. She also held position of Adjunct Faculty at Eastern Mennonite University, Virginia, reflecting her ongoing international engagement.

She has received multiple accolades, including Best Research Paper Presentation Awards and the Best Faculty Award for Mentoring, recognizing her contributions to both research and student development. In her role as Chair International Relations, she actively drives global academic collaborations, student mobility programs, and faculty exchange initiatives, contributing significantly to the institute’s internationalization efforts.

On a personal front, Dr. Sharma is passionate about traveling and exploring diverse cultures, which complements her professional interest in global education and cross-cultural learning.

MBA, Ph.D.

Academic Experience: 25 Years
Industry Experience: 4 Years
Total Experience: 29 Years

Dr. Poonam Sharma’s research spans a wide range of themes in marketing, including digital transformation, consumer behavior, branding, tourism, and social media. Her work reflects a strong focus on contemporary issues such as responsible marketing, digital engagement, and strategic brand positioning. She has presented her research at several national and international conferences, contributing to both academic discourse and practical insights. Her studies often bridge theory with real-world application, reinforcing her commitment to industry-relevant research.

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Sawhney, A., Pandey, A.K., & Sharma, P. (2024). Examining the role of bank performance on social media platforms: A SEM approach. International Journal of System Assurance Engineering and Management. Advance online publication. https://doi.org/10.1007/s13198-023-02229-z

Jain, A., Sharma, P., & Meher, J.R. (2023). Effects of online platforms on learner's satisfaction: A serial mediation analysis with instructor presence and student engagement. International Journal of Information and Learning Technology, 40(5), 453-466. https://doi.org/10.1108/IJILT-02-2023-0017

Srivastava, S., Misra, R., Pathak, D., & Sharma, P. (2021). Boosting job satisfaction through emotional intelligence: A study on health care professionals. Journal of Health Management, 23(3), 414-424. https://doi.org/10.1177/09720634211035213

Sharma, P., Singh, S., & Misra, R. (2020). Wine-related lifestyle segmentation in the context of urban Indian consumers. International Journal of Wine Business Research, 32(4), 503-522. https://doi.org/10.1108/IJWBR-05-2019-0036

Case Studies

Sharma, P., & Sawhney, A. (2023). Walking the talk: The marketing strategy of Louboutin’s iconic red soles. In S. Mishra (Ed.), Case Studies on Leading and Strategizing for Organizations Across Contexts (pp. 83-93). Bloomsbury Prime.

Book Chapters

Sawhney, A., Ahuja, V., & Sharma, P. (2022). Role of social media in the Indian banking sector. In S. Bansal, V. Ahuja, V. Chaturvedi, & V. Jain (Eds.), Multidisciplinary Perspectives Towards Building a Digitally Competent Society (pp. 31-50). IGI Global. https://doi.org/10.4018/978-1-6684-5274-5.ch002

Conference Proceedings

Sharma, P., & Sawhney, A. (2023). Walking the talk: The marketing strategy of Louboutin’s iconic red soles. In Proceedings of the International Conference of Management Cases (ICMC 2023), Birla Institute of Management Technology (BIMTECH). Bloomsbury Publishing.

Conference Papers

Sawhney, A., Pandey, A., and Sharma, P. (2023). Examining the role of bank performance on social media platforms.  4th International conference of Intelligent Engineering and Management 2023, Amity University, Fitzrovia, London [9-11 May 2023]

Sawhney, A., Ahuja, V, Sharma, P (2022) Modelling the role of antecedents determining bank’s performance on digital platforms in a new normal. ICMM-2022: International Conference on Management of MSMEs, Indian Institute of Management Amritsar, Punjab [22-23 January 2022]

Papers Published in Other Peer Reviewed Journals

Kumar, S., Sharma, P. (2019) Contribution of tourism to employment and economic growth: An application of Data Envelopment Analysis. Review of Business and Technology Research, 15(2).