Dr. Rajesh Sharma

Dr. Rajesh Sharma has more than twenty-three years of work experience including teaching experience of ten years and industry experience of twelve years in marketing with areas of operation including sales and distribution management, product management, brand management, retail management, advertising, and sales promotion, etc. He currently serves as an Associate Professor at Jaipuria Management Institute in Noida, a premier MBA college in Delhi NCR.

Dr. Sharma is a management graduate from MDI, Gurgaon, he holds an advanced diploma in management (Marketing) from AIMA and Ph. D. from AMU, Aligarh.

His areas of interest include marketing research, brand management, Sales & Distribution Management. He has several research publications to his credit in peer-reviewed journals and regularly participates in conferences. He has conducted MDPs for AMUL sales personnel/channel partners at Ahmedabad, Anand, Mumbai, Hyderabad, Vishakhapatnam, New Delhi

Ph.D, M.Sc, PGDM (Marketing), Advanced Diploma in Marketing Management

• Papers Published in Other Peer Reviewed JournalsSharma, R., & Jain, V. (2019). CSR, trust, brand loyalty and brand equity: Empirical evidences from sportswear industry in the NCR region of India. Metamorphosis, 18(1), 57-67. https://doi.org/10.1177/0972622519853158

  Sharma, R., & Patra, J. (2021). Building store equity: Role of store image, consumer satisfaction, and store loyalty in the Indian retail market. Jindal Journal of Business Research, 10(1), 128-140. https://doi.org/10.1177/22786821211002631