Dr. Sonali Singh

Dr. Sonali Singh is an associate professor in the area of Operations and Decision Sciences. She has over 21 years of teaching experience. She is a keen researcher and has published various research papers in national and international journals of repute. She has been regularly participating in national and international conferences. Her research interest includes consumer psychology, organizational behaviour, digital behaviour and technology adoption.

Ph.D, M.Phil

Total: 21 Years
Academic: 21 years

Published research papers

Singh, S., Misra, R., & Srivastava, S. (2017). An empirical investigation of student's motivation towards learning quantitative courses. The International Journal of Management Education, 15(2), 47-59. doi.org/10.1016/j.ijme.2017.05.001

Singh, S. (2017). Analyzing the Factors Affecting Supply Chain Performance of Organized Retail Industry: A Study on Indian Metro Cities, Jaipuria International Journal of Management research, 1, 19-32.

Misra, R., Singh, S., & Singh, D. (2018). Analysing the Role of Consumer Ethnocentrism and Social Responsibility in the Preference of Ayurvedic Products. Management and Labour Studies, 43(4), 263-276. https://doi.org/10.1177/0258042X18797752

Kumar, S., Jain, V., & Singh, S. (2018). Performance Analysis of Top Management Institutes of India. Journal of Advanced Research in Information Technology, Systems & Management, 3(1&2), 9-14. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=6do4dckAAAAJ&citation_for_view=6do4dckAAAAJ:qjMakFHDy7sC

Dixit, S., Singh, S., Singh, S., Varghese, R. G., Pandey, A. K., & Varshney, D. (2018). Role of Solar energy and issues in its implementation in the Indian context. In MATEC Web of Conferences (Vol. 172, p. 06001). EDP Sciences. https://doi.org/10.1051/matecconf/201817206001

Singh, A., Agarwal, P., Dixit, S., Singh, S. & Sahai, S. (2018). The transition towards sustainable supply chain management: an empirical study. In MATEC Web Conferences, Vol 172, p. 05001. EDP Sciences. https://doi.org/10.1051/matecconf/201817205001

Misra, R., Singh, S., & Mahajan, R. (2019). An empirical study on the cellular subscriber's churn, selection factors and satisfaction with the services. International Journal of Product Development, 23(2-3), 105-121. https://doi.org/10.1504/IJPD.2019.099209

Sharma, P., Singh, S., & Misra, R. (2020). Wine-related lifestyle segmentation in the context of urban Indian consumers. International Journal of Wine Business Research. 32(4), 503-522. https://doi.org/10.1108/IJWBR-05-2019-0036

Misra, R., Singh, S., & Singh, N. (2020). Assessing Behavioral Patterns for Online Gaming Addiction: A Study Among Indian Youth. International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 10(2), 43-64. DOI: 10.4018/IJCBPL.2020040104

Srivastava, S., & Singh, S. (2020). Linking personal growth initiative and organizational identification to employee engagement: Testing the mediating-moderating effects in Indian hotel industry. Journal of Hospitality and Tourism Management, 45, 79-89. https://doi.org/10.1016/j.jhtm.2020.07.005

Singh, S., & Jasial, S. S. (2021). Moderating effect of perceived trust on service quality-student satisfaction relationship: evidence from Indian higher management education institutions. Journal of Marketing for Higher Education, 31(2), 280-304. https://doi.org/10.1080/08841241.2020.1825029

Bhatia, S., Chawla, D., & Singh, S. (2021). Determinants of financial literacy of young adults: testing the influence of parents and socio-demographic variables. International Journal of Indian Culture and Business Management, 22(2), 256-271. https://doi.org/10.1504/IJICBM.2021.113010

Singh, S., Singh, N., Kalinić, Z., & Liébana-Cabanillas, F. J. (2021). Assessing determinants influencing continued use of live streaming services: An extended perceived value theory of streaming addiction. Expert Systems with Applications, 168, 114241. https://doi.org/10.1016/j.eswa.2020.114241

Singh, S., Misra, R., & Bhatia, S. (2021). A study on organisational image, indirect compensation and job satisfaction in Indian IT industry. International Journal of Business and Globalisation, 29(4), 516-529. https://doi.org/10.1504/IJBG.2021.120086

Agrawal, S., & Singh, S. (2021). Predictors of subjective career success amongst women employees: moderating role of perceived organizational support and marital status. Gender in Management: An International Journal. 37(3), 344-359. https://doi.org/10.1108/GM-06-2020-0187

Misra, R., Singh, S., & Mahajan, R. (2022). An analysis on consumer preference of ayurvedic products in Indian market. In Research Anthology on Recent Advancements in Ethnopharmacology and Nutraceuticals (pp. 925-941). IGI Global.

Singh, N., Misra, R., Singh, S., Rana, N. P., & Khorana, S. (2022). Assessing the factors that influence the adoption of healthcare wearables by the older population using an extended PMT model. Technology in Society, 71, 102126. https://doi.org/10.1016/j.techsoc.2022.102126

Chawla, D., Bhatia, S., & Singh, S. (2022). Parental influence, financial literacy and investment behaviour of young adults. Journal of Indian Business Research, 14(4), 520-539. https://doi.org/10.1108/JIBR-10-2021-0357

Singh, S., Jasial, S. S., Misra, R., & Bansal, A. (2023). Online Retail Service Quality: What Matters Most for Customer Satisfaction?. FIIB Business Review, 13(5), 600-615. https://doi.org/10.1177/23197145231151736

Bhatia, S., & Singh, S. (2024). Exploring financial well-being of working professionals in the Indian context. Journal of Financial Services Marketing, 29(2), 474-487. https://doi.org/10.1057/s41264-023-00215-x

Singh, S., Gupta, P., Jasial, S. S., & Mahajan, A. Correlates of compulsive use of social media and academic performance decrement: A stress-strain-outcome approach. Journal of Content, Community & Communication. 17(9), 131 - 146. https://www.amity.edu/gwalior/jccc/pdf/16-dec-2022-10.pdf

Singh, S., Singh, N., & Misra, R. (2024). Establishing the missing link between motivational factors and international tourist intentions for yoga tourism: A perspective from flow experience theory. Tourism Recreation Research, 1-22. https://doi.org/10.1080/02508281.2024.2423118

Singh, S. & Manohar, S. (2024), Impact of service quality, relational trust and attitude on the intention to pursue higher education within a country, than abroad, International Journal of Educational Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJEM-06-2023-0300

Gupta , P., Singh , S., Broccardo , L., & Alzeiby , E.A., (2024). Examining the link between CSR perceptions and employee advocacy through organizational justice: Can corporate hypocrisy mitigate?. Corporate Social Responsibility and Environmental Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1002/csr.2969

Radic, A., Singh, S., Singh, N., Ariza-Montes, A., Calder, G., & Han, H. (2025). The good shepherd: linking artificial intelligence (AI)-driven servant leadership (SEL) and job demands-resources (JD-R) theory in tourism and hospitality. Journal of Hospitality and Tourism Insights, 8(4), 1494-1521.https://doi.org/10.1108/JHTI-06-2024-0628

Singh, S., Misra, R., Bhatnagr, P., & Aggarwal, E. (2025). Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors. Asia Pacific Journal of Marketing and Logistics, 37(6), 1447-1464. https://doi.org/10.1108/APJML-05-2024-0666

Book Review

Written a book review on "Operations Research - Theory and Applications" authored by Prof. J. K. FSharma, published in i.e. Vol 2, No. 1, April 2007, IMS Manthan.

Book Chapter

Singh, S., Luis-Alberto Casado-Aranda & Iviane Ramos de Luna. (2019). Assessing the Antecedents of User Intention to Use Mobile Payment Services in the Context of Emerging Markets. Edited book volume "Impact of Mobile Services on Business Development and E-Commerce" IGI Global, 144-163 DOI: 10.4018/978-1-7998-0050-7

Conference papers

Presented a paper "A study on the perception towards Fast Food Restaurants in Delhi NCR Region - An Empirical Investigation" at ICDMTB 2016 (1st-2nd April, 2016) at I.T.S., Mohan Nagar, Ghaziabad.

Presented a paper "A study on Brand Image, Variable Compensation and Job Satisfaction in Indian IT Industry", at ICMAPRANE- 2018 (9-10th February 2018) at Jaipuria Institute of Management, Noida.

Presented a paper "An empirical analysis of Mobile Learning Management System using TAM Model" at GLRC - 2019 (27-28th February 2019) at Amity Business School, Amity University, Noida.

Presented a paper "Role of Service Quality in achieving Customer Satisfaction: Evidence from Indian Online Retail Industry" at GLRC 2022 (16th - 18th February 2022) at Amity Business School, Amity University, Noida.

Presented a paper "Influence of Service Quality, Attitude, Social Influence and Social Isolation on Intention to Use LMS during Pandemic Period and Beyond: An Empirical Evidence from India" Business Management and Sustainable Development Goals: Responding to New Normal (4-5 March 2022) at Jaipuria Institute of Management, Noida.

Presented a paper "Factors driving Participation in Online Brand Communities for Sustainable Tourism: A Study comparing Gen Z vs Gen Y" on 3-4th May 2024 at IMS Ghaziabad "IMS ICON 2024".

Presented a paper "Exploring the linkage among financial socialization process, financial attitude and financial well-being: A study on Indian Consumers" on 4-5 April 2025 at ICFAI, Hyderabad.