Dr. Shubha Johri

Shubha Johri is an Associate Professor in Marketing at Jaipuria Management Institute in Jaipur Rajasthan, with 14 years of experience in industry and academia. She has been fortunate to work with reputed organizations like Lupin Labs, Eros International, ICFAI, and Lal Bahadur Shastri Institute of Management and Technology in the past.

She has done PGDBM, MA in Economics, and PhD. and has a strong flair for teaching and corporate training. She has served as a resource person at various MDPs on Sales and CRM and organized such programs on campus also.

She has presented papers at various national and international conferences and is inclined to do research in the area of Consumer Behavior and CRM.

PGDBM, Ph.D, MA

There is no single method for effective teaching, which can be considered best for a given person. While I believe in my expertise in teaching, I also appreciate that learning never ends and have to continue learning and keep building my teaching skills.

In my opinion effective teaching is comprised of two important elements-- knowledge of the subject matter and ability to comprehend and communicate it effectively.

As teacher, I prefer students to actively participate and there should exist a student centered learning environment. I discuss with students the basics & fundamentals of the subject, complement my discussion with real world examples, case studies and create a collaborative platform for discussion. This helps the student to experience the practical application of concepts in to real world scenarios and processes. I further define my objectives as a facilitator:

1. To facilitate students to acquire behavioral and cognitive learning skills.
2. To develop critical thinking and problem solving skills.
3. To guide students to prepare themselves as highly skilled and competent practitioner of their domain area.

Holistically my teaching pedagogies aim at empowering students to take ownership of their learnings and facilitate them to realize that they are equally accountable for achieving learning outcomes.

Dr Shubha Johri
Faculty, Marketing Area

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Ramtiyal, B., Garg, P., Johari, S., Rathore, A.P.S., & Thakrey, A. (2024). Investigating the effects of corporate social responsibility on sustainable consumer purchase behavior. Journal of Global Operations and Strategic Sourcing, 17(1), 1-27. https://doi.org/10.1108/JGOSS-03-2023-0014

Ramtiyal, B., Johari, S., Vijayvargy, L., & Prakash, S. (2024). The impact of marketing mix on the adoption of clothes rental and swapping in collaborative consumption. Journal of Global Operations and Strategic Sourcing, 17(1), 28-52. DOI: 10.1108/JGOSS-04-2023-0027

Johri, S., Vijayvargy, L., & Gupta, A. (2023). Consumer behaviour towards green restaurants: Empirical analysis using Theory of Planned Behaviour. Pacific Business Review (International), 14(9), 1-22. http://www.pbr.co.in/2022/2022_month/March/1.pdf

Jain, T., Jain, J.K., Agrawal, R. and Johri, S. (2023). Investigation of environmental potentials on supply chain of textile and yarn industry using smart and sustainable life cycle assessment. Management of Environmental Quality, 34(4), 902-925. https://doi.org/10.1108/MEQ-03-2022-0062

Johri, S., Vijayvargy, L., & Gupta, A. (2022). Identification of antecedents of consumers' intentions for green restaurants in post covid time. Pacific Business Review (International), 14(9). http://www.pbr.co.in/2022/2022_month/March/1.pdf

Edited Books

Pankaj, P., Vijayvargy, L., Johri, S., & Badhera, U.  (Eds.). (2022). Envisioning India’s Future: Growth, Innovation, Sustainability, Happiness & Wellbeing. New Delhi: Bloomsbury Publishing. ISBN: 9789354358067

Conference Papers

Johri, S. (2021).  Antecedents of consumers’ intentions to pay extra for green restaurants: An empirical study of Rajasthan based restaurants. Strategic Management Forum Annual Conference, IIM Nagpur, Maharashtra [27-30 December 2021]

Johri, S., (2021). Understanding attitude of consumer for green restaurants in post-COVID times. International Management Conference, IIM Bodh Gaya, Bihar [23-24 April 2021]

Johri, S., (2019). Study of consumer intentions for reducing & recycling of products. 5th International Conference on Global Business Environment, IMI Bhuvneshwar, Odisha [20-23 November 2019