Mr. Kumar Aashish

Kumar Aashish is a Fellow of the Entrepreneurship Development Institute of India (EDII) Ahmedabad and currently serving Jaipuria Institute of Management, Noida Campus, which is one of the top PGDM/MBA colleges in Delhi NCR. Prior to this, he was associated with the Institute of Public Enterprise (IPE), Hyderabad, as an Assistant Professor in the area of Entrepreneurship, Innovation, and Incubation from August 2018 to July 2021.

Before doctoral studies, he was associated with AKS University as Assistant Professor and served as founding coordinator of 'Center for Entrepreneurship and Skill Development (September 2012 to July 2014). His doctoral thesis titled "Impact of Business Incubators on Start-up's Growth" was well appreciated by policymakers and had great sync with the first-ever Student Start-up Policy introduced by AICTE in 2016, Institution Innovation Council initiative by MoE (the then MHRD), and training/incubation of incubators initiated by Atal Innovation Mission. During his doctoral program, he was actively associated with Global Entrepreneurship Monitor (GEM) – India Team and a high-rated resource person for International executive training programs sponsored by the Ministry of External Affairs, Government of India.

He is specialized in 'Experiential Entrepreneurship Education' and 'Case-based teaching'. Under this, he practices the "Stimulate, Educate and Incubate" mechanism of Ideal Start-up Education Pedagogy (iSEP) being developed in one of his research papers. His research papers are featured in ABDC A and B category journals. He offers courses on Business Model Innovation, Corporate Innovation; Family Business; and Marketing Engineering and Analytics.

Currently, he is serving as a project steering committee member of DST sponsored major research project and board of studies member of Swarrnim Startup & Innovation University, Gujarat. He believes scientific training for innovation and entrepreneurship changes the individual's worldview.

FPM (Entrepreneurship) – EDII, Ahmedabad; MBA

Total: 5 Years
Academic: 5 Years
Industry: No

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Dixit, K., Aashish, K., & Dwivedi, A. K. (2023). Antecedents of smart farming adoption to mitigate the digital divide – extended innovation diffusion model. Technology in Society, 75, 102348. https://doi.org/10.1016/j.techsoc.2023.102348

Baba, M. A., Haq, Z. ul, Dawood, M., & Aashish, K. (2023). FinTech adoption of financial services industry: Exploring the impact of creative and innovative leadership. Journal of Risk and Financial Management, 16(10), 453. https://doi.org/10.3390/jrfm16100453

Raman, P., & Aashish, K. (2023). Influence of COVID-19 pandemic on the intention to adopt mobile payment systems in India. Qualitative Market Research, 26(4), 368-394. https://doi.org/10.1108/QMR-01-2022-0008

Kumar, A., Agarwal, M., & Kumar, A. (2023). Smart farming for future: A structural relation analysis of attitude, facilitating condition, economic benefit, and government support. Technology Analysis & Strategic Management. https://doi.org/10.1080/09537325.2023.2283550

Anubhav, K., Nahar, A., Anand, Aashish, K., & Kumar Mishra, S. (2022). Research landscape and future research agenda of digital entrepreneurship: A bibliometric literature review. Academy of Marketing Studies Journal, 26(6), 1-16. https://www.abacademies.org/articles/Research-landscape-and-future-research-agenda-of-digital-1528-2678-26-6-287.pdf

Anand, A., Jangra, S., Gupta, A., & Kumar, A. (2022). Is organic food leading to its purchase organically? Insights from bibliometric analysis. Academy of Marketing Studies Journal, 26(6), 1-18. https://www.abacademies.org/articles/Is-organic-food-leading-to-its-purchase-organically-1528-2678-26-6-263.pdf

Raman, P., & Aashish, K. (2022). Gym users: An enabler in creating an acceptance of sports and fitness wearable devices in India. International Journal of Sports Marketing and Sponsorship, 23(4), 707-726. https://doi.org/10.1108/IJSMS-08-2021-0168

Raman, P., & Aashish, K. (2021). To continue or not to continue: A structural analysis of antecedents of mobile payment systems in India. International Journal of Bank Marketing, 39(2), 242-271. https://doi.org/10.1108/IJBM-04-2020-0167

Prashant Raman & Kumar Aashish (2020) Think global and buy global: The influence of global identity on Indian consumers' behaviour toward Chinese smartphone brands, Journal of Global Marketing, https://doi.org/10.1080/08911762.2020.1807664  (ABDC – B)

Book Chapters/Conference Proceedings

Aashish, K., Dixit, K., & Dwivedi, A. K. (2023). Understanding appropriate teaching pedagogy for startup entrepreneurship. In A. Chakrabarti, S. Suwas, & M. Arora (Eds.), Industry 4.0 and Advanced Manufacturing (Lecture Notes in Mechanical Engineering). Springer, Singapore. https://doi.org/10.1007/978-981-19-0561-2_29

Aashish, K. (2021). Competitive capabilities and performance among SMEs: Exploring the mediating role of digital platforms enabled business model experimentation and competitive advantage. In R. Sharma, S. Shukla, A. K. Dwivedi, & G. Batthi (Eds.), Proceedings of the Fourteenth Biennial Conference on Entrepreneurship. EDII (Entrepreneurship Development Institute of India)/Bookwell.

Conference Papers

Role of government support and economic benefit in the mass scale smart farming technologies adoption: Insights for public policy development. CPP International Conference on Public Policy & Management, Centre for Public Policy, IIM Bangalore, Karnataka [22-24 August 2023]

Research agenda of social network analysis and entrepreneurship (2004-2022): A bibliometric analysis. International Conference on Network Science in Management, 2022, Indian Institute of Management, Ahmedabad, Gujarat [17-18 December 2022]