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Research & Publications

At Jaipuria Institute of Management, research is ingrained in our DNA. Our 150+ faculty members are passionate researchers, and our institution fosters a vibrant culture of inquiry. We’ve nurtured a legacy of research excellence, where diverse fields of management are explored exhaustively. Our research goes beyond academia, impacting businesses and society. Collaboration is key, and we invite you to join us on this journey of knowledge creation that shapes the future of management and business.

150+

Faculty Published

500+

Research Papers

100+

In "A" Category

Latest Research

How not who: Message strategies adopted by celebrities v/s social media influencers
Dr. Daneshwar Sharma

The popularity of social media platforms changed influencer marketing. Social media influencers also became opinion leaders. Brands can choose between traditional celebrities and social media influencers for their marketing campaigns. The present research compares the brand-related video content (n = 638) on YouTube of celebrities and social media influencers in the fashion and food industry.
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Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance
Dr. Nishtha Malik

Numerous enterprises employ Generative AI (GenAI) for a plethora of business operations, which can enhance organizational effectiveness. The adoption might be driven by multiple factors influencing the business landscape. Additionally, numerous ethical considerations could impact the deployment of GenAI.
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A fuzzy approach to determining antecedents to green cosmetic consumption in India
Dr. Richa Srivastava, Dr. Sanjeev MA & Dr. Srikant Gupta

Heightened public concerns for the global environment due to human overexploitation have given rise to many green product initiatives by businesses. Green cosmetics (GC) are products developed and marketed based on ecological sustainability and have shown increasing consumer appeal worldwide.
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Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes
Dr. Rekha Attri

The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioural.
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Investigating stakeholder perceptions of graduate employability
Dr. Pragya Gupta & Dr. Renuka Mahajan

The study aims to ratify skills necessary to bridge the gap between the existing models and emerging needs of a technology-enabled workspace; especially in the Indian context. The findings based on the partial least squares (PLS) technique has been used to present a framework confirming the importance of digital competencies, business fundamentals and behavioral skills. In-depth discussions with specialists ratified the proposed framework and recommended potential changes in curriculum and pedagogy
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Enemies to frenemies: competition between online and offline retailers amidst crises
Dr. Deepak Halan

This study explores coopetition opportunities between e-tailers and brick-and-mortar (BM) retailers and provides a conceptual framework. These opportunities may be triggered by events such as social distancing causing crises (SDCC).
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An overview of blockchain research and future agenda: Insights from structural topic modeling
Dr. Anuja Shukla, Dr. Anubhav Mishra

As a disruptive technology, blockchain has become a strategic priority for many businesses. A vast amount of research exists on blockchain's innovative nature and immense potential for multiple industries.
Read more

List of Publications 2025

List of Publications 2023
Download Research Paper Booklet

Our Research & Publication

List of Publications 2025

Paper (APA Style)Scopus Indexed

Deepak Singh | (2024) | Noida | Seeds for Innovation-
Pioneering Sustainable Horizons | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Deepak Singh | (2024) | Noida | Seeds of Progress-
Designing Sustainable Futures | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Deepak Singh | (2024) | Noida | Green Choices: A Comparative Study of Pro-Environmental Behaviour Towards Electric Vehicle Use Intention among Young Consumers in India and Indonesia |

Deepak Singh | (2025) | Noida | NAVIGATING UNCERTAINTY: THE RISING ROLE OF FINANCE AND AI GIG PROFESSIONALS IN EMPOWERING EDUCATION ECOSYSTEM IN THE INDUSTRY 5.0 | https://abpi.uk/wp-content/uploads/2025/06/01MAY2507.pdf

Deepak Singh | (2025) | Noida | Emotional Branding in Emerging Economies: Use of AI in Deciphering Symbolic and Cultural Dimensions of Sustainable Marketing | https://doi.org/10.4018/979-8-3373-0948-4.ch011

Jolly John | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

Abhijit Nair | (2024) | Noida | An Analysis between Customer satisfaction and brand loyalty across different types of brands | https://doi.org/10.52783/eel.v14i4.2243

Abhijit Nair | (2024) | Noida | Decision-Making Processes in Management: The Influence of Data Analytics and Big Data | https://doi.org/10.53555/lpi.v44i4.3836

Shalini Verma | (2024) | Noida | The HOPE Framework: Equipping Indian University Students with Green Skills for Employability, Career Growth, and Holistic Well-being in the 21st Century | https://doi.org/10.52783/jier.v5i2.2510

Shalini Verma | (2025) | Noida | Turning Policy into Practice: The Role of Indian Publishers in
Advancing NEP 2020’s Vision of Green Education | https://www.eksplorium.com/index.php/journal/article/view/39

Sahil Narang | (2024) | Noida | COVID-19 Induced Uncertainty and IPO’s Economic Outcomes | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Sahil Narang | (2024) | Noida | Structural Changes in The Gold Market | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Poonam Sharma | (2024) | Noida | “THE RISE OF POP-UP RETAIL: INVESTIGATING THE SUCCESS OF EXPERIENTIAL DESIGN WITHIN POP-UP STORES IN DELHI NCR REGION | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Shuchita Tewari | (2024) | Noida | Role of online health communities in patient compliance: a social support perspectiv | DOI https://doi.org/10.1108/JSIT-12-2023-0329

Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

Sanghvi, M., Sharma, P., & Chandani, A. (2024). A Study to Explore the Motives of Investors to Invest in Derivatives Market: A PLS-SEM Approach. Financial Internet Quarterly, 20(3), pp 1-12.

Pande, S., Chandani, A., & Wagholikar, S. (2025). Digital Governance Across Whole-of-the-Government: Opportunities and Challenges. Financial Internet Quarterly, 21(1), pp 67-75.

Chandani, A., Atiq, R., Ubarhande, P., & Pathak, S. P. (2024). Recent Trends in Business Management. Shineeks Publishers, (), pp .

Srivastava, V., Parihar, S. S., Mishra, D., & Athar, M. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European economic letters, 14(3), pp 2254–2262.

Srivastava, H. K., Singh, V. L., & Singh, S. K. (2024). Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach. The Journal of Indian Management & Strategy, 29(4), pp 13-22.

Nilesh Kumar Tiwari (2024-25), Participative Management and its Effectiveness: The State of Art, CU Global Management Review

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Chaterjee, R., Mehrotra, M., Parihar, S. S., & Gupta, O. j. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European economic letters, 14(3), pp 2026–2043.

Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Srivastava, H. K., Singh, V. L., & Singh, S. K. (2024). Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach. The Journal of Indian Management & Strategy, 29(4), pp 13-22.

Singh, S. K., & Singh, V. L. (2025). Road traffic injuries and fatalities– The Scourge of India. Transportation in Developing Economies, 11(1).

Singh, S., Singh, S. K., Singh, V. L., & Petrova, M. (2025). Unravelling Economic Complexity: A Systematic Exploration of Themes and Trends through Literature and Keyword Network Analysis. ACCESS Access to Science Business Innovation in Digital Economy, 6(2), 357–380.

Singh, S. K., & Singh, V. L. (2024). Road traffic crashes in UP’s metropolitan cities: a public health scourge. Romanian Journal of Transport Infrastructure, 13(1), 1–12.

Paper (APA Style)Scopus Indexed

Shalini Srivastava | (2024) | Noida | No More the Nice Guy: Coping with Abusive Supervision through Service Sabotage Behaviours | DOI: 10.1177/09721509241261249

C

Shalini Srivastava | (2024) | Noida | How do green CSR initiatives influence green employee engagement among tourism and hospitality employees? | http://doi.org/10.1002/csr.2977

C

Shalini Srivastava | (2025) | Noida | How does workplace spirituality influence organizational citizenship behavior in the hospitality industry?”: a person-organization fit perspective | https://doi.org/10.1108/JABS-01-2024-0017

C

Shalini Srivastava | (2025) | Noida | The relationship between employee
engagement practices, voice and
mental health: exploring the mediating
role of interpersonal justice and
empathetic leadership | https://doi.org/10.1108/APJBA-05-2024-0306

C

Shalini Srivastava | (2025) | Noida | Deciphering how workplace hazing
evokes quiet quitting among Gen Z
employees in the hotel industry
| https://doi.org/10.1108/JHTI-10-2024-1133

C

Poornima Madan | (2024) | Noida | How do green CSR initiatives influence green employee engagement among tourism and hospitality employees? | http://doi.org/10.1002/csr.2977

C

Poornima Madan | (2025) | Noida | How does workplace spirituality influence organizational citizenship behavior in the hospitality industry?”: a person-organization fit perspective | https://doi.org/10.1108/JABS-01-2024-0017

C

Sonali Singh | (2024) | Noida | Examining the link between CSR perceptions and employee advocacy through organizational justice: Can corporate hypocrisy mitigate? | https://doi.org/10.1002/csr.2969

C

Sonali Singh | (2024) | Noida | The good shepherd: linking artificial intelligence (AI)-driven servant leadership (SEL) and job demands-resources (JD-R) theory in tourism and hospitality | https://doi.org/10.1108/JHTI-06-2024-0628

C

Shivani Bali | (2024) | Noida | Innovations and technology implementation in Indian agricultural sector | https://doi.org/10.1504/IJBIS.2024.140441

C

Deepak Halan | (2024) | Noida | Post–crises capability development – the silver lining: learning from e-tailers’ adaptation to greater protection needs | https://doi.org/10.1108/DLO-04-2024-0097

C

Arpan Anand | (2024) | Noida | What Drives Actual Buying Behaviour for Organic Food Consumers?: Insights from SOBC Framework in Emerging Economies | https://doi.org/10.1177/23197145241284080

C

Varda Sardana | (2025) | Noida | Market Discipline in Banking: A Systematic Review and Future Research Agenda | https://doi.org/10.1177/23197145241301934

C

Abdul Qadir | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

C

Deepak Singh | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

C

Jolly John | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

C

Abhijit Nair | (2024) | Noida | An Analysis between Customer satisfaction and brand loyalty across different types of brands | https://doi.org/10.52783/eel.v14i4.2243

C

Shalini Verma | (2024) | Noida | The HOPE Framework: Equipping Indian University Students with Green Skills for Employability, Career Growth, and Holistic Well-being in the 21st Century | https://doi.org/10.52783/jier.v5i2.2510

C

Jeeta Sarkar | (2025) | Noida | Too Much of Everything Is Bad: Stop Being a Workaholic—A Study on the Relationships Between Personal Initiative at Work, Thriving and Workaholism | https://doi.org/10.1177/23197145251342701

C

Rajesh Sharma | (2025) | Noida | The influence of social media corporate social responsibility communication on consumer–brand identification and electronic word of mouth in the banking sector: The moderating role of user-generated content. | https://doi.org/10.1177/0258042X241307377

C

Rajesh Sharma | (2024) | Noida | CSR engagement through social media: Implications for Indian public sector banks. | https://doi.org/10.1177/22785337241276609

C

Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management, (), pp .

C

Srivastava, V., Parihar, S. S., Mishra, D., & Athar, M. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European economic letters, 14(3), pp 2254–2262.

C

Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management, (), pp .

C

Gupta, H., & Chaudhary, R. (2024). Revolutionizing Emerging Market Equity Investments: The Role of Smart Beta Strategies. Vision: The Journal of Business Perspectives, (), pp .

C

Shukla, U. N., & Gupta, H. (2025). Tail Behaviour of BSE Indices and Their Impact on ESG Risk-Return: A Quantile Regression and GARCH-M Approach. Journal of Global Responsibility, (), pp .

C

Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review.

C

Gupta, O. J., Srivastava, M. K., Darda, P., & Mishra, S. Y. (2024). How Consumer Trust Affects the Adoption of e-Healthcare Products on Mobile Apps: An Analysis of Perceived Usefulness, Time, and Price. International Journal of Pharmaceutical and Healthcare Marketing, (), pp .

C

Chaterjee, R., Mehrotra, M., Parihar, S. S., & Gupta, O. j. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European economic letters, 14(3), pp 2026–2043.

C

Gupta, H., & Chaudhary, R. (2024). Revolutionizing Emerging Market Equity Investments: The Role of Smart Beta Strategies. Vision: The Journal of Business Perspectives, (), pp .

C

Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review.

C

Chaterjee, R., Mehrotra, M., Parihar, S. S., & Gupta, O. j. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European economic letters, 14(3), pp 2026–2043.

C

Srivastava, V., Parihar, S. S., Mishra, D., & Athar, M. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European economic letters, 14(3), pp 2254–2262.

C

Shukla, U. N., & Gupta, H. (2025). Tail Behaviour of BSE Indices and Their Impact on ESG Risk-Return: A Quantile Regression and GARCH-M Approach. Journal of Global Responsibility, (), pp .

C

Dixit, A.(2024). Digital Platform Capabilities in Transforming FPOs: Mediating Role of Business Model Experimentation,XIX International Conference on Public Policy and Management,IIM-Bangalore [August 27- 29, 2024]

Agrawal, R., Raj, R., Jha, A., & Kumar, V. (2024). The assessment of filed bankruptcy of a retail giant store. International Journal of Procurement Management, 21(3), 401-418. https://doi.org/10.1504/ijpm.2024.142029

Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical study of the world’s oldest airline company who filed bankruptcy during COVID-19 pandemic. International Journal of Knowledge Management in Tourism and Hospitality, 3(3), 220-244. https://doi.org/10.1504/ijkmth.2024.136331

Jha, A. (2024). Future-Ready Logistics: Machine Learning Approaches for Predicting E-Commerce Delivery Time,International Conference on Emerging Trends in Business Analytics and Management Sciences 2024 (BAMS-ORSI 2024) at IIT-Mumbai [12-14 December 2024]

Sigala, M., Ooi, K., Tan, G. W., Aw, E. C., Cham, T., Dwivedi, Y. K., Kunz, W. H., Letheren, K., Mishra, A., Russell-Bennett, R., & Wirtz, J. (2024). ChatGPT and service: opportunities, challenges, and research directions. Journal of Service Theory and Practice, 34(5), 726-737. https://doi.org/10.1108/jstp-11-2023-0292

Mishra, A. (2024). Stay True to Our Roots or Extend the Brand?,Harvard Business Publishing Education (2024).https://hbsp.harvard.edu/product/8475-HTM-ENG

Mishra, A.(2024) Stay True to Our Roots or Extend the Brand?,Harvard Business Publishing. https://hbsp.harvard.edu/product/8475-HTM-ENG

Mishra, A.(2024) Analyzing Consumers Approach Towards Ethical,2nd International Conference On Sustainability, Entrepreneurship, Equity, & Digital Strategies Seeds 2024,Middlesex University Dubai (Virtual) [17-18 December 2024]

Seth, M., Saxena, A., & Sethi, D. (2024). A comparative study of health workers motivation in government, private and charitable hospitals. International Journal of Business and Globalisation, 38(4), 558-571. https://doi.org/10.1504/ijbg.2024.142433

Chandani, A., & Bhatia, A. (2025). Are robo advisors robbing financial advisors A systematic literature review paper. International Journal of Business and Globalisation, 39(1), 22-43. https://doi.org/10.1504/ijbg.2025.143577

Chandani, A. (2024) Elon Musk and Twitter: A Saga of Tweets,Sage Business Cases (2024).https://doi.org/10.4135/9781071927014

Bhatia, A., Chandani, A., & Rajiv, D. (2024). Modelling behavioural biases and perceived market efficiency of Indian individual investors. In Routledge eBooks (pp. 141-152). https://doi.org/10.4324/9781003450931-11

Bhatia, A., Chandani, A., Divekar, R., Pathak, M., Ubarhande, P., & Lenka, R. (2024). Role of financial literacy and trust in perceived usefulness of robo advisory services. In Lecture notes in networks and systems (pp. 321-332). https://doi.org/10.1007/978-981-97-1260-1_26

Jha, R., Chandani, A., Wagholikar, S., & Wagholikar, O. (2024). Innovative programs in higher educational institute: with special reference to data science. In CRC Press eBooks (pp. 207-212). https://doi.org/10.1201/9781003430469-24

Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012

Sanghvi, M., Sharma, P., & Chandani, A. (2024). A study to explore the motives of investors to invest in derivative markets: A PLS-SEM approach. Financial Internet Quarterly, 20(3), 1-12. https://doi.org/10.2478/fiqf-2024-0015

Paper (APA Style)Scopus Indexed

Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]

WoS

Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344

WoS

Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643

WoS

Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670

WoS

Bakhshi, P., Agrawal, R. A., Mendon, S., Frank, D., Spulbar, C., Birau, R., & Filip, R. D. (2024). BARRIERS IN ADOPTION OF FINTECH BY STREET VENDORS AND HAWKERS IN INDIA USING INTERPRETIVE STRUCTURAL MODELING. Verslas Teorija Ir Praktika, 25(1), 231-240. https://doi.org/10.3846/btp.2024.19208

WoS

Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425

WoS

Bhatia, M., Vishnani, S., & SIngh, N. (2025). Unveiling the connection: R&D expenditure and earnings management in Indian pharmaceutical sector. International Journal of Managerial and Financial Accounting, 18(1). https://doi.org/10.1504/ijmfa.2026.10068977

WoS

Bhatnagar, S., Gupta, A., C, P. G., Pandey, P. S., Manerkar, S. G. V., Vanteru, M. K., Yogi, K. S., Patibandla, R. S. M. L., & Khan, F. (2024). Efficient logistics solutions for E-Commerce using wireless sensor networks. IEEE Transactions on Consumer Electronics, 1. https://doi.org/10.1109/tce.2024.3375748

WoS

Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081

WoS

Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446

WoS

Chandani, A., Wagholikar, S., Pathak, M., Ubarhande, P., & Bhatia, A. (2024). Factors affecting quality of education during pandemic: lessons learnt and way forward. Journal of International Education in Business, 17(3), 455-484. https://doi.org/10.1108/jieb-07-2023-0041

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Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308

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Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850

WoS

Dewan,J. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]

WoS

Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402

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Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274

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Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025b). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274

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Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]

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Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002

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Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025b). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002

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Husain, R., & Tripathi, S. N. (2024). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781

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Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133

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Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920

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Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195

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Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087

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Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

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Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

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Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057

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Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

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Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

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Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

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Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

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Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205

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Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452

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Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037

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Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703

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Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048

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Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025b). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048

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Pathak, K., Prakash, G., Shukla, A., & Mishra, A. (2023). Probing Reluctance to green Consumerism in an Emerging Economy: an Empirical evidence. Gurukul Business Review, 19(1). https://doi.org/10.48205/gbr.v19.9

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Patra, S. K. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]

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Patra, S. K. (2025)An initiative to cater healthy Milk to the people in Bhubaneswar The Future of A2 Milk in Bhubaneswar En-route to Success,Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape

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Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640

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Ratna, V. V. (2023). Improving Brand Relationship with Consumer: Anthropomorphism Role in Brand Communication over Social Media. https://harbinengineeringjournal.com/index.php/journal/article/view/1176

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Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658

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Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939

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Sanghvi, M., Sharma, P., & Chandani, A. (2024). A study to explore the motives of investors to invest in derivative markets: A PLS-SEM approach. Financial Internet Quarterly, 20(3), 1-12. https://doi.org/10.2478/fiqf-2024-0015

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Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370

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Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605

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Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336

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Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348-1373. https://doi.org/10.1108/jeim-07-2023-0397

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List of Publications 2023
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