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Research & Publications

At Jaipuria Institute of Management, research is ingrained in our DNA. Our 150+ faculty members are passionate researchers, and our institution fosters a vibrant culture of inquiry. We’ve nurtured a legacy of research excellence, where diverse fields of management are explored exhaustively. Our research goes beyond academia, impacting businesses and society. Collaboration is key, and we invite you to join us on this journey of knowledge creation that shapes the future of management and business.

150+

Faculty Published

500+

Research Papers

100+

In "A" Category

Latest Research

How not who: Message strategies adopted by celebrities v/s social media influencers
Dr. Daneshwar Sharma

The popularity of social media platforms changed influencer marketing. Social media influencers also became opinion leaders. Brands can choose between traditional celebrities and social media influencers for their marketing campaigns. The present research compares the brand-related video content (n = 638) on YouTube of celebrities and social media influencers in the fashion and food industry.
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Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance
Dr. Nishtha Malik

Numerous enterprises employ Generative AI (GenAI) for a plethora of business operations, which can enhance organizational effectiveness. The adoption might be driven by multiple factors influencing the business landscape. Additionally, numerous ethical considerations could impact the deployment of GenAI.
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A fuzzy approach to determining antecedents to green cosmetic consumption in India
Dr. Richa Srivastava, Dr. Sanjeev MA & Dr. Srikant Gupta

Heightened public concerns for the global environment due to human overexploitation have given rise to many green product initiatives by businesses. Green cosmetics (GC) are products developed and marketed based on ecological sustainability and have shown increasing consumer appeal worldwide.
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Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes
Dr. Rekha Attri

The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioural.
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Investigating stakeholder perceptions of graduate employability
Dr. Pragya Gupta & Dr. Renuka Mahajan

The study aims to ratify skills necessary to bridge the gap between the existing models and emerging needs of a technology-enabled workspace; especially in the Indian context. The findings based on the partial least squares (PLS) technique has been used to present a framework confirming the importance of digital competencies, business fundamentals and behavioral skills. In-depth discussions with specialists ratified the proposed framework and recommended potential changes in curriculum and pedagogy
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Enemies to frenemies: competition between online and offline retailers amidst crises
Dr. Deepak Halan

This study explores coopetition opportunities between e-tailers and brick-and-mortar (BM) retailers and provides a conceptual framework. These opportunities may be triggered by events such as social distancing causing crises (SDCC).
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An overview of blockchain research and future agenda: Insights from structural topic modeling
Dr. Anuja Shukla, Dr. Anubhav Mishra

As a disruptive technology, blockchain has become a strategic priority for many businesses. A vast amount of research exists on blockchain's innovative nature and immense potential for multiple industries.
Read more

List of Publications 2025

List of Publications 2023
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Our Research & Publication

List of Publications 2025

Paper (APA Style)Scopus Indexed

Deepak Singh | (2024) | Noida | Seeds for Innovation-
Pioneering Sustainable Horizons | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Deepak Singh | (2024) | Noida | Seeds of Progress-
Designing Sustainable Futures | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Deepak Singh | (2024) | Noida | Green Choices: A Comparative Study of Pro-Environmental Behaviour Towards Electric Vehicle Use Intention among Young Consumers in India and Indonesia |

Deepak Singh | (2025) | Noida | NAVIGATING UNCERTAINTY: THE RISING ROLE OF FINANCE AND AI GIG PROFESSIONALS IN EMPOWERING EDUCATION ECOSYSTEM IN THE INDUSTRY 5.0 | https://abpi.uk/wp-content/uploads/2025/06/01MAY2507.pdf

Deepak Singh | (2025) | Noida | Emotional Branding in Emerging Economies: Use of AI in Deciphering Symbolic and Cultural Dimensions of Sustainable Marketing | https://doi.org/10.4018/979-8-3373-0948-4.ch011

Jolly John | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

Abhijit Nair | (2024) | Noida | An Analysis between Customer satisfaction and brand loyalty across different types of brands | https://doi.org/10.52783/eel.v14i4.2243

Abhijit Nair | (2024) | Noida | Decision-Making Processes in Management: The Influence of Data Analytics and Big Data | https://doi.org/10.53555/lpi.v44i4.3836

Shalini Verma | (2024) | Noida | The HOPE Framework: Equipping Indian University Students with Green Skills for Employability, Career Growth, and Holistic Well-being in the 21st Century | https://doi.org/10.52783/jier.v5i2.2510

Shalini Verma | (2025) | Noida | Turning Policy into Practice: The Role of Indian Publishers in
Advancing NEP 2020’s Vision of Green Education | https://www.eksplorium.com/index.php/journal/article/view/39

Sahil Narang | (2024) | Noida | COVID-19 Induced Uncertainty and IPO’s Economic Outcomes | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Sahil Narang | (2024) | Noida | Structural Changes in The Gold Market | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Poonam Sharma | (2024) | Noida | “THE RISE OF POP-UP RETAIL: INVESTIGATING THE SUCCESS OF EXPERIENTIAL DESIGN WITHIN POP-UP STORES IN DELHI NCR REGION | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Shuchita Tewari | (2024) | Noida | Role of online health communities in patient compliance: a social support perspectiv | DOI https://doi.org/10.1108/JSIT-12-2023-0329

Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

Sanghvi, M., Sharma, P., & Chandani, A. (2024). A Study to Explore the Motives of Investors to Invest in Derivatives Market: A PLS-SEM Approach. Financial Internet Quarterly, 20(3), pp 1-12.

Pande, S., Chandani, A., & Wagholikar, S. (2025). Digital Governance Across Whole-of-the-Government: Opportunities and Challenges. Financial Internet Quarterly, 21(1), pp 67-75.

Chandani, A., Atiq, R., Ubarhande, P., & Pathak, S. P. (2024). Recent Trends in Business Management. Shineeks Publishers, (), pp .

Srivastava, V., Parihar, S. S., Mishra, D., & Athar, M. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European economic letters, 14(3), pp 2254–2262.

Srivastava, H. K., Singh, V. L., & Singh, S. K. (2024). Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach. The Journal of Indian Management & Strategy, 29(4), pp 13-22.

Nilesh Kumar Tiwari (2024-25), Participative Management and its Effectiveness: The State of Art, CU Global Management Review

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Chaterjee, R., Mehrotra, M., Parihar, S. S., & Gupta, O. j. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European economic letters, 14(3), pp 2026–2043.

Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Srivastava, H. K., Singh, V. L., & Singh, S. K. (2024). Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach. The Journal of Indian Management & Strategy, 29(4), pp 13-22.

Singh, S. K., & Singh, V. L. (2025). Road traffic injuries and fatalities– The Scourge of India. Transportation in Developing Economies, 11(1).

Singh, S., Singh, S. K., Singh, V. L., & Petrova, M. (2025). Unravelling Economic Complexity: A Systematic Exploration of Themes and Trends through Literature and Keyword Network Analysis. ACCESS Access to Science Business Innovation in Digital Economy, 6(2), 357–380.

Singh, S. K., & Singh, V. L. (2024). Road traffic crashes in UP’s metropolitan cities: a public health scourge. Romanian Journal of Transport Infrastructure, 13(1), 1–12.

Paper (APA Style)Scopus Indexed

Chaudhary, S., Mehrotra, A., Alsabban, A., & Papa, M. Q. (2025). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management, (), pp .

A

Mehrotra, A., Basahel, S., Virmani, N., & Briamonte, M. (2025). Beyond Storage: A TCV-SECI Framework for Digital Photo Hoarding and Knowledge Transformation. Journal of Knowledge Management, (), pp .

A

Rohit, K., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Gupta, P. (2025). Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-03-2024-0185

A

Kautish, P., Sarangi, S., Lan, S., Mehrotra, A., & Simillidou, A. (2024). Integrating SMEs market and technology orientation: An exploration of digital technological opportunism, agility, future focus and performance. International Marketing Review, ahead-of-print(ahead-of-print). https://doi.org/10.1108/IMR-03-2024-0073

A

Marianna, S., Ooi, K., Dwivedi, Y., & Mishra, A. (2024). ChatGPT and the service industry: investigating opportunities, challenges, and future research directions. Journal of Service Theory and Practice, (), pp .

A

Ooi, K., Mishra, A., Dwivedi, Y., & Authors, M. (2024). Unveiling the Potential of Generative Artificial Intelligence: A Multidimensional Journey into the Future. Industrial Management & Data Systems, (), pp .

A

Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, (), pp .

A

Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a reviewand research agenda. Journal of Hospitality Marketing and Management., (), pp 10959.

A

Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling
. Journal of Innovation & Knowledge, 9(), pp .

A

Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing.

A

Chandani, A., Sanghvi, M., Wagholikar, S., & Pathak, M. (2025). Extending the Technology Acceptance Model (TAM): Factors Influencing Behavioural Intentions of Investors to Use the Advice of Finfluencers. Journal of Behavioral and Experimental Finance, (), pp .

A

Rana, N., Pillai, R., Sivathanu, B., & Malik, N. (2024). Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance. Technovation, (), pp .

A

Pandey, A., Maheshwari, M., & Malik, N. (2025). A Systematic Literature Review on Employee Well-being: Multi-level Antecedents, Moderators, Mediators and Future Research Agenda . Acta Psychologica, 258(), pp .

A

Sithipolvanichgul, J., Dhir, A., Talwar, S., Srivastava, P. and Kaur, P. (2024), “Knowledge arbitrage: what are the risks, and do they matter?”, Journal of Knowledge Management

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal, (), pp .

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal, (), pp .

A

Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability Reporting In Carbon-Intensive Industries: Insights From A Cross-Sector Machine Learning Approach. Business Strategy and the Environment, (), pp .

A

Korayim, D., Shaik, A., Agarwal, R., & Sasso, S. C. (2025). Entrepreneaurial orientation and sustainable business model innovation through technology transfer: A study of SMEs leadership in knowledge-base economies. Journal of Knowledge Management, (), pp .

A

Masood, A., Ding, D., Agarwal, R., & Sasso, S. N. (2024). Unveiling the nexus: organization inclusion, ethical virtues, and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), pp 2866-2888.

A

Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82(104085), pp .

A

Sangroya, D., Joshi, Y., Agarwal, R., & Alghafes, R. (2024). Industrial Consumers Switching to Green Energy? An Application of the Theory of Market Choice Behavior and Business Strategy. Business Strategy and the Environment, 34(2), pp .

A

Iqbal, Q., Piwowar-Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025). Sustainability-oriented leadership and business strategy: Examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment, (), pp .

A

Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025). Customer Engagement Through Metaverse-Empowered Retail Channels: Role of Personalisation. International Journal of Retail and Distribution Management, (), pp .

A

Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review.

A

Kumar, A., Shankar, A., Agarwal, R., Yaqub, M. Z., & Agarwal, V. (2025). Metaverse mysteries: a qualitative investigation of dimensions of metaverse use. Journal of Enterprise Information Management.

A

Kaur, P., Prakash, G., Agarwal, R., & Alghafes, N. V. (2025). Emerging technologies for basic human needs: A TCCM approach to systematically reviewing metaverse intervened wellness . Technological Forecasting and Social Change, (), pp .

A

Nguyen, M., Agarwal, R., Malik, A., & Pandey, R. (2025). Generative AI: Elevating Knowledge Acquisition and Retention and Recall Through Autonomy, Interactivity, and Engagement. Journal of Enterprise Information Management, (), pp .

A

Srivastava, R., Sanjeev, M., & Gupta, S. (2024). A fuzzy approach to determining antecedents to green cosmetic consumption in India. International Journal of Retail & Distribution Management, (), pp .

A

Uddin, S. F., Kirmani, M. D., Sabir, L. B., Faisal, M. N., & Rana, N. P. (2024). Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework. Marketing Intelligence & Planning.

A

Husain, R., & Tripathi, S. N. (2024). Shadows Across Cultures: Exploring the Dark Side of Anthropomorphized Agents. Journal of Consumer Marketing, (), pp 45292.

A

Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348–1373.

A

Wasan, P., Luthra, S., Mulchandani, K., & Vishnani, S. (2024). Interplay Between Financial Markets, Environmental Stewardship, Gender Diversity, and Firm Size in Emission-Intensive Sectors of Emerging Asian Economies: A Board-Level Perspective. Business Strategy and the Environment, (), pp .

A

Tiwari, A., Khan, S., Chandran, R., & Tewari, A. (2024). Investigating the primary factors of work happiness in gig workers. Employee Relations, 46(5), 1112-1140. https://doi.org/10.1108/er-07-2023-0369

B

Bachwani, S., Mishra, A., & Maity, M. (2025). Influencers as strategic communication sources: impact of their characteristics on consumer purchase intentions – a meta-analytic structural equation model. Journal of Communication Management. https://doi.org/10.1108/jcom-09-2024-0167

B

Dewan,J. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]

B

Seth, M. (2024).High-Performance HR Practices in the Age of AI: Empowering the Workforce for Success,International Management Perspective Conference (IMPeC) – 2025 at IIM Sambalpur. [30th January – 1st February 2025]

B

Singh,R. (2024) Digital Vidya Kendra: Tackling the Diversification Dilemma,IVEY Publisher

B

Husain, R., & Tripathi, S. N. (2024b). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781

B

Parihar, S. S. (2025)Help Us Green: Challenges in Scaling an Upcycled Flowers Business,Ivey Publishing – Ivey Business School. (n.d.-c). https://www.iveypublishing.ca/s/product/help-us-green-challenges-in-scaling-an-upcycled-flowers-business/01tOF000007HqRCYA0

B

Patra, S. K. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]

B

Kumar Ashish | (2025) | Noida | Leveraging Social and Intellectual Capital for Social Entrepreneurship: A Model for Sustainable Business Practices in an Uncertain Environment | https://doi.org/10.3390/jrfm18020046

B

Kumar Ashish | (2025) | Noida | Digital Platform Capabilities for Transforming Cultural Heritage Business: Exploring the Mediating Role of Business Model Experimentation and Competitive Advantage | https://doi.org/10.3390/jrfm18050265

B

Nidhi Singh | (2025) | Noida | Unveiling the connection: R&D Expenditure and Earnings Management in Indian Pharmaceutical Sector | 10.1504/IJMFA.2026.10068977

B

Nidhi Singh | (2024) | Noida | An integration of PLS/fsQCA approach for investigating the impact of quality parameters on relationship quality in mobile banking | https://doi.org/10.1080/15332667.2024.2405314.

B

Richa Misra | (2024) | Noida | The impact of Fintech innovations on digital currency adoption: a blockchain-based study in India | https://doi.org/10.1108/IJAIM-11-2023-0275.

B

Richa Misra | (2024) | Noida | Role of online health communities in patient compliance: a social support perspectiv | DOI 10.1108/JSIT-12-2023-0329

B

Richa Misra | (2025) | Noida | A localized and humanized approach to chatbot banking companions: implications for financial managers | https://doi.org/10.1108/MD-11-2023-2223

B

Richa Misra | (2025) | Noida | Synergizing Flexible Work Arrangements with Learning Organizations: A Bibliometric Analysis and Strategic Research Agenda | https://doi.org/10.1108/BPMJ-09-2024-0842

B

Shalini Srivastava | (2024) | Noida | Does psychological empowerment transmit the effects of organisational justice on employees’ knowledge sharing? A study on the Indian hospitality industry | DOI 10.1108/BIJ-03-2023-0157

B

Shalini Srivastava | (2024) | Noida | Achieving Intention to Recommend with Consumer Arrogance as an Antecedent | https://www.jcsdcb.com/index.php/JCSDCB/article/view/966

B

Paper (APA Style)Scopus Indexed

Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]

WoS

Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344

WoS

Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643

WoS

Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670

WoS

Bakhshi, P., Agrawal, R. A., Mendon, S., Frank, D., Spulbar, C., Birau, R., & Filip, R. D. (2024). BARRIERS IN ADOPTION OF FINTECH BY STREET VENDORS AND HAWKERS IN INDIA USING INTERPRETIVE STRUCTURAL MODELING. Verslas Teorija Ir Praktika, 25(1), 231-240. https://doi.org/10.3846/btp.2024.19208

WoS

Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425

WoS

Bhatia, M., Vishnani, S., & SIngh, N. (2025). Unveiling the connection: R&D expenditure and earnings management in Indian pharmaceutical sector. International Journal of Managerial and Financial Accounting, 18(1). https://doi.org/10.1504/ijmfa.2026.10068977

WoS

Bhatnagar, S., Gupta, A., C, P. G., Pandey, P. S., Manerkar, S. G. V., Vanteru, M. K., Yogi, K. S., Patibandla, R. S. M. L., & Khan, F. (2024). Efficient logistics solutions for E-Commerce using wireless sensor networks. IEEE Transactions on Consumer Electronics, 1. https://doi.org/10.1109/tce.2024.3375748

WoS

Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081

WoS

Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446

WoS

Chandani, A., Wagholikar, S., Pathak, M., Ubarhande, P., & Bhatia, A. (2024). Factors affecting quality of education during pandemic: lessons learnt and way forward. Journal of International Education in Business, 17(3), 455-484. https://doi.org/10.1108/jieb-07-2023-0041

WoS

Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308

WoS

Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850

WoS

Dewan,J. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]

WoS

Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402

WoS

Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274

WoS

Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025b). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274

WoS

Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]

WoS

Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002

WoS

Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025b). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002

WoS

Husain, R., & Tripathi, S. N. (2024). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781

WoS

Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133

WoS

Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920

WoS

Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195

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Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087

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Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

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Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

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Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057

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Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

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Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

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Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

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Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

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Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205

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Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452

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Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037

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Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703

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Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048

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Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025b). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048

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Pathak, K., Prakash, G., Shukla, A., & Mishra, A. (2023). Probing Reluctance to green Consumerism in an Emerging Economy: an Empirical evidence. Gurukul Business Review, 19(1). https://doi.org/10.48205/gbr.v19.9

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Patra, S. K. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]

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Patra, S. K. (2025)An initiative to cater healthy Milk to the people in Bhubaneswar The Future of A2 Milk in Bhubaneswar En-route to Success,Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape

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Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640

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Ratna, V. V. (2023). Improving Brand Relationship with Consumer: Anthropomorphism Role in Brand Communication over Social Media. https://harbinengineeringjournal.com/index.php/journal/article/view/1176

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Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658

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Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939

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Sanghvi, M., Sharma, P., & Chandani, A. (2024). A study to explore the motives of investors to invest in derivative markets: A PLS-SEM approach. Financial Internet Quarterly, 20(3), 1-12. https://doi.org/10.2478/fiqf-2024-0015

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Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370

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Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605

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Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336

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Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348-1373. https://doi.org/10.1108/jeim-07-2023-0397

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List of Publications 2023
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