Research & Publications

At Jaipuria Institute of Management, research is ingrained in our DNA. Our 150+ faculty members are passionate researchers, and our institution fosters a vibrant culture of inquiry. We’ve nurtured a legacy of research excellence, where diverse fields of management are explored exhaustively. Our research goes beyond academia, impacting businesses and society. Collaboration is key, and we invite you to join us on this journey of knowledge creation that shapes the future of management and business.

150+

Faculty Published

500+

Research Papers

100+

In "A" Category

Latest Research

List of Publications 2025

Our Research & Publication

List of Publications 2025

Paper (APA Style)Scopus Indexed

Rana, N., Pillai, R., Sivathanu, B., & Malik, N. (2024). Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance. Technovation, (), pp .

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Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review.

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Srivastava, J., Malik, N., Sethi, D., & Tripathi, S. N. (2025). Impact of inclusive marketing communication on brand love and brand attitude. Corporate Communications: An International Journal, (), pp .

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Pandey, A., Maheshwari, M., & Malik, N. (2025). A Systematic Literature Review on Employee Well-being: Multi-level Antecedents, Moderators, Mediators and Future Research Agenda . Acta Psychologica, 258(), pp .

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Sithipolvanichgul, J., Dhir, A., Talwar, S., Srivastava, P. and Kaur, P. (2024), “Knowledge arbitrage: what are the risks, and do they matter?”, Journal of Knowledge Management

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Syed, R. T., Tariq, U., Arnaut, M., & Agrawal, R. (2024). Entrepreneurship educator: a vital cog in the wheel of entrepreneurship education and development in universities. Journal of Innovation and Entrepreneurship, (), pp .

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Sanjeev, M., Agrawal, R., R, S., & Arumugam, T. (2024). Impact of sustainability education on senior student attitudes and behaviors: evidence from India”. International Journal of Sustainability in Higher Education, (), pp .

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Agrawal, R., Saxena, C., Mendon, S., Popescu, V., Birau, R., & Caruntu, G. A. (2025). Assessment of causal relationship amid enablers of successful transition of management succession in family-owned businesses – a study of the South Asian Nations. Journal of Business Economics and Management, 26(1), 186–209

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Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal, (), pp .

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Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal, (), pp .

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Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability Reporting In Carbon-Intensive Industries: Insights From A Cross-Sector Machine Learning Approach. Business Strategy and the Environment, (), pp .

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Korayim, D., Shaik, A., Agarwal, R., & Sasso, S. C. (2025). Entrepreneaurial orientation and sustainable business model innovation through technology transfer: A study of SMEs leadership in knowledge-base economies. Journal of Knowledge Management, (), pp .

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Masood, A., Ding, D., Agarwal, R., & Sasso, S. N. (2024). Unveiling the nexus: organization inclusion, ethical virtues, and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), pp 2866-2888.

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Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82(104085), pp .

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Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

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Sangroya, D., Joshi, Y., Agarwal, R., & Alghafes, R. (2024). Industrial Consumers Switching to Green Energy? An Application of the Theory of Market Choice Behavior and Business Strategy. Business Strategy and the Environment, 34(2), pp .

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Iqbal, Q., Piwowar-Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025). Sustainability-oriented leadership and business strategy: Examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment, (), pp .

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Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025). Customer Engagement Through Metaverse-Empowered Retail Channels: Role of Personalisation. International Journal of Retail and Distribution Management, (), pp .

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Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review.

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Kumar, A., Shankar, A., Agarwal, R., Yaqub, M. Z., & Agarwal, V. (2025). Metaverse mysteries: a qualitative investigation of dimensions of metaverse use. Journal of Enterprise Information Management.

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Kaur, P., Prakash, G., Agarwal, R., & Alghafes, N. V. (2025). Emerging technologies for basic human needs: A TCCM approach to systematically reviewing metaverse intervened wellness . Technological Forecasting and Social Change, (), pp .

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Nguyen, M., Agarwal, R., Malik, A., & Pandey, R. (2025). Generative AI: Elevating Knowledge Acquisition and Retention and Recall Through Autonomy, Interactivity, and Engagement. Journal of Enterprise Information Management, (), pp .

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Srivastava, R., Sanjeev, M., & Gupta, S. (2024). A fuzzy approach to determining antecedents to green cosmetic consumption in India. International Journal of Retail & Distribution Management, (), pp .

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Nunkoo, R., Pillai, R., Sivathanu, B., & Rana, N. P. (2024). Drivers and inhibitors of consumers’ adoption of AI-driven drone food
delivery services. International Journal of Hospitality Management, 123(), pp .

Q1

Uddin, S. F., Kirmani, M. D., Sabir, L. B., Faisal, M. N., & Rana, N. P. (2024). Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework. Marketing Intelligence & Planning.

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Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review.

Q1

Srivastava, J., Malik, N., Sethi, D., & Tripathi, S. N. (2025). Impact of inclusive marketing communication on brand love and brand attitude. Corporate Communications: An International Journal, (), pp .

Q1

Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348–1373.

Q1

Wasan, P., Luthra, S., Mulchandani, K., & Vishnani, S. (2024). Interplay Between Financial Markets, Environmental Stewardship, Gender Diversity, and Firm Size in Emission-Intensive Sectors of Emerging Asian Economies: A Board-Level Perspective. Business Strategy and the Environment, (), pp .

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Misra,H.(2023).Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market ,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai.[ 15-16th March 2024]

Q2

Seth, M. (2024).High-Performance HR Practices in the Age of AI: Empowering the Workforce for Success,International Management Perspective Conference (IMPeC) – 2025 at IIM Sambalpur. [30th January – 1st February 2025]

Q2

Singh, S. (2024). Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai. [15-16th March 2024]

Q2

Vishnani, S. (2023). Sustainability Narratives in CEO Letters of Tourism & Hospitality Companies – An Impression Management Perspective,20th INTERNATIONAL at Faculty of Management Studies and Commerce,University of Sri Jayewardenepura, Sri Lanka. CONFERENCE ON BUSINESS MANAGEMENT – 202. [29th Feb,2024]

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Paper (APA Style)Scopus Indexed

Chandani, A.(2023). Innovative Programs in Higher Educational Institute : With Special reference to Data Science,International Conference on Interdisciplinary Research in Technology & Management (Virtual) [20-22 April,2023]

Chandani, A.(2023) ChatGPT -Boon or Bane: A Study from Students Perspective,2023 International Conference on Advancement in Computation & Computer Technologies (InCACCT) [5-6 May,2023]

Chandani, A.(2023). The Takeover of Twitter by Elon Musk: Will Financial Landing Be Smooth?,13th International Conference on management cases at BIMTECH [30th Nov.- 2nd Dec., 2023]

Chandani, A.(2023). A Qualitative perspective on the relationship between Corporate Governance and Financial Performace,3rd Pritam Singh Memorial (PRISM) Conference 2023 at BIMTECH [17-19 Nov,2023]

Chandani, A.(2023). A Qualitative Study to Improve Quality of Online Education: Futuristic Approach, Lecture Notes in Networks and Systems (Information and Communication Technology for Competitive Strategies (ICTCS 2022)ISBN: 978-981-19-9638-2)

Chandani, A.(2023). Behavioral Finance: A Bibliometric Analysis,Lecture Notes in Networks and Systems (Information and Communication Technology for Competitive Strategies (ICTCS 2022)ISBN: 978-981-19-9638-2)

Singh, C. (2024). An Efficient Randomized Response Model for Sensitive Attributes with Privacy Protection Using Poisson Distribution,International Conference on Innovative Trends in Statistics, Optimization, and Data Science (IC-ITSODS-2024) at Department of Statistics and Operational Research, Kurukshetra University, Kurukshetra [December 21-23, 2024]

Srivastava,K,H. (2024)”Does infrastructure determine socio-economic development in India?

An evaluation through composite index and regression approach”The Journal of Indian Management & Strategy.(2024)10.5958/0973-9343.2024.00023.4

Gupta, H.(2024). Dynamic Impact of BSE Indices on ESG Returns: Analyzing Asymmetry and Volatility Clustering,11th International Conference on Sustainability (SUSCON-XI) at IIM-Shillong.[November 21-23,2024]

Misra,H.(2023). Innovation as a catalyst for Moonj artisans: a case of Rekhaakriti,EMERALD EMERGING MARKETS CASE STUDIES. 10.1108/EEMCS-08-2022-0266

Misra,H.(2023).Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market ,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai.[ 15-16th March 2024]

Seth, M. (2024).HR 4.0 Technological disruptions: Are organizations prepared for the future of work? ,2nd International Conference on Latest Trends in Business Management: Innovation, Technology and Sustainability (ICLTBM-ITS 2024) at GITAM School of Business, GITAM (Deemed to be University), Bengaluru. [15-16th March 2024]

Srivastava, P. (2024).Emerging Trends in Emotional AI: A Review of Online, 21st conference of the Italian Chapter of AIS (Association for Information Systems – www.aisnet.org) at Piacenza, Italy. [October 11th-12th, 2024]

Srivastava, P. (2023).Religious overtourism: A tale of two cities, International Joint Conference on Hospitality and Tourism 2024 at Nha Trang, Vietnam (Vitual).[September 04 – 06, 2024]

A Block Chain Based Novel Machine Learning Approach For Smart Health Care Framework [202341080220] (2024)

Predictive Analytics for Proactive Fault Detection In Internet Of Things (IoT) Sensors Using Machine Learning [202341081303] (2024)

Agarwal R. (2024). Pulling Consumers: The Chatbot Way with Machine,The National Conference on Digital Technology:Approaches to Improve Business Outcomes by David Memorial Institute of Management at Secunderabad .[25th & 26th October, 2024]

Singh, S. (2024). Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai. [15-16th March 2024]

Paper (APA Style)Scopus Indexed

Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]

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Dewan,J. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]

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Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]

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Patra, S. K. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]

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Patra, S. K. (2025)An initiative to cater healthy Milk to the people in Bhubaneswar The Future of A2 Milk in Bhubaneswar En-route to Success,Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape

WoS

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