Research & Publications

At Jaipuria Institute of Management, research is ingrained in our DNA. Our 150+ faculty members are passionate researchers, and our institution fosters a vibrant culture of inquiry. We’ve nurtured a legacy of research excellence, where diverse fields of management are explored exhaustively. Our research goes beyond academia, impacting businesses and society. Collaboration is key, and we invite you to join us on this journey of knowledge creation that shapes the future of management and business.

150+

Faculty Published

500+

Research Papers

100+

In "A" Category

Latest Research

List of Publications 2025

Our Research & Publication

List of Publications 2025

Paper (APA Style)Scopus Indexed

Shalini Srivastava | (2024) | Noida | “A SOCIAL IDENTITY THEORY APPROACH TO CUSTOMER
ENGAGEMENT: THE INFLUENCE OF AUGMENTED REALITY
FACE-FILTER APPLICATIONS USAGE” | ISSN 2067- 2462

Md Naved | (2025) | Noida | Machine Learning Based Biomedical Image Analysis Device For Accurate Detection of Disease | Design No – 6415745

Md Naved | (2025) | Noida | Apparatus for Medical Diagnosis | Design No – 6411401

Md Naved | (1899) | Noida | Analysis of Graduate Students Using Machine Learning to Forecast Student’s Employability and Academic Success |

Shivani Bali | (2025) | Noida | Forensic analysis based digital piracy prevention system using blockchain & error correcting code |

Santosh Sood | (2024) | Noida | “A SOCIAL IDENTITY THEORY APPROACH TO CUSTOMER
ENGAGEMENT: THE INFLUENCE OF AUGMENTED REALITY
FACE-FILTER APPLICATIONS USAGE” | ISSN 2067- 2462

Deepak Halan | (2025) | Noida | Chapter 4. Green supply chain management with AI | Smart Sustainability: The Role of AI in Business Intelligence – 1st Ed

Arpan Anand | (2024) | Noida | Seeds of Innovation | 9789361316234

Ajay Bansal | (2024) | Noida | Cloud Based Data Management Device | Design no-6395958

Abdul Qadir | (2024) | Noida | Workforce Supervision and Management Device |

Paper (APA Style)Scopus Indexed

Shalini Srivastava | (2025) | Noida | Shopping cart abandonment among young consumers: a moderated mediation study | DOI 10.1108/YC-09-2024-2240

B

Shalini Srivastava | (2025) | Noida | Demystifying the impact of religious beliefs and environmental concerns on consumer–brand relationships | DOI 10.1108/YC-09-2024-2242

B

Shivani Bali | (2024) | Noida | Does psychological empowerment transmit the effects of organisational justice on employees’ knowledge sharing? A study on the Indian hospitality industry | DOI 10.1108/BIJ-03-2023-0157

B

Jeeta Sarkar | (2025) | Noida | Understanding the Relationship of Total Rewards Satisfaction and Retention – a PLS Multigroup and FIMIX Analysis using the Self Determination Theory Framework

B

Shuchita Tewari | (2024) | Noida | Role of online health communities in patient compliance: a social support perspectiv | DOI 10.1108/JSIT-12-2023-0329

B

Kumar, A., Kumar, R., Jha, . A., & Obero, . S. (2025). Harnessing Artificial Intelligence for Operational Excellence: Pathways to a Circular Economy. Business Process Management Journal, (), pp .

B

Shih-Hao, L., Rohit, R., Anupama, M., & Ajay, J. (2024). Rethinking and Redesigning Storage, Packaging, and Distribution Practices for Food Supply Chain. British Food Journal, (), pp .

B

Tiwari, A., Khan, S., Chandran, R., & Tewari, A. (2024). Investigating the primary factors of work happiness in gig workers. Employee Relations, (), pp .

B

Bachwani, S., Mishra, A., & Maity, M. (2025). Influencers as Strategic Communication Sources: Impact of Their Characteristics on Consumer Purchase Intentions— A Meta-Analytic Structural Equation Model. Journal of Communication Management, (), pp .

B

Pathak, M., Chandani, A., Ubarhande, P., & Bagade, S. (2025). Board Composition, Executive Compensation, and Capital Structure: Panel Evidence from India. International Journal of Disclosure and Governance., (), pp .

B

Pathak, M., Chandani, A., Ubarhande, P., & Bagade, S. (2025). Unveiling corporate governance dynamics: a qualitative analysis of financial performance. Qualitative Research in financial Markets, (), pp .

B

Agrawal, R., Chandani, A., Wagholikar, S., & Ubarhande, P. (2025). Challenges in the adoption of fintech by women in rural areas of India using interpretive structural modeling. Technology Analysis and Strategic Management, (), pp .

B

Srivastava, J., Malik, N., Sethi, D., & Tripathi, S. N. (2025). Impact of inclusive marketing communication on brand love and brand attitude. Corporate Communications: An International Journal, (), pp .

B

Tripathi, S. N., Srivastava, S., Malik, N., & Kumar, A. (2024). Achieving Intention to recommend with Consumer Arrogance as an Antecedent. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 37(2), pp 208-230.

B

Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management

B

Agrawal, R., Chandani, A., Wagholikar, S., & Ubarhande, P. (2025). Challenges in the adoption of fintech by women in rural areas of India using interpretive structural modeling. Technology Analysis and Strategic Management, (), pp .

B

Agrawal, R., Saxena, C., Mendon, S., Popescu, V., Birau, R., & Caruntu, G. A. (2025). Assessment of causal relationship amid enablers of successful transition of management succession in family-owned businesses – a study of the South Asian Nations. Journal of Business Economics and Management, 26(1), 186–209

B

Srivastava, J., Malik, N., Sethi, D., & Tripathi, S. N. (2025). Impact of inclusive marketing communication on brand love and brand attitude. Corporate Communications: An International Journal, (), pp .

B

Tripathi, S. N., Srivastava, S., Malik, N., & Kumar, A. (2024). Achieving Intention to recommend with Consumer Arrogance as an Antecedent. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 37(2), pp 208-230.

B

Selvi, G. P., Sircar, S., Banik, S., Rajathi, G., Raj, M. & Ganapathi, P. (2025). AI-Based Employee Performance Prediction Using Natural Language Processing. Advances in Consumer Research, 2(4), 2444-2450.

B

Singh Parihar, S. (2024)Enhancing Customer Experience in Omnichannel Retailing using Online Reviews- Data driven Insights,Retail Innovations in Business Models by Sneha Rajput, Firdous Ahmad Malik, Samriti Mahajan, Amna Javed ISBN13: 9798369376201

C

Richa Misra | (2024) | Noida | Understanding critical service factors in neobanks: crafting strategies through text mining | DOI 10.1108/JM2-01-2024-0021

C

Paper (APA Style)Scopus Indexed

Agrawal, R., & Tripathi, S. N. (2024). Measuring Creativity of Prospective Workforce: An Approach. International Journal of Business Excellence, In Press(), pp 85-110.

Agrawal, R., Jha, A., Kumar, V., & Raj, R. (2024). The Assessment of Filed Bankruptcy of a Retail Giant Store. International Journal of Procurement Management, 21(3), pp .

Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

Syed, R. T., Tariq, U., Arnaut, M., & Agrawal, R. (2024). Entrepreneurship educator: a vital cog in the wheel of entrepreneurship education and development in universities. Journal of Innovation and Entrepreneurship, (), pp .

Sanjeev, M., Agrawal, R., R, S., & Arumugam, T. (2024). Impact of sustainability education on senior student attitudes and behaviors: evidence from India”. International Journal of Sustainability in Higher Education, (), pp .

WoS

Chandani, A., Agrawal, R., Ubarhande, P., & Kumar, K. (2025). Exploring adoption barriers of ICT in SMEs using an ISM-MICMAC approach. Humanties and Social Sciences Communication, (), pp .

WoS

Agrawal, R., Chandani, A., Wagholikar, S., & Ubarhande, P. (2025). Challenges in the adoption of fintech by women in rural areas of India using interpretive structural modeling. Technology Analysis and Strategic Management, (), pp .

WoS

Agrawal, R., Saxena, C., Mendon, S., Popescu, V., Birau, R., & Caruntu, G. A. (2025). Assessment of causal relationship amid enablers of successful transition of management succession in family-owned businesses – a study of the South Asian Nations. Journal of Business Economics and Management, 26(1), 186–209

WoS

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal, (), pp .

WoS

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal, (), pp .

WoS

Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability Reporting In Carbon-Intensive Industries: Insights From A Cross-Sector Machine Learning Approach. Business Strategy and the Environment, (), pp .

WoS

Korayim, D., Shaik, A., Agarwal, R., & Sasso, S. C. (2025). Entrepreneaurial orientation and sustainable business model innovation through technology transfer: A study of SMEs leadership in knowledge-base economies. Journal of Knowledge Management, (), pp .

WoS

Masood, A., Ding, D., Agarwal, R., & Sasso, S. N. (2024). Unveiling the nexus: organization inclusion, ethical virtues, and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), pp 2866-2888.

WoS

Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82(104085), pp .

WoS

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

WoS

Sangroya, D., Joshi, Y., Agarwal, R., & Alghafes, R. (2024). Industrial Consumers Switching to Green Energy? An Application of the Theory of Market Choice Behavior and Business Strategy. Business Strategy and the Environment, 34(2), pp .

WoS

Iqbal, Q., Piwowar-Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025). Sustainability-oriented leadership and business strategy: Examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment, (), pp .

WoS

Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025). Customer Engagement Through Metaverse-Empowered Retail Channels: Role of Personalisation. International Journal of Retail and Distribution Management, (), pp .

WoS

Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review.

WoS

Kumar, A., Shankar, A., Agarwal, R., Yaqub, M. Z., & Agarwal, V. (2025). Metaverse mysteries: a qualitative investigation of dimensions of metaverse use. Journal of Enterprise Information Management.

WoS

Kaur, P., Prakash, G., Agarwal, R., & Alghafes, N. V. (2025). Emerging technologies for basic human needs: A TCCM approach to systematically reviewing metaverse intervened wellness . Technological Forecasting and Social Change, (), pp .

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Nguyen, M., Agarwal, R., Malik, A., & Pandey, R. (2025). Generative AI: Elevating Knowledge Acquisition and Retention and Recall Through Autonomy, Interactivity, and Engagement. Journal of Enterprise Information Management, (), pp .

WoS

Srivastava, R., Sanjeev, M., & Gupta, S. (2024). A fuzzy approach to determining antecedents to green cosmetic consumption in India. International Journal of Retail & Distribution Management, (), pp .

WoS

Nunkoo, R., Pillai, R., Sivathanu, B., & Rana, N. P. (2024). Drivers and inhibitors of consumers’ adoption of AI-driven drone food
delivery services. International Journal of Hospitality Management, 123(), pp .

Uddin, S. F., Kirmani, M. D., Sabir, L. B., Faisal, M. N., & Rana, N. P. (2024). Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework. Marketing Intelligence & Planning.

WoS

Agrawal, R., & Tripathi, S. N. (2024). Measuring Creativity of Prospective Workforce: An Approach. International Journal of Business Excellence, In Press(), pp 85-110.

Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review.

WoS

Srivastava, J., Malik, N., Sethi, D., & Tripathi, S. N. (2025). Impact of inclusive marketing communication on brand love and brand attitude. Corporate Communications: An International Journal, (), pp .

WoS

Husain, R., & Tripathi, S. N. (2024). Shadows Across Cultures: Exploring the Dark Side of Anthropomorphized Agents. Journal of Consumer Marketing, (), pp 45292.

WoS

Tripathi, S. N., Srivastava, S., Malik, N., & Kumar, A. (2024). Achieving Intention to recommend with Consumer Arrogance as an Antecedent. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 37(2), pp 208-230.

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

WoS

Singh, S., Mishra, H., Jha, A., & Dwivedi, A. (2025). Framework for comparing the sustainable practices in retail sector: Towards attaining SDGs. International Journal of Logistics Systems and Management, 50(2), pp .

WoS

Parihar, S. S., Anand, V. P., Singh, S., Gupta, P., & Jain, V. K. (2024). Metaverse! Intersection with Artificial Intelligence (AI): A Qualitative Study focusing on building Great Customer experience. International Journal of Internet Marketing and Advertising, 1(1).

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Chaterjee, R., Mehrotra, M., Parihar, S. S., & Gupta, O. j. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European economic letters, 14(3), pp 2026–2043.

Srivastava, V., Parihar, S. S., Mishra, D., & Athar, M. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European economic letters, 14(3), pp 2254–2262.

Selvi, G. P., Sircar, S., Banik, S., Rajathi, G., Raj, M. & Ganapathi, P. (2025). AI-Based Employee Performance Prediction Using Natural Language Processing. Advances in Consumer Research, 2(4), 2444-2450.

Patra, S. K., Kotni, V. D. P., Kumar, S., & Chintaluri, M. G. (2024). Charting the brand love landscape: a comprehensive bibliometric analysis with biblioshiny and VOSviewer to evaluate present developments, and future research directions. International Journal of Services and Standards, 14(1), 65–93

Patra, S. K., Kumar, S., & Kotni, V. D. P. (2024). Undertaking a bibliometric analysis to investigate the framework and dynamics of slow fashion in the context of sustainability. International Journal of Services and Standards, 14(2), 160–183.

Khan, A., Patra, S. K., & Kumar, S. (2024). Intellectual structure of salesforce control system research: mapping the domain using bibliometric tools. International Journal of Services and Standards, 14(3), pp 185 – 212.

Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348–1373.

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Wasan, P., Luthra, S., Mulchandani, K., & Vishnani, S. (2024). Interplay Between Financial Markets, Environmental Stewardship, Gender Diversity, and Firm Size in Emission-Intensive Sectors of Emerging Asian Economies: A Board-Level Perspective. Business Strategy and the Environment, (), pp .

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Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

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Shukla, U. N., Kushwaha, R., Mohan, H., & Medhavi, S. (2025). ARIMA modelling of weighted average lending rates of Indian scheduled commercial banks and estimation of VaR: implications on asset-liability management. International Journal of Business Innovation and Research, (), pp 19-41.

Shukla, U. N., & Gupta, H. (2025). Tail Behaviour of BSE Indices and Their Impact on ESG Risk-Return: A Quantile Regression and GARCH-M Approach. Journal of Global Responsibility, (), pp .

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Srivastava, H. K., Singh, V. L., & Singh, S. K. (2024). Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach. The Journal of Indian Management & Strategy, 29(4), pp 13-22.

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Singh, S. K., & Singh, V. L. (2025). Road traffic injuries and fatalities– The Scourge of India. Transportation in Developing Economies, 11(1).

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Singh, S., Singh, S. K., Singh, V. L., & Petrova, M. (2025). Unravelling Economic Complexity: A Systematic Exploration of Themes and Trends through Literature and Keyword Network Analysis. ACCESS Access to Science Business Innovation in Digital Economy, 6(2), 357–380.

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Singh, S. K., & Singh, V. L. (2024). Road traffic crashes in UP’s metropolitan cities: a public health scourge. Romanian Journal of Transport Infrastructure, 13(1), 1–12.

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