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Research & Publications

At Jaipuria Institute of Management, research is ingrained in our DNA. Our 150+ faculty members are passionate researchers, and our institution fosters a vibrant culture of inquiry. We’ve nurtured a legacy of research excellence, where diverse fields of management are explored exhaustively. Our research goes beyond academia, impacting businesses and society. Collaboration is key, and we invite you to join us on this journey of knowledge creation that shapes the future of management and business.

150+

Faculty Published

500+

Research Papers

100+

In "A" Category

Latest Research

How not who: Message strategies adopted by celebrities v/s social media influencers
Dr. Daneshwar Sharma

The popularity of social media platforms changed influencer marketing. Social media influencers also became opinion leaders. Brands can choose between traditional celebrities and social media influencers for their marketing campaigns. The present research compares the brand-related video content (n = 638) on YouTube of celebrities and social media influencers in the fashion and food industry.
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Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance
Dr. Nishtha Malik

Numerous enterprises employ Generative AI (GenAI) for a plethora of business operations, which can enhance organizational effectiveness. The adoption might be driven by multiple factors influencing the business landscape. Additionally, numerous ethical considerations could impact the deployment of GenAI.
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A fuzzy approach to determining antecedents to green cosmetic consumption in India
Dr. Richa Srivastava, Dr. Sanjeev MA & Dr. Srikant Gupta

Heightened public concerns for the global environment due to human overexploitation have given rise to many green product initiatives by businesses. Green cosmetics (GC) are products developed and marketed based on ecological sustainability and have shown increasing consumer appeal worldwide.
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Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes
Dr. Rekha Attri

The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioural.
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Investigating stakeholder perceptions of graduate employability
Dr. Pragya Gupta & Dr. Renuka Mahajan

The study aims to ratify skills necessary to bridge the gap between the existing models and emerging needs of a technology-enabled workspace; especially in the Indian context. The findings based on the partial least squares (PLS) technique has been used to present a framework confirming the importance of digital competencies, business fundamentals and behavioral skills. In-depth discussions with specialists ratified the proposed framework and recommended potential changes in curriculum and pedagogy
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Enemies to frenemies: competition between online and offline retailers amidst crises
Dr. Deepak Halan

This study explores coopetition opportunities between e-tailers and brick-and-mortar (BM) retailers and provides a conceptual framework. These opportunities may be triggered by events such as social distancing causing crises (SDCC).
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An overview of blockchain research and future agenda: Insights from structural topic modeling
Dr. Anuja Shukla, Dr. Anubhav Mishra

As a disruptive technology, blockchain has become a strategic priority for many businesses. A vast amount of research exists on blockchain's innovative nature and immense potential for multiple industries.
Read more

List of Publications 2025

List of Publications 2023
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Our Research & Publication

List of Publications 2025

Paper (APA Style)Scopus Indexed

Deepak Singh | (2024) | Noida | Seeds for Innovation-
Pioneering Sustainable Horizons | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Deepak Singh | (2024) | Noida | Seeds of Progress-
Designing Sustainable Futures | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Deepak Singh | (2024) | Noida | Green Choices: A Comparative Study of Pro-Environmental Behaviour Towards Electric Vehicle Use Intention among Young Consumers in India and Indonesia |

Deepak Singh | (2025) | Noida | NAVIGATING UNCERTAINTY: THE RISING ROLE OF FINANCE AND AI GIG PROFESSIONALS IN EMPOWERING EDUCATION ECOSYSTEM IN THE INDUSTRY 5.0 | https://abpi.uk/wp-content/uploads/2025/06/01MAY2507.pdf

Deepak Singh | (2025) | Noida | Emotional Branding in Emerging Economies: Use of AI in Deciphering Symbolic and Cultural Dimensions of Sustainable Marketing | https://doi.org/10.4018/979-8-3373-0948-4.ch011

Jolly John | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

Abhijit Nair | (2024) | Noida | An Analysis between Customer satisfaction and brand loyalty across different types of brands | https://doi.org/10.52783/eel.v14i4.2243

Abhijit Nair | (2024) | Noida | Decision-Making Processes in Management: The Influence of Data Analytics and Big Data | https://doi.org/10.53555/lpi.v44i4.3836

Shalini Verma | (2024) | Noida | The HOPE Framework: Equipping Indian University Students with Green Skills for Employability, Career Growth, and Holistic Well-being in the 21st Century | https://doi.org/10.52783/jier.v5i2.2510

Shalini Verma | (2025) | Noida | Turning Policy into Practice: The Role of Indian Publishers in
Advancing NEP 2020’s Vision of Green Education | https://www.eksplorium.com/index.php/journal/article/view/39

Sahil Narang | (2024) | Noida | COVID-19 Induced Uncertainty and IPO’s Economic Outcomes | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Sahil Narang | (2024) | Noida | Structural Changes in The Gold Market | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Poonam Sharma | (2024) | Noida | “THE RISE OF POP-UP RETAIL: INVESTIGATING THE SUCCESS OF EXPERIENTIAL DESIGN WITHIN POP-UP STORES IN DELHI NCR REGION | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Shuchita Tewari | (2024) | Noida | Role of online health communities in patient compliance: a social support perspectiv | DOI https://doi.org/10.1108/JSIT-12-2023-0329

Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

Sanghvi, M., Sharma, P., & Chandani, A. (2024). A Study to Explore the Motives of Investors to Invest in Derivatives Market: A PLS-SEM Approach. Financial Internet Quarterly, 20(3), pp 1-12.

Pande, S., Chandani, A., & Wagholikar, S. (2025). Digital Governance Across Whole-of-the-Government: Opportunities and Challenges. Financial Internet Quarterly, 21(1), pp 67-75.

Chandani, A., Atiq, R., Ubarhande, P., & Pathak, S. P. (2024). Recent Trends in Business Management. Shineeks Publishers, (), pp .

Srivastava, V., Parihar, S. S., Mishra, D., & Athar, M. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European economic letters, 14(3), pp 2254–2262.

Srivastava, H. K., Singh, V. L., & Singh, S. K. (2024). Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach. The Journal of Indian Management & Strategy, 29(4), pp 13-22.

Nilesh Kumar Tiwari (2024-25), Participative Management and its Effectiveness: The State of Art, CU Global Management Review

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Chaterjee, R., Mehrotra, M., Parihar, S. S., & Gupta, O. j. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European economic letters, 14(3), pp 2026–2043.

Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Srivastava, H. K., Singh, V. L., & Singh, S. K. (2024). Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach. The Journal of Indian Management & Strategy, 29(4), pp 13-22.

Singh, S. K., & Singh, V. L. (2025). Road traffic injuries and fatalities– The Scourge of India. Transportation in Developing Economies, 11(1).

Singh, S., Singh, S. K., Singh, V. L., & Petrova, M. (2025). Unravelling Economic Complexity: A Systematic Exploration of Themes and Trends through Literature and Keyword Network Analysis. ACCESS Access to Science Business Innovation in Digital Economy, 6(2), 357–380.

Singh, S. K., & Singh, V. L. (2024). Road traffic crashes in UP’s metropolitan cities: a public health scourge. Romanian Journal of Transport Infrastructure, 13(1), 1–12.

Paper (APA Style)Scopus Indexed

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

A*

Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82, 104085. https://doi.org/10.1016/j.jretconser.2024.104085

A*

Shalini Srivastava | (2024) | Noida | When patrons become perpetrators: Examining the negative effects of customer incivility for Hospitality employees | https://doi.org/10.1016/j.ijhm.2024.103867

A*

Shalini Srivastava | (2024) | Noida | Proliferating green innovative work behavior through green organizational culture: Mediating role of green ambidexterity and values in the hospitality context | https://doi.org/10.1016/j.ijhm.2024.104006

A*

Shalini Srivastava | (2024) | Noida | Does resilience buffer the negative effects of tolerance to workplace incivility in the hospitality context? | https://doi.org/10.1016/j.ijhm.2024.104005.

A*

Poornima Madan | (2024) | Noida | Proliferating green innovative work behavior through green organizational culture: Mediating role of green ambidexterity and values in the hospitality context | https://doi.org/10.1016/j.ijhm.2024.104006

A*

Poornima Madan | (2024) | Noida | Does resilience buffer the negative effects of tolerance to workplace incivility in the hospitality context? | https://doi.org/10.1016/j.ijhm.2024.104005.

A*

Poornima Madan | (2024) | Noida | When patrons become perpetrators: Examining the negative effects of customer incivility for Hospitality employees | https://doi.org/10.1016/j.ijhm.2024.103867

A*

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

A*

Nunkoo, R., Pillai, R., Sivathanu, B., & Rana, N. P. (2024). Drivers and inhibitors of consumers’ adoption of AI-driven drone food
delivery services. International Journal of Hospitality Management, 123(), pp .

A*

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

A*

Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643

A

Zhou, Q., Shankar, A., Dixit, A., Bhatia, M., & Mehrotra, A. (2024). Current dynamics and future growth of online travel agencies. Journal of Global Information Management, 32(1), 1-28. https://doi.org/10.4018/jgim.341797

A

Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

A

Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.3991

A

Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195

A

Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081

A

Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84, 104191. https://doi.org/10.1016/j.jretconser.2024.104191

A

Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087

A

Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452

A

Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308

A

Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205

A

Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425

A

Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336

A

Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402

A

Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703

A

Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037

A

Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

A

Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605

A

Chakraborty, D., Polisetty, A., Mishra, A., & Rana, N. P. (2023). A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions. Asia Pacific Journal of Tourism Research, 28(12), 1380-1398. https://doi.org/10.1080/10941665.2023.2293801

A

Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]

A

Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920

A

Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133

A

Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344

A

Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025b). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review. https://doi.org/10.1108/imr-04-2024-0110

A

Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670

A

Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

A

Tan, F., Li, X., Agarwal, R., Joshi, Y., & Yaqub, M. Z. (2024). Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments. Journal of Retailing and Consumer Services, 79, 103878. https://doi.org/10.1016/j.jretconser.2024.103878

A

Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446

A

Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

A

Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850

A

Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057

A

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

A

Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]

A

Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370

A

Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658

A

Srivastava, R., Singh, D. K., & Rana, N. P. (2024). Analysis of barriers to investment and mining in cryptocurrency for traditional and tech-savvy investors: A fuzzy approach. Technology in Society, 77, 102546. https://doi.org/10.1016/j.techsoc.2024.102546

A

Paper (APA Style)Scopus Indexed

Sovanjeet Mishra | (2024) | Noida | An interpersonal perspective to study workplace favoritism and employees’ motivation to hold multiple jobs | https://doi.org/10.1108/PR-06-2024-0601

WoS

Ritika Gugnani | (2024) | Noida | Drivers and Challenges in Achieving Corporate Carbon Neutrality- Qualitative Investigation of Carbon Capture, Utilization and Storage Technologies | https://doi.org/10.1002/bse.4068

WoS

Ritika Gugnani | (2025) | Noida | Emission Reduction Strategies and Negative Emission Solutions-Pathways, Drivers, and Challenges | https://doi.org/10.1016/j.jclepro.2025.145263

WoS

Ritika Gugnani | (2025) | Noida | Harmonizing Fintech and Supply Chain Resilience: Unveiling the Role of Blockchain Integration, Incentives, and Resilience | https://doi.org/10.1109/TEM.2025.3578098

WoS

Santanu K. Ganguli | (2025) | Noida | Optimizing Earning Quality in Bank Finance: A Theoretical Model and Empirical Investigation in India | https://doi.org/10.1080/23322039.2025.2455386

WoS

Abdul Qadir | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

Abdul Qadir | (2024) | Noida | Workforce Supervision and Management Device |

Abdul Qadir | (2025) | Noida | Facilitating & Inhibiting Factors in the Successful Implementation of HRIS – Evidence from Organizations | https://acr-journal.com/article/facilitating-inhibiting-factors-in-the-successful-implementation-of-hris-evidence-from-organizations-1118/

Abdul Qadir | (2025) | Noida | NAVIGATING UNCERTAINTY: THE RISING ROLE OF FINANCE AND AI GIG PROFESSIONALS IN EMPOWERING EDUCATION ECOSYSTEM IN THE INDUSTRY 5.0 | https://abpi.uk/wp-content/uploads/2025/06/01MAY2507.pdf

Deepak Singh | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

Deepak Singh | (2024) | Noida | Seeds for Innovation-
Pioneering Sustainable Horizons | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Deepak Singh | (2024) | Noida | Seeds of Progress-
Designing Sustainable Futures | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Deepak Singh | (2024) | Noida | Green Choices: A Comparative Study of Pro-Environmental Behaviour Towards Electric Vehicle Use Intention among Young Consumers in India and Indonesia |

Deepak Singh | (2025) | Noida | NAVIGATING UNCERTAINTY: THE RISING ROLE OF FINANCE AND AI GIG PROFESSIONALS IN EMPOWERING EDUCATION ECOSYSTEM IN THE INDUSTRY 5.0 | https://abpi.uk/wp-content/uploads/2025/06/01MAY2507.pdf

Deepak Singh | (2025) | Noida | Emotional Branding in Emerging Economies: Use of AI in Deciphering Symbolic and Cultural Dimensions of Sustainable Marketing | https://doi.org/10.4018/979-8-3373-0948-4.ch011

Jolly John | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

Abhijit Nair | (2024) | Noida | An Analysis between Customer satisfaction and brand loyalty across different types of brands | https://doi.org/10.52783/eel.v14i4.2243

Abhijit Nair | (2024) | Noida | Decision-Making Processes in Management: The Influence of Data Analytics and Big Data | https://doi.org/10.53555/lpi.v44i4.3836

Vinita Srivastava | (2024) | Noida | Sustainable Apparel Purchase Intention: Influence of Branding on Indian Consumers | https://www.textileassociationindia.org/post/sustainable-apparel-purchase-intention-influence-of-branding-on-indian-consumers

Vinita Srivastava | (2025) | Noida | Influence of Consumption Values on Consumer Attitude Towards Sustainable Apparel Purchase Intention: Evidence from the Indian Apparel Market | https://doi.org/10.1108/RJTA-06-2024-0090

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Shalini Verma | (2024) | Noida | The HOPE Framework: Equipping Indian University Students with Green Skills for Employability, Career Growth, and Holistic Well-being in the 21st Century | https://doi.org/10.52783/jier.v5i2.2510

Shalini Verma | (2025) | Noida | Turning Policy into Practice: The Role of Indian Publishers in
Advancing NEP 2020’s Vision of Green Education | https://www.eksplorium.com/index.php/journal/article/view/39

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Vranda Jain | (2025) | Noida | Navigating the landscape through Digital Human Resource Management: An Initiative to Achieve Sustainable Practices | https://doi.org/10.1016/j.sftr.2025.100621

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Ankur Chauhan | (2023) | Noida | Mapping pathways for building resilient supply chains: A systematic literature review | https://doi.org/10.1016/j.jclepro.2023.138701

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Jeeta Sarkar | (2025) | Noida | Understanding the Relationship of Total Rewards Satisfaction and Retention – a PLS Multigroup and FIMIX Analysis using the Self Determination Theory Framework

Jeeta Sarkar | (2025) | Noida | Too Much of Everything Is Bad: Stop Being a Workaholic—A Study on the Relationships Between Personal Initiative at Work, Thriving and Workaholism | https://doi.org/10.1177/23197145251342701

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Rajesh Sharma | (2025) | Noida | The influence of social media corporate social responsibility communication on consumer–brand identification and electronic word of mouth in the banking sector: The moderating role of user-generated content. | https://doi.org/10.1177/0258042X241307377

Rajesh Sharma | (2024) | Noida | CSR engagement through social media: Implications for Indian public sector banks. | https://doi.org/10.1177/22785337241276609

Sahil Narang | (2024) | Noida | COVID-19 Induced Uncertainty and IPO’s Economic Outcomes | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Sahil Narang | (2024) | Noida | Structural Changes in The Gold Market | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Poonam Sharma | (2024) | Noida | “THE RISE OF POP-UP RETAIL: INVESTIGATING THE SUCCESS OF EXPERIENTIAL DESIGN WITHIN POP-UP STORES IN DELHI NCR REGION | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Aditya Banerjee | (2025) | Noida | The Impact of Economic Policy Uncertainty and ESG Reporting on Financial Performance of Hospitality Companies | https://doi.org/10.1002/bse.70042

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Akanksha Rajput | (2024) | Noida | Sustainable Apparel Purchase Intention: Influence of Branding on Indian Consumers | https://www.textileassociationindia.org/post/sustainable-apparel-purchase-intention-influence-of-branding-on-indian-consumers

Akanksha Rajput | (2025) | Noida | Influence of Consumption Values on Consumer Attitude Towards Sustainable Apparel Purchase Intention: Evidence from the Indian Apparel Market | https://doi.org/10.1108/RJTA-06-2024-0090

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Shuchita Tewari | (2024) | Noida | Role of online health communities in patient compliance: a social support perspectiv | DOI https://doi.org/10.1108/JSIT-12-2023-0329

Shuchita Tewari | (2025) | Noida | Synergizing Flexible Work Arrangements with Learning Organizations: A Bibliometric Analysis and Strategic Research Agenda | https://doi.org/10.1108/BPMJ-09-2024-0842

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Kumar, A., Kumar, R., Jha, . A., & Obero, . S. (2025). Harnessing Artificial Intelligence for Operational Excellence: Pathways to a Circular Economy. Business Process Management Journal, (), pp .

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Nguyen, M., Trinh, N., Mehrotra, A., & Basahel, S. (2025). Generative AI in the workplace: How employee experiences influence work outcomes? Journal of Enterprise Information Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JEIM-11-2024-0637

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Li, X., Zhao, H., Mehrotra, A., Gugnani, R., & Agarwal, V. (2025). Harmonizing Fintech and Supply Chain Resilience: Unveiling the Role of Blockchain Integration, Incentives, and Resilience. IEEE Transactions on Engineering Management, 1–38. https://doi.org/10.1109/TEM.2025.3578098

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Mehmood, K., Kautish, P., Mehrotra, A., Alofaysan, H., & Papa, A. (2025). Forging sustainable synergies: Unleashing fintech-driven supply chain collaboration for enhanced green supply chain performance. Technological Forecasting and Social Change, 219, 124244. https://doi.org/10.1016/j.techfore.2025.124244

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Singh, S., Mishra, H., Jha, A., & Dwivedi, A. (2025). Framework for comparing the sustainable practices in retail sector: Towards attaining SDGs. International Journal of Logistics Systems and Management, 50(2), pp .

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Agrawal, R., Jha, A., Kumar, V., & Raj, R. (2024). The Assessment of Filed Bankruptcy of a Retail Giant Store. International Journal of Procurement Management, 21(3), pp .

Shih-Hao, L., Rohit, R., Anupama, M., & Ajay, J. (2024). Rethinking and Redesigning Storage, Packaging, and Distribution Practices for Food Supply Chain. British Food Journal, (), pp .

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Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

Tiwari, A., Khan, S., Chandran, R., & Tewari, A. (2024). Investigating the primary factors of work happiness in gig workers. Employee Relations, (), pp .

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Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal, (), pp .

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Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

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Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment.

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Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management.

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Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A Synthesis of Review and Qualitative Exploration of the Cultural Shift in Environmental Strategies. Business Strategy and the Environment (BSE), (), pp .

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List of Publications 2023
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