Research & Publications

At Jaipuria Institute of Management, research is ingrained in our DNA. Our 150+ faculty members are passionate researchers, and our institution fosters a vibrant culture of inquiry. We’ve nurtured a legacy of research excellence, where diverse fields of management are explored exhaustively. Our research goes beyond academia, impacting businesses and society. Collaboration is key, and we invite you to join us on this journey of knowledge creation that shapes the future of management and business.

150+

Faculty Published

500+

Research Papers

100+

In "A" Category

Latest Research

How not who: Message strategies adopted by celebrities v/s social media influencers

Dr. Daneshwar Sharma

The popularity of social media platforms changed influencer marketing. Social media influencers also became opinion leaders. Brands can choose between traditional celebrities and social media influencers for their marketing campaigns. The present research compares the brand-related video content (n = 638) on YouTube of celebrities and social media influencers in the fashion and food industry.

Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance

Dr. Nishtha Malik

Numerous enterprises employ Generative AI (GenAI) for a plethora of business operations, which can enhance organizational effectiveness. The adoption might be driven by multiple factors influencing the business landscape. Additionally, numerous ethical considerations could impact the deployment of GenAI.

A fuzzy approach to determining antecedents to green cosmetic consumption in India

Dr. Richa Srivastava, Dr. Sanjeev MA & Dr. Srikant Gupta

Heightened public concerns for the global environment due to human overexploitation have given rise to many green product initiatives by businesses. Green cosmetics (GC) are products developed and marketed based on ecological sustainability and have shown increasing consumer appeal worldwide.

Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes

Dr. Rekha Attri

The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioural.

Investigating stakeholder perceptions of graduate employability

Dr. Pragya Gupta & Dr. Renuka Mahajan

The study aims to ratify skills necessary to bridge the gap between the existing models and emerging needs of a technology-enabled workspace; especially in the Indian context. The findings based on the partial least squares (PLS) technique has been used to present a framework confirming the importance of digital competencies, business fundamentals and behavioral skills. In-depth discussions with specialists ratified the proposed framework and recommended potential changes in curriculum and pedagogy

Enemies to frenemies: competition between online and offline retailers amidst crises

Dr. Deepak Halan

This study explores coopetition opportunities between e-tailers and brick-and-mortar (BM) retailers and provides a conceptual framework. These opportunities may be triggered by events such as social distancing causing crises (SDCC).

An overview of blockchain research and future agenda: Insights from structural topic modeling

Dr. Anuja Shukla, Dr. Anubhav Mishra

As a disruptive technology, blockchain has become a strategic priority for many businesses. A vast amount of research exists on blockchain's innovative nature and immense potential for multiple industries.

List of Publications 2025

Scopus

ABDC

WOS

Scopus

Paper (APA Style)	Scopus Indexed
Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	Q1
Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344	Q1
Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643	Q1
Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024a). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, 3(4), 267-291. https://doi.org/10.1504/ijkmth.2024.140617	Q1
Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670	Q1
Bachwani, S., Mishra, A., & Maity, M. (2025). Influencers as strategic communication sources: impact of their characteristics on consumer purchase intentions – a meta-analytic structural equation model. Journal of Communication Management. https://doi.org/10.1108/jcom-09-2024-0167	Q1
Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425	Q1
Bhatia, M., Vishnani, S., & SIngh, N. (2025). Unveiling the connection: R&D expenditure and earnings management in Indian pharmaceutical sector. International Journal of Managerial and Financial Accounting, 18(1). https://doi.org/10.1504/ijmfa.2026.10068977	Q1
Bhatnagar, S., Gupta, A., C, P. G., Pandey, P. S., Manerkar, S. G. V., Vanteru, M. K., Yogi, K. S., Patibandla, R. S. M. L., & Khan, F. (2024). Efficient logistics solutions for E-Commerce using wireless sensor networks. IEEE Transactions on Consumer Electronics, 1. https://doi.org/10.1109/tce.2024.3375748	Q1
Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081	Q1
Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446	Q1
Chakraborty, D., Polisetty, A., Mishra, A., & Rana, N. P. (2023). A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions. Asia Pacific Journal of Tourism Research, 28(12), 1380-1398. https://doi.org/10.1080/10941665.2023.2293801	Q1
Chandani, A.(2023) ChatGPT -Boon or Bane: A Study from Students Perspective,2023 International Conference on Advancement in Computation & Computer Technologies (InCACCT) [5-6 May,2023]	Q1
Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308	Q1
Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850	Q1
Dewan,J. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	Q1
Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402	Q1
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	Q1
Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]	Q1
Husain, R., & Tripathi, S. N. (2024). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781	Q1
Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133	Q1
Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920	Q1
Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195	Q1
Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087	Q1
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	Q1
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	Q1
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	Q1
Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057	Q1
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	Q1
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	Q1
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	Q1
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	Q1
Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205	Q1
Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452	Q1
Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037	Q1
Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703	Q1
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	Q1
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025b). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	Q1
Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640	Q1
Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939	Q1
Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370	Q1
Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605	Q1
Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336	Q1
Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348-1373. https://doi.org/10.1108/jeim-07-2023-0397	Q1
Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84, 104191. https://doi.org/10.1016/j.jretconser.2024.104191	Q1
Srivastava, P. (2023).Religious overtourism: A tale of two cities, International Joint Conference on Hospitality and Tourism 2024 at Nha Trang, Vietnam (Vitual).[September 04 – 06, 2024]	Q1
Srivastava, R., Singh, D. K., & Rana, N. P. (2024). Analysis of barriers to investment and mining in cryptocurrency for traditional and tech-savvy investors: A fuzzy approach. Technology in Society, 77, 102546. https://doi.org/10.1016/j.techsoc.2024.102546	Q1
Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.3991	Q1
Syed, R. T., Tariq, U., Arnaut, M., & Agrawal, R. (2024). Entrepreneurship educator: a vital cog in the wheel of entrepreneurship education and development in universities. Journal of Innovation and Entrepreneurship, 13(1). https://doi.org/10.1186/s13731-024-00433-0	Q1
Tan, F., Li, X., Agarwal, R., Joshi, Y., & Yaqub, M. Z. (2024). Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments. Journal of Retailing and Consumer Services, 79, 103878. https://doi.org/10.1016/j.jretconser.2024.103878	Q1
Tiwari, A., Khan, S., Chandran, R., & Tewari, A. (2024). Investigating the primary factors of work happiness in gig workers. Employee Relations, 46(5), 1112-1140. https://doi.org/10.1108/er-07-2023-0369	Q1
Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82, 104085. https://doi.org/10.1016/j.jretconser.2024.104085	Q1
Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025b). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review. https://doi.org/10.1108/imr-04-2024-0110	Q1
Chandani, A., Wagholikar, S., Pathak, M., Ubarhande, P., & Bhatia, A. (2024). Factors affecting quality of education during pandemic: lessons learnt and way forward. Journal of International Education in Business, 17(3), 455-484. https://doi.org/10.1108/jieb-07-2023-0041	Q2
Gupta, H., & Chaudhary, R. (2024b). Revolutionizing Emerging market equity Investments: The role of smart Beta Strategies. Vision the Journal of Business Perspective. https://doi.org/10.1177/09722629241295451	Q2
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	Q2
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025b). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	Q2
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002	Q2
Misra,H.(2023).Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market ,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai.[ 15-16th March 2024]	Q2
Pandey, A. (2024). The role of public health expenditure in reducing infant mortality rate in India: insights from cointegration analysis. International Journal of Health Governance, 29(4), 397-411. https://doi.org/10.1108/ijhg-06-2024-0074	Q2
Parihar, S. S. (2025)Help Us Green: Challenges in Scaling an Upcycled Flowers Business,Ivey Publishing – Ivey Business School. (n.d.-c). https://www.iveypublishing.ca/s/product/help-us-green-challenges-in-scaling-an-upcycled-flowers-business/01tOF000007HqRCYA0	Q2
Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658	Q2
Seth, M. (2024).High-Performance HR Practices in the Age of AI: Empowering the Workforce for Success,International Management Perspective Conference (IMPeC) – 2025 at IIM Sambalpur. [30th January – 1st February 2025]	Q2
Singh, S. (2024). Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai. [15-16th March 2024]	Q2
Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review. https://doi.org/10.1177/23197145241291407	Q2
Vishnani, S. (2023). Sustainability Narratives in CEO Letters of Tourism & Hospitality Companies – An Impression Management Perspective,20th INTERNATIONAL at Faculty of Management Studies and Commerce,University of Sri Jayewardenepura, Sri Lanka. CONFERENCE ON BUSINESS MANAGEMENT – 202. [29th Feb,2024]	Q2
Zhou, Q., Shankar, A., Dixit, A., Bhatia, M., & Mehrotra, A. (2024). Current dynamics and future growth of online travel agencies. Journal of Global Information Management, 32(1), 1-28. https://doi.org/10.4018/jgim.341797	Q2
Agrawal, R., Raj, R., Jha, A., & Kumar, V. (2024). The assessment of filed bankruptcy of a retail giant store. International Journal of Procurement Management, 21(3), 401-418. https://doi.org/10.1504/ijpm.2024.142029	Q3
Bhatia, A., Chandani, A., Bhoyar, P. K., & Divekar, R. (2023). Factors influencing the adoption of robo Advisory Services: A Unified Theory of Acceptance and Use of Technology (UTAUT) model approach. In EAI/Springer Innovations in Communication and Computing (pp. 53-65). https://doi.org/10.1007/978-3-031-33826-7_5	Q3
Chintaluri, M. G., Kumar, S., Kotni, V. V. D. P., & Patra, S. K. (2024). Charting the brand love landscape: a comprehensive bibliometric analysis with biblioshiny and VOSviewer to evaluate present developments, and future research directions. International Journal of Services and Standards, 14(1). https://doi.org/10.1504/ijss.2024.10065037	Q3
Chintaluri, M. G., Patra, S. K., & Mandal, S. (2024). Key account management as a differentiator in trade-offs: the case of universal heater industries. Asian Journal of Management Cases. https://doi.org/10.1177/09728201241247099	Q3
Gupta, H.(2024). Dynamic Impact of BSE Indices on ESG Returns: Analyzing Asymmetry and Volatility Clustering,11th International Conference on Sustainability (SUSCON-XI) at IIM-Shillong.[November 21-23,2024]	Q3
Husain, R., & Tripathi, S. N. (2024b). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781	Q3
Irfan, M., Mahapatra, B., & Ojha, R. K. (2023). Energy efficiency and carbon emissions in developed and developing economies: Investigating the moderating role of Financial development. Journal of Quantitative Economics, 21(2), 437-455. https://doi.org/10.1007/s40953-023-00346-x	Q3
Kotni, V. V. D. P., Patra, S. K., & Kumar, S. (2024). Undertaking a bibliometric analysis to investigate the framework and dynamics of slow fashion in the context of sustainability. International Journal of Services and Standards, 14(2). https://doi.org/10.1504/ijss.2024.10065497	Q3
Mishra, A. (2024). Stay True to Our Roots or Extend the Brand?,Harvard Business Publishing Education (2024).https://hbsp.harvard.edu/product/8475-HTM-ENG	Q3
Mishra, A.(2024) Stay True to Our Roots or Extend the Brand?,Harvard Business Publishing. https://hbsp.harvard.edu/product/8475-HTM-ENG	Q3
Parihar, S. S., Mishra, D., & Srivastava, K. (2022). Determinants of online learning and the mediating role of facilitator. International Journal of Educational Reform, 33(2), 142-156. https://doi.org/10.1177/10567879221091793	Q3
Patra, S. K. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]	Q3
Shukla, U. N., Kushwaha, R., Mohan, H., & Medhavi, S. (2025b). ARIMA modelling of weighted average lending rates of Indian scheduled commercial banks and estimation of VaR: implications on asset-liability management. International Journal of Business Innovation and Research, 36(1), 19-41. https://doi.org/10.1504/ijbir.2025.143941	Q3
Singh,R. (2024) Digital Vidya Kendra: Tackling the Diversification Dilemma,IVEY Publisher	Q3
Vishnani, S., Deva, N., & Misra, D. (2023). Value Relevance of Comprehensive Income reported as per IFRS-converged Indian Accounting Standards. Asia-Pacific Financial Markets, 31(3), 453-472. https://doi.org/10.1007/s10690-023-09422-x	Q3
Chandani, A., & Bhatia, A. (2025). Are robo advisors robbing financial advisors A systematic literature review paper. International Journal of Business and Globalisation, 39(1), 22-43. https://doi.org/10.1504/ijbg.2025.143577	Q4
Chandani, A.(2023). A Qualitative Study to Improve Quality of Online Education: Futuristic Approach, Lecture Notes in Networks and Systems (Information and Communication Technology for Competitive Strategies (ICTCS 2022)ISBN: 978-981-19-9638-2)	Q4
Chandani, A.(2023). Behavioral Finance: A Bibliometric Analysis,Lecture Notes in Networks and Systems (Information and Communication Technology for Competitive Strategies (ICTCS 2022)ISBN: 978-981-19-9638-2)	Q4
Chandra, N. A. (2025b). Marketing strategies in the age of social media Harnessing digital platforms for customer engagement. Journal of Information Systems Engineering & Management, 10(13s), 569-579. https://doi.org/10.52783/jisem.v10i13s.2112	Q4
Mahmood, A., Seth, M., Srivastava, S., Jain, A., & Laaser, K. (2024). A study on abusive supervision – turnover intention relationship: a mediated moderated model of voice behavior and workplace friendship. Leadership & Organization Development Journal, 45(8), 1315-1334. https://doi.org/10.1108/lodj-10-2023-0596	Q4
Patra, S. K. (2025)An initiative to cater healthy Milk to the people in Bhubaneswar The Future of A2 Milk in Bhubaneswar En-route to Success,Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape	Q4
Predictive Analytics for Proactive Fault Detection In Internet Of Things (IoT) Sensors Using Machine Learning [202341081303] (2024)	Q4
Seth, M., Saxena, A., & Sethi, D. (2024). A comparative study of health workers motivation in government, private and charitable hospitals. International Journal of Business and Globalisation, 38(4), 558-571. https://doi.org/10.1504/ijbg.2024.142433	Q4
Shukla, U. N., Tandon, N., Tandon, D., & Gupta, H. (2022). Cointegration of “MIBOR” with rupee-dollar and rupee-yen exchange rates: estimating volatility spill-overs and asymmetry. Afro-Asian J of Finance and Accounting, 12(6), 691. https://doi.org/10.1504/aajfa.2022.127942	Q4
Singh, K., & Mahadevan, P. (2024). Examining the Role of Gender in the Social Dynamics of Migration. Educational Administration: Theory and Practice. https://doi.org/10.52783/eel.v14i1.1117	Q4
An evaluation through composite index and regression approach”The Journal of Indian Management & Strategy.(2024)10.5958/0973-9343.2024.00023.4
Bhatia, A., Chandani, A., & Divekar, R. (2024). Impact of Overconfidence Bias on Perceived Market Efficiency-The Mediating Role of Investment Decision-Making of Indian Individual Investors. In Routledge eBooks (pp. 98-105). https://doi.org/10.1201/9781003587200-7
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025b). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002
Gupta, O. J., Srivastava, M. K., Darda, P., Yadav, S., & Mishra, V. (2024). How consumer trust affects the adoption of e-healthcare products on mobile apps: an analysis of perceived usefulness, time, and price. International Journal of Pharmaceutical and Healthcare Marketing. https://doi.org/10.1108/ijphm-03-2023-0027
Ratna, V. V., & Ojha, R. K. (2022). Green brand management: nexus between brand attachment, satisfaction and loyalty of green products. International Journal of Green Economics, 16(2), 115. https://doi.org/10.1504/ijge.2022.127907
Srivastava, R., Sanjeev, M., & Gupta, S. (2024). A fuzzy approach to determining antecedents to green cosmetic consumption in India. International Journal of Retail & Distribution Management, 52(6), 671-688. https://doi.org/10.1108/ijrdm-09-2022-0340
A Block Chain Based Novel Machine Learning Approach For Smart Health Care Framework [202341080220] (2024)
A Study of Patient-Centered Communication in the Indian Healthcare System. (2024). European Economic Letters. https://doi.org/10.52783/eel.v14i3.2000
Agarwal R. (2024). Pulling Consumers: The Chatbot Way with Machine,The National Conference on Digital Technology:Approaches to Improve Business Outcomes by David Memorial Institute of Management at Secunderabad .[25th & 26th October, 2024]
Agrawal, R., & Yadav, M. (2024). Enablers for usage of the mobile Wallet by MSMES in Rural India: using the Interpretive Structural Modelling approach. Financial Internet Quarterly, 20(2), 26-40. https://doi.org/10.2478/fiqf-2024-0010
Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical study of the world’s oldest airline company who filed bankruptcy during COVID-19 pandemic. International Journal of Knowledge Management in Tourism and Hospitality, 3(3), 220-244. https://doi.org/10.1504/ijkmth.2024.136331
Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. (2024). European Economic Letters. https://doi.org/10.52783/eel.v14i3.1974
Ashok, J., Purushothaman, S., Pandey, P. S., Praveena, K., Pandey, C., & Muralidharan, J. (2023). Develop the ubiquitous computing wearable IOT devices using IOT- distributed framework. Measurement Sensors, 31, 100982. https://doi.org/10.1016/j.measen.2023.100982
Bakhshi, P., Agrawal, R. A., Mendon, S., Frank, D., Spulbar, C., Birau, R., & Filip, R. D. (2024). BARRIERS IN ADOPTION OF FINTECH BY STREET VENDORS AND HAWKERS IN INDIA USING INTERPRETIVE STRUCTURAL MODELING. Verslas Teorija Ir Praktika, 25(1), 231-240. https://doi.org/10.3846/btp.2024.19208
Bhatia, A., Chandani, A., & Rajiv, D. (2024). Modelling behavioural biases and perceived market efficiency of Indian individual investors. In Routledge eBooks (pp. 141-152). https://doi.org/10.4324/9781003450931-11
Bhatia, A., Chandani, A., Divekar, R., Pathak, M., Ubarhande, P., & Lenka, R. (2024). Role of financial literacy and trust in perceived usefulness of robo advisory services. In Lecture notes in networks and systems (pp. 321-332). https://doi.org/10.1007/978-981-97-1260-1_26
Chandani, A. (2024) Elon Musk and Twitter: A Saga of Tweets,Sage Business Cases (2024).https://doi.org/10.4135/9781071927014
Chandani, A.(2023). A Qualitative perspective on the relationship between Corporate Governance and Financial Performace,3rd Pritam Singh Memorial (PRISM) Conference 2023 at BIMTECH [17-19 Nov,2023]
Chandani, A.(2023). Innovative Programs in Higher Educational Institute : With Special reference to Data Science,International Conference on Interdisciplinary Research in Technology & Management (Virtual) [20-22 April,2023]
Chandani, A.(2023). The Takeover of Twitter by Elon Musk: Will Financial Landing Be Smooth?,13th International Conference on management cases at BIMTECH [30th Nov.- 2nd Dec., 2023]
Chandani, A.(2024)”Citizen’s Participation for the Cause of Cleanliness and Sustainability: A Case Study of Indore City”,”Management Dynamics and Sustainable Practices”.https://www.bloomsbury.com/in/management-dynamics-and-sustainable-practices-9789361311772/
Chatterjee, R., Mehrotra, M., Singh Parihar, S., & Gupta, O. J. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European Economic Letters. https://doi.org/10.52783/eel.v14i3.1974
Darda, P., Pandey, S., Gupta, O. J., Kaur, M., & Gaur, S. S. (2024). Clubhouse Unleashed. Artificial Intelligence‐Enabled Businesses: How to Develop Strategies for Innovation, 421-437. https://doi.org/10.1002/9781394234028.ch23
Dixit, A.(2024). Digital Platform Capabilities in Transforming FPOs: Mediating Role of Business Model Experimentation,XIX International Conference on Public Policy and Management,IIM-Bangalore [August 27- 29, 2024]
Gupta, H., & Chaudhary, R. (2024). Revolutionizing Emerging market equity Investments: The role of smart Beta Strategies. Vision the Journal of Business Perspective. https://doi.org/10.1177/09722629241295451
Jha, A. (2024). Future-Ready Logistics: Machine Learning Approaches for Predicting E-Commerce Delivery Time,International Conference on Emerging Trends in Business Analytics and Management Sciences 2024 (BAMS-ORSI 2024) at IIT-Mumbai [12-14 December 2024]
Jha, A., Mishra, H., Singh, S., & Dwivedi, A. (2022). A framework for comparing the sustainable practices in retail sector: Towards attaining SDGs. International Journal of Logistics Systems and Management, 1(1), 1. https://doi.org/10.1504/ijlsm.2022.10050351
Jha, A., Mishra, H., Singh, S., & Dwivedi, A. (2022b). A framework for comparing the sustainable practices in retail sector: Towards attaining SDGs. International Journal of Logistics Systems and Management, 1(1), 1. https://doi.org/10.1504/ijlsm.2022.10050351
Jha, R., Chandani, A., Wagholikar, S., & Wagholikar, O. (2024). Innovative programs in higher educational institute: with special reference to data science. In CRC Press eBooks (pp. 207-212). https://doi.org/10.1201/9781003430469-24
Kumar, S., Patra (2025) Help Us Green: Challenges in Scaling an Upcycled Flowers Business,Ivey Publishing – Ivey Business School. (n.d.-c). https://www.iveypublishing.ca/s/product/help-us-green-challenges-in-scaling-an-upcycled-flowers-business/01tOF000007HqRCYA0
Kumar, S., Patra, S. K., & Khan, A. (2024). Intellectual structure of salesforce control system research: mapping the domain using bibliometric tools. International Journal of Services and Standards, 1(1). https://doi.org/10.1504/ijss.2025.10066530
MA, S., Agrawal, R., Syed, R. T., Arumugam, T., & K, P. (2024). Impact of sustainability education on senior student attitudes and behaviors: evidence from India. International Journal of Sustainability in Higher Education. https://doi.org/10.1108/ijshe-01-2024-0024
Mishra, A.(2024) Analyzing Consumers Approach Towards Ethical,2nd International Conference On Sustainability, Entrepreneurship, Equity, & Digital Strategies Seeds 2024,Middlesex University Dubai (Virtual) [17-18 December 2024]
Misra,H.(2023). Innovation as a catalyst for Moonj artisans: a case of Rekhaakriti,EMERALD EMERGING MARKETS CASE STUDIES. 10.1108/EEMCS-08-2022-0266
Parihar, S. S. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]
Pathak, K., Prakash, G., Shukla, A., & Mishra, A. (2023). Probing Reluctance to green Consumerism in an Emerging Economy: an Empirical evidence. Gurukul Business Review, 19(1). https://doi.org/10.48205/gbr.v19.9
Patra, S. K. (2023).Catalyzing Future Entreprenures : Examining the impact of GITAM venture development centre (VDC) in shaping the university Entreprenurial Ecosystem ,9th Pan IIM World Management Conference – 2023 on Entreprenurial Innovation and Digital Governance for Inclusive and Sustainable Growth at IIM Sambalpur.[22-24 Jan,2024]
Patra, S. K. (2024)Analysing the impact of social media, political frame and soundbyteon voters behaviour with in the realm of political marketing.,International Conference on Multidisciplinary Concepts in Management (ICMCM-2025) on Sustainable Development and Global by GL Bajaj Institute of Technology and Management in collaboration with Jack H. Brown College, California State University, San Bernardino at Noida. [9-10 Jan,2025]
Paul, N. R. R., Shekhar, P. P., Singh, C., & Kumar, P. R. (2024). SAIF-Cnet: self-attention improved faster convolutional neural network for decentralized blockchain-based key management protocol. Wireless Networks, 30(5), 3211-3228. https://doi.org/10.1007/s11276-024-03728-y
Ratna, V. V. (2023). Improving Brand Relationship with Consumer: Anthropomorphism Role in Brand Communication over Social Media. https://harbinengineeringjournal.com/index.php/journal/article/view/1176
Sanghvi, M., Sharma, P., & Chandani, A. (2024). A study to explore the motives of investors to invest in derivative markets: A PLS-SEM approach. Financial Internet Quarterly, 20(3), 1-12. https://doi.org/10.2478/fiqf-2024-0015
Sangroya, D., Joshi, Y., Agarwal, R., & Alghafes, R. (2024b). Industrial Consumers Switching to Green Energy? An application of the Theory of Market Choice Behaviour and Business Strategy. Business Strategy and the Environment. https://doi.org/10.1002/bse.4093
Seth, M. (2024).HR 4.0 Technological disruptions: Are organizations prepared for the future of work? ,2nd International Conference on Latest Trends in Business Management: Innovation, Technology and Sustainability (ICLTBM-ITS 2024) at GITAM School of Business, GITAM (Deemed to be University), Bengaluru. [15-16th March 2024]
Seth, M., Saxena, A., & Sethi, D. (2024b). A comparative study of health workers motivation in government, private and charitable hospitals. International Journal of Business and Globalisation, 38(4), 558-571. https://doi.org/10.1504/ijbg.2024.142433
Sigala, M., Ooi, K., Tan, G. W., Aw, E. C., Cham, T., Dwivedi, Y. K., Kunz, W. H., Letheren, K., Mishra, A., Russell-Bennett, R., & Wirtz, J. (2024). ChatGPT and service: opportunities, challenges, and research directions. Journal of Service Theory and Practice, 34(5), 726-737. https://doi.org/10.1108/jstp-11-2023-0292
Singh Parihar, S. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European Economics Letters Groups. https://doi.org/10.52783/eel.v14i3.2000
Singh Parihar, S. (2024)Enhancing Customer Experience in Omnichannel Retailing using Online Reviews- Data driven Insights,Retail Innovations in Business Models by Sneha Rajput, Firdous Ahmad Malik, Samriti Mahajan, Amna Javed ISBN13: 9798369376201
Singh, C. (2024). An Efficient Randomized Response Model for Sensitive Attributes with Privacy Protection Using Poisson Distribution,International Conference on Innovative Trends in Statistics, Optimization, and Data Science (IC-ITSODS-2024) at Department of Statistics and Operational Research, Kurukshetra University, Kurukshetra [December 21-23, 2024]
Singh, V. L. (2024). “Does infrastructure determine socio-economic development in India? An evaluation through composite index and regression approach.” The Journal of Indian Management & Strategy, 29(4). https://www.jagannath.org/images/jims-8m-october-dec-24.pdf
Sithipolvanichgul, J., Dhir, A., Talwar, S., Srivastava, P., & Kaur, P. (2024). Knowledge arbitrage: what are the risks, and do they matter? Journal of Knowledge Management, 28(10), 2818-2842. https://doi.org/10.1108/jkm-05-2023-0411
Srivastava, P. (2024).Emerging Trends in Emotional AI: A Review of Online, 21st conference of the Italian Chapter of AIS (Association for Information Systems – www.aisnet.org) at Piacenza, Italy. [October 11th-12th, 2024]
Srivastava,K,H. (2024)”Does infrastructure determine socio-economic development in India?
Tripathi, S. N., Srivastava, S., Malik, N., & Kumar, A. (2024). Achieving Intention to Recommend with Consumer Arrogance as an Antecedent. https://jcsdcb.com/index.php/JCSDCB/article/view/966
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024b). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012
Vishnani, S. (2024).Shaping Perceptions: Comparative Analysis of Impression Management Tactics in Family vs. Non-family Firms in Emerging Markets,Sydney Annual Business Research Conference (SABRC) 2025 at Sydney University .[ 4-5 April,2025]
Wasan, P., Luthra, S., Mulchandani, K., & Vishnani, S. (2024). Interplay between financial markets, environmental stewardship, gender Diversity, and firm Size in Emission‐Intensive Sectors of Emerging Asian Economies: A Board‐Level Perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.4086
Yadav, S., Gupta, O. J., Darda, P., & Chaudhary, P. (2024). The role of big data in modern markets for personalizing and tailoring products and services. In Apple Academic Press eBooks (pp. 37-53). https://doi.org/10.1201/9781003538486-3

ABDC

Paper (APA Style)	ABDC Indexed
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	A*
Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82, 104085. https://doi.org/10.1016/j.jretconser.2024.104085	A*
Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643	A
Zhou, Q., Shankar, A., Dixit, A., Bhatia, M., & Mehrotra, A. (2024). Current dynamics and future growth of online travel agencies. Journal of Global Information Management, 32(1), 1-28. https://doi.org/10.4018/jgim.341797	A
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	A
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	A
Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.3991	A
Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195	A
Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081	A
Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84, 104191. https://doi.org/10.1016/j.jretconser.2024.104191	A
Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087	A
Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452	A
Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308	A
Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205	A
Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425	A
Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336	A
Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402	A
Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703	A
Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037	A
Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640	A
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	A
Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605	A
Chakraborty, D., Polisetty, A., Mishra, A., & Rana, N. P. (2023). A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions. Asia Pacific Journal of Tourism Research, 28(12), 1380-1398. https://doi.org/10.1080/10941665.2023.2293801	A
Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]	A
Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920	A
Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133	A
Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344	A
Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025b). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review. https://doi.org/10.1108/imr-04-2024-0110	A
Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670	A
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	A
Tan, F., Li, X., Agarwal, R., Joshi, Y., & Yaqub, M. Z. (2024). Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments. Journal of Retailing and Consumer Services, 79, 103878. https://doi.org/10.1016/j.jretconser.2024.103878	A
Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446	A
Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939	A
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	A
Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850	A
Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057	A
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	A
Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	A
Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370	A
Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658	A
Srivastava, R., Singh, D. K., & Rana, N. P. (2024). Analysis of barriers to investment and mining in cryptocurrency for traditional and tech-savvy investors: A fuzzy approach. Technology in Society, 77, 102546. https://doi.org/10.1016/j.techsoc.2024.102546	A
Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review. https://doi.org/10.1177/23197145241291407	A
Bhatia, M., Vishnani, S., & SIngh, N. (2025). Unveiling the connection: R&D expenditure and earnings management in Indian pharmaceutical sector. International Journal of Managerial and Financial Accounting, 18(1). https://doi.org/10.1504/ijmfa.2026.10068977	A
Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348-1373. https://doi.org/10.1108/jeim-07-2023-0397	A
Tiwari, A., Khan, S., Chandran, R., & Tewari, A. (2024). Investigating the primary factors of work happiness in gig workers. Employee Relations, 46(5), 1112-1140. https://doi.org/10.1108/er-07-2023-0369	B
Bachwani, S., Mishra, A., & Maity, M. (2025). Influencers as strategic communication sources: impact of their characteristics on consumer purchase intentions – a meta-analytic structural equation model. Journal of Communication Management. https://doi.org/10.1108/jcom-09-2024-0167	B
Dewan,J. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	B
Seth, M. (2024).High-Performance HR Practices in the Age of AI: Empowering the Workforce for Success,International Management Perspective Conference (IMPeC) – 2025 at IIM Sambalpur. [30th January – 1st February 2025]	B
Singh,R. (2024) Digital Vidya Kendra: Tackling the Diversification Dilemma,IVEY Publisher	B
Husain, R., & Tripathi, S. N. (2024b). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781	B
Parihar, S. S. (2025)Help Us Green: Challenges in Scaling an Upcycled Flowers Business,Ivey Publishing – Ivey Business School. (n.d.-c). https://www.iveypublishing.ca/s/product/help-us-green-challenges-in-scaling-an-upcycled-flowers-business/01tOF000007HqRCYA0	B
Patra, S. K. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]	B
Chandani, A., Wagholikar, S., Pathak, M., Ubarhande, P., & Bhatia, A. (2024). Factors affecting quality of education during pandemic: lessons learnt and way forward. Journal of International Education in Business, 17(3), 455-484. https://doi.org/10.1108/jieb-07-2023-0041	C
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	C
A Study of Patient-Centered Communication in the Indian Healthcare System. (2024). European Economic Letters. https://doi.org/10.52783/eel.v14i3.2000	C
Vishnani, S., Deva, N., & Misra, D. (2023). Value Relevance of Comprehensive Income reported as per IFRS-converged Indian Accounting Standards. Asia-Pacific Financial Markets, 31(3), 453-472. https://doi.org/10.1007/s10690-023-09422-x	C
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025b). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	C
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	C
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002	C
Darda, P., Pandey, S., Gupta, O. J., Kaur, M., & Gaur, S. S. (2024). Clubhouse Unleashed. Artificial Intelligence‐Enabled Businesses: How to Develop Strategies for Innovation, 421-437. https://doi.org/10.1002/9781394234028.ch23	C
Irfan, M., Mahapatra, B., & Ojha, R. K. (2023). Energy efficiency and carbon emissions in developed and developing economies: Investigating the moderating role of Financial development. Journal of Quantitative Economics, 21(2), 437-455. https://doi.org/10.1007/s40953-023-00346-x	C
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025b). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	C
Husain, R., & Tripathi, S. N. (2024). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781	C
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	C
Singh Parihar, S. (2024)Enhancing Customer Experience in Omnichannel Retailing using Online Reviews- Data driven Insights,Retail Innovations in Business Models by Sneha Rajput, Firdous Ahmad Malik, Samriti Mahajan, Amna Javed ISBN13: 9798369376201	C
Chatterjee, R., Mehrotra, M., Singh Parihar, S., & Gupta, O. J. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European Economic Letters. https://doi.org/10.52783/eel.v14i3.1974	C
Shukla, U. N., Kushwaha, R., Mohan, H., & Medhavi, S. (2025b). ARIMA modelling of weighted average lending rates of Indian scheduled commercial banks and estimation of VaR: implications on asset-liability management. International Journal of Business Innovation and Research, 36(1), 19-41. https://doi.org/10.1504/ijbir.2025.143941	C
Dixit, A.(2024). Digital Platform Capabilities in Transforming FPOs: Mediating Role of Business Model Experimentation,XIX International Conference on Public Policy and Management,IIM-Bangalore [August 27- 29, 2024]
Agrawal, R., Raj, R., Jha, A., & Kumar, V. (2024). The assessment of filed bankruptcy of a retail giant store. International Journal of Procurement Management, 21(3), 401-418. https://doi.org/10.1504/ijpm.2024.142029
Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical study of the world’s oldest airline company who filed bankruptcy during COVID-19 pandemic. International Journal of Knowledge Management in Tourism and Hospitality, 3(3), 220-244. https://doi.org/10.1504/ijkmth.2024.136331
Jha, A. (2024). Future-Ready Logistics: Machine Learning Approaches for Predicting E-Commerce Delivery Time,International Conference on Emerging Trends in Business Analytics and Management Sciences 2024 (BAMS-ORSI 2024) at IIT-Mumbai [12-14 December 2024]
Sigala, M., Ooi, K., Tan, G. W., Aw, E. C., Cham, T., Dwivedi, Y. K., Kunz, W. H., Letheren, K., Mishra, A., Russell-Bennett, R., & Wirtz, J. (2024). ChatGPT and service: opportunities, challenges, and research directions. Journal of Service Theory and Practice, 34(5), 726-737. https://doi.org/10.1108/jstp-11-2023-0292
Mishra, A. (2024). Stay True to Our Roots or Extend the Brand?,Harvard Business Publishing Education (2024).https://hbsp.harvard.edu/product/8475-HTM-ENG
Mishra, A.(2024) Stay True to Our Roots or Extend the Brand?,Harvard Business Publishing. https://hbsp.harvard.edu/product/8475-HTM-ENG
Mishra, A.(2024) Analyzing Consumers Approach Towards Ethical,2nd International Conference On Sustainability, Entrepreneurship, Equity, & Digital Strategies Seeds 2024,Middlesex University Dubai (Virtual) [17-18 December 2024]
Seth, M., Saxena, A., & Sethi, D. (2024). A comparative study of health workers motivation in government, private and charitable hospitals. International Journal of Business and Globalisation, 38(4), 558-571. https://doi.org/10.1504/ijbg.2024.142433
Chandani, A., & Bhatia, A. (2025). Are robo advisors robbing financial advisors A systematic literature review paper. International Journal of Business and Globalisation, 39(1), 22-43. https://doi.org/10.1504/ijbg.2025.143577
Chandani, A. (2024) Elon Musk and Twitter: A Saga of Tweets,Sage Business Cases (2024).https://doi.org/10.4135/9781071927014
Bhatia, A., Chandani, A., & Rajiv, D. (2024). Modelling behavioural biases and perceived market efficiency of Indian individual investors. In Routledge eBooks (pp. 141-152). https://doi.org/10.4324/9781003450931-11
Bhatia, A., Chandani, A., Divekar, R., Pathak, M., Ubarhande, P., & Lenka, R. (2024). Role of financial literacy and trust in perceived usefulness of robo advisory services. In Lecture notes in networks and systems (pp. 321-332). https://doi.org/10.1007/978-981-97-1260-1_26
Jha, R., Chandani, A., Wagholikar, S., & Wagholikar, O. (2024). Innovative programs in higher educational institute: with special reference to data science. In CRC Press eBooks (pp. 207-212). https://doi.org/10.1201/9781003430469-24
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012
Sanghvi, M., Sharma, P., & Chandani, A. (2024). A study to explore the motives of investors to invest in derivative markets: A PLS-SEM approach. Financial Internet Quarterly, 20(3), 1-12. https://doi.org/10.2478/fiqf-2024-0015
Chandani, A.(2024)”Citizen’s Participation for the Cause of Cleanliness and Sustainability: A Case Study of Indore City”,”Management Dynamics and Sustainable Practices”.https://www.bloomsbury.com/in/management-dynamics-and-sustainable-practices-9789361311772/
Bhatia, A., Chandani, A., & Divekar, R. (2024). Impact of Overconfidence Bias on Perceived Market Efficiency-The Mediating Role of Investment Decision-Making of Indian Individual Investors. In Routledge eBooks (pp. 98-105). https://doi.org/10.1201/9781003587200-7
Pathak, K., Prakash, G., Shukla, A., & Mishra, A. (2023). Probing Reluctance to green Consumerism in an Emerging Economy: an Empirical evidence. Gurukul Business Review, 19(1). https://doi.org/10.48205/gbr.v19.9
Bhatia, A., Chandani, A., Bhoyar, P. K., & Divekar, R. (2023). Factors influencing the adoption of robo Advisory Services: A Unified Theory of Acceptance and Use of Technology (UTAUT) model approach. In EAI/Springer Innovations in Communication and Computing (pp. 53-65). https://doi.org/10.1007/978-3-031-33826-7_5
Chandani, A.(2023). Innovative Programs in Higher Educational Institute : With Special reference to Data Science,International Conference on Interdisciplinary Research in Technology & Management (Virtual) [20-22 April,2023]
Chandani, A.(2023) ChatGPT -Boon or Bane: A Study from Students Perspective,2023 International Conference on Advancement in Computation & Computer Technologies (InCACCT) [5-6 May,2023]
Chandani, A.(2023). The Takeover of Twitter by Elon Musk: Will Financial Landing Be Smooth?,13th International Conference on management cases at BIMTECH [30th Nov.- 2nd Dec., 2023]
Chandani, A.(2023). A Qualitative perspective on the relationship between Corporate Governance and Financial Performace,3rd Pritam Singh Memorial (PRISM) Conference 2023 at BIMTECH [17-19 Nov,2023]
Chandani, A.(2023). A Qualitative Study to Improve Quality of Online Education: Futuristic Approach, Lecture Notes in Networks and Systems (Information and Communication Technology for Competitive Strategies (ICTCS 2022)ISBN: 978-981-19-9638-2)
Chandani, A.(2023). Behavioral Finance: A Bibliometric Analysis,Lecture Notes in Networks and Systems (Information and Communication Technology for Competitive Strategies (ICTCS 2022)ISBN: 978-981-19-9638-2)
Pandey, A. (2024). The role of public health expenditure in reducing infant mortality rate in India: insights from cointegration analysis. International Journal of Health Governance, 29(4), 397-411. https://doi.org/10.1108/ijhg-06-2024-0074
Chandra, N. A. (2025b). Marketing strategies in the age of social media Harnessing digital platforms for customer engagement. Journal of Information Systems Engineering & Management, 10(13s), 569-579. https://doi.org/10.52783/jisem.v10i13s.2112
Singh, K., & Mahadevan, P. (2024). Examining the Role of Gender in the Social Dynamics of Migration. Educational Administration: Theory and Practice. https://doi.org/10.52783/eel.v14i1.1117
Singh, C. (2024). An Efficient Randomized Response Model for Sensitive Attributes with Privacy Protection Using Poisson Distribution,International Conference on Innovative Trends in Statistics, Optimization, and Data Science (IC-ITSODS-2024) at Department of Statistics and Operational Research, Kurukshetra University, Kurukshetra [December 21-23, 2024]
Parihar, S. S., Mishra, D., & Srivastava, K. (2022). Determinants of online learning and the mediating role of facilitator. International Journal of Educational Reform, 33(2), 142-156. https://doi.org/10.1177/10567879221091793
Srivastava,K,H. (2024)”Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach”The Journal of Indian Management & Strategy.(2024)10.5958/0973-9343.2024.00023.4
Gupta, H., & Chaudhary, R. (2024). Revolutionizing Emerging market equity Investments: The role of smart Beta Strategies. Vision the Journal of Business Perspective. https://doi.org/10.1177/09722629241295451
Gupta, H.(2024). Dynamic Impact of BSE Indices on ESG Returns: Analyzing Asymmetry and Volatility Clustering,11th International Conference on Sustainability (SUSCON-XI) at IIM-Shillong.[November 21-23,2024]
Misra,H.(2023). Innovation as a catalyst for Moonj artisans: a case of Rekhaakriti,EMERALD EMERGING MARKETS CASE STUDIES. 10.1108/EEMCS-08-2022-0266
Misra,H.(2023).Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market ,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai.[ 15-16th March 2024]
Jha, A., Mishra, H., Singh, S., & Dwivedi, A. (2022). A framework for comparing the sustainable practices in retail sector: Towards attaining SDGs. International Journal of Logistics Systems and Management, 1(1), 1. https://doi.org/10.1504/ijlsm.2022.10050351
Mahmood, A., Seth, M., Srivastava, S., Jain, A., & Laaser, K. (2024). A study on abusive supervision – turnover intention relationship: a mediated moderated model of voice behavior and workplace friendship. Leadership & Organization Development Journal, 45(8), 1315-1334. https://doi.org/10.1108/lodj-10-2023-0596
Seth, M., Saxena, A., & Sethi, D. (2024b). A comparative study of health workers motivation in government, private and charitable hospitals. International Journal of Business and Globalisation, 38(4), 558-571. https://doi.org/10.1504/ijbg.2024.142433
Seth, M. (2024).HR 4.0 Technological disruptions: Are organizations prepared for the future of work? ,2nd International Conference on Latest Trends in Business Management: Innovation, Technology and Sustainability (ICLTBM-ITS 2024) at GITAM School of Business, GITAM (Deemed to be University), Bengaluru. [15-16th March 2024]
Gupta, O. J., Srivastava, M. K., Darda, P., Yadav, S., & Mishra, V. (2024). How consumer trust affects the adoption of e-healthcare products on mobile apps: an analysis of perceived usefulness, time, and price. International Journal of Pharmaceutical and Healthcare Marketing. https://doi.org/10.1108/ijphm-03-2023-0027
Yadav, S., Gupta, O. J., Darda, P., & Chaudhary, P. (2024). The role of big data in modern markets for personalizing and tailoring products and services. In Apple Academic Press eBooks (pp. 37-53). https://doi.org/10.1201/9781003538486-3
Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. (2024). European Economic Letters. https://doi.org/10.52783/eel.v14i3.1974
Sithipolvanichgul, J., Dhir, A., Talwar, S., Srivastava, P., & Kaur, P. (2024). Knowledge arbitrage: what are the risks, and do they matter? Journal of Knowledge Management, 28(10), 2818-2842. https://doi.org/10.1108/jkm-05-2023-0411
Srivastava, P. (2024).Emerging Trends in Emotional AI: A Review of Online, 21st conference of the Italian Chapter of AIS (Association for Information Systems – www.aisnet.org) at Piacenza, Italy. [October 11th-12th, 2024]
Srivastava, P. (2023).Religious overtourism: A tale of two cities, International Joint Conference on Hospitality and Tourism 2024 at Nha Trang, Vietnam (Vitual).[September 04 – 06, 2024]
Bhatnagar, S., Gupta, A., C, P. G., Pandey, P. S., Manerkar, S. G. V., Vanteru, M. K., Yogi, K. S., Patibandla, R. S. M. L., & Khan, F. (2024). Efficient logistics solutions for E-Commerce using wireless sensor networks. IEEE Transactions on Consumer Electronics, 1. https://doi.org/10.1109/tce.2024.3375748
Paul, N. R. R., Shekhar, P. P., Singh, C., & Kumar, P. R. (2024). SAIF-Cnet: self-attention improved faster convolutional neural network for decentralized blockchain-based key management protocol. Wireless Networks, 30(5), 3211-3228. https://doi.org/10.1007/s11276-024-03728-y
A Block Chain Based Novel Machine Learning Approach For Smart Health Care Framework [202341080220] (2024)
Predictive Analytics for Proactive Fault Detection In Internet Of Things (IoT) Sensors Using Machine Learning [202341081303] (2024)
Ashok, J., Purushothaman, S., Pandey, P. S., Praveena, K., Pandey, C., & Muralidharan, J. (2023). Develop the ubiquitous computing wearable IOT devices using IOT- distributed framework. Measurement Sensors, 31, 100982. https://doi.org/10.1016/j.measen.2023.100982
Ratna, V. V., & Ojha, R. K. (2022). Green brand management: nexus between brand attachment, satisfaction and loyalty of green products. International Journal of Green Economics, 16(2), 115. https://doi.org/10.1504/ijge.2022.127907
Gupta, H., & Chaudhary, R. (2024b). Revolutionizing Emerging market equity Investments: The role of smart Beta Strategies. Vision the Journal of Business Perspective. https://doi.org/10.1177/09722629241295451
Bakhshi, P., Agrawal, R. A., Mendon, S., Frank, D., Spulbar, C., Birau, R., & Filip, R. D. (2024). BARRIERS IN ADOPTION OF FINTECH BY STREET VENDORS AND HAWKERS IN INDIA USING INTERPRETIVE STRUCTURAL MODELING. Verslas Teorija Ir Praktika, 25(1), 231-240. https://doi.org/10.3846/btp.2024.19208
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024b). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012
Agrawal, R., & Yadav, M. (2024). Enablers for usage of the mobile Wallet by MSMES in Rural India: using the Interpretive Structural Modelling approach. Financial Internet Quarterly, 20(2), 26-40. https://doi.org/10.2478/fiqf-2024-0010
Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024a). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, 3(4), 267-291. https://doi.org/10.1504/ijkmth.2024.140617
Syed, R. T., Tariq, U., Arnaut, M., & Agrawal, R. (2024). Entrepreneurship educator: a vital cog in the wheel of entrepreneurship education and development in universities. Journal of Innovation and Entrepreneurship, 13(1). https://doi.org/10.1186/s13731-024-00433-0
MA, S., Agrawal, R., Syed, R. T., Arumugam, T., & K, P. (2024). Impact of sustainability education on senior student attitudes and behaviors: evidence from India. International Journal of Sustainability in Higher Education. https://doi.org/10.1108/ijshe-01-2024-0024
Sangroya, D., Joshi, Y., Agarwal, R., & Alghafes, R. (2024b). Industrial Consumers Switching to Green Energy? An application of the Theory of Market Choice Behaviour and Business Strategy. Business Strategy and the Environment. https://doi.org/10.1002/bse.4093
Agarwal R. (2024). Pulling Consumers: The Chatbot Way with Machine,The National Conference on Digital Technology:Approaches to Improve Business Outcomes by David Memorial Institute of Management at Secunderabad .[25th & 26th October, 2024]
Srivastava, R., Sanjeev, M., & Gupta, S. (2024). A fuzzy approach to determining antecedents to green cosmetic consumption in India. International Journal of Retail & Distribution Management, 52(6), 671-688. https://doi.org/10.1108/ijrdm-09-2022-0340
Tripathi, S. N., Srivastava, S., Malik, N., & Kumar, A. (2024). Achieving Intention to Recommend with Consumer Arrogance as an Antecedent. https://jcsdcb.com/index.php/JCSDCB/article/view/966
Singh, S. (2024). Indias journey in emission reduction from Energy Saving Certificates (EScerts) to Voluntary Carbon Market,International Conference on Marketing Research 2024 on Sustainability and Social Responsibility in Marketing at Loyola Institute of Business Administration in association with Albers School of Business and Economics, U.S.A at Chennai. [15-16th March 2024]
Jha, A., Mishra, H., Singh, S., & Dwivedi, A. (2022b). A framework for comparing the sustainable practices in retail sector: Towards attaining SDGs. International Journal of Logistics Systems and Management, 1(1), 1. https://doi.org/10.1504/ijlsm.2022.10050351
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025b). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002
Singh Parihar, S. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European Economics Letters Groups. https://doi.org/10.52783/eel.v14i3.2000
Parihar, S. S. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]
Kumar, S., Patra (2025) Help Us Green: Challenges in Scaling an Upcycled Flowers Business,Ivey Publishing – Ivey Business School. (n.d.-c). https://www.iveypublishing.ca/s/product/help-us-green-challenges-in-scaling-an-upcycled-flowers-business/01tOF000007HqRCYA0
Patra, S. K. (2025)An initiative to cater healthy Milk to the people in Bhubaneswar The Future of A2 Milk in Bhubaneswar En-route to Success,Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape
Chintaluri, M. G., Patra, S. K., & Mandal, S. (2024). Key account management as a differentiator in trade-offs: the case of universal heater industries. Asian Journal of Management Cases. https://doi.org/10.1177/09728201241247099
Chintaluri, M. G., Kumar, S., Kotni, V. V. D. P., & Patra, S. K. (2024). Charting the brand love landscape: a comprehensive bibliometric analysis with biblioshiny and VOSviewer to evaluate present developments, and future research directions. International Journal of Services and Standards, 14(1). https://doi.org/10.1504/ijss.2024.10065037
Kotni, V. V. D. P., Patra, S. K., & Kumar, S. (2024). Undertaking a bibliometric analysis to investigate the framework and dynamics of slow fashion in the context of sustainability. International Journal of Services and Standards, 14(2). https://doi.org/10.1504/ijss.2024.10065497
Kumar, S., Patra, S. K., & Khan, A. (2024). Intellectual structure of salesforce control system research: mapping the domain using bibliometric tools. International Journal of Services and Standards, 1(1). https://doi.org/10.1504/ijss.2025.10066530
Patra, S. K. (2024)Analysing the impact of social media, political frame and soundbyteon voters behaviour with in the realm of political marketing.,International Conference on Multidisciplinary Concepts in Management (ICMCM-2025) on Sustainable Development and Global by GL Bajaj Institute of Technology and Management in collaboration with Jack H. Brown College, California State University, San Bernardino at Noida. [9-10 Jan,2025]
Patra, S. K. (2023).Catalyzing Future Entreprenures : Examining the impact of GITAM venture development centre (VDC) in shaping the university Entreprenurial Ecosystem ,9th Pan IIM World Management Conference – 2023 on Entreprenurial Innovation and Digital Governance for Inclusive and Sustainable Growth at IIM Sambalpur.[22-24 Jan,2024]
Wasan, P., Luthra, S., Mulchandani, K., & Vishnani, S. (2024). Interplay between financial markets, environmental stewardship, gender Diversity, and firm Size in Emission‐Intensive Sectors of Emerging Asian Economies: A Board‐Level Perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.4086
Vishnani, S. (2024).Shaping Perceptions: Comparative Analysis of Impression Management Tactics in Family vs. Non-family Firms in Emerging Markets,Sydney Annual Business Research Conference (SABRC) 2025 at Sydney University .[ 4-5 April,2025]
Vishnani, S. (2023). Sustainability Narratives in CEO Letters of Tourism & Hospitality Companies – An Impression Management Perspective,20th INTERNATIONAL at Faculty of Management Studies and Commerce,University of Sri Jayewardenepura, Sri Lanka. CONFERENCE ON BUSINESS MANAGEMENT – 202. [29th Feb,2024]
Shukla, U. N., Tandon, N., Tandon, D., & Gupta, H. (2022). Cointegration of “MIBOR” with rupee-dollar and rupee-yen exchange rates: estimating volatility spill-overs and asymmetry. Afro-Asian J of Finance and Accounting, 12(6), 691. https://doi.org/10.1504/aajfa.2022.127942
Ratna, V. V. (2023). Improving Brand Relationship with Consumer: Anthropomorphism Role in Brand Communication over Social Media. https://harbinengineeringjournal.com/index.php/journal/article/view/1176
Singh, V. L. (2024). “Does infrastructure determine socio-economic development in India? An evaluation through composite index and regression approach.” The Journal of Indian Management & Strategy, 29(4). https://www.jagannath.org/images/jims-8m-october-dec-24.pdf

WOS

Paper (APA Style)	WOS Indexed
Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	WoS
Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344	WoS
Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643	WoS
Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670	WoS
Bakhshi, P., Agrawal, R. A., Mendon, S., Frank, D., Spulbar, C., Birau, R., & Filip, R. D. (2024). BARRIERS IN ADOPTION OF FINTECH BY STREET VENDORS AND HAWKERS IN INDIA USING INTERPRETIVE STRUCTURAL MODELING. Verslas Teorija Ir Praktika, 25(1), 231-240. https://doi.org/10.3846/btp.2024.19208	WoS
Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425	WoS
Bhatia, M., Vishnani, S., & SIngh, N. (2025). Unveiling the connection: R&D expenditure and earnings management in Indian pharmaceutical sector. International Journal of Managerial and Financial Accounting, 18(1). https://doi.org/10.1504/ijmfa.2026.10068977	WoS
Bhatnagar, S., Gupta, A., C, P. G., Pandey, P. S., Manerkar, S. G. V., Vanteru, M. K., Yogi, K. S., Patibandla, R. S. M. L., & Khan, F. (2024). Efficient logistics solutions for E-Commerce using wireless sensor networks. IEEE Transactions on Consumer Electronics, 1. https://doi.org/10.1109/tce.2024.3375748	WoS
Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081	WoS
Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446	WoS
Chandani, A., Wagholikar, S., Pathak, M., Ubarhande, P., & Bhatia, A. (2024). Factors affecting quality of education during pandemic: lessons learnt and way forward. Journal of International Education in Business, 17(3), 455-484. https://doi.org/10.1108/jieb-07-2023-0041	WoS
Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308	WoS
Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850	WoS
Dewan,J. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]	WoS
Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402	WoS
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	WoS
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	WoS
Gupta, H., Tripathi, S. N., & Chaudhary, R. (2025b). Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities. Emerald Emerging Markets Case Studies, 15(1), 1-24. https://doi.org/10.1108/eemcs-07-2024-0274	WoS
Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]	WoS
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002	WoS
Gupta, O. J., Singh, K. P., Yadav, S., Darda, P., & Parihar, S. S. (2025b). Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image. Journal of Health Organization and Management. https://doi.org/10.1108/jhom-01-2024-0002	WoS
Husain, R., & Tripathi, S. N. (2024). Shadows across cultures: exploring the dark side of anthropomorphized agents. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-04-2024-6781	Wos
Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133	WoS
Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920	WoS
Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195	WoS
Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087	WoS
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	WoS
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	WoS
Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505	WoS
Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057	WoS
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	WoS
Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821	WoS
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	WoS
Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876	WoS
Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205	WoS
Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452	WoS
Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037	WoS
Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703	WoS
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	WoS
Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025b). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management. https://doi.org/10.1108/ijesm-07-2024-0048	WoS
Pathak, K., Prakash, G., Shukla, A., & Mishra, A. (2023). Probing Reluctance to green Consumerism in an Emerging Economy: an Empirical evidence. Gurukul Business Review, 19(1). https://doi.org/10.48205/gbr.v19.9	WoS
Patra, S. K. (2023).Gyan Dairy: Strategic Market Positioning and Value Creation,IIM Nagpur IVEY Case Conference 2024 at IIM Nagpur. [21-22 December 2024]	WoS
Patra, S. K. (2025)An initiative to cater healthy Milk to the people in Bhubaneswar The Future of A2 Milk in Bhubaneswar En-route to Success,Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape	WoS
Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640	WoS
Ratna, V. V. (2023). Improving Brand Relationship with Consumer: Anthropomorphism Role in Brand Communication over Social Media. https://harbinengineeringjournal.com/index.php/journal/article/view/1176	WoS
Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658	WoS
Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939	WoS
Sanghvi, M., Sharma, P., & Chandani, A. (2024). A study to explore the motives of investors to invest in derivative markets: A PLS-SEM approach. Financial Internet Quarterly, 20(3), 1-12. https://doi.org/10.2478/fiqf-2024-0015	WoS
Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370	WoS
Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605	WoS
Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336	WoS
Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348-1373. https://doi.org/10.1108/jeim-07-2023-0397	WoS
Singh,R. (2024) Digital Vidya Kendra: Tackling the Diversification Dilemma,IVEY Publisher	WoS
Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84, 104191. https://doi.org/10.1016/j.jretconser.2024.104191	WoS
Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review. https://doi.org/10.1177/23197145241291407	WoS
Srivastava, P. (2023).Religious overtourism: A tale of two cities, International Joint Conference on Hospitality and Tourism 2024 at Nha Trang, Vietnam (Vitual).[September 04 – 06, 2024]	WoS
Srivastava, R., Singh, D. K., & Rana, N. P. (2024). Analysis of barriers to investment and mining in cryptocurrency for traditional and tech-savvy investors: A fuzzy approach. Technology in Society, 77, 102546. https://doi.org/10.1016/j.techsoc.2024.102546	WoS
Srivastava,K,H. (2024)”Does infrastructure determine socio-economic development in India?	WoS
Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.3991	WoS
Syed, R. T., Tariq, U., Arnaut, M., & Agrawal, R. (2024). Entrepreneurship educator: a vital cog in the wheel of entrepreneurship education and development in universities. Journal of Innovation and Entrepreneurship, 13(1). https://doi.org/10.1186/s13731-024-00433-0	WoS
Tan, F., Li, X., Agarwal, R., Joshi, Y., & Yaqub, M. Z. (2024). Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments. Journal of Retailing and Consumer Services, 79, 103878. https://doi.org/10.1016/j.jretconser.2024.103878	WoS
Tiwari, A., Khan, S., Chandran, R., & Tewari, A. (2024). Investigating the primary factors of work happiness in gig workers. Employee Relations, 46(5), 1112-1140. https://doi.org/10.1108/er-07-2023-0369	WoS
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012	WoS
Ubarhande, P., Chandani, A., Pathak, M., Agrawal, R., & Bagade, S. (2024b). Modelling financial variables using neural networking to access creditworthiness. Financial Internet Quarterly, 20(2), 62-76. https://doi.org/10.2478/fiqf-2024-0012	WoS
Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82, 104085. https://doi.org/10.1016/j.jretconser.2024.104085	WoS
Vishnani, S., Deva, N., & Misra, D. (2023). Value Relevance of Comprehensive Income reported as per IFRS-converged Indian Accounting Standards. Asia-Pacific Financial Markets, 31(3), 453-472. https://doi.org/10.1007/s10690-023-09422-x	WoS
Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025b). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review. https://doi.org/10.1108/imr-04-2024-0110	WoS
Zhou, Q., Shankar, A., Dixit, A., Bhatia, M., & Mehrotra, A. (2024). Current dynamics and future growth of online travel agencies. Journal of Global Information Management, 32(1), 1-28. https://doi.org/10.4018/jgim.341797	WoS

Our Research & Publication

List of Publications 2025

Paper (APA Style)	Scopus Indexed

Anuja Shukla | (2024) | Noida | Digitization in Road Transportation for Logistics Industry | https://www.routledge.com/Sustainable-Supply-Chains-and-Digital-Transformation/Tiwari-Goel/p/book/9781032760483

Anuja Shukla | (2025) | Noida | Relationship between self-efficacy and
entrepreneurial continuance intentions of women entrepreneurs: Mediating roleof family support | https://doi.org/10.48205/gbr.v20.15

Shalini Srivastava | (2024) | Noida | “A SOCIAL IDENTITY THEORY APPROACH TO CUSTOMER
ENGAGEMENT: THE INFLUENCE OF AUGMENTED REALITY
FACE-FILTER APPLICATIONS USAGE” | ISSN 2067- 2462

Shalini Srivastava | (2024) | Noida | How to create a healthy work culture where employees feel safe and secure| https://hr.economictimes.indiatimes.com/news/workplace-4-0/employee-wellbeing/how-to-create-a-healthy-work-culture-where-employees-feel-safe-and-secure/114779844

Shalini Srivastava | (2025) | Noida | Shopping cart abandonment among young consumers: a moderated mediation study | DOI https://doi.org/10.1108/YC-09-2024-2240

Shalini Srivastava | (2025) | Noida | Demystifying the impact of religious beliefs and environmental concerns on consumer–brand relationships | DOI https://doi.org/10.1108/YC-09-2024-2242

Shalini Srivastava | (2025) | Noida | Exploring Mindful Consumption in Cross-border E-commerce: Moderating Role of Return Policy Leniency | DOI: https://doi.org/10.1177/09711023251336883

Shalini Srivastava | (2025) | Noida | Linking HR Responsiveness with Tourism Employee Experiences: A Qualitative Approach | DOI https://doi.org/10.48205/gbr.v20.12

Atul Shiva | (2025) | Noida | Exploring the factors influencing the intention to use mHealth applications in resource scare settings; a SEM analysis among future nurses | https://doi.org/10.1016/j.glt.2025.04.002

Aashima | (2024) | Noida | Impact of Health Insurance on Accessibility, Utilization of Inpatient Care, and Financial Risk Protection Across States/Union Territories of India | https://doi.org/10.1007/s40609-024-00343-9

Md Naved | (2024) | Noida | Modern Technologies and Tools Supporting the Development of Industry 5.0 | http://dx.doi.org/10.1201/9781003489269
https://www.routledge.com/Modern-Technologies-and-Tools-Supporting-the-Development-of-Industry-50/Zywiolek-Rosak-Szyrocka-Nayyar-Naved/p/book/9781032531045

Md Naved | (2024) | Noida | Digital Twins for Smart Cities and Villages | https://shop.elsevier.com/books/digital-twins-for-smart-cities-and-villages/iyer/978-0-443-28884-5

Md Naved | (2024) | Noida | Machine Learning and Feature Selection-Enabled Optimized Technique for Heart Disease Classification and Prediction | http://dx.doi.org/10.24423/cames.2024.602

Md Naved | (2025) | Noida | Machine Learning Based Biomedical Image Analysis Device For Accurate Detection of Disease | Design No – 6415745

Md Naved | (2025) | Noida | Effective crop categorization using wavelet transform based optimized long short-term memory technique | https://doi.org/10.11591/eei.v14i3.7748

Md Naved | (2025) | Noida | Apparatus for Medical Diagnosis | Design No – 6411401

Md Naved | (1899) | Noida | Analysis of Graduate Students Using Machine Learning to Forecast Student’s Employability and Academic Success |

Shivani Bali | (2025) | Noida | Forensic analysis based digital piracy prevention system using blockchain & error correcting code |

Shivani Bali | (2024) | Noida | Seeds of Progress: Designing Sustainable Futures | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Shivani Bali | (2024) | Noida | Seeds for Innovation: Pioneering Sustainable Horizons | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Shivani Bali | (2025) | Noida | A Silicon Lycra Based Heated Suit System with Piezoelectric Pad Fitted Shoes and Working Method Thereof | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Shivani Bali | (2024) | Noida | Challenges of GenAI Adoption in Supply Chain & Logistics Management | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Santosh Sood | (2024) | Noida | “A SOCIAL IDENTITY THEORY APPROACH TO CUSTOMER
ENGAGEMENT: THE INFLUENCE OF AUGMENTED REALITY
FACE-FILTER APPLICATIONS USAGE” | ISSN 2067- 2462

Deepak Halan | (2025) | Noida | Chapter 4. Green supply chain management with AI | Smart Sustainability: The Role of AI in Business Intelligence – 1st Ed

Deepak Halan | (2025) | Noida | “DIRECT-TO-MOBILE TECH: Solution For Poor Connectivity Or Lack Of Internet Access” | https://www.electronicsforu.com/technology-trends/direct-to-mobile-tech-solution-for-poor-connectivity-or-lack-of-internet-access

Arpan Anand | (2024) | Noida | Navigating the Cross-Cultural Landscape of Sustainable Luxury Marketing: A Holistic Perspective | https://books.google.co.in/books?hl=en&lr=&id=44UoEQAAQBAJ&oi=fnd&pg=PA205&dq=Navigating+the+Cross-Cultural+Landscape+of+Sustainable+Luxury+Marketing:+A+Holistic+Perspective&ots=9kyfdCmAFc&sig=sa5k7gJO0Yb8v4UFN2XVgkR74Kk&redir_esc=y#v=onepage&q=Navigating%20the%20Cross-Cultural%20Landscape%20of%20Sustainable%20Luxury%20Marketing%3A%20A%20Holistic%20Perspective&f=false

Arpan Anand | (2025) | Noida | Enhancing Customer Engagement through the Metaverse: Opportunities and Challenges for Indian SME | https://doi.org/10.4018/979-8-3693-9005-4.ch006

Arpan Anand | (2025) | Noida | Resilience Strategies in Family-Owned Business: Business Continuity Management in India | https://doi.org/10.4018/979-8-3693-8809-9.ch012

Arpan Anand | (2025) | Noida | Marketing Perspectives on Phygitalization | https://appleacademicpress.com/marketing-perspectives-on-phygitalization-/9781774918463

Arpan Anand | (2024) | Noida | Seeds of Innovation | 9789361316234

Arpan Anand | (2024) | Noida | Seeds of Progress | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Arpan Anand | (2025) | Noida | Marketing Strategies in the Gig Economy: Challenges and Opportunities for Freelance Marketers | https://doi.org/10.4018/979-8-3693-9385-7.ch005

Arpan Anand | (1899) | Noida | Proceedings of Sustainability, Entrepreneurship, Equity and Digital Strategies (SEEDS 2024) | https://www.atlantis-press.com/proceedings/seeds-24/publishing

Amarnath Tripathi | (2024) | Noida | Income and Income Inequality among Indian Rural Households | https://nirdpr.org.in/nird_docs/srsc/srsc261016-1.pdf

Amarnath Tripathi | (2024) | Noida | An Area of Dankness: Food Security of Food Producers When the Kosi Comes Down to the Plains | https://link.springer.com/chapter/10.1007/978-3-031-62197-0_15

Amarnath Tripathi | (2025) | Noida | Emerging Job Opportunities and Skill Gaps: Insights from Local Enterprises | https://doi.org/10.2991/978-94-6463-714-4_5

Amarnath Tripathi | (2025) | Noida | Climate Change and Agriculture in India: Impacts, Implications, and Barriers to Adaptation | https://link.springer.com/chapter/10.1007/978-981-96-5273-0_1

Amarnath Tripathi | (2025) | Noida | Strengthening Climate Change Adaptation in Indian Agriculture: Policy Insights for Building Resilience | https://onlinelibrary.wiley.com/doi/10.1002/ldr.5624

Ayushi Kalra | (2024) | Noida | Navigating the Cross-Cultural Landscape of Sustainable Luxury Marketing: A Holistic Perspective | https://books.google.co.in/books?hl=en&lr=&id=44UoEQAAQBAJ&oi=fnd&pg=PA205&dq=Navigating+the+Cross-Cultural+Landscape+of+Sustainable+Luxury+Marketing:+A+Holistic+Perspective&ots=9kyfdCmAFc&sig=sa5k7gJO0Yb8v4UFN2XVgkR74Kk&redir_esc=y#v=onepage&q=Navigating%20the%20Cross-Cultural%20Landscape%20of%20Sustainable%20Luxury%20Marketing%3A%20A%20Holistic%20Perspective&f=false

Ayushi Kalra | (2025) | Noida | Emerging Technologies in Biometrics : Artificial Intelligence and Machine Learning | https://www.taylorfrancis.com/chapters/edit/10.1201/9781003509554-2/emerging-technologies-biometrics-artificial-intelligence-machine-learning-aayushi-kalra

Varda Sardana | (2024) | Noida | Riding the Regulatory Wave: A Review of Banking Supervision Literature and Future Agendas | https://www.proquest.com/openview/516a7c24f43105a14a81296b3fc6fa80/1?pq-origsite=gscholar&cbl=7065076

Varda Sardana | (2025) | Noida | India’s Deposit Insurance System: Does It Need an Innovative Revamp? | https://www.ingentaconnect.com/content/hsp/jrmfi/2024/00000017/00000002/art00007

Varda Sardana | (2025) | Noida | Unlocking the Potential: The Synergy Between Gender Diversity and Corporate Social Responsibility Reporting in India | https://link.springer.com/chapter/10.1007/978-981-96-0843-0_14

Ajay Bansal | (2024) | Noida | Cloud Based Data Management Device | Design no-6395958

Santanu K. Ganguli | (2025) | Noida | Optimizing Earning Quality in Bank Finance: A Theoretical Model and Empirical Investigation in India | https://doi.org/10.1080/23322039.2025.2455386

Abdul Qadir | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

Abdul Qadir | (2024) | Noida | Workforce Supervision and Management Device |

Abdul Qadir | (2025) | Noida | Facilitating & Inhibiting Factors in the Successful Implementation of HRIS – Evidence from Organizations | https://acr-journal.com/article/facilitating-inhibiting-factors-in-the-successful-implementation-of-hris-evidence-from-organizations-1118/

Abdul Qadir | (2025) | Noida | NAVIGATING UNCERTAINTY: THE RISING ROLE OF FINANCE AND AI GIG PROFESSIONALS IN EMPOWERING EDUCATION ECOSYSTEM IN THE INDUSTRY 5.0 | https://abpi.uk/wp-content/uploads/2025/06/01MAY2507.pdf

Deepak Singh | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

Paper (APA Style)	Scopus Indexed

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

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Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82, 104085. https://doi.org/10.1016/j.jretconser.2024.104085

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Shalini Srivastava | (2024) | Noida | When patrons become perpetrators: Examining the negative effects of customer incivility for Hospitality employees | https://doi.org/10.1016/j.ijhm.2024.103867

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Shalini Srivastava | (2024) | Noida | Proliferating green innovative work behavior through green organizational culture: Mediating role of green ambidexterity and values in the hospitality context | https://doi.org/10.1016/j.ijhm.2024.104006

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Shalini Srivastava | (2024) | Noida | Does resilience buffer the negative effects of tolerance to workplace incivility in the hospitality context? | https://doi.org/10.1016/j.ijhm.2024.104005.

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Poornima Madan | (2024) | Noida | Proliferating green innovative work behavior through green organizational culture: Mediating role of green ambidexterity and values in the hospitality context | https://doi.org/10.1016/j.ijhm.2024.104006

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Poornima Madan | (2024) | Noida | Does resilience buffer the negative effects of tolerance to workplace incivility in the hospitality context? | https://doi.org/10.1016/j.ijhm.2024.104005.

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Poornima Madan | (2024) | Noida | When patrons become perpetrators: Examining the negative effects of customer incivility for Hospitality employees | https://doi.org/10.1016/j.ijhm.2024.103867

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Nunkoo, R., Pillai, R., Sivathanu, B., & Rana, N. P. (2024). Drivers and inhibitors of consumers’ adoption of AI-driven drone food
delivery services. International Journal of Hospitality Management, 123(), pp .

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Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643

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Zhou, Q., Shankar, A., Dixit, A., Bhatia, M., & Mehrotra, A. (2024). Current dynamics and future growth of online travel agencies. Journal of Global Information Management, 32(1), 1-28. https://doi.org/10.4018/jgim.341797

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Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

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Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

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Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.3991

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Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195

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Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081

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Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84, 104191. https://doi.org/10.1016/j.jretconser.2024.104191

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Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087

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Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452

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Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308

A

Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205

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Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425

A

Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336

A

Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402

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Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703

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Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037

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Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640

A

Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605

A

Chakraborty, D., Polisetty, A., Mishra, A., & Rana, N. P. (2023). A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions. Asia Pacific Journal of Tourism Research, 28(12), 1380-1398. https://doi.org/10.1080/10941665.2023.2293801

A

Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]

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Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920

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Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133

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Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344

A

Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025b). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review. https://doi.org/10.1108/imr-04-2024-0110

A

Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670

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Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

A

Tan, F., Li, X., Agarwal, R., Joshi, Y., & Yaqub, M. Z. (2024). Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments. Journal of Retailing and Consumer Services, 79, 103878. https://doi.org/10.1016/j.jretconser.2024.103878

A

Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446

A

Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

A

Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850

A

Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057

A

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

A

Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]

A

Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370

A

Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658

A

Srivastava, R., Singh, D. K., & Rana, N. P. (2024). Analysis of barriers to investment and mining in cryptocurrency for traditional and tech-savvy investors: A fuzzy approach. Technology in Society, 77, 102546. https://doi.org/10.1016/j.techsoc.2024.102546

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Agrawal, R., Jha, A., Kumar, V., & Raj, R. (2024). The Assessment of Filed Bankruptcy of a Retail Giant Store. International Journal of Procurement Management, 21(3), pp .

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Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

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Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment.

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