Facebook X-twitter Linkedin Instagram Youtube
Jaipuria_Institute_of_management_logo
AACSB Accredited
Student Fee Portal
Menu
Enquire Now

Research & Publications

At Jaipuria Institute of Management, research is ingrained in our DNA. Our 150+ faculty members are passionate researchers, and our institution fosters a vibrant culture of inquiry. We’ve nurtured a legacy of research excellence, where diverse fields of management are explored exhaustively. Our research goes beyond academia, impacting businesses and society. Collaboration is key, and we invite you to join us on this journey of knowledge creation that shapes the future of management and business.

150+

Faculty Published

500+

Research Papers

100+

In "A" Category

Latest Research

How not who: Message strategies adopted by celebrities v/s social media influencers
Dr. Daneshwar Sharma

The popularity of social media platforms changed influencer marketing. Social media influencers also became opinion leaders. Brands can choose between traditional celebrities and social media influencers for their marketing campaigns. The present research compares the brand-related video content (n = 638) on YouTube of celebrities and social media influencers in the fashion and food industry.
Read more
Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance
Dr. Nishtha Malik

Numerous enterprises employ Generative AI (GenAI) for a plethora of business operations, which can enhance organizational effectiveness. The adoption might be driven by multiple factors influencing the business landscape. Additionally, numerous ethical considerations could impact the deployment of GenAI.
Read more
A fuzzy approach to determining antecedents to green cosmetic consumption in India
Dr. Richa Srivastava, Dr. Sanjeev MA & Dr. Srikant Gupta

Heightened public concerns for the global environment due to human overexploitation have given rise to many green product initiatives by businesses. Green cosmetics (GC) are products developed and marketed based on ecological sustainability and have shown increasing consumer appeal worldwide.
Read more
Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes
Dr. Rekha Attri

The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioural.
Read more
Investigating stakeholder perceptions of graduate employability
Dr. Pragya Gupta & Dr. Renuka Mahajan

The study aims to ratify skills necessary to bridge the gap between the existing models and emerging needs of a technology-enabled workspace; especially in the Indian context. The findings based on the partial least squares (PLS) technique has been used to present a framework confirming the importance of digital competencies, business fundamentals and behavioral skills. In-depth discussions with specialists ratified the proposed framework and recommended potential changes in curriculum and pedagogy
Read more
Enemies to frenemies: competition between online and offline retailers amidst crises
Dr. Deepak Halan

This study explores coopetition opportunities between e-tailers and brick-and-mortar (BM) retailers and provides a conceptual framework. These opportunities may be triggered by events such as social distancing causing crises (SDCC).
Read more
An overview of blockchain research and future agenda: Insights from structural topic modeling
Dr. Anuja Shukla, Dr. Anubhav Mishra

As a disruptive technology, blockchain has become a strategic priority for many businesses. A vast amount of research exists on blockchain's innovative nature and immense potential for multiple industries.
Read more

List of Publications 2025

List of Publications 2023
Download Research Paper Booklet

Our Research & Publication

List of Publications 2025

Paper (APA Style)Scopus Indexed

Deepak Singh | (2024) | Noida | Seeds for Innovation-
Pioneering Sustainable Horizons | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Deepak Singh | (2024) | Noida | Seeds of Progress-
Designing Sustainable Futures | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Deepak Singh | (2024) | Noida | Green Choices: A Comparative Study of Pro-Environmental Behaviour Towards Electric Vehicle Use Intention among Young Consumers in India and Indonesia |

Deepak Singh | (2025) | Noida | NAVIGATING UNCERTAINTY: THE RISING ROLE OF FINANCE AND AI GIG PROFESSIONALS IN EMPOWERING EDUCATION ECOSYSTEM IN THE INDUSTRY 5.0 | https://abpi.uk/wp-content/uploads/2025/06/01MAY2507.pdf

Deepak Singh | (2025) | Noida | Emotional Branding in Emerging Economies: Use of AI in Deciphering Symbolic and Cultural Dimensions of Sustainable Marketing | https://doi.org/10.4018/979-8-3373-0948-4.ch011

Jolly John | (2024) | Noida | Challenges of Online Teaching for Primary Level Educators – Navigating through the Challenges in the South Asian Countries | https://doi.org/10.52783/jier.v4i3.1577

Abhijit Nair | (2024) | Noida | An Analysis between Customer satisfaction and brand loyalty across different types of brands | https://doi.org/10.52783/eel.v14i4.2243

Abhijit Nair | (2024) | Noida | Decision-Making Processes in Management: The Influence of Data Analytics and Big Data | https://doi.org/10.53555/lpi.v44i4.3836

Shalini Verma | (2024) | Noida | The HOPE Framework: Equipping Indian University Students with Green Skills for Employability, Career Growth, and Holistic Well-being in the 21st Century | https://doi.org/10.52783/jier.v5i2.2510

Shalini Verma | (2025) | Noida | Turning Policy into Practice: The Role of Indian Publishers in
Advancing NEP 2020’s Vision of Green Education | https://www.eksplorium.com/index.php/journal/article/view/39

Sahil Narang | (2024) | Noida | COVID-19 Induced Uncertainty and IPO’s Economic Outcomes | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Sahil Narang | (2024) | Noida | Structural Changes in The Gold Market | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Poonam Sharma | (2024) | Noida | “THE RISE OF POP-UP RETAIL: INVESTIGATING THE SUCCESS OF EXPERIENTIAL DESIGN WITHIN POP-UP STORES IN DELHI NCR REGION | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Shuchita Tewari | (2024) | Noida | Role of online health communities in patient compliance: a social support perspectiv | DOI https://doi.org/10.1108/JSIT-12-2023-0329

Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

Sanghvi, M., Sharma, P., & Chandani, A. (2024). A Study to Explore the Motives of Investors to Invest in Derivatives Market: A PLS-SEM Approach. Financial Internet Quarterly, 20(3), pp 1-12.

Pande, S., Chandani, A., & Wagholikar, S. (2025). Digital Governance Across Whole-of-the-Government: Opportunities and Challenges. Financial Internet Quarterly, 21(1), pp 67-75.

Chandani, A., Atiq, R., Ubarhande, P., & Pathak, S. P. (2024). Recent Trends in Business Management. Shineeks Publishers, (), pp .

Srivastava, V., Parihar, S. S., Mishra, D., & Athar, M. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European economic letters, 14(3), pp 2254–2262.

Srivastava, H. K., Singh, V. L., & Singh, S. K. (2024). Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach. The Journal of Indian Management & Strategy, 29(4), pp 13-22.

Nilesh Kumar Tiwari (2024-25), Participative Management and its Effectiveness: The State of Art, CU Global Management Review

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Chaterjee, R., Mehrotra, M., Parihar, S. S., & Gupta, O. j. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European economic letters, 14(3), pp 2026–2043.

Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

Srivastava, H. K., Singh, V. L., & Singh, S. K. (2024). Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach. The Journal of Indian Management & Strategy, 29(4), pp 13-22.

Singh, S. K., & Singh, V. L. (2025). Road traffic injuries and fatalities– The Scourge of India. Transportation in Developing Economies, 11(1).

Singh, S., Singh, S. K., Singh, V. L., & Petrova, M. (2025). Unravelling Economic Complexity: A Systematic Exploration of Themes and Trends through Literature and Keyword Network Analysis. ACCESS Access to Science Business Innovation in Digital Economy, 6(2), 357–380.

Singh, S. K., & Singh, V. L. (2024). Road traffic crashes in UP’s metropolitan cities: a public health scourge. Romanian Journal of Transport Infrastructure, 13(1), 1–12.

Paper (APA Style)Scopus Indexed

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

A*

Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82, 104085. https://doi.org/10.1016/j.jretconser.2024.104085

A*

Shalini Srivastava | (2024) | Noida | When patrons become perpetrators: Examining the negative effects of customer incivility for Hospitality employees | https://doi.org/10.1016/j.ijhm.2024.103867

A*

Shalini Srivastava | (2024) | Noida | Proliferating green innovative work behavior through green organizational culture: Mediating role of green ambidexterity and values in the hospitality context | https://doi.org/10.1016/j.ijhm.2024.104006

A*

Shalini Srivastava | (2024) | Noida | Does resilience buffer the negative effects of tolerance to workplace incivility in the hospitality context? | https://doi.org/10.1016/j.ijhm.2024.104005.

A*

Poornima Madan | (2024) | Noida | Proliferating green innovative work behavior through green organizational culture: Mediating role of green ambidexterity and values in the hospitality context | https://doi.org/10.1016/j.ijhm.2024.104006

A*

Poornima Madan | (2024) | Noida | Does resilience buffer the negative effects of tolerance to workplace incivility in the hospitality context? | https://doi.org/10.1016/j.ijhm.2024.104005.

A*

Poornima Madan | (2024) | Noida | When patrons become perpetrators: Examining the negative effects of customer incivility for Hospitality employees | https://doi.org/10.1016/j.ijhm.2024.103867

A*

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

A*

Nunkoo, R., Pillai, R., Sivathanu, B., & Rana, N. P. (2024). Drivers and inhibitors of consumers’ adoption of AI-driven drone food
delivery services. International Journal of Hospitality Management, 123(), pp .

A*

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

A*

Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643

A

Zhou, Q., Shankar, A., Dixit, A., Bhatia, M., & Mehrotra, A. (2024). Current dynamics and future growth of online travel agencies. Journal of Global Information Management, 32(1), 1-28. https://doi.org/10.4018/jgim.341797

A

Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

A

Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.3991

A

Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195

A

Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081

A

Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84, 104191. https://doi.org/10.1016/j.jretconser.2024.104191

A

Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087

A

Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452

A

Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308

A

Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205

A

Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425

A

Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336

A

Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402

A

Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703

A

Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037

A

Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

A

Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605

A

Chakraborty, D., Polisetty, A., Mishra, A., & Rana, N. P. (2023). A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions. Asia Pacific Journal of Tourism Research, 28(12), 1380-1398. https://doi.org/10.1080/10941665.2023.2293801

A

Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]

A

Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920

A

Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133

A

Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344

A

Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025b). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review. https://doi.org/10.1108/imr-04-2024-0110

A

Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670

A

Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

A

Tan, F., Li, X., Agarwal, R., Joshi, Y., & Yaqub, M. Z. (2024). Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments. Journal of Retailing and Consumer Services, 79, 103878. https://doi.org/10.1016/j.jretconser.2024.103878

A

Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446

A

Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

A

Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850

A

Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057

A

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

A

Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]

A

Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370

A

Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658

A

Srivastava, R., Singh, D. K., & Rana, N. P. (2024). Analysis of barriers to investment and mining in cryptocurrency for traditional and tech-savvy investors: A fuzzy approach. Technology in Society, 77, 102546. https://doi.org/10.1016/j.techsoc.2024.102546

A

Paper (APA Style)Scopus Indexed

Md Naved | (2024) | Noida | Digital Twins for Smart Cities and Villages | https://shop.elsevier.com/books/digital-twins-for-smart-cities-and-villages/iyer/978-0-443-28884-5

Md Naved | (2024) | Noida | Machine Learning and Feature Selection-Enabled Optimized Technique for Heart Disease Classification and Prediction | http://dx.doi.org/10.24423/cames.2024.602

Md Naved | (2025) | Noida | Machine Learning Based Biomedical Image Analysis Device For Accurate Detection of Disease | Design No – 6415745

Md Naved | (2025) | Noida | Effective crop categorization using wavelet transform based optimized long short-term memory technique | https://doi.org/10.11591/eei.v14i3.7748

Md Naved | (2025) | Noida | Apparatus for Medical Diagnosis | Design No – 6411401

Md Naved | (1899) | Noida | Analysis of Graduate Students Using Machine Learning to Forecast Student’s Employability and Academic Success |

Sonali Singh | (2024) | Noida | Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors | https://doi.org/10.1108/APJML-05-2024-0666

WoS

Sonali Singh | (2024) | Noida | Establishing the missing link between motivational factors and international tourist intentions for yoga tourism: a perspective from flow experience theory | https://doi.org/10.1080/02508281.2024.2423118

WoS

Sonali Singh | (2024) | Noida | Impact of service quality, relational trust and attitude on the intention to pursue higher education within a country, than abroad | https://doi.org/10.1108/IJEM-06-2023-0300

WoS

Sonali Singh | (2024) | Noida | Examining the link between CSR perceptions and employee advocacy through organizational justice: Can corporate hypocrisy mitigate? | https://doi.org/10.1002/csr.2969

WoS

Sonali Singh | (2024) | Noida | The good shepherd: linking artificial intelligence (AI)-driven servant leadership (SEL) and job demands-resources (JD-R) theory in tourism and hospitality | https://doi.org/10.1108/JHTI-06-2024-0628

WoS

Shivani Bali | (2024) | Noida | Does psychological empowerment transmit the effects of organisational justice on employees’ knowledge sharing? A study on the Indian hospitality industry | DOI https://doi.org/10.1108/BIJ-03-2023-0157

WoS

Shivani Bali | (2024) | Noida | Innovations and technology implementation in Indian agricultural sector | https://doi.org/10.1504/IJBIS.2024.140441

Shivani Bali | (2025) | Noida | Forensic analysis based digital piracy prevention system using blockchain & error correcting code |

Shivani Bali | (2025) | Noida | A Multi-Criteria Decision-Making Framework for Blockchain Technology Adoption in Smart Healthcare | https://www.ijmems.in/cms/storage/app/public/uploads/volumes/70-IJMEMS-25-0095-10-5-1476-1496-2025.pdf

WoS

Shivani Bali | (2024) | Noida | Seeds of Progress: Designing Sustainable Futures | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Shivani Bali | (2024) | Noida | Seeds for Innovation: Pioneering Sustainable Horizons | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Shivani Bali | (2025) | Noida | A Silicon Lycra Based Heated Suit System with Piezoelectric Pad Fitted Shoes and Working Method Thereof | https://www.bloomsbury.com/in/seeds-for-innovation-pioneering-sustainable-horizons-9789361316234/

Shivani Bali | (2024) | Noida | Challenges of GenAI Adoption in Supply Chain & Logistics Management | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Santosh Sood | (2024) | Noida | “A SOCIAL IDENTITY THEORY APPROACH TO CUSTOMER
ENGAGEMENT: THE INFLUENCE OF AUGMENTED REALITY
FACE-FILTER APPLICATIONS USAGE” | ISSN 2067- 2462

WoS

Deepak Halan | (2024) | Noida | Post–crises capability development – the silver lining: learning from e-tailers’ adaptation to greater protection needs | https://doi.org/10.1108/DLO-04-2024-0097

Deepak Halan | (2024) | Noida | Sustainable Apparel Purchase Intention: Influence of Branding on Indian Consumers | https://www.textileassociationindia.org/post/sustainable-apparel-purchase-intention-influence-of-branding-on-indian-consumers

Deepak Halan | (2025) | Noida | Influence of Consumption Values on Consumer Attitude Towards Sustainable Apparel Purchase Intention: Evidence from the Indian Apparel Market | https://doi.org/10.1108/RJTA-06-2024-0090

WoS

Deepak Halan | (2025) | Noida | Chapter 4. Green supply chain management with AI | Smart Sustainability: The Role of AI in Business Intelligence – 1st Ed

Deepak Halan | (2025) | Noida | “DIRECT-TO-MOBILE TECH: Solution For Poor Connectivity Or Lack Of Internet Access” | https://www.electronicsforu.com/technology-trends/direct-to-mobile-tech-solution-for-poor-connectivity-or-lack-of-internet-access

Arpan Anand | (2024) | Noida | Navigating the Cross-Cultural Landscape of Sustainable Luxury Marketing: A Holistic Perspective | https://books.google.co.in/books?hl=en&lr=&id=44UoEQAAQBAJ&oi=fnd&pg=PA205&dq=Navigating+the+Cross-Cultural+Landscape+of+Sustainable+Luxury+Marketing:+A+Holistic+Perspective&ots=9kyfdCmAFc&sig=sa5k7gJO0Yb8v4UFN2XVgkR74Kk&redir_esc=y#v=onepage&q=Navigating%20the%20Cross-Cultural%20Landscape%20of%20Sustainable%20Luxury%20Marketing%3A%20A%20Holistic%20Perspective&f=false

Arpan Anand | (2024) | Noida | What Drives Actual Buying Behaviour for Organic Food Consumers?: Insights from SOBC Framework in Emerging Economies | https://doi.org/10.1177/23197145241284080

WoS

Arpan Anand | (2025) | Noida | Enhancing Customer Engagement through the Metaverse: Opportunities and Challenges for Indian SME | https://doi.org/10.4018/979-8-3693-9005-4.ch006

Arpan Anand | (2025) | Noida | Resilience Strategies in Family-Owned Business: Business Continuity Management in India | https://doi.org/10.4018/979-8-3693-8809-9.ch012

Arpan Anand | (2025) | Noida | Marketing Perspectives on Phygitalization | https://appleacademicpress.com/marketing-perspectives-on-phygitalization-/9781774918463

Arpan Anand | (2024) | Noida | Seeds of Innovation | 9789361316234

Arpan Anand | (2024) | Noida | Seeds of Progress | https://www.bloomsbury.com/in/seeds-of-progress-designing-sustainable-futures-9789361316517/

Arpan Anand | (2025) | Noida | Marketing Strategies in the Gig Economy: Challenges and Opportunities for Freelance Marketers | https://doi.org/10.4018/979-8-3693-9385-7.ch005

Arpan Anand | (1899) | Noida | Proceedings of Sustainability, Entrepreneurship, Equity and Digital Strategies (SEEDS 2024) | https://www.atlantis-press.com/proceedings/seeds-24/publishing

Amarnath Tripathi | (2024) | Noida | Income and Income Inequality among Indian Rural Households | https://nirdpr.org.in/nird_docs/srsc/srsc261016-1.pdf

Amarnath Tripathi | (2024) | Noida | An Area of Dankness: Food Security of Food Producers When the Kosi Comes Down to the Plains | https://link.springer.com/chapter/10.1007/978-3-031-62197-0_15

Amarnath Tripathi | (2025) | Noida | Emerging Job Opportunities and Skill Gaps: Insights from Local Enterprises | https://doi.org/10.2991/978-94-6463-714-4_5

Amarnath Tripathi | (2025) | Noida | Climate Change and Agriculture in India: Impacts, Implications, and Barriers to Adaptation | https://link.springer.com/chapter/10.1007/978-981-96-5273-0_1

Amarnath Tripathi | (2025) | Noida | Strengthening Climate Change Adaptation in Indian Agriculture: Policy Insights for Building Resilience | https://onlinelibrary.wiley.com/doi/10.1002/ldr.5624

WoS

Ayushi Kalra | (2024) | Noida | Navigating the Cross-Cultural Landscape of Sustainable Luxury Marketing: A Holistic Perspective | https://books.google.co.in/books?hl=en&lr=&id=44UoEQAAQBAJ&oi=fnd&pg=PA205&dq=Navigating+the+Cross-Cultural+Landscape+of+Sustainable+Luxury+Marketing:+A+Holistic+Perspective&ots=9kyfdCmAFc&sig=sa5k7gJO0Yb8v4UFN2XVgkR74Kk&redir_esc=y#v=onepage&q=Navigating%20the%20Cross-Cultural%20Landscape%20of%20Sustainable%20Luxury%20Marketing%3A%20A%20Holistic%20Perspective&f=false

Ayushi Kalra | (2025) | Noida | Emerging Technologies in Biometrics : Artificial Intelligence and Machine Learning | https://www.taylorfrancis.com/chapters/edit/10.1201/9781003509554-2/emerging-technologies-biometrics-artificial-intelligence-machine-learning-aayushi-kalra

Varda Sardana | (2024) | Noida | The hidden costs of deposit insurance: Evidence from India’s cross-subsidization model | https://doi.org/10.1504/IJSE.2024.139521

Varda Sardana | (2024) | Noida | Riding the Regulatory Wave: A Review of Banking Supervision Literature and Future Agendas | https://www.proquest.com/openview/516a7c24f43105a14a81296b3fc6fa80/1?pq-origsite=gscholar&cbl=7065076

WoS

Varda Sardana | (2025) | Noida | Market Discipline in Banking: A Systematic Review and Future Research Agenda | https://doi.org/10.1177/23197145241301934

WoS

Varda Sardana | (2025) | Noida | India’s Deposit Insurance System: Does It Need an Innovative Revamp? | https://www.ingentaconnect.com/content/hsp/jrmfi/2024/00000017/00000002/art00007

Varda Sardana | (2025) | Noida | Unlocking the Potential: The Synergy Between Gender Diversity and Corporate Social Responsibility Reporting in India | https://link.springer.com/chapter/10.1007/978-981-96-0843-0_14

Varda Sardana | (2025) | Noida | Toward transparency: developing and validating a sustainability disclosure characteristics scale | https://doi.org/10.1108/SBR-06-2024-0184

WoS

Varda Sardana | (2025) | Noida | Macroeconomic Perspectives in Banking: A Systematic Review and Conceptual Framework | https://doi.org/10.1177/22779779251338098

Ajay Bansal | (2024) | Noida | Cloud Based Data Management Device | Design no-6395958

Aastha Gupta | (2024) | Noida | Impact of using derivatives on stock market liquidity | https://doi.org/10.1016/j.intfin.2024.102077 Get rights and content

WoS

List of Publications 2023
Search
Close Menu

Jaipuria Home

Admissions

Programmes

About Jaipuria

About Jaipuria Group

AACSB Accreditation

Our Campuses

Jaipuria Lucknow

Jaipuria Noida

Jaipuria Jaipur

Jaipuria Indore

Placement

Accreditations & Rankings

Students Life @ Jaipuria

Changemaker Series

Faculty

Alumni

NIRF Ranking

Downloads

International Relations

Internal Committee

AI Labs

Executive Education

Jaipuria Blog

Careers

Follow us

Facebook-f Youtube Linkedin-in Instagram Whatsapp

Mobile Section

Search
Close Menu

Admission

Jaipuria Home

Programmes

About Jaipuria

About Jaipuria Group

AACSB Accreditation

Our Campuses

Jaipuria Lucknow

Jaipuria Noida

Jaipuria Jaipur

Jaipuria Indore

Faculty

Alumni

Jaipuria Events

NIRF Ranking

Internal Committee

Downloads

International Relations

Placement

AI Labs

Executive Education

Jaipuria Blog

Careers

Accreditations & Rankings

Students Life @ Jaipuria

Changemaker Series

Follow us

Facebook-f Twitter Youtube Linkedin-in Instagram Whatsapp

PGDM^/MBA PROGRAM
2026-28 Enquiry

Batch 2025-Jaipuria