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Centres of Excellence provide students with state-of-the-art learning environments to offer an unmatched experience.
This Centre create synergies, promote trans-disciplinary dialogue and leverage expertise and networks to engage studenst and other stakeholders across and beyond campus to.
These centres focuses on research, educational programmes and resources, and fostering the development and dissemination of new research methodologies, curricula and teaching pedagogy throughout its extensive local, national and international networks.
Centre for Entrepreneurship and Family Business focus on to train, mentor and entrepreneurial skill among students, first-generation entrepreneurs and family business owners in the region. The Centre also actively engages with local entrepreneurs and start-ups to help them establish and scale their business in the region. CEFB organises nationwide online business plan competition named as Neo Business Plan competition which attracted around 100 applications from premium institute of India like IITs and IIMs.
Currently three incubates – Eduroomz, BDesi, and StarkPower are supported by centre for Entrepreneurship and family business (CEFB)
The Centre for entrepreneurship & family business- Incubation Cell of Jaipuria Institute of Management, Lucknow is AICTE certified and is a part of MHRD’s Innovation Cell. Our Incubation Centre promotes the idea of developing entrepreneurship skills within the institute and in the nearby region to produce entrepreneurs. It was established in the year 2018 under the aegis of Centre of Entrepreneurship and Family Business. It offers a whole bouquet of incubation facilities and services to budding entrepreneurs and to convert their innovative ideas into commercially viable products or services. We incubate ventures in technology, FinTech, education and other interdisciplinary areas. Our team organises regular events like business plan competitions, investors meet, entrepreneurial talk series, workshops, and seminars to develop entrepreneurial ecosystems across the nation. Currently we are incubating six start-ups which are in different phases of their growth. We are planning to add more start-ups soon.
The Incubation centre has recently achieved a major landmark by getting recognized from the Government of Uttar Pradesh (GoUP) under its Start-up in UP initiative. The GoUP will provide a matching CAPEX grant up to Rs 50 Lakhs to set up the infrastructure related to incubation cell. Apart from this GoUP will provide an OPEX grant of Rs. 30 Lakhs per year. We received the First instalment of Rs. 7.5 Lakh of OPEX grant in 2022.
We also are a part of Institute Innovation cell, an initiative started by Ministry of Education, Government of India.
To provide all-round support to our incubates, we have partnered with organisations like Indian Industries Association (IIA) & Entrepreneurship Organization (EO) to enhance our mentorship facilities.
We are incubating 15 start-ups. One of them was recently funded by Government of UP. Two other start-ups of our incubation centre are in talks with VC’s and expecting funding soon.
Some prominent startups incubated in our incubation are as follows:
DISTINCT HORIZON:
At Distinct Horizon, we develop intelligent technologies which are mechanizing scientific farming practices to double the profits of marginalized farmers across the developing world and increase food production while protecting the ever-degrading environment! All-in-one Tech Enabled Machines for Precision Farming!
TIFFILO:
A company into tiffin services started in 2017 and hit an annual revenue of Rs 42 lakh in 2019. Your story published a story on them ( https://yourstory.com/2020/05/startup-bharat-lucknow-startup-homemade-food-delivery-tiffilo/amp) . They got the first round of funding in 2019. Now they are in talks for series A funding.
YOYOCIAL:
“Yoyocial” is a Hindi digital platform which would cover national international, regional & hyperlocal news & events better & faster than anyone else.
Stark Power which is social for-profit venture started by our alumni Sama Mehndi is developing a portable smart self-sustainable toilet which can be installed at crowded places and will generate power generation using urine and solar.
EDUROOMZ: started by Jaipuria student Akshay, Eduroomz is an aggregator for classrooms available within city limits and can be booked on hourly basis by coaching institutes.
Bdesi founded by Anurag is a platform for artisans and designers which is helping them to directly, connect with buyers. The platform will use Augmented Reality for virtual trial rooms.
Clocean: Clocean Private Limited is involved in creating digital clothes and customer can also order physical clothes. There will be new illustration and designs updated every day as It is an open platform for illustrators and designers.
The company is also working towards providing digital trials of the selected clothes and/ or designs on customers by using latest technology.
At present the company is in Scaling Up Stage for customized designs and Prototyping stage for digital trials.
Incubatee Logo & About – Peranum: PER ANUM FUTURE’S PRIVATE LIMITED: We aim to explore new ideas and technology for our day-today life. Our objective is to help organize daily lives, and facilitate ease of living through seamless incorporation of Technology.
Currently, we are in the process of creating a time tracking device, which will aid time management. The idea is to be able to back track time in a simplistic yet fascinating manner. The startup is in ideation stage at present.
Softmation: Softmation Corporation is leading organization established since 2012 and our new venture as a startup named Softmation Innovation LLP is working on Healthcare industry. In view of the problem in health, we have to solve the problem from rural to urban world about what happens due to lack of medical attention and we are trying our best in that direction. We are making a health machine, which will bring a security feeling that we will get medicine with consultation everywhere. It will bring a huge revolution in health sectors and entire world will want use this service for health improvement. We are solving the problem in Health Sector from rural to urban world. Through our Digital Technologies we are trying to give more medical attention to rural as well as urban people. As we have seen in last 2 years at the time of Pandemic Situation the public not able to get in touch with doctor for even normal diseases also. There are no proper consultation or Checkup facilities (like BP, Pulse, Temperature, Weight, ECG etc.) available for rural people so we are trying our best in that direction. The company is in MVP stage for the incubated business idea.
Centre for Learning technologies was founded under Centre of Teaching and Learning on 26th March, 2018. Earlier, the centre was named Centre for Learning, Innovation and Case Development. On March 26, 2018, it got bifurcated into two sub centres – Learning Technologies and Case Development & Pedagogy.
| S.No. | Course Name | Name of Faculty | Title | Duration | YouTube |
|---|---|---|---|---|---|
| 1 | Managerial Economics< | Harshit Kumar Srivastava | Price elasticity of demand | 09:12 mins |  |
| 2 | Managerial Economics | Prof. Harshit Kumar Srivastava | Income elasticity of demand | 08:12 mins | |
| 3 | Corporate Valuation | Prof. Sushma Vishnani | Analysis of earning call – Transcripts using Gen AI | 17:27 mins | |
| 4 | Corporate Valuation | Prof. Sushma Vishnani | Decoding Earning Call Transcripts | 25:20 mins | |
| 5 | Advance Corporate Finance | Prof. Hemendra Gupta | Option | 26:26 mins | |
| 6 | Advance Corporate Finance | Prof. Hemendra Gupta | Put Option | 15:17 mins | |
| 7 | Investment Banking | Prof. Arti Chandani | Mergers and Acquisition Part 1 | 06:01 mins | |
| 8 | Investment Banking | Prof. Arti Chandani | Mergers and Acquisition Part 2 | 09:32 mins | |
| 9 | Financial Modelling and Analysis | Prof. Reena Agarwal | Financial Modelling | 07:58 mins | |
| 10 | Multinational Financial Management | Prof. Reena Agarwal | FORWARD MARKET | 17:35 mins | |
| 11 | SMBD | Prof. Sujit Patra | Ansoff Matrix | 13:45 mins | |
| 12 | ustainable Operations Management | Prof. Anupam Saxena | Environmental Impact Assessment | 13:26 mins | |
| 13 | Sustainable Operations Management | Prof. Anupam Saxena | Operations Scheduling | 14:22 mins | |
| 14 | B2B Marketing | Prof. Om JI Gupta | Personality | 13:20 mins | |
| 15 | Risk management in commercial banking | Prof. Upendra Nath | Capital Adequacy | 07:25 mins | |
| 16 | Risk management in commercial banking | Prof. Upendra Nath | Risk-weighted asset | 10:13 mins | |
| 17 | Critical Reading and Writing | Prof. Kajal Srivastava | How to get a job using Social Media Profile? | 03:57 mins | |
| 18 | DM | Prof. Anubhav Misra | Integrated Marketing Communications (IMC): Beyond Advertising | 05:37 mins | |
| 19 | DM | Prof. Anubhav Misra | Understanding Sales Promotions: Consumer-Focused Strategies Explained by Dr. Anubhav Mishra | 04:57 mins | |
| 20 | DM | Prof. Anubhav Misra | Understanding Trade Promotions: Beyond Consumer Deals | 05:01 mins | |
| 21 | Accounting for Business | Prof. Hemendra Gupta | Importing Financial Data for Analysis – Prof. Hemendra Gupta | 28:57 mins | |
| 22 | Corporate Finance | Prof. Arti Chandani | Understanding the Time Value of Money: A Session with Prof Arti | 16:30 mins | |
| 23 | Entrepreneurship | Prof. Jyoti Dewan | Exploring the Entrepreneurial Spectrum | Prof. Jyoti’s Insights | 02:54 mins | |
| 24 | Entrepreneurship | Prof. Jyoti Dewan | Understanding the Different Forms of Entrepreneurship | Prof. Jyoti Explains | 05:42 mins | |
| 25 | Marketing Analytics | Prof. Rehan Husain | Mastering Customer Lifetime Value: Insights by Prof Rehan | 12:14 mins | |
| 26 | Marketing Analytics | Prof. Rehan Husain | Exploring Market Basket Analysis with Prof Rehan | 14:08 mins | |
| S.No. | Faculty Name | Module Topic | Duration | E-Content Launch Year | Module Title | YouTube |
|---|---|---|---|---|---|---|
| 1 | Prof. Abha R Dixit | Communication | 08:29 mins | 2023-24 | Communication by Prof. Abha | |
| 2 | Prof. Abha R Dixit | Email Writing | 05:53 mins | 2023-24 | Email writing by Prof. Abha | |
| 3 | Prof. Abha R Dixit | Self Introduction | 11:54 mins | 2023-24 | Self Introduction by Prof. Abha | |
| 4 | Prof. Kajal Srivastava | PSP Listening | 09:06 mins | 2023-24 | Psp Listening by Prof. Kajal Srivastava | |
| 5 | Prof. Kajal Srivastava | Persuasive Communication | 06:55 mins | 2023-24 | Persuasive Communication by Prof. Kajal Srivastava | |
| 6 | Prof. Rehan Husain | Marketing Research | 10:19 mins | 2023-24 | Marketing Research by Prof. Rehan | |
| 7 | Prof. Rehan Husain | Why To Study Marketing Research | 09:23 mins | 2023-24 | Why To Study Marketing Research by Prof. Rehan | |
| 8 | Prof. Ashutosh Pandey | Money Supply | 06:01 mins | 2023-24 | Money Supply by Prof. Ashutosh Pandey | |
| 9 | Prof. Ashutosh Pandey | Money | 09:09 mins | 2023-24 | Money by Prof. Ashutosh Pandey | |
| 10 | Prof. Arti Chandani | Risk and return | 05:33 mins | 2023-24 | Risk and Return by Prof. Arti Chandani | |
| 11 | Prof. Arti Chandani | Risk | 05:51 mins | 2023-24 | Risk by Prof. Arti Chandani | |
| 12 | Prof. Himanshu Misra | Basics of Promotion | 12:14 mins | 2023-24 | Basics of Promotion by Prof. Himanshu | |
| 13 | Prof. Himanshu Misra | Distribution Dynamics | 30:38 mins | 2023-24 | Distribution Dynamics by Prof. Himanshu | |
| 14 | Prof. Upendra Nath Shukla | Micro Finance Basics | 14:35 mins | 2023-24 | Micro Finance Basics by Prof. Upendra | |
| 15 | Prof. Upendra Nath Shukla | Variance Analysis | 15:06 mins | 2023-24 | Variance Analysis by Prof. Upendra | |
| 16 | Prof. Shalini Singh | Business Models in Online Retail | 05:33 mins | 2023-24 | Business Models in Online Retail by Prof. Shalini Singh | |
| 17 | Prof. Shalini Singh | Marketplace Model in Online Retail | 05:51 mins | 2023-24 | Marketplace Model in Online Retail by Prof. Shalini Singh | |
| 18 | Prof. Shalini Singh | Inventory Led & Dropshipping Models in Online Retail | 04:45 mins | 2023-24 | Inventory Led & Dropshipping by Prof. Shalini Singh | |
| 19 | Prof. Anubhav Mishra | Marketing Plan and Strategies | 09:53 mins | 2023-24 | Marketing Plan and Strategies by Prof. Anubhav | |
| 20 | Prof. Anubhav Mishra | Consumer Behavior | 07:05 mins | 2023-24 | Consumer Behavior by Prof. Anubhav | |
| 21 | Prof. Harshit Srivastava | Credit Creation By Commercial Bank | 07:15 mins | 2023-24 | Credit Creation By Commercial Bank by Prof. Harshit | |
| 22 | Prof. Harshit Srivastava | Money | 05:10 mins | 2023-24 | MONEY by Prof. Harshit | |
| 23 | Prof. Harshit Srivastava | Multiplier | 06:35 mins | 2023-24 | Multiplier by Prof. Harshit | |
| 24 | Prof. Sushma Vishnani | Exploring Methods of Forecasting Financials | 22:09 mins | 2023-24 | Exploring Methods of Forecasting Financials by Prof. Sushma | |
| 25 | Prof. Sushma Vishnani | Value creation | 06:52 mins | 2023-24 | Value creation by Prof. Sushma | |
| 26 | Prof. Anupam Saxena | Sustainable Operations | 05:06 mins | 2023-24 | Sustainable Operations by Prof. Anupam | |
| S. No. | Faculty Name | Module Topic | Duration | E-Content Launch Year | Module Title | YouTube |
|---|---|---|---|---|---|---|
| 1 | Prof. Hemendra Gupta | Accounting Equation | 11:17 mins | 2022-23 | Accounting Equation by Prof. Hemendra Gupta | Jaipuria Institute of Management, Lucknow | |
| 2 | Prof. Hemendra Gupta | Accounting Period Concept | 07:05 mins | 2022-23 | Accounting Period Concept by Prof. Hemendra Gupta | Jaipuria Institute of Management, Lucknow | |
| 3 | Prof. Anubhav Mishra | Advertising appeals | 05:49 mins | 2022-23 | Advertising appeals by Prof. Anubhav Mishra | Jaipuria Institute of Management, Lucknow | |
| 4 | Prof. Kajal Srivastava | Business Email Etiquette | 06:13 mins | 2022-23 | Business Email Etiquette by Prof. Kajal Srivastava | Jaipuria Institute of Management, Lucknow | |
| 5 | Prof. Hemendra Gupta | Business Entity | 12:19 mins | 2022-23 | Business Entity by Prof. Hemendra Gupta | Jaipuria Institute of Management, Lucknow | |
| 6 | Prof. Anubhav Mishra | Collaborative Marketing | 05:35 mins | 2022-23 | Collaborative Marketing by Prof. Anubhav Mishra | Jaipuria Institute of Management, Lucknow | |
| 7 | Prof. V V Ratna | Competitor Analysis | 06:36 mins | 2022-23 | Competitor Analysis by Prof. V V Ratna | Jaipuria Institute of Management, Lucknow | |
| 8 | Prof. Sushma Vishnani | Corporate finance | 08:16 mins | 2022-23 | Corporate finance by Prof. Sushma Vishnani | Jaipuria Institute of Management, Lucknow | |
| 9 | Prof. Arti Chandani | Corporate Finance | 05:21 mins | 2022-23 | Corporate Finance by Prof. Arti Chandani | Jaipuria Institute of Management, Lucknow | |
| 10 | Prof. Reena Agarwal | Cost concepts | 11:40 mins | 2022-23 | Cost concepts by Prof. Reena Agarwal | Jaipuria Institute of Management, Lucknow | |
| 11 | Prof. Harshit Srivastava | Demand Analysis | 14:23 mins | 2022-23 | Demand Analysis by Prof. Harshit Srivastava | Jaipuria Institute of Management, Lucknow | |
| 12 | Prof. Shubhendra S Parihar | Display ads | 12:57 mins | 2022-23 | Display ads by Prof. Shubhendra S Parihar | Jaipuria Institute of Management, Lucknow | |
| 13 | Prof. Sushma Vishnani | DuPont Analysis | 17:41 mins | 2022-23 | DuPont Analysis by Prof. Sushma Vishnani | Jaipuria Institute of Management, Lucknow | |
| 14 | Prof. Anubhav Mishra | Execution styles | 06:15 mins | 2022-23 | Execution styles by Prof. Anubhav Mishra | Jaipuria Institute of Management, Lucknow | |
| 15 | Prof. Harshit Srivastava | FISCAL POLICY | 06:44 mins | 2022-23 | FISCAL POLICY by Prof. Harshit Srivastava | Jaipuria Institute of Management, Lucknow | |
| 16 | Prof. Kajal Srivastava | Fundamentals of Business | 06:18 mins | 2022-23 | Fundamentals of Business by Prof. Kajal Srivastava | Jaipuria Institute of Management, Lucknow | |
| 17 | Prof. Padma Tripathi | Group formation | 09:11 mins | 2022-23 | Group formation by Prof. Padma Tripathi | Jaipuria Institute of Management, Lucknow | |
| 18 | Prof. V V Ratna | INDUSTRY ANALYSIS | 07:43 mins | 2022-23 | INDUSTRY ANALYSIS by Prof. V V Ratna | Jaipuria Institute of Management, Lucknow | |
| 19 | Prof. Reena Agarwal | Introduction to MAC | 02:22 mins | 2022-23 | Introduction to MAC by Prof. Reena Agarwal | Jaipuria Institute of Management, Lucknow | |
| 20 | Prof. Anupam Saxena | Location Planning and Analysis | 09:34 mins | 2022-23 | Location Planning and Analysis by Prof. Anupam Saxena | Jaipuria Institute of Management, Lucknow | |
| 21 | Prof. V V Ratna | Macro environment analysis | 08:48 mins | 2022-23 | Macro environment analysis by Prof. V V Ratna | Jaipuria Institute of Management, Lucknow | |
| 22 | Prof. Himanshu Misra | Module 1 Video 1 | 23:21 mins | 2022-23 | Module 1 Video 1 by Prof. Himanshu Misra | Jaipuria Institute of Management, Lucknow | |
| 23 | Prof. Himanshu Misra | Module 1 Video 2 | 16:21 mins | 2022-23 | Module 1 Video 2 by Prof. Himanshu Misra | Jaipuria Institute of Management, Lucknow | |
| 24 | Prof. Himanshu Misra | Module 1 Video 3 | 14:55 mins | 2022-23 | Module 1 Video 3 by Prof. Himanshu Misra | Jaipuria Institute of Management, Lucknow | |
| 25 | Prof. Arti Chandani | Organization of Finance Function | 06:54 mins | 2022-23 | Organization of Finance Function by Prof. Arti Chandani | Jaipuria Institute of Management, Lucknow | |
| 26 | Prof. Padma Tripathi | Organizational Design and effectiveness | 11:48 mins | 2022-23 | Organizational Design and effectiveness by Prof. Padma Tripathi | Jaipuria Institute of Management, Lucknow | |
| 27 | Prof. Reena Agarwal | Planning and Controlling | 03:48 mins | 2022-23 | Planning and Controlling by Prof. Reena Agarwal | Jaipuria Institute of Management, Lucknow | |
| 28 | Prof. Harshit Srivastava | Policy | 05:57 mins | 2022-23 | Policy by Prof. Harshit Srivastava | Jaipuria Institute of Management, Lucknow | |
| 29 | Prof. Arti Chandani | Role of a finance Manager | 05:37 mins | 2022-23 | Role of a finance Manager by Prof. Arti Chandani | Jaipuria Institute of Management, Lucknow | |
| 30 | Prof. Shubhendra S Parihar | SEO | 09:57 mins | 2022-23 | SEO by Prof. Shubhendra S Parihar | Jaipuria Institute of Management, Lucknow | |
| 31 | Prof. Anupam Saxena | SERVIC ESCAPE | 03:04 mins | 2022-23 | SERVIC ESCAPE by Prof. Anupam Saxena | Jaipuria Institute of Management, Lucknow | |
| 32 | Prof. Anupam Saxena | Supply Chain | 04:49 mins | 2022-23 | Supply Chain by Prof. Anupam Saxena | Jaipuria Institute of Management, Lucknow | |
| 33 | Prof. Anubhav Mishra | Brand Marketing | 05:17 mins | 2021-22 | Brand Marketing by Prof. Anubhav Mishra – Jaipuria Institute of Management Lucknow | |
| 34 | Prof. Anubhav Mishra | Zero Moment of Truth | 06:22 mins | 2021-22 | Zero Moment of Truth by Prof. Anubhav Mishra – Jaipuria Institute of Management Lucknow | |
| 35 | Prof. Anubhav Mishra | POSITIONING | 05:50 mins | 2021-22 | POSITIONING by Prof. Anubhav Mishra – Jaipuria Institute of Management Lucknow | |
| 36 | Prof. Kajal Srivastava | E-Mail Story | 06:06 mins | 2021-22 | E-Mail Story by Prof. Kajal Srivastava – Jaipuria Institute of Management Lucknow | |
| 37 | Prof Kajal Srivastava | Persuasive Communication | 05:40 mins | 2021-22 | Persuasive Communication by Prof Kajal Srivastava – Jaipuria Institute of Management Lucknow | |
| 38 | Prof Kajal Srivastava | Star Interview | 05:38 mins | 2021-22 | Star Interview by Prof Kajal Srivastava – Jaipuria Institute of Management Lucknow | |
| 39 | Prof. Abha | Interview Skill Part | 12:02 mins | 2021-22 | Interview Skill Part by Prof. Abha – Jaipuria Institute of Management Lucknow | |
| 40 | Prof. Abha | Job vs Career | 10:19 mins | 2021-22 | Job vs Career by Prof. Abha – Jaipuria Institute of Management Lucknow | |
| 41 | Prof. M A Sanjeev | Difference between sales and marketing | 10:40 mins | 2021-22 | Difference between sales and marketing by Prof. M A Sanjeev – Jaipuria Institute of Management Lucknow | |
| 42 | Prof. M A Sanjeev | IBB | 12:57 mins | 2021-22 | IBB by Prof. M A Sanjeev – Jaipuria Institute of Management Lucknow | |
| 43 | Prof. M A Sanjeev | 5C | 06:29 mins | 2021-22 | 5C by Prof. M A Sanjeev – Jaipuria Institute of Management Lucknow | |
| 44 | Prof. M A Sanjeev | Different Types of Sales People | 04:39 mins | 2021-22 | Different Types of Sales People by Prof. M A Sanjeev – Jaipuria Institute of Management Lucknow | |
| 45 | Prof. M A Sanjeev | Sales Skill Requirements | 05:31 mins | 2021-22 | Sales Skill Requirements by Prof. M A Sanjeev – Jaipuria Institute of Management Lucknow | |
| 46 | Prof. M A Sanjeev | Selling Process | 03:46 mins | 2021-22 | Selling Process by Prof. M A Sanjeev – Jaipuria Institute of Management Lucknow | |
| 47 | Prof. R. K. Ojha | CED | 04:39 mins | 2021-22 | CED by Prof. R. K. Ojha – Jaipuria Institute of Management Lucknow | |
| 48 | Prof. R. K. Ojha | IED | 12:26 mins | 2021-22 | IED by Prof. R. K. Ojha – Jaipuria Institute of Management Lucknow | |
| 49 | Prof. R. K. Ojha | PED | 18:09 mins | 2021-22 | PED by Prof. R. K. Ojha – Jaipuria Institute of Management Lucknow | |
| 50 | Prof. Pallavi Srivastava | Process of Learning | 08:53mins | 2021-22 | Process of Learning by Prof. Pallavi Srivastava – Jaipuria Institute of Management Lucknow | |
| 51 | Prof. Pallavi Srivastava | Models of Training | 10:45 mins | 2021-22 | Models of Training by Prof. Pallavi Srivastava – Jaipuria Institute of Management Lucknow | |
| 52 | Prof. Pallavi Srivastava | Distinguishing features of adult learners | 08:12 mins | 2021-22 | Distinguishing features of adult learners by Prof. Pallavi Srivastava – Jaipuria Institute of Management Lucknow | |
| 53 | Prof. Pallavi Srivastava | versity at workplace | 09:09 mins | 2021-22 | versity at workplace by Prof. Pallavi Srivastava – Jaipuria Institute of Management Lucknow | |
| 54 | Prof. Anupam Saxena | Lean and 8 kinds of Waste | 04:06 mins | 2021-22 | Lean and 8 kinds of Waste by Prof. Anupam Saxena – Jaipuria Institute of Management Lucknow | |
| 55 | Prof. Richa Srivastava | Experimental research design Part-1 | 05:58 mins | 2021-22 | Experimental research design Part-1 by Prof. Richa Srivastava – Jaipuria Institute of Management Lucknow | |
| 56 | Prof. Richa Srivastava | Experimental research design Part-2 | 05:09 mins | 2021-22 | Experimental research design Part-2 by Prof. Richa Srivastava – Jaipuria Institute of Management Lucknow | |
| 57 | Prof. Richa Srivastava | Experimental research design Part-3 | 05:00 mins | 2021-22 | Experimental research design Part-3 by Prof. Richa Srivastava – Jaipuria Institute of Management Lucknow | |
| 58 | Prof. Shyamji Mehrotra | Role of NGO | 12:57 mins | 2021-22 | Role of NGO by Prof. Shyamji Mehrotra – Jaipuria Institute of Management Lucknow | |
| 59 | Prof. Uttam Chakraborty | Flywheel | 03:49 mins | 2021-22 | Flywheel by Prof. Uttam Chakraborty – Jaipuria Institute of Management Lucknow | |
| 60 | Prof. Uttam Chakraborty | Sales Funnel | 03:48 mins | 2021-22 | Sales Funnel by Prof. Uttam Chakraborty – Jaipuria Institute of Management Lucknow | |
| 61 | Prof. Uttam Chakraborty | Brand Mapping | 04:10 mins | 2021-22 | Brand Mapping by Prof. Uttam Chakraborty – Jaipuria Institute of Management Lucknow | |
| 62 | Prof. V V Ratna | strategic management process | 08: 32 mins | 2021-22 | strategic management process by Prof. V V Ratna – Jaipuria Institute of Management Lucknow | |
| 63 | Prof. V V Ratna | strategic intent | 07:34 mins | 2021-22 | strategic intent by Prof. V V Ratna – Jaipuria Institute of Management Lucknow | |
| 64 | Prof. V V Ratna | environmental scanning | 05:45 mins | 2021-22 | environmental scanning by Prof. V V Ratna – Jaipuria Institute of Management Lucknow | |
| 65 | Prof. Hemendra Gupta | Time value of money- Introduction | 06:48 mins | 2021-22 | Time value of money- Introduction by Prof. Hemendra Gupta – Jaipuria Institute of Management Lucknow | |
| 66 | Prof. Hemendra Gupta | Future Value of Single Sum & Effective interest rate | 22:53 mins | 2021-22 | Future Value of Single Sum & Effective interest rate by Prof. Hemendra Gupta – Jaipuria Institute of Management Lucknow | |
| 67 | Prof. Reena Agarwal | International Finance Part-1 | 10:09 mins | 2021-22 | International Finance Part-1 by Prof. Reena Agarwal – Jaipuria Institute of Management Lucknow | |
| 68 | Prof. Reena Agarwal | International Finance Part-2 | 10:41 mins | 2021-22 | International Finance Part-2 by Prof. Reena Agarwal – Jaipuria Institute of Management Lucknow | |
| 69 | Prof. Reena Agarwal | International Finance Part-3 | 05:17 mins | 2021-22 | International Finance Part-3 by Prof. Reena Agarwal – Jaipuria Institute of Management Lucknow | |
| 70 | Prof. Shalini Singh | Retail management | 01:46 mins | 2021-22 | Retail management by Prof. Shalini Singh – Jaipuria Institute of Management Lucknow | |
| 71 | Prof. Shalini Singh | Functions of a retailer | 05:03 mins | 2021-22 | Functions of a retailer by Prof. Shalini Singh – Jaipuria Institute of Management Lucknow | |
| 72 | Prof. Shalini Singh | Retail mix strategies | 15:45 mins | 2021-22 | Retail mix strategies by Prof. Shalini Singh – Jaipuria Institute of Management Lucknow | |
| 73 | Prof. Sushma Vishnani | Cost Of Capital | 04:51 mins | 2021-22 | Cost Of Capital by Prof. Sushma Vishnani – Jaipuria Institute of Management Lucknow | |
| 74 | Prof. Sushma Vishnani | Cost Of Equity | 08:29 mins | 2021-22 | Cost Of Equity by Prof. Sushma Vishnani – Jaipuria Institute of Management Lucknow | |
| 75 | Prof. Sushma Vishnani | Cost Of Deft | 08:08 mins | 2021-22 | Cost Of Deft by Prof. Sushma Vishnani – Jaipuria Institute of Management Lucknow | |
| 76 | Prof. Rashmi Chaudhary | Bollinger Band | 12:49 mins | 2021-22 | Bollinger Band by Prof. Rashmi Chaudhary – Jaipuria Institute of Management Lucknow | |
| S. No. | Faculty Name | Module Topic | Duration (In Minutes) |
|---|---|---|---|
| 1 | Prof. Vijay | What is Marketing | 08:06 mins |
| 2 | Prof. Vijay | Difference Between Marketing And Selling | 03:08 mins |
| 3 | Prof. Vijay | Marketing Mix – 4Ps of Marketing | 08:26 mins |
| 4 | Prof. Vijay | Marketing Mix – 7Ps of Marketing | 04:47 mins |
| 5 | Prof. Vijay | Consumer Behaviour | 3:54 mins |
| 6 | Prof. Vijay | Meaning and Importance of Marketing Research | 03:54 mins |
| 7 | Prof. Vijay | SWOT Analysis | 03:57 mins |
| 8 | Prof. Vijay | Ansoff Matrix | 05:57 mins |
| 9 | Prof. Vijay | BCG Matrix | 07:58 mins |
| 10 | Prof. Vijay | Business Marketing | 05:15 mins |
| 11 | Prof. Vijay | Brand | 05:11 mins |
| 12 | Prof. Vijay | Product Life Cycle | 04:18 mins |
| 13 | Prof. Vijay | What Is A Price | 03:09 mins |
| 14 | Prof. Vijay | Place | 03:07 mins |
| 15 | Prof. Vijay | Need For Marketing Channel | 02:56 mins |
| 16 | Prof. Vijay | Promotion | 05:10 mins |
| 18 | Prof. Vijay | Digital Marketing | 06:47 mins |
Currently the centre has developed a state of the art Video Studio with all the necessary camera, lights and audio equipment. The centre also has a post-production set up to edit the videos in-house.
The centre employs a dedicated Video Studio In-charge – Mr Jayant Mehra, who looks after the shooting and post production under the guidance of the chair Dr. Vijay Prakash Anand.
Student Council & representation of students on academic & administrative bodies/committees of the institution
The Student Development Council(SDC) consists of student representatives elected by students and selected by panel of experts after thorough evaluation and interview process. An ideal representative should be willing to move the extra mile and contribute to the success of institute.
Academic Innovations
2023-24
Academic Innovations
2022-23
