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Centre for Excellence

Centres of Excellence provide students with state-of-the-art learning environments to offer an unmatched experience.

This Centre create synergies, promote trans-disciplinary dialogue and leverage expertise and networks to engage studenst and other stakeholders across and beyond campus to.

These centres focuses on research, educational programmes and resources, and fostering the development and dissemination of new research methodologies, curricula and teaching pedagogy throughout its extensive local, national and international networks.

Centre for Entrepreneurship & Family Business

Centre for Entrepreneurship and Family Business focus on to train, mentor and entrepreneurial skill among students, first-generation entrepreneurs and family business owners in the region. The Centre also actively engages with local entrepreneurs and start-ups to help them establish and scale their business in the region. CEFB organises nationwide online business plan competition named as Neo Business Plan competition which attracted around 100 applications from premium institute of India like IITs and IIMs.

Currently three incubates – Eduroomz, BDesi, and StarkPower are supported by centre for Entrepreneurship and family business (CEFB)

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INNOVATION AND INCUBATION CENTRE (IIC)

The Centre for entrepreneurship & family business- Incubation Cell of Jaipuria Institute of Management, Lucknow is AICTE certified and is a part of MHRD's Innovation Cell. Our Incubation Centre promotes the idea of developing entrepreneurship skills within the institute and in the nearby region to produce entrepreneurs. It was established in the year 2018 under the aegis of Centre of Entrepreneurship and Family Business. It offers a whole bouquet of incubation facilities and services to budding entrepreneurs and to convert their innovative ideas into commercially viable products or services. We incubate ventures in technology, FinTech, education and other interdisciplinary areas. Our team organises regular events like business plan competitions, investors meet, entrepreneurial talk series, workshops, and seminars to develop entrepreneurial ecosystems across the nation. Currently we are incubating six start-ups which are in different phases of their growth. We are planning to add more start-ups soon.

The Incubation centre has recently achieved a major landmark by getting recognized from the Government of Uttar Pradesh (GoUP) under its Start-up in UP initiative. The GoUP will provide a matching CAPEX grant up to Rs 50 Lakhs to set up the infrastructure related to incubation cell. Apart from this GoUP will provide an OPEX grant of Rs. 30 Lakhs per year. We received the First instalment of Rs. 7.5 Lakh of OPEX grant in 2022.

We also are a part of Institute Innovation cell, an initiative started by Ministry of Education, Government of India.

To provide all-round support to our incubates, we have partnered with organisations like Indian Industries Association (IIA) & Entrepreneurship Organization (EO) to enhance our mentorship facilities.

We are incubating 15 start-ups. One of them was recently funded by Government of UP. Two other start-ups of our incubation centre are in talks with VC’s and expecting funding soon.

OUR INCUBATEES:

Some prominent startups incubated in our incubation are as follows:

DISTINCT HORIZON: At Distinct Horizon, we develop intelligent technologies which are mechanizing scientific farming practices to double the profits of marginalized farmers across the developing world and increase food production while protecting the ever-degrading environment! All-in-one Tech Enabled Machines for Precision Farming!

TIFFILO: A company into tiffin services started in 2017 and hit an annual revenue of Rs 42 lakh in 2019. Your story published a story on them ( https://yourstory.com/2020/05/startup-bharat-lucknow-startup-homemade-food-delivery-tiffilo/amp) . They got the first round of funding in 2019. Now they are in talks for series A funding.

YOYOCIAL: “Yoyocial” is a Hindi digital platform which would cover national international, regional & hyperlocal news & events better & faster than anyone else.

FURNSTELLA: The company is in the prototyping stage. They are trying to develop a ecosystem for customized furniture. Their USP is usage of AR and VR.

Stark Power which is social for-profit venture started by our alumni Sama Mehndi is developing a portable smart self-sustainable toilet which can be installed at crowded places and will generate power generation using urine and solar.

EDUROOMZ: started by Jaipuria student Akshay, Eduroomz is an aggregator for classrooms available within city limits and can be booked on hourly basis by coaching institutes.

Bdesi founded by Anurag is a platform for artisans and designers which is helping them to directly, connect with buyers. The platform will use Augmented Reality for virtual trial rooms.

Clocean: Clocean Private Limited is involved in creating digital clothes and customer can also order physical clothes. There will be new illustration and designs updated every day as It is an open platform for illustrators and designers.

The company is also working towards providing digital trials of the selected clothes and/ or designs on customers by using latest technology.

At present the company is in Scaling Up Stage for customized designs and Prototyping stage for digital trials.

Facilities Additive manufacturing commonly known as 3D Printing is the latest and innovative solution for prototyping of products at minimal cost and in less time. The facility helps business and researchers in new product development.

List of Incubated Startups

Incubatee Logo & About - Peranum: PER ANUM FUTURE’S PRIVATE LIMITED: We aim to explore new ideas and technology for our day-today life. Our objective is to help organize daily lives, and facilitate ease of living through seamless incorporation of Technology.

Currently, we are in the process of creating a time tracking device, which will aid time management. The idea is to be able to back track time in a simplistic yet fascinating manner. The startup is in ideation stage at present

Softmation: Softmation Corporation is leading organization established since 2012 and our new venture as a startup named Softmation Innovation LLP is working on Healthcare industry. In view of the problem in health, we have to solve the problem from rural to urban world about what happens due to lack of medical attention and we are trying our best in that direction. We are making a health machine, which will bring a security feeling that we will get medicine with consultation everywhere. It will bring a huge revolution in health sectors and entire world will want use this service for health improvement. We are solving the problem in Health Sector from rural to urban world. Through our Digital Technologies we are trying to give more medical attention to rural as well as urban people. As we have seen in last 2 years at the time of Pandemic Situation the public not able to get in touch with doctor for even normal diseases also. There are no proper consultation or Checkup facilities (like BP, Pulse, Temperature, Weight, ECG etc.) available for rural people so we are trying our best in that direction. The company is in MVP stage for the incubated business idea.

Centre for Teaching & Learning

Centre for Learning technologies was founded under Centre of Teaching and Learning on 26th March, 2018. Earlier, the centre was named Centre for Learning, Innovation and Case Development. On March 26, 2018, it got bifurcated into two sub centres – Learning Technologies and Case Development & Pedagogy.

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Statement of Purpose
    The statement of purpose of the centre is as follows:
  • To promote the usage of ICT in the classroom to facilitate active student learning.
  • To promote the learning technologies like Flipped Classroom inside the classes to enhance the effectiveness of the teaching learning process.
  • To help the faculty members with the resources and support, to create online resources for various courses including Flipped Videos, MOOC courses etc.
Activities Conducted Under The Centre
    Based on the statement of purpose, the centre is instrumental in following activities:
  • Flipped Videos – To enhance the effectiveness of the teaching learning process, the centre shoots flipped videos of different faculty members in various subjects. The same is used in the classroom to facilitate active learning process. Till date, the centre has developed 35 flipped videos. Some of these videos have been used in the class as a Flipped classroom. The list of the flipped videos is given below:
ACADEMIC YEAR 2024-25
S.No. Course Name Name of Faculty Title Duration YouTube
1 Critical Reading and Writing Prof. Kajal Srivastava How to get a job using Social Media Profile? 03:57 mins YouTube Icon
2 DM Prof. Anubhav Misra Integrated Marketing Communications (IMC): Beyond Advertising 05:37 mins YouTube Icon
3 DM Prof. Anubhav Misra Understanding Sales Promotions: Consumer-Focused Strategies Explained by Dr. Anubhav Mishra 04:57 mins YouTube Icon
4 DM Prof. Anubhav Misra Understanding Trade Promotions: Beyond Consumer Deals 05:01 mins YouTube Icon
5 Accounting for Business Prof. Hemendra Gupta Importing Financial Data for Analysis - Prof. Hemendra Gupta 28:57 mins YouTube Icon
6 Corporate Finance Prof. Arti Chandani Understanding the Time Value of Money: A Session with Prof Arti 16:30 mins YouTube Icon
7 Entrepreneurship Prof. Jyoti Dewan Exploring the Entrepreneurial Spectrum | Prof. Jyoti's Insights 02:54 mins YouTube Icon
8 Entrepreneurship Prof. Jyoti Dewan Understanding the Different Forms of Entrepreneurship | Prof. Jyoti Explains 05:42 mins YouTube Icon
9 Marketing Analytics Prof. Rehan Husain Mastering Customer Lifetime Value: Insights by Prof Rehan 12:14 mins YouTube Icon
10 Marketing Analytics Prof. Rehan Husain Exploring Market Basket Analysis with Prof Rehan 14:08 mins YouTube Icon
ACADEMIC YEAR 2023-24
S.No. Faculty Name Module Topic Duration E-Content Launch Year Module Title YouTube
1 Prof. Abha R Dixit Communication 08:29 mins 2023-24 Communication by Prof. Abha YouTube Icon
2 Prof. Abha R Dixit Email Writing 05:53 mins 2023-24 Email writing by Prof. Abha YouTube Icon
3 Prof. Abha R Dixit Self Introduction 11:54 mins 2023-24 Self Introduction by Prof. Abha YouTube Icon
4 Prof. Kajal Srivastava PSP Listening 09:06 mins 2023-24 Psp Listening by Prof. Kajal Srivastava YouTube Icon
5 Prof. Kajal Srivastava Persuasive Communication 06:55 mins 2023-24 Persuasive Communication by Prof. Kajal Srivastava YouTube Icon
6 Prof. Rehan Husain Marketing Research 10:19 mins 2023-24 Marketing Research by Prof. Rehan YouTube Icon
7 Prof. Rehan Husain Why To Study Marketing Research 09:23 mins 2023-24 Why To Study Marketing Research by Prof. Rehan YouTube Icon
8 Prof. Ashutosh Pandey Money Supply 06:01 mins 2023-24 Money Supply by Prof. Ashutosh Pandey YouTube Icon
9 Prof. Ashutosh Pandey Money 09:09 mins 2023-24 Money by Prof. Ashutosh Pandey YouTube Icon
10 Prof. Arti Chandani Risk and return 05:33 mins 2023-24 Risk and Return by Prof. Arti Chandani YouTube Icon
11 Prof. Arti Chandani Risk 05:51 mins 2023-24 Risk by Prof. Arti Chandani YouTube Icon
12 Prof. Himanshu Misra Basics of Promotion 12:14 mins 2023-24 Basics of Promotion by Prof. Himanshu YouTube Icon
13 Prof. Himanshu Misra Distribution Dynamics 30:38 mins 2023-24 Distribution Dynamics by Prof. Himanshu YouTube Icon
14 Prof. Upendra Nath Shukla Micro Finance Basics 14:35 mins 2023-24 Micro Finance Basics by Prof. Upendra YouTube Icon
15 Prof. Upendra Nath Shukla Variance Analysis 15:06 mins 2023-24 Variance Analysis by Prof. Upendra YouTube Icon
16 Prof. Shalini Singh Business Models in Online Retail 05:33 mins 2023-24 Business Models in Online Retail by Prof. Shalini Singh YouTube Icon
17 Prof. Shalini Singh Marketplace Model in Online Retail 05:51 mins 2023-24 Marketplace Model in Online Retail by Prof. Shalini Singh YouTube Icon
18 Prof. Shalini Singh Inventory Led & Dropshipping Models in Online Retail 04:45 mins 2023-24 Inventory Led & Dropshipping by Prof. Shalini Singh YouTube Icon
19 Prof. Anubhav Mishra Marketing Plan and Strategies 09:53 mins 2023-24 Marketing Plan and Strategies by Prof. Anubhav YouTube Icon
20 Prof. Anubhav Mishra Consumer Behavior 07:05 mins 2023-24 Consumer Behavior by Prof. Anubhav YouTube Icon
21 Prof. Harshit Srivastava Credit Creation By Commercial Bank 07:15 mins 2023-24 Credit Creation By Commercial Bank by Prof. Harshit YouTube Icon
22 Prof. Harshit Srivastava Money 05:10 mins 2023-24 MONEY by Prof. Harshit YouTube Icon
23 Prof. Harshit Srivastava Multiplier 06:35 mins 2023-24 Multiplier by Prof. Harshit YouTube Icon
24 Prof. Sushma Vishnani Exploring Methods of Forecasting Financials 22:09 mins 2023-24 Exploring Methods of Forecasting Financials by Prof. Sushma YouTube Icon
25 Prof. Sushma Vishnani Value creation 06:52 mins 2023-24 Value creation by Prof. Sushma YouTube Icon
26 Prof. Anupam Saxena Sustainable Operations 05:06 mins 2023-24 Sustainable Operations by Prof. Anupam YouTube Icon
ACADEMIC YEAR 2022-23
S. No. Faculty Name Module Topic Duration E-Content Launch Year Module Title YouTube
1 Prof. Hemendra Gupta Accounting Equation 11:17 mins 2022-23 Accounting Equation by Prof. Hemendra Gupta | Jaipuria Institute of Management, Lucknow YouTube Icon
2 Prof. Hemendra Gupta Accounting Period Concept 07:05 mins 2022-23 Accounting Period Concept by Prof. Hemendra Gupta | Jaipuria Institute of Management, Lucknow YouTube Icon
3 Prof. Anubhav Mishra Advertising appeals 05:49 mins 2022-23 Advertising appeals by Prof. Anubhav Mishra | Jaipuria Institute of Management, Lucknow YouTube Icon
4 Prof. Kajal Srivastava Business Email Etiquette 06:13 mins 2022-23 Business Email Etiquette by Prof. Kajal Srivastava | Jaipuria Institute of Management, Lucknow YouTube Icon
5 Prof. Hemendra Gupta Business Entity 12:19 mins 2022-23 Business Entity by Prof. Hemendra Gupta | Jaipuria Institute of Management, Lucknow YouTube Icon
6 Prof. Anubhav Mishra Collaborative Marketing 05:35 mins 2022-23 Collaborative Marketing by Prof. Anubhav Mishra | Jaipuria Institute of Management, Lucknow YouTube Icon
7 Prof. V V Ratna Competitor Analysis 06:36 mins 2022-23 Competitor Analysis by Prof. V V Ratna | Jaipuria Institute of Management, Lucknow YouTube Icon
8 Prof. Sushma Vishnani Corporate finance 08:16 mins 2022-23 Corporate finance by Prof. Sushma Vishnani | Jaipuria Institute of Management, Lucknow YouTube Icon
9 Prof. Arti Chandani Corporate Finance 05:21 mins 2022-23 Corporate Finance by Prof. Arti Chandani | Jaipuria Institute of Management, Lucknow YouTube Icon
10 Prof. Reena Agarwal Cost concepts 11:40 mins 2022-23 Cost concepts by Prof. Reena Agarwal | Jaipuria Institute of Management, Lucknow YouTube Icon
11 Prof. Harshit Srivastava Demand Analysis 14:23 mins 2022-23 Demand Analysis by Prof. Harshit Srivastava | Jaipuria Institute of Management, Lucknow YouTube Icon
12 Prof. Shubhendra S Parihar Display ads 12:57 mins 2022-23 Display ads by Prof. Shubhendra S Parihar | Jaipuria Institute of Management, Lucknow YouTube Icon
13 Prof. Sushma Vishnani DuPont Analysis 17:41 mins 2022-23 DuPont Analysis by Prof. Sushma Vishnani | Jaipuria Institute of Management, Lucknow YouTube Icon
14 Prof. Anubhav Mishra Execution styles 06:15 mins 2022-23 Execution styles by Prof. Anubhav Mishra | Jaipuria Institute of Management, Lucknow YouTube Icon
15 Prof. Harshit Srivastava FISCAL POLICY 06:44 mins 2022-23 FISCAL POLICY by Prof. Harshit Srivastava | Jaipuria Institute of Management, Lucknow YouTube Icon
16 Prof. Kajal Srivastava Fundamentals of Business 06:18 mins 2022-23 Fundamentals of Business by Prof. Kajal Srivastava | Jaipuria Institute of Management, Lucknow YouTube Icon
17 Prof. Padma Tripathi Group formation 09:11 mins 2022-23 Group formation by Prof. Padma Tripathi | Jaipuria Institute of Management, Lucknow YouTube Icon
18 Prof. V V Ratna INDUSTRY ANALYSIS 07:43 mins 2022-23 INDUSTRY ANALYSIS by Prof. V V Ratna | Jaipuria Institute of Management, Lucknow YouTube Icon
19 Prof. Reena Agarwal Introduction to MAC 02:22 mins 2022-23 Introduction to MAC by Prof. Reena Agarwal | Jaipuria Institute of Management, Lucknow YouTube Icon
20 Prof. Anupam Saxena Location Planning and Analysis 09:34 mins 2022-23 Location Planning and Analysis by Prof. Anupam Saxena | Jaipuria Institute of Management, Lucknow YouTube Icon
21 Prof. V V Ratna Macro environment analysis 08:48 mins 2022-23 Macro environment analysis by Prof. V V Ratna | Jaipuria Institute of Management, Lucknow YouTube Icon
22 Prof. Himanshu Misra Module 1 Video 1 23:21 mins 2022-23 Module 1 Video 1 by Prof. Himanshu Misra | Jaipuria Institute of Management, Lucknow YouTube Icon
23 Prof. Himanshu Misra Module 1 Video 2 16:21 mins 2022-23 Module 1 Video 2 by Prof. Himanshu Misra | Jaipuria Institute of Management, Lucknow YouTube Icon
24 Prof. Himanshu Misra Module 1 Video 3 14:55 mins 2022-23 Module 1 Video 3 by Prof. Himanshu Misra | Jaipuria Institute of Management, Lucknow YouTube Icon
25 Prof. Arti Chandani Organization of Finance Function 06:54 mins 2022-23 Organization of Finance Function by Prof. Arti Chandani | Jaipuria Institute of Management, Lucknow YouTube Icon
26 Prof. Padma Tripathi Organizational Design and effectiveness 11:48 mins 2022-23 Organizational Design and effectiveness by Prof. Padma Tripathi | Jaipuria Institute of Management, Lucknow YouTube Icon
27 Prof. Reena Agarwal Planning and Controlling 03:48 mins 2022-23 Planning and Controlling by Prof. Reena Agarwal | Jaipuria Institute of Management, Lucknow YouTube Icon
28 Prof. Harshit Srivastava Policy 05:57 mins 2022-23 Policy by Prof. Harshit Srivastava | Jaipuria Institute of Management, Lucknow YouTube Icon
29 Prof. Arti Chandani Role of a finance Manager 05:37 mins 2022-23 Role of a finance Manager by Prof. Arti Chandani | Jaipuria Institute of Management, Lucknow YouTube Icon
30 Prof. Shubhendra S Parihar SEO 09:57 mins 2022-23 SEO by Prof. Shubhendra S Parihar | Jaipuria Institute of Management, Lucknow YouTube Icon
31 Prof. Anupam Saxena SERVIC ESCAPE 03:04 mins 2022-23 SERVIC ESCAPE by Prof. Anupam Saxena | Jaipuria Institute of Management, Lucknow YouTube Icon
32 Prof. Anupam Saxena Supply Chain 04:49 mins 2022-23 Supply Chain by Prof. Anupam Saxena | Jaipuria Institute of Management, Lucknow YouTube Icon
33 Prof. Anubhav Mishra Brand Marketing 05:17 mins 2021-22 Brand Marketing by Prof. Anubhav Mishra - Jaipuria Institute of Management Lucknow YouTube Icon
34 Prof. Anubhav Mishra Zero Moment of Truth 06:22 mins 2021-22 Zero Moment of Truth by Prof. Anubhav Mishra - Jaipuria Institute of Management Lucknow YouTube Icon
35 Prof. Anubhav Mishra POSITIONING 05:50 mins 2021-22 POSITIONING by Prof. Anubhav Mishra - Jaipuria Institute of Management Lucknow YouTube Icon
36 Prof. Kajal Srivastava E-Mail Story 06:06 mins 2021-22 E-Mail Story by Prof. Kajal Srivastava - Jaipuria Institute of Management Lucknow YouTube Icon
37 Prof Kajal Srivastava Persuasive Communication 05:40 mins 2021-22 Persuasive Communication by Prof Kajal Srivastava - Jaipuria Institute of Management Lucknow YouTube Icon
38 Prof Kajal Srivastava Star Interview 05:38 mins 2021-22 Star Interview by Prof Kajal Srivastava - Jaipuria Institute of Management Lucknow YouTube Icon
39 Prof. Abha Interview Skill Part 12:02 mins 2021-22 Interview Skill Part by Prof. Abha - Jaipuria Institute of Management Lucknow YouTube Icon
40 Prof. Abha Job vs Career 10:19 mins 2021-22 Job vs Career by Prof. Abha - Jaipuria Institute of Management Lucknow YouTube Icon
41 Prof. M A Sanjeev Difference between sales and marketing 10:40 mins 2021-22 Difference between sales and marketing by Prof. M A Sanjeev - Jaipuria Institute of Management Lucknow YouTube Icon
42 Prof. M A Sanjeev IBB 12:57 mins 2021-22 IBB by Prof. M A Sanjeev - Jaipuria Institute of Management Lucknow YouTube Icon
43 Prof. M A Sanjeev 5C 06:29 mins 2021-22 5C by Prof. M A Sanjeev - Jaipuria Institute of Management Lucknow YouTube Icon
44 Prof. M A Sanjeev Different Types of Sales People 04:39 mins 2021-22 Different Types of Sales People by Prof. M A Sanjeev - Jaipuria Institute of Management Lucknow YouTube Icon
45 Prof. M A Sanjeev Sales Skill Requirements 05:31 mins 2021-22 Sales Skill Requirements by Prof. M A Sanjeev - Jaipuria Institute of Management Lucknow YouTube Icon
46 Prof. M A Sanjeev Selling Process 03:46 mins 2021-22 Selling Process by Prof. M A Sanjeev - Jaipuria Institute of Management Lucknow YouTube Icon
47 Prof. R. K. Ojha CED 04:39 mins 2021-22 CED by Prof. R. K. Ojha - Jaipuria Institute of Management Lucknow YouTube Icon
48 Prof. R. K. Ojha IED 12:26 mins 2021-22 IED by Prof. R. K. Ojha - Jaipuria Institute of Management Lucknow YouTube Icon
49 Prof. R. K. Ojha PED 18:09 mins 2021-22 PED by Prof. R. K. Ojha - Jaipuria Institute of Management Lucknow YouTube Icon
50 Prof. Pallavi Srivastava Process of Learning 08:53mins 2021-22 Process of Learning by Prof. Pallavi Srivastava - Jaipuria Institute of Management Lucknow YouTube Icon
51 Prof. Pallavi Srivastava Models of Training 10:45 mins 2021-22 Models of Training by Prof. Pallavi Srivastava - Jaipuria Institute of Management Lucknow YouTube Icon
52 Prof. Pallavi Srivastava Distinguishing features of adult learners 08:12 mins 2021-22 Distinguishing features of adult learners by Prof. Pallavi Srivastava - Jaipuria Institute of Management Lucknow YouTube Icon
53 Prof. Pallavi Srivastava versity at workplace 09:09 mins 2021-22 versity at workplace by Prof. Pallavi Srivastava - Jaipuria Institute of Management Lucknow YouTube Icon
54 Prof. Anupam Saxena Lean and 8 kinds of Waste 04:06 mins 2021-22 Lean and 8 kinds of Waste by Prof. Anupam Saxena - Jaipuria Institute of Management Lucknow YouTube Icon
55 Prof. Richa Srivastava Experimental research design Part-1 05:58 mins 2021-22 Experimental research design Part-1 by Prof. Richa Srivastava - Jaipuria Institute of Management Lucknow YouTube Icon
56 Prof. Richa Srivastava Experimental research design Part-2 05:09 mins 2021-22 Experimental research design Part-2 by Prof. Richa Srivastava - Jaipuria Institute of Management Lucknow YouTube Icon
57 Prof. Richa Srivastava Experimental research design Part-3 05:00 mins 2021-22 Experimental research design Part-3 by Prof. Richa Srivastava - Jaipuria Institute of Management Lucknow YouTube Icon
58 Prof. Shyamji Mehrotra Role of NGO 12:57 mins 2021-22 Role of NGO by Prof. Shyamji Mehrotra - Jaipuria Institute of Management Lucknow YouTube Icon
59 Prof. Uttam Chakraborty Flywheel 03:49 mins 2021-22 Flywheel by Prof. Uttam Chakraborty - Jaipuria Institute of Management Lucknow YouTube Icon
60 Prof. Uttam Chakraborty Sales Funnel 03:48 mins 2021-22 Sales Funnel by Prof. Uttam Chakraborty - Jaipuria Institute of Management Lucknow YouTube Icon
61 Prof. Uttam Chakraborty Brand Mapping 04:10 mins 2021-22 Brand Mapping by Prof. Uttam Chakraborty - Jaipuria Institute of Management Lucknow YouTube Icon
62 Prof. V V Ratna strategic management process 08: 32 mins 2021-22 strategic management process by Prof. V V Ratna - Jaipuria Institute of Management Lucknow YouTube Icon
63 Prof. V V Ratna strategic intent 07:34 mins 2021-22 strategic intent by Prof. V V Ratna - Jaipuria Institute of Management Lucknow YouTube Icon
64 Prof. V V Ratna environmental scanning 05:45 mins 2021-22 environmental scanning by Prof. V V Ratna - Jaipuria Institute of Management Lucknow YouTube Icon
65 Prof. Hemendra Gupta Time value of money- Introduction 06:48 mins 2021-22 Time value of money- Introduction by Prof. Hemendra Gupta - Jaipuria Institute of Management Lucknow YouTube Icon
66 Prof. Hemendra Gupta Future Value of Single Sum & Effective interest rate 22:53 mins 2021-22 Future Value of Single Sum & Effective interest rate by Prof. Hemendra Gupta - Jaipuria Institute of Management Lucknow YouTube Icon
67 Prof. Reena Agarwal International Finance Part-1 10:09 mins 2021-22 International Finance Part-1 by Prof. Reena Agarwal - Jaipuria Institute of Management Lucknow YouTube Icon
68 Prof. Reena Agarwal International Finance Part-2 10:41 mins 2021-22 International Finance Part-2 by Prof. Reena Agarwal - Jaipuria Institute of Management Lucknow YouTube Icon
69 Prof. Reena Agarwal International Finance Part-3 05:17 mins 2021-22 International Finance Part-3 by Prof. Reena Agarwal - Jaipuria Institute of Management Lucknow YouTube Icon
70 Prof. Shalini Singh Retail management 01:46 mins 2021-22 Retail management by Prof. Shalini Singh - Jaipuria Institute of Management Lucknow YouTube Icon
71 Prof. Shalini Singh Functions of a retailer 05:03 mins 2021-22 Functions of a retailer by Prof. Shalini Singh - Jaipuria Institute of Management Lucknow YouTube Icon
72 Prof. Shalini Singh Retail mix strategies 15:45 mins 2021-22 Retail mix strategies by Prof. Shalini Singh - Jaipuria Institute of Management Lucknow YouTube Icon
73 Prof. Sushma Vishnani Cost Of Capital 04:51 mins 2021-22 Cost Of Capital by Prof. Sushma Vishnani - Jaipuria Institute of Management Lucknow YouTube Icon
74 Prof. Sushma Vishnani Cost Of Equity 08:29 mins 2021-22 Cost Of Equity by Prof. Sushma Vishnani - Jaipuria Institute of Management Lucknow YouTube Icon
75 Prof. Sushma Vishnani Cost Of Deft 08:08 mins 2021-22 Cost Of Deft by Prof. Sushma Vishnani - Jaipuria Institute of Management Lucknow YouTube Icon
76 Prof. Rashmi Chaudhary Bollinger Band 12:49 mins 2021-22 Bollinger Band by Prof. Rashmi Chaudhary - Jaipuria Institute of Management Lucknow YouTube Icon
  • MOOC Course – The centre has developed a MOOC Course in the area of Marketing named ‘Fundamentals of Marketing’ by Prof. Vijay Prakash Anand. It contains 18 videos of around two hour duration. The details of the MOOC course is as follows:
S. No. Faculty Name Module Topic Duration (In Minutes)
1 Prof. Vijay What is Marketing 08:06 mins
2 Prof. Vijay Difference Between Marketing And Selling 03:08 mins
3 Prof. Vijay Marketing Mix – 4Ps of Marketing 08:26 mins
4 Prof. Vijay Marketing Mix – 7Ps of Marketing 04:47 mins
5 Prof. Vijay Consumer Behaviour 3:54 mins
6 Prof. Vijay Meaning and Importance of Marketing Research 03:54 mins
7 Prof. Vijay SWOT Analysis 03:57 mins
8 Prof. Vijay Ansoff Matrix 05:57 mins
9 Prof. Vijay BCG Matrix 07:58 mins
10 Prof. Vijay Business Marketing 05:15 mins
11 Prof. Vijay Brand 05:11 mins
12 Prof. Vijay Product Life Cycle 04:18 mins
13 Prof. Vijay What Is A Price 03:09 mins
14 Prof. Vijay Place 03:07 mins
15 Prof. Vijay Need For Marketing Channel 02:56 mins
16 Prof. Vijay Promotion 05:10 mins
17 Prof. Vijay Advertising 06:26 mins
18 Prof. Vijay Digital Marketing 06:47 mins
  • Workshops – The Centre for Teaching and Learning has conducted two Workshops for the faculty members to enhance their knowledge of flipped classrooms and MOOC Courses. The same is also helping them conduct flipped classroom exercise for their courses.
  • Workshop on ‘How to conduct Flipped Classes’ – This workshop was organized on 5th July, 2018 by Prof Vijay Prakash Anand. This workshop was conducted to help faculty members prepare for the recording and conduct of the flipped classroom.
  • Workshop on ‘MOOCs and Flipped Classes’ – This full day workshop was organized on 22nd Sept., 2018 by Prof. T. V. Prabhakar, Prof. K. T. Revathy and Prof. Neeraj Misra from IIT Kanpur.
  • YouTube Live – The centre also conduct YouTube Live session for the students, alumni and professionals. Prof. Vijay Prakash Anand went Live on the topic ‘Marketing in the Digital Era’ on 22nd Aug., 2019 between 3.15pm to 4.00pm on the link: https://youtu.be/ZapBtWpsRkw.
  • YouTube Channel – The centre also encourages faculty members to have their own YouTube Channel for thought leadership. Prof Vijay Prakash Anand’s YouTube Channel ‘Marketing By Vijay’ is fairly popular among students and professionals and currently has 2.60 Million Views with 58,424 plus subscribers base.
  • MOOC Course on Udemy – The centre also encourages faculty members to have their MOOC courses on public platforms like Udemy. Faculties from Jaipuria has courses on Udemy in the area of Marketing named ‘Fundamentals of Marketing’ and ‘Marketing Management Masterclass’. Both these courses have more than 9,500 enrolments from all across the world.
State of the Art Video and Post Production Studio
Currently the centre has developed a state of the art Video Studio with all the necessary camera, lights and audio equipment. The centre also has a post-production set up to edit the videos in-house. The centre employs a dedicated Video Studio In-charge – Mr Jayant Mehra, who looks after the shooting and post production under the guidance of the chair Dr. Vijay Prakash Anand.

Student Development Council

Student Council & representation of students on academic & administrative bodies/committees of the institution

The Student Development Council(SDC) consists of student representatives elected by students and selected by panel of experts after thorough evaluation and interview process. An ideal representative should be willing to move the extra mile and contribute to the success of institute.

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  1. Student President: He/she will be the leader of the student body and will be handling the overall responsibility of the students and SDC. He/she will be responsible to develop and maintain positive relationships with the student body through availability, accountability, credibility and confidentiality.
  2. Student Vice-President: The next in line after Student President. He/she will also be a leader of the student body and would be handling the overall responsibility of the students and the SDC with Student President.
  3. Academic Programs Committee: The committee will work with Dean (Academics), Program Chairs and PMC to execute various academic policies and guidelines. They will be responsible for curating and managing student driven clubs for academic excellence and overall personality development such as communication club or domain specific clubs.
  4. Placements and Corporate Relations Committee: They will be responsible for building connections, to do outreach, to convert the prospective companies for campus placements and summer internships. Also, inviting industry mentors for webinars, trainings and asking them to provide opportunity for LIVE projects.
  5. Logistic Committee: This Committee’s main responsibility will be exploring & cultivating the new & innovative ideas to have corporate events / seminars / conferences on and off campus
  6. Social Responsibility Committee: This committee shall be responsible to show institutes concern for society and nation as well. They will organize events for creating an inclusive society (working with orphanages, old age homes, slums etc) in collaboration with NGO’s and the government.
  7. Media Relations Committee: This committee will be responsible for the media actions, public relations and IT issues on campus and off campus. They will also be responsible for handling pre and post coverage of media for the events happening on or off campus.
  8. Alumni Relations Committee: The committee will wholly be responsible for maintaining relationship with the alumni of the institute.
  9. International Relations Committee: The main responsibility of this Committee is to focus on building global relations. This committee will work to establish different Memorandum of Understanding (MOU’s) that would benefit them for the student exchange program collaborating with their respective institutes.
  10. Cultural Committee: This Committee is responsible for conducting various cultural events on campus. They will provide students the platform to showcase their energy for extra-curricular activities.
  11. Sports & Wellness Committee: This committee is responsible for conducting various sports and wellness events on campus as well as in management fests etc.
  12. Student Welfare and Disciplinary Committee: This committee will be responsible to promote good behaviour and compliance to the code of conduct of the institute. The committee will ensure proper grooming and uniform/formal wear, students carrying ID cards.
  13. Incubation Committee: The Incubation Committee shall look after all the promotions and networking of the incubation centre of the institute through social media outreach. This Committee will be responsible for promoting the culture of entrepreneurship in the institute and building a relationship with external government agencies, Incubation Centers or E-Cell of different institutes and corporate houses.
  14. Domain Forum Committee: The aim of this committee is to develop soft and hard skills in the students and provide a platform to test them. The idea is to organize competitions in different domains of finance, marketing, HR, operations, and business analytics, and collaborate with CMC to take up competitions from other B-Schools.
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