Dr. Vinita Srivastava

Ph.D, MBA, UGC-NET
Assistant Professor

Contact

Email: vinita.srivastava@jaipuria.ac.in
Location: Jaipuria Noida

Research Areas

Pharmaceutical Marketing, Social Marketing in Public Health, Consumer Behaviour

Teaching Areas

Marketing Management, Consumer Behavior, Retail Marketing and Sales Management and Business Development

Biography

Dr. Vinita Srivastava is an academician, consultant, researcher, and trainer with more than seventeen years of experience in the field of Marketing. At present, she is working as an assistant professor and Coordinator – Centre for entrepreneurship and family business at Jaipuria Institute of Management, Noida.

Her research papers have been extensively published in reputed refereed journals like, Asian Journal of Business Ethics (Springer), Journal of Medical Marketing (Sage), Research and Reviews: A Journal of Health Professions (ADR), Journal of Nursing science & practice (ADR), Journal Of Advanced Research In Operational And Marketing Management(ADR), , Synergy(ITS), Drishtikon: A Management Journal. (Symbiosis), Indian Journal of Marketing, Case Centre (UK).

She has presented her papers in University of London, IIM Lucknow Noida Campus, Kingston University, Guru Gobind Singh Indraprastha University, Delhi.

She is also reviewer of various referred Journals like Reviewer with Journal of Promotion Management, Taylor and Francis and Asian Journal of Business Ethics, Springer Publications and Journal of Pharmaceutical and Healthcare Marketing, Emerald Publications.

She has imparted training in Cipla Ltd. She has contributed chapters in “Retail Marketing” , “Marketing” and “Sales Management” books published by Central Board of Secondary Education.

She has conducted guest sessions in Maulana Azad Medical College and VardhmanMahavir Medical College on “Public Health Marketing”. Her area of research interest are pharmaceutical marketing, public health marketing, pharmaceutical industrial management and social marketing. She was invited as expert on “Employment and Skills Development in Adolescents”, in A National Consultative Meet : Emerging Issues-Youth and Adolescent Health, organized by Indian Association for Adolescent Health(IAAH) in collaboration with Department of Community Medicine, MAMC.

Research

‘Managing Brand Crisis : Saga of Maggi is registered with The Case Centre, UK, 2016.

“A study of promotion mix decisions in pharmaceutical industry in India”, International Conference on Contemporary Marketing Issues(ICCMI), London, UK,2015

“Usage of promotional tools by Indian pharmaceutical industry: do demographics matter?” presented at 4th Biennial Indian Academy of Management Conference, held during Dec 11-13, 2015 at IIM Lucknow Noida Campus, NCR.

“Influence of Promotional Tools On Pharmaceutical Retailers’ Decision To Place Orders” Journal Of Advanced Research In Operational And Marketing Management, 2015

“Communication in Pharmaceutical Industry : An Indian Perspective, National Marketing Conference 2015, “ Marketing in a Changing and Connected World” GGSIP University, Delhi.

“Do physicians really bite the hook?” Drishtikon: A Management Journal. Biannual Journal of Symbiosis Centre for Management and Human Resource Development,vol5 , issue 2, 2014

“Pharmaceutical retailers and promotion by pharmaceutical companies in India”,Journal of Medical Marketing, Sage Publications, Accepted July 2014.

“Ethics: The physician pharma dyad in India”, Asian Journal of Business Ethics: volume 3, issue 1, page 1-14,Springer Publications, 2014

“Ethical Issues and Pharmaceutical Marketing in Developing Economies: A Study of Pharmaceutical Promotion in India” , Macro-Marketing Conference 2014, University of London, Accepted

“Perception of Physician towards Pharmaceutical Promotion in India”, Journal of Medical Marketing, Sage Publications, Volume 13 Issue 2, May 2013.

“Pharmaceutical Promotion and Marketing Communication Objective” Proceedings of National Seminar “The Future of Marketing: Opportunities & Challenges” on 29th & 30th November, 2013 at Institute of Technology & Science, Mohan Nagar, Ghaziabad.

“Social Marketing in Public Health”, Research and Reviews: A Journal of Health Professions(2012), an International journal.

“A study on the effectiveness of Internet Advertisement” Indian Journal of Marketing, 2012

Srivastava V(2011), “Management Principles and Nursing”, Journal of Nursing science & practice ( JoNSP ), an international journal(2011).

“Service quality perception in public and private sector Banks” Proceedings of National Marketing Seminar, ITS, 2011

“Structure of Indian pharmaceutical industry”, Synergy, 2010

“A comparative study of mall shopping behavior of men and women in age group of 18-26 years: with special reference to NCR”, Proceedings of National Marketing Seminar, ITS(2008)

“Management Education: value enhancement through focus on self-directed learning” National Seminar on Professional Education in Knowledge Economy, GGSIP University(2008).


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