Dr. Shubha Johri

Assistant Professor


Email: shubha.johari@jaipuria.ac.in
Location: Jaipuria Jaipur

Research Areas

Consumer Behaviour, CRM, Behavioral Economics

Teaching Areas

Marketing Management, Sales Management & Business Development, Consumer Behaviour, CRM, Business Marketing Management


Shubha Johri is an Assistant Professor in Marketing with 14 years of experience from industry and academia. She has been fortunate to work with reputed organizations like Lupin Labs, Eros International, ICFAI and Lal Bahadur Shastri Institute of Management and Technology in the past. She has done PGDBM , MA Economics and PhD. and have strong flair for teaching and corporate training. She has served as resource person at various MDP’s on Sales and CRM and organized such programmes at campus also. She has presented papers at various national and international conferences and inclined to do research in the area of Consumer Behavior and CRM.


Presented a paper on “Identification of the Factors Influencing Green Consumerism in Indian context” in international conference at IIT Delhi, 2016.

Presented a paper on “Study of Factors Affecting Shopper’s attitude toward Grocery Shopping” in International conference at IIM Kashipur in year 2015.

Study of global recession on investment patterns of households", IMS Manthan, Vol. IV, Issue 1, June. 2011.
Presented a paper on “Changing Role of Management Education” in International conference at IIM Ahmadabad in year 2011.

Presented a paper on “Green advertising: A conceptual change, gimmick or attitudinal shift” in international conference at K. J Somaiya Institute, Mumbai in year 2011.

Presented a paper in international conference on “Role of CRM in Cellular Telecom Industry” at Nirma Institute of Management. Paper is published in conference proceedings in year 2010.

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