...
Dr.

Dr. Shruti Ashok

Associate Professor

CONTACT
Email: shruti.ashok@jaipuria.ac.in
Location: Jaipuria Noida

TEACHING AREAS
Finance

Dr. Shruti Ashok is a distinguished academician and finance professional with over 15 years of blended experience in academia and the corporate sector. An alumna of the prestigious Shri Ram College of Commerce (SRCC), she earned her Ph.D. from the Faculty of Management Studies (FMS), Delhi University, where she was also a Junior Research Fellow (JRF). Currently an Associate Professor, Dr. Ashok specializes in Corporate Finance, Wealth Management, and Business Valuation.
A prolific researcher, she has published extensively in high-impact ABDC ‘A’ and ‘B’ category journals. Her scholarship extends to case-based pedagogy, with published works through Harvard, Ivey, and The Case Centre. Her research focus includes Sustainability, Green Finance, and Financial Stability. Beyond the classroom, Dr. Ashok brings valuable industry perspective from her tenure at global financial institutions like HSBC and Citibank, bridging the gap between theoretical finance and real-world market dynamics.

PhD - FMS, Delhi University.
MBA - ICFAI Business School.
B.Com (Hons) - SRCC Delhi University

Total: 16 Years
Academic: 13 Years
Industry: 3 Years

RESEARCH PAPERS IN JOURNALS

Ashok S., Corbet S., Dhingra D., Goodell W J., Kumar S & Yadav K M (2022). Are energy markets informationally smarter than equity markets? Evidence from the COVID-19 experience. Finance Research Letter. (Elsevier, ABDC- A, ABS-2 and IF = 5.596, Scopus Indexed). ISSN 1544-6123. https://doi.org/10.1016/j.frl.2022.102728.102728.

Yadav, M., Sharif, T., Ashok, S., Dhingra, D & Abedin, M.Z (2023). Investigating volatility spillover of energy commodities in the context of the Chinese and European stock markets. Research in International Business and Finance. IF: 6.143. (Elsevier, ABDC- A, Scopus Indexed). Volume 65, 101948, ISSN 0275-5319.

Yadav, M., Ashok, S., Hesary, F T., Dhingra, D., Mishra, N & Malhotra, N (2023). Uncovering Time and Frequency Co-movement among Green Bond, Energy Commodities and Stock Market. Studies in Economics and Finance. (Emerald, ABDC- B, Scopus Indexed)

Misra, R., Prosad, J.M., Ashok, S. and Goel, P. (2022), A Qualitative Examination of changing Investment Preferences, Sentiments and Behavioral tendencies in COVID-19:  A special case of Indian individual investors. Qualitative Research in Financial Markets. (Emerald, ABDC-B, Scopus Indexed). ISSN: 1755-4179.  https://doi.org/10.1108/QRFM-12-2020-0232.

Yadav, M., Mishra, N. & Ashok, S. (2022). Dynamic connectedness of green bond with financial markets of European countries under OECD economies. Economic Change and Restructuring. (Springer, ABDC- B, Scopus Indexed). https://doi.org/10.1007/s10644-022-09430-3.

Dhingra, D. Sharma, S. & Ashok, S. (2024). Testing the Efficacy of Bankruptcy Prediction Models: Study of the Jet Airways. Indian Journal of Finance. (Scopus Indexed, ABDC- C). 

Mishra N., Ashok S. & Tandon D (2021). Predicting Financial Distress in the Indian Banking Sector: A Comparative Study Between the Logistic Regression, LDA and ANN Models. Global Business Review. (Sage Publishing, ABDC- B, Scopus Indexed). doi:10.1177/09721509211026785.

Ashok S & Vij M (2020). An Exploration of Determinants of Reverse Mortgage Purchase Decision in India: Evidence from National Study. Journal of Internet Banking and Commerce, (ABDC – C). ISSN No. 1204-5357, Vol 25. No 2.

Ashok S & Vij M. (2020). An Exploration of Relationship Between Macro-Economic Variables and Reverse Mortgage Market in India. Finance India. (ABDC- C, Scopus Indexed). ISSN No. 0970-3772, Vol XXXIV No 2.

Ashok, S. & Vij, M (2023). The Reverse Mortgage Conundrum: Perspectives of Households in India. SCMS Journal of Indian Management. (Scopus Indexed).

Ashok, S & Dhingra, D (2020). Reverse Mortgage – A Financial Planning Tool for The Retirees:  Case Study Approach in India. South Asian Journal of Business and Management Case. (ABDC-C, Sage Publishing, Scopus Indexed), ISSN No- 22779779, Volume 9, Issue 2. https://journals.sagepub.com/doi/pdf/10.1177/2277977920958668.

CASE STUDY

Riyazahmed, K. & Ashok, S. (2024). Ashok, S. Silicon Valley Bank: Bargain Buy or a Bankrupt? Harvard Business Review, Ivey Case Publishing. Product No:  W36975.

Ashok, S. & Dhamija, S. (2022). Client Associates- Managing Wealth in Testing Times. The Case Centre, UK. 122-0102-8. https://casecent.re/p/186531

PAPERS PRESENTED IN NATIONAL AND INTERNATIONAL CONFERENCES

Case Study titled ‘Beyond the Blue Bottle: Portfolio Strategy and Resilience at Marico’ presented at Case Conference IIM Nagpur  to be held on 7th - 8th February 2026. 

Presented paper titled ‘Harmony in Chaos: Unravelling the Dynamic Connectedness of NFTs, DeFi, Traditional Assets and Clean Energy during COVID -19 and Russia Ukraine Crisis- A TVP- VAR Study’, at ICFMCF’ 24 organised by IIT (ISM), Dhanbad, 6th 7th July’2024.

Presented paper titled ‘Impact of Covid- 19 On the Volatility and Instability in the SME Stock Index: Evidence from India’, at World Finance Conference, 1st – 3rd August’ 2022, Turin, Italy.

Presented paper titled ‘Dynamic Connectedness of Green Bonds with financial markets of European countries under OECD economies’ at 4th International conference on Financial Markets and Corporate Finance, organized by Shailesh J Mehta School of Management, IIT Mumbai, 7th-9th July’2022, Mumbai.

Presented paper titled ‘Testing the Efficacy of Bankruptcy Prediction Models Through Case Study of Jet Airways’ at ICMC 2022- International Conference on Management Cases, BIMTECH, 5th-6th December’2021, Greater Noida.

Presented paper titled ‘Prediction of Financial Distress: An empirical study of selected Indian Banks comparing the efficacy of various Machine learning techniques’ at World Finance Conference, 3rd – 6th August 2021, Norway. 

Presented paper titled ‘The Reverse Mortgage Conundrum: Perspectives of Households in India’ at 6th International conference on contemporary Management (ICCM), 29th-30th April’2021, Sri Lanka. 

Presented case study titled ‘Reverse Mortgage – A Financial Planning Tool for The Retirees:  Case Study Approach in India’ at ICMC 2020- International Conference on Management Cases, organized by BIMTECH, Greater Noida on 5th-6th December’2020.

Presented paper titled ‘Rising Eminence of Sustainability Reporting - Evidence from India’ at Euromid Academy of Business and Technology, ICBT 2020, held at Istanbul, Turney on 14th-15th November’2020. 

Paper titled ‘An exploration of relationship between macro-economic variables and reverse mortgage market in India’ at Pan IIM conference to be held at IIM Rohtak between 11th Dec -14th Dec’2019.

Presented a paper titled ‘A study of the determinants affecting the purchase decision for Reverse Mortgage loans in India’ at international conference on Emerging Perspective in Fintech’, jointly organized by NIFM and IIT Delhi, November’2018.

Achievements and Awards
  • Research Excellence Award at Bennett University, 2024
  • JRF Scholarship 

Back to Faculty

Search

Mobile Section

Search

Speak to a Counsellor

Your form headline

Jaipuria Admissions are Closed Now
Days
Hours
Minutes
Seconds
Speak to a Counsellor Helpline Download Brochure Chat with Expert