Dr. Shreya Sangal is an Assistant Professor of Marketing at Jaipuria Institute of Management, Noida. She holds a Ph.D. in Marketing from BITS Pilani, Rajasthan, for which she was awarded the Outstanding Ph.D. Thesis Award at BITS. Her doctoral research focused on Applications of Blockchain Technology for Improving Consumer Trust. Her scholarly work is published in reputed ABDC-ranked A and B journals, including International Journal of Advertising, Journal of Consumer Behavior, Aslib Journal of Information Management, and Industrial Management & Data Systems. Her research interests lie at the intersection of AI, marketing, consumer behavior, and technology adoption. In the classroom, she combines academic rigor with industry relevance, teaching courses such as Digital Marketing, Brand Management, Sales and Distribution Management, International Marketing and Retail Marketing.

Dr. Sangal has been associated with Symbiosis International University and VIPS-TC, Delhi. She is also an AI Skills Trainer alongside, and specializes in conducting hands-on workshops on Generative AI tools for educators, researchers, and students, having trained over 1000 participants across academia.

Ph.D. (Marketing) from BITS Pilani, Rajasthan, MBA, B.Com (Honours)

Total Experience: 1 year 8 months
Academic: 1 year 8 months

Role of blockchain in shaping trust and purchase intentions for beauty brands advertised online. Published in International Journal of Advertising (A-Category A.B.D.C.) in 2025. https://doi.org/10.1080/02650487.2025.24823622. 

Blockchain's Double-Edged Sword: Thematic Review of Illegal Activities Using Blockchain. Published in Journal of Information, Communication & Ethics in Society (B-category A.B.D.C.) in 2024. https://doi.org/10.1108/JICES-04-2023-00613.

Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective. Published in Journal of Consumer Behavior (A-category A.B.D.C.) in 2024. https://doi.org/10.1002/cb.2213

Impulse purchases during emergency situations: Exploring permission marketing and the role of blockchain. Published in Industrial Management & Data Systems (A-category A.B.D.C.) in 2023. https://doi.org/10.1108/IMDS-12-2021-0799

Blockchain as a resource for building trust in pre-owned goods marketing: A case of automobile industry in an emerging economy. Published in Journal of Strategic Marketing (A-category A.B.D.C.) in 2022. https://doi.org/10.1080/0965254X.2022.2088604

Conceptualizing the role of blockchain in omnichannel healthcare: A Delphi study. Published in Aslib Journal of Information Management (B-category A.B.D.C.) in 2021. https://doi.org/10.1108/AJIM-08-2021-0230

Purchase Behavior of Generation Z for New-Brand Beauty Products: Exploring the Role of Blockchain. Published in Journal of Electronic Commerce in Organizations (JECO) (B-category A.B.D.C.) in 2021. http://doi.org/10.4018/JECO.300304

Achievements and Awards

• Awarded Outstanding Ph.D. Thesis Award (Non-STEM Category), Birla Institute of Technology and Science (BITS) Pilani, 2025.
• Secured Second Position in MBA, 2020.
• Gold Medalist in B.Com. (Hons), 2017.
• UGC-NET Qualified