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Dr.

Dr. Sheshadri Chatterjee

Adjunct Professor - Business Analytics

CONTACT
Email: [email protected]
Location: Jaipuria Jaipur

RESEARCH AREAS

Digital Transformation, Technology Adoption, AI, HCI, Sustainability, Change Management, CRM, Digital Marketing, Smart City, Ethics, Technology Management, Digital Culture

TEACHING AREAS
Technology Management, CRM, ERP, Digital Transformation, Consulting, Change Management, MIS, Business Ethics, Technology & Sustainability

Dr. Sheshadri Chatterjee is a distinguished professor and is associated with several universities in India and abroad. He has completed post-doctoral research at Indian Institute of Technology Kharagpur, India. He has completed PhD from Indian Institute of Technology Delhi, India. He is having work experience in different multinational organizations such as Microsoft Corporation, Hewlett Packard Company, IBM and so on. Sheshadri has published research articles in several reputed journals such as Government Information Quarterly, Information Technology & People, Journal of Digital Policy, Regulation and Governance and so on. Sheshadri is also a certified project management professional, PMP from Project Management Institute (PMI), USA and completed PRINCE2, OGC, UK and ITIL v3 UK.

PhD (IIT Delhi)
Post Doc (IIT Kharagpur)
PMP® (PMI, USA)
ProSci® (USA)

Research – (Core Research Themes & Focus Areas)

AI & Technology Adoption: Examining how enterprises, manufacturing firms, and small-and-medium enterprises (SMEs) adopt artificial intelligence, Industry 4.0 solutions, and AI-integrated CRM (AI-CRM) systems using frameworks like TAM (Technology Acceptance Model) and TOE (Technology-Organization-Environment).

Digital Transformation & Leadership: Studying how digital workplaces, remote work flexibility, and digital leadership capabilities influence organizational and employee performance.

Knowledge & Customer Relationship Management (CRM): Exploring big data analytics, strategic sales performance, customer retention, and knowledge management frameworks in tech-intensive organizations.

Higher Education & Digital Influencers: Researching consumer decision-making in the era of digital influencers as well as the integration of AI tools within higher education systems.

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