Dr. Shalini Singh

Assistant Professor
Chairperson-Centre for Retails Research
Chairperson-PGDM(First Year)

Email: shalini.singh@jaipuria.ac.in
Location: Jaipuria Lucknow


Consumer Behaviour, Retail Management, Rural Marketing, Services Marketing

Marketing Management, Retail Management, Services Marketing, Rural Retailing, Consumer Behavior

Dr. Shalini Singh is an academician and trainer with more than 10 years of experience in the field of Marketing. At present, she is working as an Assistant Professor (Marketing) and Area chair- Marketing at Jaipuria Institute of Management, which is one of the best PGDM/MBA College in Lucknow, Uttar Pradesh, and provide MBA equivalent PGDM courses in different streams.

She has imparted training programmes for the Postal Services Department, Central excise Department, Geological Survey of India, and U.P. Academy of Administration and Management in areas of Service Quality, Good Governance, and Gender Sensitivity.

She has also to her credit several research papers in the area of Retail buying behavior and Rural marketing.

Google Scholar | ORCID


Singh, S., & Kapoor, U. (2022). PERCEPTIONS OF TIER III CITY CUSTOMERS TOWARDS E-MARKETING. Seybold Report, 17(6), pp  86-92.

DOI: 10.5281/zenodo.6659579

Misra, H., Siddiqui, M. H., & Singh, S. (2021). Choice Of Management Education And Proposed Model For Perceived Differences Between Post Graduate Diploma In Management (Pgdm) And Masters In Business Administration (Mba) In India. Psychology and Education, 58(5), pp 1717-1728.

DOI: http://psychologyandeducation.net/pae/index.php/pae/article/view/5583/4796

Misra, H., & Singh, S. (2020). Empirical mapping of customer’s expectation from organised apparel retail outlets. International Journal of Research in Engineering, Science & Management, 3(5), pp 1085-1092.

DOI: https://www.ijresm.com/Vol.3_2020/Vol3_Iss5_May20/IJRESM_V3_I5_288.pdf

Misra, H., & Singh, S. (2020). Application of Brand Funnel on organized apparel retailers in Lucknow and proposing Awareness Visit Matrix (AVM) and Visit Priority Matrix (VPM). Journal of Applied Management, Jidnyasa, 12(1), pp 29-43.

DOI: http://simsjam.net/index.php/Jidnyasa/article/view/155098/107418

Misra, H., & Singh, S. (2019). What students want: Exploring factors affecting decision making for choosing a B-School. Journal of Applied Management-Jidnyasa, 11(2), pp 31-48.

DOI: http://www.simsjam.net/index.php/Jidnyasa/article/view/155089

Misra, H., & Singh, S. (2019). What goes in choosing a B-School: Identification and measurement of crucial factors. Journal of Research Innovation and Management Science, 5(2), pp 35-48.

DOI: http://www.jrim.net/vol5/issue2/article04

Misra, H., & Singh, S. (2017). An Insight into Perceived Quality, Brand Image and Brand Loyality of McDonalds & Pizza Hut. Journal of Research Innovation and Management Science, 3(3), pp 34-41.

DOI: https://www.ipindexing.com/journal-article-file/4003/Aninsightintoperceivedqualitybrandimageandbrandloyaltyofmcdonaldsandpizzahut

Misra, H., & Singh, S. (2016). Apparel Quality Assessment by Customers in Value and Lifestyle Retail. Journal of Research Innovation and Management Science, 2(2), pp 36-43.

DOI: http://www.jrim.net/toc/vol2/issue2

Misra, H., & Singh, S. (2016). Deciphering Decision Making Style of Indian Youth: Evidences from Post Graduate Students from Lucknow City. The International Journal of Business and Management, 4(7), pp 1-9.

DOI: http://www.internationaljournalcorner.com/index.php/theijbm/article/view/126712/87606

Misra, H., & Singh, S. (2016). Do Retail Stores have personality: Empirical Investigation into the Store Personality of Four Indian Retailers. Splint International Journal of Professionals, 3(6), pp 100-108.

DOI: https://www.indianjournals.com/ijor.aspx?target=ijor:sijp&volume=3&issue=6&article=013

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