Shalini Singh - Jaipuria Institute of Management

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Dr. Shalini Singh

Assistant Professor - Marketing
Program Chair - PGDM I Year

CONTACT
Email: shalini.singh@jaipuria.ac.in
Location: Jaipuria Lucknow

RESEARCH AREAS

Consumer Behaviour, Retail Management, Rural Marketing, Services Marketing

TEACHING AREAS
Services Marketing, Retail Management, Marketing Management

Overview

Dr. Shalini Singh is an academician and trainer with more than 10 years of experience in the field of Marketing. At present, she is working as an Assistant Professor (Marketing) and Area chair- Marketing at Jaipuria Institute of Management, which is one of the best PGDM/MBA College in Lucknow, Uttar Pradesh, and provide MBA equivalent PGDM courses in different streams.

She has imparted training programmes for the Postal Services Department, Central excise Department, Geological Survey of India, and U.P. Academy of Administration and Management in areas of Service Quality, Good Governance, and Gender Sensitivity.

She has also to her credit several research papers in the area of Retail buying behavior and Rural marketing.

Google Scholar | ORCID

Education

Ph.D, MBA

Research & Publication

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Raj, R., Singh, A., Kumar, V., De, T., & Singh, S. (2024). Assessing the e-commerce last-mile logistics’ hidden risk hurdles. Cleaner Logistics and Supply Chain, 10, 100131. https://doi.org/10.1016/j.clscn.2023.100131

Conference Papers

Singh, S. & Misra, H. (2021). Sustainability practices in Indian retail vis. a vis. International retailer, FORE International Marketing Conference (FIMC), FORE School of Management, New Delhi [26-27 November 2021]

Papers Published in Other Peer Reviewed Journals

Misra. H. and Singh. S. (2019). What goes in choosing a B-School: Identification and measurement of crucial factors. Journal of Research Innovation and Management Science, 5(2).

Misra, H., Siddiqui, M., & Singh, S. (2021). Choice of management education and proposed model for perceived differences between Post Graduate Diploma in Management (PGDM) and Masters in Business Administration (MBA) in India. Psychology and Education, 58(5), 1717-1728. http://psychologyandeducation.net/pae/index.php/pae/article/view/5583/4796

Misra, H., & Singh, S. (2020). Empirical mapping of customer’s expectation from organized apparel retail outlets. International Journal of Research in Engineering, Science, and Management, 3(5). https://www.ijresm.com/Vol.3_2020/Vol3_Iss5_May20/IJRESM_V3_I5_288.pdf

Mishra, H., & Singh, S. (2020). Application of brand funnel on organized apparel retailers in Lucknow and proposing Awareness Visit Matrix (AVM) and Visit Priority Matrix (VPM). Journal of Applied Management - Jidnyasa, 12(1), 29-43. https://www.i-scholar.in/index.php/JIDNYASA/article/view/205366

Misra. H. and Singh. S. (2019). What students want: Exploring factors affecting decision making for choosing a B-School. Journal of Applied Management - Jidnyasa, 11(2), 31-48. https://simsjam.net/index.php/Jidnyasa/article/view/155089/107409

Misra. H. and Singh. S. (2020). The illiterate marketing genius. Journal of Applied Management - Jidnyasa, 12(2), 61-66. https://simsjam.net/index.php/Jidnyasa/article/view/156903/108420

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