Dr. Shalini Singh

Assistant Professor, Area Chair- Marketing
Chairperson PGDM RM


Email: shalini.singh@jaipuria.ac.in
Location: Jaipuria Lucknow

Research Areas

Consumer Behaviour, Retail Management, Rural Marketing, Services Marketing

Teaching Areas

Marketing Management, Retail Management, Services Marketing, Rural Retailing, Consumer Behavior


Dr Shalini Singh is an academician and trainer with more than 10 years of experience in the field of Marketing. At present, she is working as an Assistant Professor (Marketing) and Area chair- Marketing at Jaipuria Institute of Management, Lucknow.

She has imparted training programmes for Postal Services Department, Central excise Department, Geological Survey of India andU.P Academy of Administration and Management in areas of Service Quality, Good Governance and Gender Sensitivity.

She has also to her credit several research papers in the area of Retail buying behavior and Rural marketing.


"Study of teenage girls shopping motivations for malls in Lucknow", Journal of LBSIMDS, Vol. 1, Issue 2, 2008

Call Us Whatsapp Enquire Now
Enquire Now

Your form headline

Apply Now