Dr. Shalini Singh

Dr. Shubhendra Singh Parihar has played diverse leadership roles in academia, significantly contributing to institutional growth and student success. As Chair – Admissions, he strategized and executed admission processes, ensuring a seamless experience for prospective students while enhancing the institute’s reach and brand visibility. In his tenure as Chair – Placements, he established strong corporate relationships, facilitated industry collaborations, and spearheaded placement initiatives, resulting in improved career opportunities for students.

As Dean – Student Affairs, he played a pivotal role in student development, welfare, and engagement, fostering a vibrant campus culture through mentoring, extracurricular activities, and well-being programs. His tenure as Chair – Alumni Relations was marked by strengthening alumni networks, organizing reunions, and leveraging alumni contributions for academic and professional growth.

Dr. Shalini Singh is an academician and trainer with more than 10 years of experience in the field of Marketing. At present, she is working as an Assistant Professor (Marketing) and Area chair- Marketing at Jaipuria Institute of Management, which is one of the best PGDM/MBA College in Lucknow, Uttar Pradesh, and provide MBA equivalent PGDM courses in different streams.

She has imparted training programmes for the Postal Services Department, Central excise Department, Geological Survey of India, and U.P. Academy of Administration and Management in areas of Service Quality, Good Governance, and Gender Sensitivity.

She has also to her credit several research papers in the area of Retail buying behavior and Rural marketing.

Ph.D, MBA

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Raj, R., Singh, A., Kumar, V., De, T., & Singh, S. (2024). Assessing the e-commerce last-mile logistics’ hidden risk hurdles. Cleaner Logistics and Supply Chain, 10, 100131. https://doi.org/10.1016/j.clscn.2023.100131

Conference Papers

Singh, S. & Misra, H. (2021). Sustainability practices in Indian retail vis. a vis. International retailer, FORE International Marketing Conference (FIMC), FORE School of Management, New Delhi [26-27 November 2021]

Papers Published in Other Peer Reviewed Journals

Misra. H. and Singh. S. (2019). What goes in choosing a B-School: Identification and measurement of crucial factors. Journal of Research Innovation and Management Science, 5(2).

Misra, H., Siddiqui, M., & Singh, S. (2021). Choice of management education and proposed model for perceived differences between Post Graduate Diploma in Management (PGDM) and Masters in Business Administration (MBA) in India. Psychology and Education, 58(5), 1717-1728. http://psychologyandeducation.net/pae/index.php/pae/article/view/5583/4796

Misra, H., & Singh, S. (2020). Empirical mapping of customer’s expectation from organized apparel retail outlets. International Journal of Research in Engineering, Science, and Management, 3(5). https://www.ijresm.com/Vol.3_2020/Vol3_Iss5_May20/IJRESM_V3_I5_288.pdf

Mishra, H., & Singh, S. (2020). Application of brand funnel on organized apparel retailers in Lucknow and proposing Awareness Visit Matrix (AVM) and Visit Priority Matrix (VPM). Journal of Applied Management - Jidnyasa, 12(1), 29-43. https://www.i-scholar.in/index.php/JIDNYASA/article/view/205366

Misra. H. and Singh. S. (2019). What students want: Exploring factors affecting decision making for choosing a B-School.   Journal of Applied Management - Jidnyasa, 11(2), 31-48.  https://simsjam.net/index.php/Jidnyasa/article/view/155089/107409

Misra. H. and Singh. S. (2020). The illiterate marketing genius.  Journal of Applied Management - Jidnyasa, 12(2), 61-66.  https://simsjam.net/index.php/Jidnyasa/article/view/156903/108420