Sanjeev M. A. - Jaipuria Institute of Management

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Dr. Sanjeev M. A.

Associate Professor - Marketing
Area Chair - Marketing

CONTACT
Email: ma.sanjeev@jaipuria.ac.in
Location: Jaipuria Indore

RESEARCH AREAS

Consumer Behaviour, Corporate Communications, Healthcare Management

TEACHING AREAS
Marketing

Overview

Sanjeev is a career sales and marketing professional with more than a decade's experience in industry and academia. His industrial experience spans sales and marketing/product management roles in Indian and foreign firms in pharmaceuticals, banking, and financial services, packaging, and advertising. He has a PhD in Management from JIIT, Noida. He has taught courses in marketing, general, and strategic management. His research spans the areas of consumer behavior, corporate communication, and salesforce management.

Education

PhD

Experience

Academic Experience: 15 Years
Total Experience: 15 Years

Research & Publication

Achievements and Awards:

Member, Editorial Board, International Conference on Advances in Management and Technology in a Global World, December 2015.
Member, Editorial Board, Information Technology and Quantitative Management, 2017.
Best Paper award at ITQM, 2017. Proceedings published by Elsevier
Member of Review committee, International Journal of Business and Economics.
Member, Editorial board of Management Dynamics - Elsevier

Research works:

Sanjeev, M.A., & Balyan, Parul. (2014). “Response Order Effects in Online Surveys: An Empirical Investigation”. International Journal of Online Marketing, Vol. 4, No. 2, pp 29-44, doi: 10.4018/ijom.2014040103.

Sanjeev M.A. & Rathore S. (2014). Exploring the Relationship Between Job Stress and Organisational Commitment: A Study of the Indian I.T. Sector, Management Research and Practice, Vol. 6, Issue 4, pp 40-56, url: http://mrp.ase.ro/no64/f3.pdf

Sharma, A., & Sanjeev, M. A. (2012). Can creating Shared Value Supersede Corporate Social Responsibility. (pp. 37-41, Chapter 6). Jaipur, India: International Conference on Creating a Sustainable Business: Managerial Implications and Challenges (ICSBMC-12) - Jaipuria Institute of Management.

Sanjeev, M.A., Sharma, Arun. & Taneja, Mayank. (2015). Buying Behaviour of Scheduled Drugs as OTC Drugs: An Empirical Investigation. Indian Journal of Marketing, Vol 45, N0. 6, pp 21-37, doi: 10.17010/ijom/2015/v45/i6/79931 (Scopus).

Sanjeev, M.A., Abidi, N. and Surya, A.V. (2016) ‘Functionality of turnover intention and management strategies for sales force: an empirical investigation’, Int. J. Management Practice, Vol. 9, No. 1, pp.24–39, doi: https://doi.org/10.1504/IJMP.2016.074888 (Scopus).

M. A. Sanjeev, and Surya, A.V. (2016). Two factor theory of motivation & satisfaction: an empirical verification. Annals of Data Science, Springer, Vol. 3, No. 2, pp 155-173, doi: 10.1007/s40745-016-0077-9 (Scopus).

M. A. Sanjeev. (2017). Measuring Cognitive Job Satisfaction – Job attributes to be included: A Literature review. Prabhandan-Indian Journal of Management, Vol. 10, No.4, pp 19-32, doi: 10.17010/pijom/2017/v10i4/112763 (Scopus).

‘Sanjeev, M.A. (2017), Age and job satisfaction: an empirical investigation among the pharmaceutical sales and marketing professionals in India, International Journal of Human Resources Development and Management, Vol. 3, No. 4, pp. 315-332, doi: https://doi.org/10.1504/IJHRDM.2017.087115 (Scopus).

Sanjeev. M.A. (2017). Impact of Individual and Employment Variable on Job Satisfaction & Turnover Intention among Sales and Marketing Professionals, Procedia Computer Science, 122, pp. 55-62, doi: 10.1016/j.procs.2017.11.341 (Scopus).

Surya, A.V; Sanjeev, M. A & Rahul, Sharma. (2019). Attitudinal Parameters Influencing treatment seeking behaviour during child diarrhea in India. Indian Journal of Public Health Research & Development. Vol 10 (4), pp 163-168, doi: 10.5958/0976-5506.2019.00683.1 (Scopus).

M A Sanjeev; Sehrawat Anil & P K Santosh Kumar. (2019). iPhone as a proxy indicator of adaptive narcissism, Psychology & Marketing. Vol 36, No. 10, pp 895-904, https://doi.org/10.1002/mar.21243 (Scopus/ A)

Santosh Kumar, P.K., Sanjeev, M.A. (2020). Terrorism–Tourism–Economic Growth Nexus in India: An NARDL Evidence. FIIB Business Review. Vol 9, No. 4, pp 300-308, DOI: 10.1177/2319714520965281 (Scopus).

Sanjeev, M.A., Arumugam, Thangaraja., & Santosh Kumar, P.K. (2021). Multidimensional Scale of Perceived Social Support (MSPSS): Validity & Reliability in the Indian Context, International Journal of Management Practice, Vol. 14, No. 4, pp. 472-484, DOI: 10.1504/IJMP.2021.10037845. (Scopus).

Arumugam, Thangaraja., Sanjeev, M.A., Renju. K. Mathai., Boselin, Prabhu., Balamourougane, R., & Jarin, T. (2021). An Empirical Verification of the Proposed Distributor Marketing Intelligence System (DMiS) Model, International Journal of Business Information Systems, DOI: 10.1504/IJBIS.2021.10038860 (Scopus).

Sanjeev, M. A., Pande, N., & Santosh Kumar, P. K. (2021). Role of effective crisis communication by the government in managing the first wave Covid-19 pandemic – A study of Kerala government's success. Journal of Public Affairs. Vol 21, No. 4, e2721. https://doi.org/10.1002/pa.2721 (B/Scopus).

Richa, S., Gupta, S., Sanjeev, M.A. (2021). Comprehending and Measuring Pandemic Induced Stress among Professionals due to Lockdown and Work from Home, Journal of Public Affairs, e2791. https://doi.org/10.1002/pa.2791 (B/Scopus)

M.A., Sanjeev Kazmideh, Shahnaz; Arumugam, Thngaraja, Tripathi, D.K. (2021). Generation Z and intention to use Digital Library: Does Personality Matter? The Electronic Library. Vol 40, No. 1-2, pp 18-37. https://doi.org/10.1108/EL-04-2021-0082 (B/Scopus).

Mathew, Vineetha; Santosh Kumar, P.K.; Sanjeev, M.A. (2022). Financial Well-being and Its Psychological Determinants— An Emerging Country Perspective, FIIB Business Review. https://doi.org/10.1177/23197145221121080. (Scopus)

Gupta, Suneel; Pande, Neerja; Thangaraja, Arumugam; Sanjeev, M.A. (2022). Reputational impact of Covid-19 pandemic management on World Health Organization among Indian public health professionals, Journal of Public Affairs, e2842. https://doi.org/10.1002/pa.2842. (B/Scopus).

Santosh Kumar, P.K.; Sanjeev, M.A. (2022). Examining Price Discovery in the Gold market: Evidence from India. Management Dynamics - Elsevier, Vol 22, No. 1, pp 72-78. DOI: 10.57198/2583-4932.1303.

Arumugam, Thangaraja., Shahul Hameed, S. and Sanjeev, M.A. (2022). Buyer Behaviour Modelling of Rural Online Purchase Intention Using Logistic Regression, International Journal of Management & Enterprise Management. DOI:10.1504/IJMED.2023.10052937 (Scopus)

Srivastava, R. and Sanjeev, M.A. (2023), "Computational Advancements and Application of Bayesian Techniques in Marketing", Misra, R.K., Shrivastava, A. and Sijoria, C. (Ed.) Technology, Management and Business (Advanced Series in Management, Vol. 31), Emerald Publishing Limited, Bingley, pp. 189-200. https://doi.org/10.1108/S1877-636120230000031015

Chaudhary, S., Agrawal, S. and Sanjeev, M.A. (2023). Stem cell banking emerges as a life saver in medical science- A study of parents' knowledge, awareness, and attitudes in India's rural areas, Latin American Journal of Pharmacy, Vol. 42, No. 3, pp-229-237.

P, Sharma., PK Kapur., MA, Sanjeev., G, Singh., M. Anjum. (2023). Assessment of the Factors Affecting Admissions in HEI’s, International Journal of System Assurance Engineering and Management, https://doi.org/10.1007/s13198-023-02219-1.

Srivastava, R., Sanjeev, M.A. and Gupta, S. (2024), "A fuzzy approach to determining antecedents to green cosmetic consumption in India", International Journal of Retail & Distribution Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJRDM-09-2022-0340

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