PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Professor
CONTACT
Email: rishi.shukla@jaipuria.ac.in
Location: Jaipuria Jaipur
RESEARCH AREAS
Webrooming behavior analysis, Product placement in cinematic content, Advanced predictive modeling algorithm application in Marketing, Neuroscientific approaches to consumer behavior
TEACHING AREAS
Marketing Research, Consumer Behavior, Marketing Analytics
Dr. Rishi Prakash Shukla is working as Professor (Marketing) at Jaipuria Institute of Management, Jaipur. He has about 15 years of experience in academics. With 15 years of comprehensive experience, he has made significant contributions through extensive research and development. Dr. Shukla holds 6 patents and has authored 20 research papers, showcasing his deep expertise in Marketing. His industry journey spans prestigious institutions such as Symbiosis Institute of Business Management, Symbiosis Centre for Management Studies, Chandigarh University and projects at the Indian Institute of Management Ahmedabad. Dr. Shukla's scholarly interests include cutting-edge technologies, particularly in the field of neuromarketing. He is certified by IBM and SAS in advanced predictive modeling and has authored 5 books on futuristic technologies. Beyond academia, Dr. Shukla is known for his affable nature, passion for travel, and innovative social experiments using technology.
PhD, MBA
15 Years
Shukla, R.P. (2023). Quantifying The Dominance Of Artificial Intelligence And Machine Learning: A Bibliometric Analysis Of Last Three Decades. IEEE Xplore (2023), (Indexed In Scopus)
Shukla, R.P. (2023). Predictive Analytics in Marketing using Artificial Intelligence .Lecture Notes in Networks and Systems (2023), (Indexed In Scopus)
Shukla, R.P. (2023 Transfer Learning for Accurate Classification of Breast Cancer in Medical Imaging. Lecture Notes in Computer Science (2023), (Indexed In Scopus)
Shukla, R.P. (2023). An innovative analysis of Leveraging Transfer Learning for Accurate Image Recognition. IEEE Xplore (2023), (Indexed In Scopus)
Shukla, R.P. (2023). An enhanced Active Reinforcement Learning for Autonomous Robotics in Industrial automation. IEEE Xplore (2023), (Indexed In Scopus)
Shukla, R.P. (2023). An innovative analysis of Leveraging Transfer Learning for Accurate Image Recognition IEEE Xplore (2023), (Indexed In Scopus)
Khare, A., Awasthi, G. and Shukla, R.P. (2020), "Do mall events affect mall traffic and image? A qualitative study of Indian mall retailers", Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 2, pp. 343-365. https://doi.org/10.1108/APJML-01-2019-0021 (Indexed in ABDC A & Scopus)
