Prof. Richa Mishra

Ph.D., MSc (IT), PGDITM, BSc
Associate Professor

Contact

Email: richa.misra@jaipuria.ac.in
Location: Jaipuria Noida

Teaching Areas

Decision Science

Biography

Working as an Associate Professor in Jaipuria Institute of Management, Noida. She has done her Doctorate in Management from Amity University. She has more than 18 years of teaching experience in the field of IT and Decision Science. Her research papers and cases has been published in reputed refereed journals like The International Journal of Management Education (Elsevier), British Food Journal (Emerald), On the horizon (Emerald), International Journal of Logistics and Economics (Inderscience), Journal of Information and Organizational Sciences (Inderscience), Global Business Review (Sage), ECCH, Abhigyaan (FORE), BHU (IT), IBS Business Review, Smart Journal of Management and International Islamic University Malaysia. She has also presented her Cases and Research in various international conferences and forums. Imparted trainings in various organizations in the areas of IT Security, Qualitative and Quantitative research methods, Data analysis and decision making and Quantitative techniques for HR and Marketing perceptive.

Research

Understanding factors affecting receptivity towards adopting electronic marketplace a merchant perspective (E-Service Journal-B category)

Selfies, Individual Traits and Gender: Decoding the Relationship (Trends in Psychology-Scopus)

An IoT based model for Trucking transport system using predictive analytics (Scientific Journal of King Faisal University, Scopus)

Decision Making as a Contributor for Women Empowerment: A Study in the Indian Context (Journal of Comparative Asian Development, Scopus)

An Analysis on Consumer Preference of Ayurvedic Products in Indian Market (International Journal of Asian Business and Information Management (IJABIM), Scopus)

The mediating impact of demonetisation on customer acceptance for IT-enabled banking services (International Journal of Emerging Markets, B category) The Saviors Are Also Humans’: Understanding The Role of Quality of Work Life on Job Burnout and Job Satisfaction Relationship of Indian Doctors (Journal of Health Management, Scopus)

An empirical study on the cellular subscribers churn, selection factors and satisfaction with the services (International Journal of Product Development, Scopus)

An empirical investigation of student's motivation towards learning quantitative courses (The International Journal of Management Education, Scopus)

Archiving ERP data to enhance operational effectiveness: the case of Dolphin (International Journal of Information Technology and Management, Scopus)

An analysis of factors affecting growth of organic food: Perception of consumers in Delhi-NCR (B category)

Wine-related lifestyle segmentation in the context of urban Indian consumers (International Journal of Wine Business Research, B category)


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