PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Associate Professor
CONTACT
Email: Rashmi.singh@jaipuria.ac.in
Location: Jaipuria Lucknow
RESEARCH AREAS
Tourism Research, Consumer Behaviour
TEACHING AREAS
Marketing Management, Consumer Behaviour, Marketing Research, Research Methodology, Marketing Analytics, Multivariate Data Analysis, Brand Management
Dr. Rashmi Singh is an Associate Professor in the area of Marketing in the Jaipuria Institute of Management Lucknow. She did her PhD from IIT Roorkee. From last 8 years she was associated with XIM University, Bhubaneswar. She has 8 years of experience in the Education sector, formal and technical, both in the teaching and administrative capacity. As a trainer, she has conducted numerous personality development and leadership training sessions for teachers and students across educational institutions. Her research interests are Consumer Behaviour, Tourism Behaviour, and Marketing analytics. She has published papers in Young Consumers (Emerald), Review of Behavioural Finance (Emerald), International Journal of Conflict Management (Emerald), Vision- Sage publication, Journal of Health Management (Sage), Asia Pacific Journal of Marketing and Logistics (Emerald), Policing (Emerald). She has also and presented papers at different international conferences. She is also a reviewer for the Journal of Consumer Marketing and the Journal of Health education.
Google Scholar: Dr. Rashmi Singh - Google Scholar
8 Years
