Best MBA/PGDM Colleges in India

Dr. Sama is Ph.D & UGC-NET qualified. He has over 14+ years of experience in teaching and research in eminent management institutes of India. Prior to joining Jaipuria Institute of Management, Jaipur, he has worked with prestigious university as Marketing faculty such as, School of Business Management, SVKM'S Narsee Monjee Institute of Management Studies (NMIMS), Indore, India. He was faculty in-charge of Marketing learning club “Brandwiser”. Dr. Sama has authored multiple publications in international and national journals (ABDC & Scopus indexed), magazines, book chapters and case study collections. The publications including the A (ABDC list) such as Journal of Consumer Behaviour, Journal of Internet Commerce, International Journal of Business and Emerging Markets and so on. His paper titled "Impact of Media Advertisements on Consumer Behaviour” is among the most read paper in Journal of Creative Communications (JOCC), MICA journal listed in SCOPUS Q2. It has reported over 2.98 lacs downloads and 158 citations. Dr. Sama is reviewer of prominent international journals including the ABDC-A indexed such as International Journal of Contemporary Hospitality and Management, Spanish Journal of Marketing and Journal of Creative Communications, Asia Pacific Management Review, to name a few. Dr. Sama has organized multiple international conference as Convener and Co-convener at NMIMS Indore. He is the recipient of Best Paper award at international conference organised by Chandigarh University in association with Arkansas University, USA and Emerald. He has also received Inspiring Leaders Award from Ascendum KPS, Ahmedabad, MNC, based at Cincinnati, USA. His corporate experience spans across India’s well-known corporates such as HDFC Bank, Sun Pharma and Cadila Pharma.

Ph.D., UGC- NET, MBA

14+ years

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Trivedi, J., & Sama, R. (2021). Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand love. Journal of Consumer Behaviour, 20(3), 748-761. https://doi.org/10.1002/cb.1903

Trivedi, J., & Sama, R. (2020). The effect of influencer marketing on consumers’ brand admiration and online purchase intentions: An emerging market perspective. Journal of Internet Commerce, 19(1), 103-124.  https://doi.org/10.1080/15332861.2019.1700741

Sama, R. (2019). Impact of media advertisements on consumer behaviour. Journal of Creative Communications, 14(1), 54-68. https://doi.org/10.1177/0973258618822624

Trivedi, J., Sama, R., & Arora, P. (2022). Effect of influencer marketing on travelers’ destination and hotel choice: The moderating role of advertising duration. PRism, 18(1).  https://www.prismjournal.org/uploads/1/2/5/6/125661607/final_article_trivedi.pdf

Patel, V. V., Pandit, R., & Sama, R. (2023). Understanding the impact of fashion app emotional attachment on consumer responses: The role of e-servicescape, customer experience and perceived value of online shopping. Journal of Fashion Marketing and Management: An International Journal. https://doi.org/10.1108/JFMM-05-2023-0113

Sama, R., & Trivedi, J. P. (2019). Factors affecting consumers' loyalty towards halal cosmetics: An emerging market perspective. International Journal of Business and Emerging Markets, 11(3), 254-273. https://doi.org/10.1504/IJBEM.2019.102655

Case Studies

Sama, R. (2021). Envisioning a mutually inclusive growth story: A case study of Microsign Products. International Journal of Technology Transfer and Commercialisation, 18(1), 128-145. https://doi.org/10.1504/IJTTC.2021.114855

Book Chapters

Sama, R. (2021). Impact of employer branding on customer acquisitions and retentions: A case study of Microsign Products. In G. Rana, S. Agarwal, & R. Sharma (Eds.), Employer branding for competitive advantage: Models and implementation strategies. CRC Press. https://doi.org/10.1201/9781003127826

Conference Papers

Sama, Ramzan (2019). Differently-abled friendly company: A case study on Microsign Products. In International Conference: Sustainable Development and Social Innovation in Business, Chandigarh University, [25-26 February 2019]