Prof.

Prof. Rahul Meena

Assistant Professor

CONTACT
Location: Jaipuria Jaipur

RESEARCH AREAS

Consumer Behaviour & Cryptocurrency

TEACHING AREAS
Sales Management and Business Development, Distribution and Channel Management, Marketing Management

Mr. Rahul has rich industry background, worked all over India at different levels and in different functions. He is a motivated professional with communication proficiency and extensive experience in Business Management about 10 years.

Currently, he is working with India's top MBA College in Jaipur named Jaipuria Institute of Management as an Assistant Professor. He has worked with companies like CEAT tyres, Airtel, HCL. The maximum team size handled was 100+ team members and was responsible for annual revenue of  INR 100+ crore per annum.

Major functions that he was responsible for were:
  • Sales, business development in B2B, B2C, and G2C
  • Team building, business analysis, and sales target forecasting
  • Target allocation, monitoring, and follow
  • GTM and Market Planning and implementation
  • Operation in assigned geography
  • Channel Management (expansion and optimizing)
  • Business expansion from other opportunities
Internet coordinates:

PGDBM (IIM, KOLKATA), B.E. (Comp. Science)

10 Years

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Meena, R., & Sarabhai, S. (2023). Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps. Journal of Retailing and Consumer Services, 71, 103228. https://doi.org/10.1016/j.jretconser.2022.103228

Sharma, D., & Meena, R. (2024). Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements. Journal of Marketing Communications, 30(1), 21-48. https://doi.org/10.1080/13527266.2022.2098518

Meena, R., & Chotia, V. (2022). Economic value-added research: Mapping thematic structure and research trends. Risks, 11(1), 9-25.    https://doi.org/10.3390/risks11010009

Meena, R., & Sarabhai, S. (2022). Past, present and future of cashless payment research in transforming consumer behaviour: A bibliometric analysis. International Journal of Business Excellence, 30(4), 123-140. DOI: 10.1504/IJBEX.2022.10050045

Conference Papers

Meena, R. and Mathur, S. (2022). Change in online buying behaviour of senior adults towards e-commerce platforms in India: A study using UTAUT, TAM, IRT models. Ninth International Conference in the Series of YOUTH 2025 on Envisioning India’s Future: Growth, Innovation, Sustainability, Happiness & Wellbeing, Association of Management Development Institute in South Asia (AMDISA) and Jaipur Institute of Management, Jaipur, Rajasthan [17-19 February 2022]

Sarabhai, S. and Meena, R. (2019). Evolution of India’s telecom landscape: Adapting to policy shifts and distribution realignment.  AUT Genesis 2023: International Case Conclave – Part of International Conference on Technological Advancements in Computational Sciences, Amity University, Tashkent, Uzbekistan (Hybrid Mode) [1-3 November 2023]

 

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