PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Assistant Professor
CONTACT
Location: Jaipuria Jaipur
RESEARCH AREAS
Consumer Behaviour & Cryptocurrency
TEACHING AREAS
Sales Management and Business Development, Distribution and Channel Management, Marketing Management
Mr. Rahul has rich industry background, worked all over India at different levels and in different functions. He is a motivated professional with communication proficiency and extensive experience in Business Management about 10 years.
Currently, he is working with India's top MBA College in Jaipur named Jaipuria Institute of Management as an Assistant Professor. He has worked with companies like CEAT tyres, Airtel, HCL. The maximum team size handled was 100+ team members and was responsible for annual revenue of INR 100+ crore per annum.
PGDBM (IIM, KOLKATA), B.E. (Comp. Science)
10 Years
Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)
Meena, R., & Sarabhai, S. (2023). Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps. Journal of Retailing and Consumer Services, 71, 103228. https://doi.org/10.1016/j.jretconser.2022.103228
Sharma, D., & Meena, R. (2024). Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements. Journal of Marketing Communications, 30(1), 21-48. https://doi.org/10.1080/13527266.2022.2098518
Meena, R., & Chotia, V. (2022). Economic value-added research: Mapping thematic structure and research trends. Risks, 11(1), 9-25. https://doi.org/10.3390/risks11010009
Meena, R., & Sarabhai, S. (2022). Past, present and future of cashless payment research in transforming consumer behaviour: A bibliometric analysis. International Journal of Business Excellence, 30(4), 123-140. DOI: 10.1504/IJBEX.2022.10050045
Conference Papers
Meena, R. and Mathur, S. (2022). Change in online buying behaviour of senior adults towards e-commerce platforms in India: A study using UTAUT, TAM, IRT models. Ninth International Conference in the Series of YOUTH 2025 on Envisioning India’s Future: Growth, Innovation, Sustainability, Happiness & Wellbeing, Association of Management Development Institute in South Asia (AMDISA) and Jaipur Institute of Management, Jaipur, Rajasthan [17-19 February 2022]
Sarabhai, S. and Meena, R. (2019). Evolution of India’s telecom landscape: Adapting to policy shifts and distribution realignment. AUT Genesis 2023: International Case Conclave – Part of International Conference on Technological Advancements in Computational Sciences, Amity University, Tashkent, Uzbekistan (Hybrid Mode) [1-3 November 2023]