Dr.

Dr. Pankaj Chamola

Assistant Professor

CONTACT
Location: Jaipuria Jaipur

RESEARCH AREAS

Consumer consumption, consumer behavior in online retail

TEACHING AREAS
Marketing

Dr. Pankaj Chamola has been in professional management teaching for more than twelve years as an assistant professor in the area of Marketing and analytics. His doctoral research focuses on exploring consumer behavior with respect to retail. His current and future research interest targets exploring consumer insights typically in an online retail context. currently working as Assistant Professor, at Jaipuria Institute of Management, India's amongst best Management Colleges for MBA in Jaipur, Rajasthan.

He is skilled at multivariate data analysis tools like logistic regression, discriminant analysis, multiple regression analysis, MANOVA, etc. using SPSS and R software. He too is well versed with structural equations modeling using AMOSS.

He has also published research papers with international publishers like Interscience, sage. His expertise subjects include marketing analytics, Digital & social media marketing, phenomenology, and consumer behavior.

Phd, MBA

12 Years

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