PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Assistant Professor
CONTACT
Location: Jaipuria Jaipur
RESEARCH AREAS
Consumer consumption, consumer behavior in online retail
TEACHING AREAS
Marketing Research
Dr. Pankaj Chamola has been in professional management teaching for more than twelve years as an assistant professor in the area of Marketing and analytics. His doctoral research focuses on exploring consumer behavior with respect to retail. His current and future research interest targets exploring consumer insights typically in an online retail context. currently working as Assistant Professor, at Jaipuria Institute of Management, India's amongst best Management Colleges for MBA in Jaipur, Rajasthan.
He is skilled at multivariate data analysis tools like logistic regression, discriminant analysis, multiple regression analysis, MANOVA, etc. using SPSS and R software. He too is well versed with structural equations modeling using AMOSS.
He has also published research papers with international publishers like Interscience, sage. His expertise subjects include marketing analytics, Digital & social media marketing, phenomenology, and consumer behavior.
Phd, MBA
12 Years
Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)
Dugar, A., & Chamola, P. (2021). Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers. Journal of Retailing and Consumer Services, 62, 102635. https://doi.org/10.1016/j.jretconser.2021.102635
Singh, S., Chamola, P., Kumar, V., Verma, P., & Makkar, N. (2023). Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak. Benchmarking: An International Journal, 30(1), 121-148. https://doi.org/10.1108/BIJ-08-2021-0497
Garg, P., Singh, S., Chamola, P., Kumar, A., & Paliwal, M. (2023). Elucidating the linkage between advertisements embedded with emotional appeals and the brand relationship quality during the COVID pandemic. Journal of Marketing Communications, 1-25. https://doi.org/10.1080/13527266.2023.2220338
Conference Papers
Chamola, P. (2023). Exploring the origins of minimalism and its influence on the lofe satisfaction of millenials: A departure from materialism. SUSCON Conference, Indian Institute of Management, Shillong, Meghalaya [22-24 November 2023]
Reviewer of Course Curriculum/Journal
Reviewer, Journal of Retailing and Consumer Services, [2023-Till Date]
Member Board of Studies
Member, Board of Studies, ICFAI University, Dehradun. [2021-2022]
