Consumer consumption, consumer behavior in online retail
Dr. Pankaj Chamola has been into professional management teaching for more than twelve years as assistant professor in the area of Marketing and analytics. His doctoral research focuses on exploring consumer behavior with respect to retail. His current and future research interest targets exploring consumer insights typically in online retail context.
He is skilled at multivariate data analysis tools like logistic regression, discriminant analysis, multiple regression analysis, MANOVA etc using SPSS and R softwares. He too is well versed with structural equations modeling using AMOSS. He has also published research papers with international publishers like inderscience, sage. His expertise subjects include marketing analytics, Digital & social media marketing, phenomenology and consumer behavior.