Prof. Pallavi Srivastava

Fellow (MDI Gurgaon)
Assistant Professor, Area Chairperson (HR&OB)


Location: Jaipuria Lucknow

Research Areas

Employer brand, recruitment communication, HR and digital technologies interface (social media in particular), team environment

Teaching Areas

Organisational Behaviour, Human Resource Management, Talent Acquisition, Learning & Development, Strategic HRM, HR Analytics, Research Methods


Prof. Pallavi Srivastava is an assistant professor and current Chair of HR&OB area at Jaipuria Institute of Management Lucknow. She has earned her Doctorate in 2010 from Management Development Institute, Gurgaon with a specialization in Human Resource Management. Her doctoral research is in the area of employer branding. She is a post graduate in zoology and a meritlister in her batch (2001-2003) in PGDBA from Jaipuria Institute of Management Lucknow.

With an overall work experience of fifteen years in management teaching, research and industry, she bears a consistently good academic and service record with multidisciplinary exposure. Before joining Jaipuria Lucknow, she has also taught at Chandragupt Institute of Management Patna and Amity University Lucknow. Currently she offers electives on Talent Acquisition, Training & Development and HR Analytics.

She is a keen learner and an avid researcher with strong writing skills which have resulted in several research publications/ presentations in various national and international peer-reviewed journals and conferences of repute including the prestigious Academy of Management Conference held in Boston, Massachusetts in 2012. She has also published five teaching cases- on Infosys, Tata Nano, Motorola India- Mobile Devices Business, Sona Koyo Steering Systems Limited and Sula Wines. Till date she has more than 200 citations of her research papers in Google scholar (, more than 30 citations in Scopus ( and around 10 citations in Web of Science (Thomas Reuters). She is a reviewer of papers/ cases/ symposia for International Journal of Manpower, Team Performance Management, International Journal of Economics and Business Research (IJEBR). Asian Journal of Management Cases, Amity Business Journal, the Annual Academy of Management Conference, the Indian Academy of Management Conference, IHRM Conference etc. She has guided candidates in their projects for the award of Diploma in Training and Development from ISTD. Currently she is also a member of Thesis Advisory Committees of three PhD students.

She has trained officers of CISF (DIG/AIG & Commandant level), Indian Revenue Services (Group A), Customs & Excise (Group A), Geological Survey of India, All India Radio & Doordarshan (Prasar Bharti), Hindustan Aeronautics Ltd., NABARD, India Post etc., bankers, corporate executives and academicians in various development programmes. She has also been a resource person for an FDP on “Writing & publishing research papers”. Her corporate training interests include change management and organizational transformation, train the trainer, interpersonal effectiveness, team building, leadership, people management strategies for competitive advantage, employee engagement and understanding self.

A soft-spoken person with an affable demeanour, she loves to explore new places and try out new recipes in her leisure time.


Srivastava, P. (Co-authors: S.K. Suman & Shaili Vadera) (In press). “Exploring the behaviour of Indian consumers towards online discounts”. International Journal of Electronic Marketing and Retailing.. (Inderscience - Scopus indexed and 'C' category as per ABDC list).

Srivastava, P. (Co-author: Jain, S.) (2017). “A leadership Framework for Distributed Self-organized Scrum Teams". Team Performance Management: An International Journal, 23(5/6):293-314. (Emerald - Scopus indexed and 'C' category as per ABDC list).

Srivastava, P. (Co-authors: Bhatnagar, J. and Arora, A.P.) (2017). "A Multidimensional Scale for Measuring Employer Brand". Indian Journal of Industrial Relations. 52(4): 659-674. (‘C' category as per ABDC list).

Srivastava, P. (Co-author: Singh S.) (2016-Forthcoming). “Narayana Murthy: The Table Turner in Troubled Times?” Accepted for publication in Amity Business Journal, 5(2), 2016 Case edition.

Srivastava, P. (Co-authored with Singh, S.) (2016). “Brand positioning of Sula Wines: A case of leader’s strategic vision”. Proceedings of Conference on Brand Management 2016 held at IIT Delhi during 16-17 April, 2016.

Srivastava, P. (Co-authored with Singh, S.) (2016) “Framework for emerging landscapes in international travel behavior in India”. Proceedings of 3rd International Communication Management Conference (ICMC) at MICA, Ahmedabad held during February 18-20, 2016.

Srivastava, P. (Co-author: Singh, S.) (2012). “The Turnaround of Tata Nano-Reinventing the Wheel”, Vision-The Journal of Business Perspectives, 16(1): 45-52 (Sage).

Srivastava, P. (Co-authored with Jain, S. & Singh, N.) (2012). “Desired Leadership Attributes forDistributed Self-Organized Scrum Teams”. 12th International HRM (IHRM) Conference at Management Development Institute, Gurgaon in December 10-13, 2012.

Srivastava, P. (Co-author: Bhatnagar, J. & Arora, A.P.) (2012). "A Multidimensional Scale for Measuring Employer Brand". Presentation in a Discussion Paper session at the 2012 Academy of Management Conference, Boston, Massachusetts held in August 3-7, 2012.

Srivastava, P. (Co-authored with Seth, S.), (2012). “Talent management dynamics in the healthcare industry: A study of an Indian healthcare provider”. International Conference on Management in the New World Order at IIM Ranchi held in August 12-13, 2012.

Srivastava, P. (Co-authored with Singh, S.) (2012). “New Market Creation through Innovation: A Study of Tata Nano”. EREC 2012, the Conference on Excellence in Research & Education at IIM Indore held in May 10-13, 2012.

Srivastava, P. (Co-authored with Bhatnagar¸ J., Budhwar, P. & Saini, D.S.) (2010). "Organizational Change and Development in India: A Case of Strategic Organizational Change and Transformation", Journal of Organizational Change Management, 23(5): 485 - 499. (Emerald).

Srivastava, P. (Co-author: Bhatnagar, J.) (2010). “Employer Brand for Talent Acquisition: An Exploration Towards its Measurement”, Vision-The Journal of Business Perspectives, 14(1&2): 25-34. (Sage). SEVENTH MOST READ ARTICLE IN THE JOURNAL IN JANUARY 2016

Srivastava, P. (Co-authored with Jain, S.) (2009). “Management of Multi Alliances for Innovation – Sona Koyo Steering Systems Limited Initiatives”. Asian Journal of Management Cases 6(2): 135-156. (Sage). RANKED 13TH AMONG TOP 50 MOST FREQUENTLY READ ARTICLES IN THE JOURNAL AS IN MARCH 2011.

Srivastava, P. (Co-author: Bhatnagar, J.) (2009). “Employer Attractiveness: An Indian Perspective”. 2009 Oxford Business & Economics Conference held at Oxford University, UK, June 24-26, 2009.

Srivastava, P. (Co-author: Bhatnagar, J.) (2008). “Talent Acquisition Due Diligence Leading to High Employee Engagement: A Case of Motorola India MDB”. Industrial and Commercial Training, 40: 253-260. (Emerald).FIGURED AMONG TOP 20 ARTICLES BY IMMEDIATE IMPACT (FIRST 6 MONTHS AFTER PUBLICATION) IN 2008-09.

Srivastava, P. (Co-authored with Bhatnagar J.) (2008). “Strategy for Staffing: Employer Branding & Person-organization Fit”. Indian Journal of Industrial Relations. (EBSCO & JSTOR) 44:35-48.

Srivastava, P. (Co-author: Bhatnagar, J.) (2008). "Turnaround @ Motorola India-Mobile Devices Business through the HR lever".Vikalpa 33(1):119-129 (Sage).

Srivastava, P. (Co-author: Bhatnagar, J.). (2007). "Talent Acquisition Due Diligence Leading to High Employee Engagement: Case of Motorola India MDB". The 12th Asia-Pacific Researchers in Organization Studies (APROS) Conference held at MDI¸ Gurgaon¸ India December 9-12¸ 2007.

Srivastava, P. (Co-authored with Srivastava, S.K.), (2004). “Performance Enhancement through Continuous Improvement”. Published in the proceedings of 2nd World Conference on POM, Cancun, Mexico, April-May 2004.

Srivastava, P. (Co-authored with Srivastava, S.K.), (2003). “Successful TPM implementation in a continuous process firm in India: A Case Study”. 4th International Conference on Management Sciences, Istanbul, Turkey, March 2003.

Call Us Whatsapp Enquire Now
Enquire Now

Your form headline

Apply Now