Dr.

Dr. Om Jee Gupta

Assistant Professor-Marketing

CONTACT
Email: omjee.gupta@jaipuria.ac.in
Location: Jaipuria Lucknow

RESEARCH AREAS

Consumer purchase intention, Retail Marketing, Metaverse in marketing Healthcare, Chinese products

TEACHING AREAS
Consumer Behavior, Marketing Management, Global Marketing, Marketing Research Research Methodology

Professor Om Jee Gupta is a faculty in the area of Marketing. He completed his doctorate degree in the area of Marketing from Institute of Management Studies, Banaras Hindu University, Varanasi. He also holds MBA in International Business from Devi Ahilya Vishwavidyalaya, Indore. He has got mixed experience in industry and academia for about 7 years. He has many articles published to his credit in Scopus, web of science and ABDC indexed journals. Prof. Gupta has also edited a book published by Manakin Press. He also has three published patents to his name and three book chapters published by national and international publishers. He has also presented papers in National and international conferences. He has also conducted two workshops on research methodology utilizing M.S. Excel, SPSS, AMOS, R-Studio. Additionally, he was also part of the International Youth Delegation to China 2017 (A joint initiative by Govt. of India and People’s Republic of China).

Google Scholar | ORCID

Ph.D. (BHU), MBA (IB)

Gupta, O. J., Yadav, S., Srivastava, M. K., Darda, P., & Mishra, V. (2023). Understanding the intention to use metaverse in healthcare utilizing a mix method approach. International Journal of Healthcare Management, 1–12.

DOI: https://doi.org/10.1080/20479700.2023.2183579

Gupta, O. J., & Yadav, S. (2023). Determinants in advancement of teaching and learning in higher education: In special reference to management education. The International Journal of Management Education, 21(2), 100823.

DOI: https://doi.org/10.1016/j.ijme.2023.100823

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