Best MBA/PGDM Colleges in India

Dr. Navin Kumar serves as an Assistant Professor in the Marketing area at Jaipuria Institute of Management, Jaipur. Prior to this, Dr. Kumar served as an Assistant Professor in the area of marketing at IIM Bodhgaya and OP Jindal University. He holds a Ph.D. in marketing from NIT Rourkela and is qualified UGC-NET with JRF in Commerce. Dr. Kumar has completed his B.com (H) from Hindu College, university of Delhi and M.com with marketing major from Shaheed Bhagat Singh College, University of Delhi. Further, he has completed his executive program in strategic digital marketing and analytics from IIM Rohtak. Dr. Kumar's research interests span Destination Branding, Destination Engagement, Tourism Marketing, Chatbots/Conversational Agents, and Tourism Metaverse. He has presented his research works at esteemed conferences like the American Marketing Association (AMA) Summer Conference Chicago, PAN-IIM world management conference and COSMAR IISc Bangalore, among others. Dr. Kumar also serves as a member of reviewer board of reputed Journals including Journal of Marketing Management (JMM), The Service Industries Journal, and American Marketing Association (AMA), among others. Dr. Kumar's teaching areas include Marketing Management, B2B Marketing, Marketing Strategy, Digital Marketing, Sustainability Marketing, and Business Research Methodology. He also has experience in conducting government executive and entrepreneurial training programs.

B.com (h), M.com (Marketing), Ph.D

Research

Kumar, N and Panda, R. K "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology", International Review on Public and Nonprofit Marketing, vol.16, no.4, pp.255-292, Springer, December 2019, 10.1007/s12208-019-00230-6 Scopus, ABDC, WoS- ESCI, Scopus Cite score- 2.7

Kumar, N., Panda, R. K., & Adhikari, K. (2022). Transforming tourists’ intentions through destination engagement: insights from transformative learning theory. The Service Industries Journal, 1-28. https://doi.org/10.1080/02642069.2022.2062327 Scopus, ABDC, ABS-2, WoS- SSCI, IF- 9.405

Kumar, N., Panda, R.K., & Prakash, K.C. (2023). Precedence analysis of customer engagement dimensions for tourism destinations: An evidence-based modeling using RIDIT-GRA approach. Journal of Hospitality and Tourism Insights. Vol. 6, 1024-1046. https://doi.org/10.1108/JHTI-12-2021-0340 .Scopus, ABDC, WoS- ESCI, IF - 3.9

Kumar, N., Panda, R. K., & Adhikari, K. (2023). Tourists' engagement and willingness to pay behavior during COVID-19: an assessment of antecedents, consequences and intermediate relationships. Journal of Hospitality and Tourism Insights. Vol. 6, 928-946. https://doi.org/10.1108/JHTI-02-2022-0050. Scopus, ABDC, WoS- ESCI, IF - 3.9

Bhardwaj, S., Kumar, N., Gupta, R., Baber, H., & Venkatesh, A. (2024). How Social Media Influencers Impact Consumer Behaviour? Systematic Literature Review. Vision: The Journal of Business Perspective, https://doi.org/10.1177/09722629241237394. Accepted, Scopus, ABDC, IF: 2.8