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Assistant Professor-II
CONTACT
Email: Hitesh.chadha@jaipuria.ac.in
Location: Jaipuria Noida
Marketing and Soft Skills
Ph.D. (Marketing) MBA, B.Com
Total: 18 years
Academic: 18 years (Approx.)
Title of Ph.D. Thesis: “An empirical study on the role of Assertiveness in sales and marketing practices of retailers in Delhi/NCR in influencing purchase decisions”.
Chadha, H. K., & Arrawatia, A. (2025). “Understanding Pester Power in Marketing: Exploring its Growing Importance for Marketers.” Published in Journal of Advanced Interdisciplinary Studies, Vol. 1, No. 12, 2025.
Chadha, H. K., & Arrawatia, A. (2025). “The Impact of Demographics on Consumer Purchasing Behavior: An Empirical Study.” Published in General Academic Journals, Vol. 1, No. 7, July 2025.
Completed some MOOC courses from NPTEL/SWAYAM successfully.
Completed few FDPs like: Human Values (Level 2).
Conducted various inhouse Staff Development Programs and FDPs on Soft Skills and related topics.
