Dr. Himanshu Misra

Ph.D, MIBA (BHU), UGC-NET
Assistant Professor
Chairperson Admissions

Contact

Email: himanshu.misra@jaipuria.ac.in
Location: Jaipuria Lucknow

Research Areas

Technology and its applications in marketing, Consumer decision making, Brand and market behavior, Rural markets

Teaching Areas

Marketing

Biography

Dr. Himanshu Misra, is a management graduate from Banaras Hindu University and has almost a decade of experience teaching various papers related to marketing functional area like Brand Management, Services Marketing, Retailing, Rural Marketing etc. He has published and presented research papers in various national and international conferences. His doctoral work involved “Investigation of various factors affecting partnering attractiveness in buyer seller relationship in rural e-commerce models”. His interest areas include consultancy leading to brand prominence, success in organized retailing and rural markets. His interest area includes writing cases for classroom discussions as well.

Research

Misra, H, Dr. Dash, Satyabhushan, “ Rural E-governance model and its impact on decision making process in agriculture: A study of ITC’s E-choupal” published in ASBM Journal of Management, Vol 1, No 1, 2008

Misra, H, Sharma,V, Seth.P, “The Role of Human Will and Commitment in Success of E-Governance Initiatives” Published in “The Manager” a refereed journal of ICCMRT, Lucknow ,volume 1, No 1, January-June 2006

Misra, H, Sharma, V, “Rural markets –The only option”: Published in “Convergence Asia” volume III / No.3 July- September 2005.

Misra, H, Sharma,V, “Virtual connectivity- Real prosperity” Published in conference proceedings “Building Management Competencies in Indian Business Then, Now and Beyond” organized by GurukulKangri University, Haridwar.

*Misra, H., Srivastava, A., Dasgupta,S., “Building Loyalty amongst customers in Organised Retail Outlet in India” in The 2014 Annual Conference of the Emerging Markets Conference Board Listening to Consumers of Emerging Markets, organized by Indian Institute of Management (IIM) Lucknow, Noida Center, 8-11th January, 2014.

Misra, H., Singh Shalini, “An attempt to decipher the decision making style of youth: Application of Consumer Style Inventory in an Indian City” in 8th SIMSR Global Marketing Conference organised by KJ Somaiya, Mumbai, School of Management, Xiamen University China, College of Business and Public Administration, California State University, USA, 4-5th January, 2013, India.

*Misra, H., Srivastava A., “Investigating Brand Equity of Two Quick Service Restaurants”, in International Conference on India Emerging: Challenges and Opportunities, organized by Indus Business Academy, Greater Noida, 25-26 Feb, 2011, India

Misra, H., Singh Shalini, “Uncertainty and its impact on farming community in India: Some issues and solutions”, in International Conference on Managing Sustainable Development of Rural Economy and Agri Business”, 2011, organized by Banaras Hindu University, India

*Misra, H. , Singh Ashutosh, “Men are from Mars and women are from Venus in consumer decision making also: Application of Consumer Style Inventory in Indian City” , in First International Conference on Marketing, MARCON: 2010, organized by Indian Institute of Management, Calcutta

*Misra, H. , Misra Priyanka, “Internal Branding and Enneagram: A shift from Train Right to Select Right”, in 2nd International Conference on Brand Management, 8th and 9th Jan, 2010, jointly organized by The University of Greenwich and Institute of Management Technology, Ghaziabad.

*Misra, H., Srivastava, B. “Empirical investigation into the store personality of four Indian Retailers”, in 2nd International Conference on Brand Management, 8th and 9th Jan, 2010, jointly organized by The University of Greenwich and Institute of Management Technology, Ghaziabad.

*Misra, H. , Gaur. A, “Sonic Branding in Retail: Because consumers have ears too”, in 2nd International Conference on Brand Management, 8th and 9th Jan, 2010, jointly organized by The University of Greenwich and Institute of Management Technology, Ghaziabad.

Misra, H. ,Dash,S.B, “Changing Gears from Quantitative to Qualitative enhancement of Management Education In India: Emerging Challenges and Some Suggestions” in Quality assurance in Technical education (QAITE-09), 28-29 March 09 organised by KEC Bhubaneswar.

Misra, H. Narang,R. “ICT and Sustainable development of Indian farmers” in 14th Annual International Development Research Conference, 21-23 September 2008, India Habitat Centre organized by Management Development Institute Gurgaon in association with The International Sustainable Development Research Society, Abo Akademi University, Finnish Environment Institute and CSR Asia

Dash, S.B, Misra, H, Narang, R. “Determinants of partnering attractiveness in Rural E- commerce: An case study of ITC’s E-choupal”, in International Conference on Agribusiness and Food Industry in Developing Countries :Opportunities and Challenges, Aug 10-12, 2007, organized by Indian Institute of Management (IIM), Lucknow in association with Tennessee State University and South Carolina State University, Orangeburg.

Misra,H. “ Innovations in rural marketing” in a National Seminar on opportunities in rural marketing from 28-29th Oct 06 organized by Sri Ram Swaroop Memorial college of Engineering and Management, Lucknow

Misra, H, Sharma,V. “A new perspective of micro financing to develop business opportunity and entrepreneurship” in an International Seminar on Creating entrepreneurship environment and developing entrepreneurial management from 16-18 March, 2006 organized by Shailesh.J Mehta School of Management (IIT, Mumbai)

Misra, H, Sharma, V. “Virtual connectivity- Real prosperity” in the 5th National Conference on Building Management Competencies in Indian Business Then, Now and Beyond from 20th to 21st Jan 2006 organized by GurukulKangri University, Haridwar


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