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Dr. Deepak Singh is an academician, consultant, trainer, and researcher, with more than 21 years of experience in the field of Strategic Management & Marketing Management. At present, he is working as an Associate Professor (Strategy & Marketing) and Associate Dean- Academics at Jaipuria Institute of Management, Noida, which is one of the top management colleges in Delhi NCR, India.

Publications

His research papers and articles have been published in reputed refereed journals like British Food Journal (Thomson Reuters), Metamorphosis (IIM-Lucknow), International Journal of Strategic Business Alliances (Inderscience Publishers), Discussant (Journal of Centre for Reforms, Development & Justice) to name a few. He is also the reviewer of various referred Journals including Inderscience Publications.

Experience

He has worked on consulting assignment for Dalmia Healthcare Pvt Ltd. and imparted training programs in organizations like Coromandal International Limited (Hyderabad), BSF (Bangalore), Transport Corporation of India (Noida), Commonwealth Youth Program (Chandigarh), Central Public Works Department (Ghaziabad) Training Center, NIESBUD (Noida), NTPC (Noida). in the areas of Strategic Management, Consumer Behaviour, Sales Management & Business Development, Appreciative Leadership, Time Management, Lifestyle Management.

PhD (Management), MBA (Marketing), DEM

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Sharma, A., Singh, D., & Misra, R. (2024). Examining resistance of adoption to innovation in emerging markets: A study on electric cars in India. FIIB Business Review, Advance online publication. https://doi.org/10.1177/23197145231223058

Sharma, A., Singh, D., & Misra, R. (2023). The role of positive anticipated emotions in influencing purchase intentions of battery electric cars in emerging markets. Journal of International Consumer Marketing. https://doi.org/10.1080/08961530.2023.2215464

Sharma, D., Singhal, T. K., & Singh, D. (2022). Threat intelligence model to secure IoT based body area network and prosthetic sensors. ECS Transactions, 107(1), Article 15417. https://doi.org/10.1149/10701.15417ecst

Shukla, M., Misra, R., & Singh, D. (2023). Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust, and purchase intentions in an Asian emerging market. Asia Pacific Journal of Marketing and Logistics, 35(2), 249–265. https://doi.org/10.1108/APJML-10-2021-0718

Srivastava, S., & Singh, D. (2020). An integrated framework for millennial males' online cosmetic consumption pattern: Role of moderating variables. NMIMS Management Review, 38(3), 87–107. https://management-review.nmims.edu/wp-content/uploads/2020/08/MR-87-107.pdf

Case Studies

Singh, D., & Qadir, A. (2023). Al-Chef Cafeteria: Dilemma of market expansion post-pandemic. Emerald Emerging Markets Case Studies, 13(4). https://doi.org/10.1108/EEMCS-09-2023-0321

Qadir, A., & Singh, D. (2020). Al-Chef: Delivering value through glocal cuisines. Case-Reference no. 520-0077-1. The Case Centre, https://www.thecasecentre.org/products/view?id=170481

Conference Proceedings

Qadir, A. & Singh, D. (2023). Revenge Bedtime Procrastination amongst College Students: The Role of Mentoring, Self-Efficacy & Locus of Control in Navigating the Positive Outcomes. In Proceedings of Sustainability Entrepreneurship Equity & Digital Strategies (SEEDS, 2023), (Pp.28-36). New Delhi. Bloomsbury. ISBN:978-93-56409-90-3

Panda, N.., Singh, D. & Qadir, A. (2022). The Role of Generation Alpha Tourists in Promoting Sustainable Tourism: A Case in Odisha. In Proceedings of Business Management & Sustainable Development Goals - Responding to the New Normal, (Pp. 214-219). New Delhi. Bloomsbury. ISBN: 978-93-54358-62-3 24681097531

Sharma, D., Singhal, T. K., Singh, D. & Qadir, A. (2022). MIST-based Tuning of Cyber-Physical Systems Towards Holistic Healthcare Informatics.  In Proceedings of the 8th International Conference on Advanced Computing and Communication Systems (ICACCS, 2022), pp. 1752-1757, DOI: 10.1109/ICACCS54159.2022.9785355 https://ieeexplore.ieee.org/document/9785355

Conference Papers

Revenge Bedtime Procrastination amongst College Students: The Role of Mentoring, Self-Efficacy & Locus of Control in Navigating the Positive Outcomes. Presented at Sustainability Entrepreneurship Equity & Digital Strategies (SEEDS, 2023), on 08th Dec., 2023.

The Role of Generation Alpha Tourists in Promoting Sustainable Tourism: A Case in Odisha. Presented at the International Conference on the Business Management and Sustainable Development Goals: Responding to the New Normal on 4th March, 2022.

MIST-based Tuning of Cyber-Physical Systems Towards Holistic Healthcare Informatics. Presented at the 8th International Conference on Advanced Computing and Communication Systems (ICACCS, 2022) on 26th March, 2022.

Challenges of Online Teaching for Primary Level Educators: A Conceptual Framework for Mitigating in South Asian Countries. Presented at IMC-2022, FIIB, Delhi on 8th Jan, 2022.

Papers Published in Other Peer Reviewed Journals

Singh, D., & Sharma, D. (2020). Employability skills to thrive during Fourth Industrial Revolution: Upskilling secondary school learners. Jaipuria International Journal of Management Research, 6(1), 3–12. https://www.i-scholar.in/index.php/JIJMR/article/view/195903

Singh, D. & Sharma, D. (2019). Leadership at base of pyramid: Using robotic process automation for vocational education & training. Jaipuria International Journal of Management Research, 5(1), 38-46.  https://www.i-scholar.in/index.php/JIJMR/article/view/182297