Dr. Deepak Halan
PhD (Management), PGDM (Marketing), B.Tech
Associate Professor & Area Chair Marketing
Contact
Email: deepak.halan@jaipuria.ac.in
Location: Jaipuria Noida
Experience
Total Experience : 27 Years
Academic: 10 Years
Industry: 17 Years
Research Areas
Marketing
Teaching Areas
Marketing
Biography
Dr. Deepak Halan is working as Associate Professor & Area Chair Marketing at Jaipuria Institute of Management, Noida. He has more than 27 years of experience across academics, marketing research, sales and below-the-line activities. Dr Halan‘s 17 years of industry experience spans across firms like IMG/TWI(world's largest sports and entertainment group), HCL Infosystems (India's premier IT company) and IDC India (global provider of market intelligence & advisory services) amongst others. His last industry job was as Group Business Director with IMRB (part of the KANTAR Group that provides research expertise in over a hundred countries worldwide). Dr Halan‘s research areas of interest include – Online Retail, FDI in retail and Green Marketing. He has published 12 research papers in reputed peer-reviewed refereed international and national journals such as International Journal of Retail & Distribution Management (ranked ABDC A), Development and Learning in Organization (ranked ABDC C) and International Journal of Business and Globalisation (Scopus indexed). Dr Halan has contributed 6 book chapters in reference/text books and has researched and published several articles on diverse marketing topics in reputed newspapers & magazines such as Business Standard, Economic Times, Business World amongst others. He has also spoken at industry forums such as Mobile VAS Growth Markets (Dubai, 2009), chaired the 3G Summit (New Delhi, 2010) and presented research papers at 2 International and 4 National conferences. Dr Halan has conducted FDPs and marketing conclaves at Jaipuria, Noida and is guiding a FPM scholar. He has also conducted workshops at well-known institutes such as IIM Indore, IIFT and NIFT.
Research
Halan, D. and Singh, E.P. (2023), "Enemies to frenemies: coopetition between online and offline retailers amidst crises", International Journal of Retail & Distribution Management, (Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJRDM-06-2022-0208. ABDC A journal
Halan, D. (2022), "Social distancing causing crises: learning from workforce adaptation by e-tailers", Development and Learning in Organization, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/DLO-07-2022-0117. ABDC C journal
Halan, D (2021). E-tailers adaptation during early stages of ‘social distancing causing crises’: An exploratory study. (International Journal of Retail & Distribution Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJRDM-11-2020-0475. A Category, Emerald, ABDC List), Impact Factor-3.77, Cite Score-4.6.
Halan, D., 2021. A critical analyses of Walmart's expansion into three Asian countries. International Journal of Business and Globalisation, 29(1), pp.99-115. Scopus indexed journal.
Halan, D (2020). Antecedents of Online Shopping Behavioural Intention in Asia's Second Largest Economy, Volume 13 Issue 3. (Pacific Business Review International - an International Refereed Journal, Web of Science Collection and indexed in the Emerging Sources Citation Index (ESCI) by Thomson Reuters), Scientific Journal Impact Factor (SJIF: 6.56).
Halan, D (2013). No Easy Day for FDI in Multi-Brand Retail, Volume 6, issue 6. (Pacific Business Review International - an International Refereed Journal, Web of Science Collection and indexed in the Emerging Sources Citation Index (ESCI) by Thomson Reuters), Scientific Journal Impact Factor (SJIF: 6.56). (Co-authored)