PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Professor Area Chair for Marketing
CONTACT
Email: deepak.halan@jaipuria.ac.in
Location: Jaipuria Noida
TEACHING AREAS
Services Marketing, CRM, B2B Marketing
Dr. Deepak Halan is working as Professor (Marketing) at Jaipuria Institute of Management, Noida. He has about 29 years of experience in teaching, marketing research, sales, and below-the-line activities.
Dr. Halan‘s 17 years of industry experience spans across firms like IMG/TWI (world's largest sports and entertainment group), HCL Infosystems (India's premier IT company) and IDC India (a global provider of market intelligence & advisory services) amongst others. His last industry job was as Group Business Director with IMRB (part of the KANTAR Group that provides research expertise in over a hundred countries worldwide). Dr Halan‘s research areas of interest include – Online Retail, FDI in retail, and Green Marketing.
He has published 14 research papers in reputed peer-reviewed refereed international and national journals such as the International Journal of Retail & Distribution Management (ranked ABDC A) and Development and Learning in Organizations (ranked ABDC C). Dr. Halan has contributed 7 book chapters in reference/textbooks and has researched and published several articles on diverse marketing topics in reputed newspapers & magazines such as Business Standard, Economic Times, Business World, Indian Management amongst others.
He has also spoken at industry forums such as Mobile VAS Growth Markets (Dubai, 2009), chaired the 3G Summit (New Delhi, 2010), and presented research papers at 2 International and 4 National conferences. Dr. Halan has also conducted workshops at well-known institutes such as IIM Indore, IIFT, and NIFT.
PhD (Management), PGDM (Marketing), B.Tech
Total Experience: 29 Years
Academic: 12 Years
Industry: 17 Years
Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)
Halan, D., & Singh, E. P. (2023). Enemies to frenemies: Coopetition between online and offline retailers amidst crises. International Journal of Retail & Distribution Management, 51(4), 425-443. https://doi.org/10.1108/IJRDM-06-2022-0208
Halan, D. (2020). Antecedents of online shopping behavioural intention in Asia's second largest economy. Pacific Business Review International, 13(3), 1–20. http://www.pbr.co.in/2020/September1.aspx
Halan, D. (2021). A critical analysis of Walmart's expansion into three Asian countries. International Journal of Business and Globalisation, 29(1), 99–115. https://doi.org/10.1504/IJBG.2021.117407
Halan, D. (2021). E-tailers adaptation during early stages of “social distancing causing crises”: An exploratory study. International Journal of Retail & Distribution Management, 49(11), 1554–1570. https://doi.org/10.1108/IJRDM-11-2020-0475
Halan, D. (2023). Social distancing causing crises: Learning from workforce adaptation by e-tailers. Development and Learning in Organizations, 37(4), 14–17. https://doi.org/10.1108/DLO-07-2022-0117
Case Studies
Singh, E. P., Doval, J., & Halan, D. (2023). Zerial Education. Emerald Emerging Markets Case Studies, 13(3). https://doi.org/10.1108/EEMCS-05-2023-0175
Book Chapters
Halan, D. (2021). Leveraging on demographics insights of online shoppers for netpreneurs. In Chhabra, M., Hassan, R. and Shamim, A. (eds.), Entrepreneurship and Big Data: The Digital Revolution. CRC Press.
Newspapers Articles
Article titled ‘Coopetition between online and brick-and-mortar retailers’ in ETRetail.com - An initiative of The Economic Times dt 5th Aug 2022 https://retail.economictimes.indiatimes.com/re-tales/coopetition-between-online-and-brick-and-mortar-retailers/5275
Lessons for brick-and-mortar retailers impacted by epidemics and pandemics’ in ETRetail.com - An initiative of The Economic Times dt 23rd Feb 2021 https://retail.economictimes.indiatimes.com/re-tales/author/876/dr-deepak-halan
Impact of COVID-19 on online shopping in India’ in ETRetail.com - An initiative of The Economic Times dt 25th March 2020 https://retail.economictimes.indiatimes.com/re-tales/author/876/deepak-halan
Kashmir's call to foreign and domestic investment in food retail’ in ETRetail.com - An initiative of The Economic Times dt 26thAug 2019. https://retail.economictimes.indiatimes.com/re-tales/kashmir-s-call-to-foreign-and-domestic-investment-in-food-retail/3740