Mr. Arpan Anand

Ph.D. (pursuing); M.B.A.; M.Com; UGC-NET Management; B.Com
Assistant Professor

Contact

Email: Arpan.anand@jaipuria.ac.in, arpananand978@gmail.com
Location: Jaipuria Noida

Teaching Areas

Marketing

Biography

Arpan Anand is a young and energetic academician who believes in creating and disseminating knowledge through innovative and experiential ways. He is an impressive blend of talent which has facilitated him to add several feathers on his cap evenly. He holds a double Master's in Management and Commerce along with NET in Management. Also, he is among the distinguished alumni of NIT Kurukshetra and UBS Chandigarh, Panjab University.

After spending his initial career years with one of the leading banks in India, he moved to academics and has in-depth management know-how, which is imperative for mentoring and teaching excellence. He was conferred with Best Faculty for the year 2019-2020 for his significant contributions in Academics, Research, Administration, and Institution Building.

Since the beginning of his academic career, Professor Arpan started adding zest to his research profile by publishing it into ABDC listed journals. His areas of research interests include Family Business and Marketing. Prof. Arpan has also contributed articles to reputed national and international journals such as the International Journal of Emerging Markets, International Journal of Business and Globalization, Journal of Service Research, and many other.

He also plays roles in various capacities like guest faculty, scholar, guest editor, guest speaker, session chair, and many more across different platforms in India and abroad. He is on the reviewer board of many renowned journals. He is a vivid researcher with a demonstrated history of working in higher education and the corporate industry complemented with various publications. He has constantly been delivering Faculty Development Programs on IQAC, Case Teaching, AACSB/NBA accreditations, and Academic Research workshops.

With expertise in sales techniques, Mr. Anand understands the ‘sales game’ inside out. He has personally coached business owners, big sales teams, mid-level executives, and also individual sales rookies. His expertise and first-hand sales working experience allow him to help improve the sale's closing rate, reduce the sales cycle time, and set up the overall sales process. Besides taking Open to all-Sales webinars, he has also imparted sales training to various corporates like BHEL, Axis Bank Ltd., Airtel, Ujjivan small finance bank, and many more.

Research

Select Published Papers

Research paper “A perspective on the positioning of Indian business schools post COVID-19 pandemic" International Journal of Emerging Markets, 2020 (Scopus and ABDC Listed)

Research paper “What Encourages The Indian Family Small and Medium Enterprises To Internationalise?” International Journal of Business and Globalisation, 2019 (Scopus and ABDC Listed)

Research paper “Impact of Liberalization on Insurance Sector in India” Journal of Services Research (JSR), 2018 (ABDC Listed)

Research paper “IMRPs and Advancing International Marketing Education” Journal of International Business Education (JIBE), An ABDC Ranked Journal, Vol. 11. 2016 (ABDC Listed)

Published Case Studies

Keep it Going: A restaurant during Covid 19 Catastrophe- (Fina Stages, Emerald Emerging Market Case Studies), Scopus and (ABDC Listed)

“BIRA 91: The Sparkling Indian Star - A Perfect Combination of Pricing, Positioning, And Quality”. Case Centre USA. Reference no. 518-0100-1. (2018)

"Chevrolet India - 'I Quit.'" Case Center USA. Reference no 518-0006-1 (2018).

“Investigations on Impacts Provided by International Marketing” MMU Journal of Management Practices (Official Journal of MM University, Mullana), Vol. 8 (2) (ISSN-0974-7257) (2015).

Books Published

Business Innovation & Sustainability. Bloomsbury Publishing India Pvt. Ltd. 2018

Advances in Management and Technology, Bloomsbury Publishing India Pvt Ltd. 2019

Business Management and Social Innovation, Bloomsbury Publishing India Pvt Ltd. 2019

Paper/Cases presented in Conference

Anand, A. (2020, January, 23-24). Café Coffee Day- Rise and Fall of the empire, at Katastasi-The case writing competition, Fortune Institute of International Business, New Delhi

Anand, A. (2020, January, 23-24). Kishan Chaat Bhandaar, Katastasi-The case writing competition, Fortune Institute of International Business, New Delhi

Anand, A. (2020, January, 23-24). Netflix: Is it the end of TV industry?, at Katastasi-The case writing competition, Fortune Institute of International Business, New Delhi

Anand, A. (2019, February 1-3). What encourages Indian Family small medium enterprises to internationalize? Paper presented at Asian Family Business Conference, ISB, Hyderabad

Jain, D., Paul, A., Anand. A., & Mohapatra, S. (2018, December, 19-20). Digitalization and its Impact on Rural India. Paper presented at 4th International Management Conference on Advances in Management through Research, Innovation & Technology (AMRIT), FIIB, New Delhi

Anand, A., Jain, P., & Jain, P. (2018, December, 19-20). A Research Study of Internationalization Processes of the Indian Family Small Medium Enterprises (IFSME's) in turbulent Markets. Paper presented at 4th International Management Conference on Advances in Management through Research, Innovation & Technology (AMRIT), FIIB, New Delhi

Anand, A., Somvanshi, S., & Rai, A. Arpan Anand, Shambhavi Somvanshi, Anivesha Rai, (2018, December 19-20) Marketing mix revisited-Food market and BoP. Paper presented at 4th International Management Conference on Advances in Management through Research, Innovation & Technology (AMRIT), FIIB, New Delhi

Anand, A. & Kaur, N. (2018, August 4). Internationalization of Indian Family Small Medium Enterprises. Paper presented at International Symposium on Economic Development - Impact of Globalization & Policy Decisions, FIIB, New Delhi.

Anand, A. (2018, May 9-13). What motivates Indian Family SMEs to go abroad?. Paper presented at The Transformation of Asian Economic Institutions: Understanding Local Changes and Global Impacts on Business and Society, Oriental Business Innovation Center (OBIC), Budapest Business School, University of Applied Sciences, Budapest, Hungary.

10.  Anand, A. & Kaur, N. (2017, December 20). The internationalization of Family Business: A Review of Extant Literature. Paper presented at 3rd International Management Conference on Inclusive Growth, Good Governance, Globalization, and Green Future, FIIB, New Delhi

11.  Rana, S. & Anand, A. (2017, December 20). Exploring the effects of Anthropomorphism Packaging on Consumer's Attitude. Paper presented at 3rd International Management Conference on Inclusive Growth, Good Governance, Globalization, and Green Future, FIIB, New Delhi

12.  Anand, A. (2017, March). Indian Textile Manufacturer’s Exports: Marketing Capabilities and Export Barriers. Paper presented at National Seminar on “Global Issues in Management, University Business School, Panjab University, Chandigarh.

Anand, A. (2016, March). Database Marketing: A Strategical tool for Online Business firms. Paper presented at National Seminar on "Data Handling Techniques: Application in IT," GMN College, Ambala Cantt.

Workshops/MDP/FDP/Courses attended

International Webinar on "Relevance and Significance of Soft Skills in the Corporate World," organized by Maharishi Dayanand University, Rohtak, September 2020

FDP on “Fundamentals of R” organized by Fortune Institute of International Business, March 2020

Training on “Visual Storytelling- Use of Tableau” organized by Fortune Institute of International Business, September 2019

MDP on “Re-Thinking of Business patterns: A wave towards 3 E’s (Effectiveness, Exploration & Expansion” August 2015 at Maharishi Markandeshwar University Mullana, Ambala, Haryana

Participated in FDP titled Effective Ways for Enhancement of Academia Skills, August 2015 at Maharishi Markandeshwar University, Haryana. Workshop On SPSS -Statistical Techniques Used in Research held on August 2014 at Maharishi Markandeshwar University, Mullana.

Attended Short term Course on "Energy Management" by NITTTR, February 2016, at Maharishi Markandeshwar University, Haryana.

Certifications

“Digital Skills-Digital Marketing” by Accenture- March 2020

Certified in “The fundamentals of Digital Marketing” by Google and AIB Europe- March 2020

Short Term Course on “Research Collaborations” by ELSEVIER- May 2020

Achievements and Awards:

Best Faculty at Fortune Institute of International Business, 2019-2020.

SPOT Award for exemplary performance- Dec 2020.

Best Team Player at Fortune Institute of International Business, Sept 2019.

Convener, International Management Conference (AMRIT), Fortune Institute of International Business, New Delhi, 2020.

Convener, International Management Conference (AMRIT), Fortune Institute of International Business, New Delhi, 2019.

Expert, Faculty Development Program, Fortune Institute of International Business, New Delhi, 2019.

Convener, International Symposium, Fortune Institute of International Business New Delhi, 2018.

Co-Convener, International Management Conference (AMRIT), Fortune Institute of International Business, New Delhi, 2018.

Co-Convener, International Management Conference (AMRIT), Fortune Institute of International Business, New Delhi, 2017.


Call Us Whatsapp Enquire Now
Enquire Now

Your form headline

Apply Now