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Dr. Aditi Dang pursued Ph.D. in Marketing Management from the School of Management Studies, University of Hyderabad. She has been associated with different B-Schools of eminence like - Dr. D Y Patil B-School, Pune; Narsee Monjee Institute of Management Studies, Bombay; Woxsen University Hyderabad and so on and has been awarded Faculty Excellence awards for teaching and guiding students. Her areas of research interest include value chain analysis, customer engagement and experience, and employee engagement and experience. She has 9 years of experience in teaching and research. She has published research articles in reputable journals and presented her research work at esteemed conferences nationally and internationally. She has experience of conducting different training programs for students and faculties for different research tools and techniques like Advanced Excel, SPSS, and Meta Analysis.

B.CoM, MBA, PhD, UGC-NET

Total - 14.5 Years
Experience: 9 Years (including PhD)
Academic: 5.5 years (post PhD)

Achievements and Awards:

Awarded Best Reviewer at INDAM 2023 @ SBM-NMIMS Mumbai

Awarded first place team – “MakhanChor Milk” for Microsimulation Development Lab 2021 organized by Global Business School Network (GBSN), sponsored and partnered by CAPSIM - https://gbsn.org/announcing-the-gbsn-beyond-2021-competition-winning-teams/

Awarded Faculty Excellence Award 2020-2021 for Guidance to Students in Competitive Events @ Woxsen University, Hyderabad

Distinction in Visharad: Vocal Classical music (Prachin Kala Kendra), Chandigarh

Research works: 

Journal Publication:

Dang, A., & Khanra, S. (2024). Mobile payment services in hospitality and tourism sector: technology determinism, social constructivism, and technology ecosystem. Asia Pacific Journal of Tourism Research, 29(10), 1204–1221.

Barriers towards the continued usage of massive open online courses: A case study in India. The International Journal of Management Education. 2022 March; 20(1): 100562. 

Factors Influencing ERP Implementation in Higher Education Through Extended Tam2 Model: Faculty Perspective. International Journal of Emerging Technologies and Innovative Research. 2018; 4(12): 1238-1256 

Factors Influencing ERP Implementation in Higher Education Through Extended TAM2 Model: Student Perspective. Indian Journal of Research. 2019: 37-46. 

Book Chapter:

Are We Ready for Robot Maids in the Hotel Industry? A Qualitative Study of Potential Tourist Reviews with Big Data Analytics. Springer Proceedings in Business and Economics book series: Indian Academy of Management at SBM-NMIMS Mumbai. INDAM 2023: Digital Economy Post COVID-19 Era. 2023, November; 83–94 

Conferences: 

Presented Research Paper at - The 8th Conference of Indian Academy of Management (INDAM2023), January 2023. (Organiser: School of Business Management, Narsee Monjee Institute of Management Studies, Mumbai, India). 

Presented Research Paper at - The Australian and New Zealand Marketing Academy Annual Conference, Nov-Dec 2021. (Organiser: The University of Melbourne, Australia). 

Presented Research Paper at - The 6th World Research Summit for Tourism and Hospitality, December 2021. (Organiser: Elsevier). 

Presented Research Paper at - The 7th International Communication Management Conference (ICMC), India, January 2021 @ Mudra Institute of Communications (MICA), Ahmedabad. (Organiser: The University of Texas at Austin, Moody College of Communication). 

Presented Research Paper at - Reflections: The International Conference on Fashion, Retail and Management, January 2014. (Organiser: National Institute of Fashion and Technology, Hyderabad). 

Presented Research Paper at - The 2017 – IIM Indore NASMIE Summer Marketing Conference: Creating Customer Value, July 2017. (Organiser: Indian Institute of Management, Indore). 

Presented Research Paper at - AICTE sponsored two-day International Conference on Consumer Dynamics and Marketing Strategies in the Globalized Economic Era – Perspectives and Challenges, Department of management Studies, October 2013. (Organiser: Gokaraju Rangaraju Institute of Engineering and Technology). 

Presented Research Paper at - Jagriti -2013: 1st Conference on Emerging Issues in Commerce and Management, Department of Commerce, School of Commerce and Management, November 2013. (Organiser: Central University of Rajasthan). 

Presented Research Paper at – The 2nd National Conference on Retailing in India: Opportunities and Challenges, March 2012. (Organiser: Baba Farid College of Management and Technology).

Presented Research Paper at - AICTE sponsored National Seminar on Emerging Trends in Retail Management, May 2012. (Organiser: Sagar Institute of Research and Technology – Excellence, Bhopal).