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Associate Professor - Marketing
CONTACT
Email: Rashmi.singh@jaipuria.ac.in
Location: Jaipuria Lucknow
RESEARCH AREAS
Tourism Research, Consumer Behaviour
TEACHING AREAS
Marketing Management, Consumer Behaviour, Marketing Research, Research Methodology, Marketing Analytics, Multivariate Data Analysis, Brand Management
Dr. Rashmi Singh is an Associate Professor in the area of Marketing at the Jaipuria Institute of Management, Lucknow. She did her PhD from IIT Roorkee. From last 8 years, she was associated with XIM University, Bhubaneswar. She has 8 years of experience in the Education sector, both formal and technical, in both teaching and administrative capacities. As a trainer, she has conducted numerous personality development and leadership training sessions for teachers and students across educational institutions.
Her research interests include consumer behaviour, Tourism Behaviour, and Marketing analytics. She has published papers in Young Consumers (Emerald), Review of Behavioural Finance (Emerald), International Journal of Conflict Management (Emerald), Vision- Sage publication, Journal of Health Management (Sage), Asia Pacific Journal of Marketing and Logistics (Emerald), Policing (Emerald). She has also presented papers at different international conferences. She is also a reviewer for the Journal of Consumer Marketing and the Journal of Health Education.
Google Scholar: Dr. Rashmi Singh - Google Scholar
8 Years
