Dr. Himanshu is an academician with nearly two decades of experience in teaching, training, and consulting. He is a proud alumnus of Banaras Hindu University and holds a doctorate from the University of Lucknow. His teaching interests include Marketing, Brand Management, Retail, and Rural Marketing.

His strength as an educator lies in simplifying complex concepts through analogies, real-life examples, and keen observation of the business environment. He strongly believes that effective learning happens when theory is meaningfully connected with everyday experiences. He actively writes and discusses business cases, encouraging critical thinking and application-based learning in the classroom.

Beyond academics, he regularly conducts training programs for employees of reputed organizations, particularly in the banking sector and leading oil companies such as IOCL, HPCL, and BPCL. He is also actively involved in consultancy assignments, which help him stay aligned with industry realities.

Outside work, he is a sports enthusiast with a passion for cricket and badminton and enjoys writing Hindi poetry—reflecting his creative side.

Overall, he brings together a critical eye and a creative mind in everything I do.

UGC-NET, Ph.D, M.I.B.A (BHU)

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Kumar, S., Mathur, T., & Misra, H. (2023). Innovation as a catalyst for Moonj artisans: A case of Rekhaakriti. Emerald Emerging Markets Case Studies, 13(1). https://doi.org/10.1108/EEMCS-08-2022-0266

Misra, H., & Singh, S. (2020). Empirical mapping of customer’s expectation from organized apparel retail outlets. International Journal of Research in Engineering, Science and Management, 3(5), 1085-1092. https://www.ijresm.com/Vol.3_2020/Vol3_Iss5_May20/IJRESM_V3_I5_288.pdf

Misra, H., Siddiqui, M., & Singh, S. (2021). Choice of management education and proposed model for perceived differences between post graduate diploma in management (PGDM) and Masters in business administration (MBA) in India. Psychology and Education, 58(5), 1717-1728. http://psychologyandeducation.net/pae/index.php/pae/article/view/5583/4796

Srivastava, R., Ranjan, R., & Misra, H. (2022). Bayesian parameter estimation and model selection for gallbladder cancer data of two countries. Journal of Statistics Applications & Probability, 11(1), 251-263. https://doi.org/10.18576/jsap/110119

Conference Papers

Singh, S. & Misra.H, (2021), Sustainability practices in Indian retail vis. a vis International retailers, FORE International Marketing Conference (FIMC) 2021,

Papers Published in Other Peer Reviewed Journals

Misra. H. and Singh. S. (2019). What goes in choosing a B-School: Identification and measurement of crucial factors. Journal of Research Innovation and Management Science, 5(2).

Mishra, H., & Singh, S. (2020). Application of brand funnel on organized apparel retailers in Lucknow and proposing Awareness Visit Matrix (AVM) and Visit Priority Matrix (VPM). Journal of Applied Management - Jidnyasa, 12(1), 29-43. https://www.i-scholar.in/index.php/JIDNYASA/article/view/205366

Misra. H. and Singh. S. (2019). What students want: Exploring factors affecting decision making for choosing a B-School.   Journal of Applied Management - Jidnyasa, 11(2), 31-48.  https://simsjam.net/index.php/Jidnyasa/article/view/155089/107409

Misra. H., (2020). The ant and termite Story.   Journal of Applied Management - Jidnyasa, 12(2), 67-70.  https://simsjam.net/index.php/Jidnyasa/article/view/156904/108421

Misra. H. and Singh. S. (2020). The illiterate marketing genius.  Journal of Applied Management - Jidnyasa, 12(2), 61-66.  https://simsjam.net/index.php/Jidnyasa/article/view/156903/108420