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Adjunct Professor
CONTACT
Email: rbelwal@su.edu.om
Location: Jaipuria Lucknow
Electronic business, Consumer behaviour, Services Marketing, Retail Marketing, Entrepreneurship and Small Business, Women in Business, Work-life balance, Tourism & Hospitality
TEACHING AREAS
Principles of Marketing, Marketing Management, Public Relations, Research Methods, Electronic Business, Quantitative and Qualitative Research Methods
Professor Rakesh Belwal is a distinguished academic and consultant with over 25 years of international experience spanning higher education, applied research, and strategic consultancy. He currently serves as Professor of Business at Sohar University in Oman, where he has shaped the academic direction for almost two decades. He also holds adjunct professorial appointments at the University of Queensland Business School, Australia (AACSB, EQUIS accredited).
Since beginning his academic career in 1999, Professor Belwal has taught at some of the world’s most reputable institutions, including the Indian Institute of Technology (IIT), India, and Addis Ababa University, Ethiopia. His career reflects a genuinely global outlook, having contributed to higher education development across Asia, Africa, the Middle East, and the Pacific.
Professor Belwal has secured and delivered numerous research and consultancy projects funded by Oman’s Ministry of Higher Education Research and Innovation, the Ejaad programme, and NASA, USA, spanning public transportation, fishermen’s training, waste management, women’s empowerment, tourism marketing, and stakeholder impact analysis.
Professor Belwal is the Senior Fellow of the Higher Education Academy, UK. A passionate, student-centred educator, he is recognized for his use of flipped classrooms, experiential learning, and technology-enhanced pedagogy. His contributions to teaching and academic leadership have earned multiple accolades, including the Excellent Professor Award at Addis Ababa University, the Vice Chancellor’s Outstanding Achievement Award, and the Vice Chancellor’s Award for Research and Industrial Collaboration at Sohar University.
Currently, Dr. Belwal is associated with Jaipuria Institute of Management, Lucknow, as an Adjunct Professor.
Ph.D in E-Commerce, Kumaun University, India, 2004
Masters in Economics, Kumaun University, India, 2001
PGDBA (Marketing & MIS), Jaipuria Institute of Management, India, 1998
Bachelors in Physics, Chemistry, Maths, Kumaun University, India, 1993
Belwal, R., Belwal, S. 2017. Employers’ Perception of Women workers in Oman and the challenges they face. Employee Relations. https://doi.org/10.1108/ER-09-2016-0183 [ISI, Scopus Indexed]. Impact Factor: 1.124.
Belwal, R. 2017. Public Transportation in Oman: A Strategic Analysis. Advances in Transportation Studies. 42 (3): 99-116. [Scopus Indexed].
Belwal, R., Belwal, S. 2017. Factors affecting store image and the choice of hypermarkets in Oman, International Journal of Retail and Distribution Management, 45(56):587-607. Scopus, ISI indexed ABDC Rank B]. Impact Factor: 0.54.
Al Jabri, O., Collins, R., Sun, X., Bose, S., and Belwal, R. 2015. Measuring Relationship Marketing Effect on Small-Scale Fishermen Income in the Batinah Coast, Sultanate of Oman. Marine Fisheries Review, 77(4): 20-28. DOI: 10.7755/MFR.77.4.3. [ERA Rank B] [Scopus Indexed].
Belwal, R., Priyadarshi, P., Al Fazari, M. 2016. Graduate Attributes and Employability Skills: Graduates’ Perspectives on Employers’ Expectations in Oman, The International Journal of Educational Management, 31 (6):814-827, [Scopus Indexed].
Belwal, R., Belwal S., Al-Jabri, O. 2015. The fisheries of Oman: a situation analysis. Journal of Marine Policy, 61, 237-248. doi: 10.1016/j.marpol.2015.07.017. [Scopus, ISI Indexed ABDC Rank A]. Impact Factor: 2.62.
Belwal, R., Al Bloushi, H., Belwal, S. 2015. Students’ Perception of Entrepreneurship and Enterprise Education in Oman, Education + Training, 57(8/9), 924-947. [ERA A*] [Scopus Indexed].
Belwal, R., Belwal S., Al-Quraini, A. 2015. Road Traffic Accidents (RTAs) and Road Safety in Oman: An Analysis of People’s Perception towards the causes. Advances in Transportation Studies, 37 (Section B), 105-118. [Scopus Indexed].
Belwal, R., Belwal S., Al-Jabri, O. 2015. Training Needs Assessment of Fishermen on Oman’s Batinah Coast: Using Exploratory Factor Analysis. Journal of Vocational Education and Training, 38 (7), 1-22. doi:10.1080/13636820.2015.1022581. [Scopus Indexed ABDC Rank A].
Belwal R., Belwal, S. 2014. Hypermarkets in Oman: a Study of Consumers’ Shopping Preferences.” International Journal of Retail & Distribution Management, 42(8):717-732. [Scopus/ISI indexed ABDC Rank B]. Impact Factor: 0.54.
