Our Research & Publication

Atul Shiva | (2024) | Noida | The hustle behind knowledge: role of workplace ostracism and knowledge hiding towards quiet quitting in knowledge-intensive organisations | https://www.emerald.com/insight/content/doi/10.1108/JKM-01-2024-0035/full/html

Atul Shiva | (2024) | Noida | Towards work life fulfilment: Scale development and validation | https://doi.org/10.1016/j.jbusres.2024.115006

Sonali Singh | (2024) | Noida | Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors | https://doi.org/10.1108/APJML-05-2024-0666

Sonali Singh | (2024) | Noida | Establishing the missing link between motivational factors and international tourist intentions for yoga tourism: a perspective from flow experience theory | https://doi.org/10.1080/02508281.2024.2423118

Sonali Singh | (2024) | Noida | Examining the link between CSR perceptions and employee advocacy through organizational justice: Can corporate hypocrisy mitigate? | https://doi.org/10.1002/csr.2969

Sonali Singh | (2024) | Noida | The good shepherd: linking artificial intelligence (AI)-driven servant leadership (SEL) and job demands-resources (JD-R) theory in tourism and hospitality | https://doi.org/10.1108/JHTI-06-2024-0628

Shivani Bali | (2024) | Noida | Does psychological empowerment transmit the effects of organisational justice on employees’ knowledge sharing? A study on the Indian hospitality industry | DOI https://doi.org/10.1108/BIJ-03-2023-0157

Arpan Anand | (2024) | Noida | What Drives Actual Buying Behaviour for Organic Food Consumers?: Insights from SOBC Framework in Emerging Economies | https://doi.org/10.1177/23197145241284080

Varda Sardana | (2025) | Noida | Market Discipline in Banking: A Systematic Review and Future Research Agenda | https://doi.org/10.1177/23197145241301934

Varda Sardana | (2025) | Noida | Toward transparency: developing and validating a sustainability disclosure characteristics scale | https://doi.org/10.1108/SBR-06-2024-0184

Aastha Gupta | (2024) | Noida | Impact of using derivatives on stock market liquidity | https://doi.org/10.1016/j.intfin.2024.102077 Get rights and content

Sovanjeet Mishra | (2024) | Noida | An interpersonal perspective to study workplace favoritism and employees’ motivation to hold multiple jobs | https://doi.org/10.1108/PR-06-2024-0601

Ritika Gugnani | (2024) | Noida | Drivers and Challenges in Achieving Corporate Carbon Neutrality- Qualitative Investigation of Carbon Capture, Utilization and Storage Technologies | https://doi.org/10.1002/bse.4068

Ritika Gugnani | (2025) | Noida | Emission Reduction Strategies and Negative Emission Solutions-Pathways, Drivers, and Challenges | https://doi.org/10.1016/j.jclepro.2025.145263

Ritika Gugnani | (2025) | Noida | Harmonizing Fintech and Supply Chain Resilience: Unveiling the Role of Blockchain Integration, Incentives, and Resilience | https://doi.org/10.1109/TEM.2025.3578098

Vranda Jain | (2025) | Noida | Navigating the landscape through Digital Human Resource Management: An Initiative to Achieve Sustainable Practices | https://doi.org/10.1016/j.sftr.2025.100621

Ankur Chauhan | (2023) | Noida | Mapping pathways for building resilient supply chains: A systematic literature review | https://doi.org/10.1016/j.jclepro.2023.138701

Jeeta Sarkar | (2025) | Noida | Too Much of Everything Is Bad: Stop Being a Workaholic—A Study on the Relationships Between Personal Initiative at Work, Thriving and Workaholism | https://doi.org/10.1177/23197145251342701

Aditya Banerjee | (2025) | Noida | The Impact of Economic Policy Uncertainty and ESG Reporting on Financial Performance of Hospitality Companies | https://doi.org/10.1002/bse.70042

Shuchita Tewari | (2025) | Noida | Synergizing Flexible Work Arrangements with Learning Organizations: A Bibliometric Analysis and Strategic Research Agenda | https://doi.org/10.1108/BPMJ-09-2024-0842

Kumar, A., Kumar, R., Jha, . A., & Obero, . S. (2025). Harnessing Artificial Intelligence for Operational Excellence: Pathways to a Circular Economy. Business Process Management Journal, (), pp .

Nguyen, M., Trinh, N., Mehrotra, A., & Basahel, S. (2025). Generative AI in the workplace: How employee experiences influence work outcomes? Journal of Enterprise Information Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JEIM-11-2024-0637

Li, X., Zhao, H., Mehrotra, A., Gugnani, R., & Agarwal, V. (2025). Harmonizing Fintech and Supply Chain Resilience: Unveiling the Role of Blockchain Integration, Incentives, and Resilience. IEEE Transactions on Engineering Management, 1–38. https://doi.org/10.1109/TEM.2025.3578098

Mehmood, K., Kautish, P., Mehrotra, A., Alofaysan, H., & Papa, A. (2025). Forging sustainable synergies: Unleashing fintech-driven supply chain collaboration for enhanced green supply chain performance. Technological Forecasting and Social Change, 219, 124244. https://doi.org/10.1016/j.techfore.2025.124244

Shih-Hao, L., Rohit, R., Anupama, M., & Ajay, J. (2024). Rethinking and Redesigning Storage, Packaging, and Distribution Practices for Food Supply Chain. British Food Journal, (), pp .

Tiwari, A., Khan, S., Chandran, R., & Tewari, A. (2024). Investigating the primary factors of work happiness in gig workers. Employee Relations, (), pp .

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal, (), pp .

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment.

Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management.

Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A Synthesis of Review and Qualitative Exploration of the Cultural Shift in Environmental Strategies. Business Strategy and the Environment (BSE), (), pp .

Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services (JRCS), 84(May), pp 104191.

Kumar, S., Mehrotra, A., Yaqub, M. Z., & Agarwal, B. G. (2024). The role of values and attitude in food waste reduction: Exploring ideal sustainable business strategies. Business Strategy and the Environment (BSE), (), pp 43831.

Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between Generative AI engagement, quality and expectation formation. An application of Expectation-Confirmation Theory. Journal of Enterprise Information Management (JEIM), (), pp .

Chaudhary, S., Mehrotra, A., Alsabban, A., & Papa, M. Q. (2025). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management, (), pp .

Mehrotra, A., Basahel, S., Virmani, N., & Briamonte, M. (2025). Beyond Storage: A TCV-SECI Framework for Digital Photo Hoarding and Knowledge Transformation. Journal of Knowledge Management, (), pp .

Rohit, K., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Gupta, P. (2025). Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-03-2024-0185

Kautish, P., Sarangi, S., Lan, S., Mehrotra, A., & Simillidou, A. (2024). Integrating SMEs market and technology orientation: An exploration of digital technological opportunism, agility, future focus and performance. International Marketing Review, ahead-of-print(ahead-of-print). https://doi.org/10.1108/IMR-03-2024-0073

Marianna, S., Ooi, K., Dwivedi, Y., & Mishra, A. (2024). ChatGPT and the service industry: investigating opportunities, challenges, and future research directions. Journal of Service Theory and Practice, (), pp .

Ooi, K., Mishra, A., Dwivedi, Y., & Authors, M. (2024). Unveiling the Potential of Generative Artificial Intelligence: A Multidimensional Journey into the Future. Industrial Management & Data Systems, (), pp .

Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, (), pp .

Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a reviewand research agenda. Journal of Hospitality Marketing and Management., (), pp 10959.

Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling
. Journal of Innovation & Knowledge, 9(), pp .

Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing.

Bachwani, S., Mishra, A., & Maity, M. (2025). Influencers as Strategic Communication Sources: Impact of Their Characteristics on Consumer Purchase Intentions— A Meta-Analytic Structural Equation Model. Journal of Communication Management, (), pp .

Pathak, M., Chandani, A., Ubarhande, P., & Bagade, S. (2025). Board Composition, Executive Compensation, and Capital Structure: Panel Evidence from India. International Journal of Disclosure and Governance., (), pp .

Chandani, A., Sanghvi, M., Wagholikar, S., & Pathak, M. (2025). Extending the Technology Acceptance Model (TAM): Factors Influencing Behavioural Intentions of Investors to Use the Advice of Finfluencers. Journal of Behavioral and Experimental Finance, (), pp .

Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management, (), pp .

Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management, (), pp .

Sabharwal, D., Srivastava, K., , S. G., & , A. M. (2025). Determinants of business communication performance: Examining the role of demographics, academic background, and sectoral specialization in managerial education. Journal of Content, Community & Communication, (), pp .